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June 25, 2014

Lorde launches her MAC Cosmetics line at Britomart, Auckland store

Lucire staff/2.04

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Réné Vaile

Pop sensation and Grammy Award winner Lorde, who has already lent her name to a limited-edition make-up line at MAC Cosmetics, visited her home town, Auckland, New Zealand, to promote it at the MAC Pro Britomart store.
   Lorde appeared with Amber Dreadon (Amber D), MAC’s senior make-up artist, and the Britomart-based artists. Senior management also attended the event: Tanya Jackson and Jodie Matthews, the brand general managers from New Zealand and Australia respectively; and Marie-Ann Billens, general manager of Estée Lauder in New Zealand.
   Dreadon had worked on Lorde’s look at the Grammys earlier this year.
   The Lorde Pure Heroine amplified deep plum lipstick, and the Penultimate eyeliner in Rapidblack true black, each retailing for NZ$40, go on sale on June 27.
   The products will be available online and at select locations throughout New Zealand. MAC has hashtagged the campaign MACLorde for social media.




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