Lucire

Lucire: News

Share 


«
»


June 12, 2014

H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons

Lucire staff/15.18

Pin It


As previewed on our Facebook, Hennes & Mauritz will partner with the Whitney Museum of American Art and artist Jeff Koons in the opening of their five-storey, 57,000 ft² 589 Fifth Avenue store on July 17, 12 p.m. H&M will sponsor the Whitney Museum’s Jeff Koons: a Retrospective, and collaborate with the artist.
   The new US flagship store, the largest for H&M, is inspired by a museum, according to the company, with a five-floor atrium, a 26 by 20 ft LED screen on entry, a glassy façade, a wall of mirrors, and green and white marble tiles.
   Koons has designed H&M’s limited-edition Balloon Dog leather handbag, while his work appears on display within and as the store-front façade of the new store.
   The handbag will be sold in selected US markets, including Los Angeles, Chicago and Dallas, and online at hm.com from July 17. Some will be sold at the Whitney during the retrospective, which opens June 27 and runs through October 19 at the Whitney Museum of American Art.
   H&M Home will also retail at Fifth Avenue, as well as accessories, lingerie, and childrenswear.
   The first 500 shoppers will receive an H&M T-shirt and an Access to Fashion pass worth between US$10 and US$500, among other offers.
   Store hours are between 9 a.m. and 9 p.m. Sunday through Thursday, with a late night of 10 p.m. for Friday and Saturday.

Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Delicious Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Digg Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Facebook Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Fark Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Google+ Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on LinkedIn Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Newsvine Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Orkut Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Pinterest Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on reddit Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on StumbleUpon Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Twitter Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on vk.com Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Add to Bookmarks Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Email Share 'H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons' on Print Friendly

 

Get more from Lucire

Our latest issue

Lucire 31
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter
Lucire on Instagram