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Georgia May Jagger, Eva Padberg, Franziska Knuppe, Anna Julia Kapfelsperger party with Reserved

Filed by Lucire staff/July 12, 2014/4.37

Andreas Rentz

Georgia May Jagger was guest of honour at Reserved’s German launch at Mercedes-Benz Fashion Week Berlin. Jagger, who also serves as the new label’s face for autumn–winter 2014–15 and walked the catwalk on the night, was among numerous celebrities, including Franziska Knuppe, Daniel Brühl, Jasmin Gerat, Elyas M’Barek, Eva Padberg, Anna-Maria Mühe, Anna Julia Kapfelsperger and Anastasia Zampounidis. Reserved’s ‘Let’s Fashion’ party at Alte Münze Berlin was anything but reserved, with its 1,200 guests.
   DJs Beck To Beck, Terranova, Oskar Melzer, Adam Port and Rampa, and Niki Pauls performed, as well as indie band Oh Land.
   The launch, which showed the autumn–winter 2014–15 line, rather than the spring–summer 2015 one, marks the expansion of LPP SA’s brand into the German market. Reserved already has 500 stores in eastern and central Europe, and this month it will open its online store for German customers. Real-world shops will appear in the autumn at Recklinghausen, Stuttgart, Bremen and Hannover, with further stores planned in every main centre, as well as London and Paris, and in Croatia and Qatar.
   Polish-based LPP’s other brands are Cropp, Mohito, House and Sinsay. The company has revenues of over €1,000 million.

Andreas Rentz

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