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Phoenix commemorates its Love Project with three limited-edition pop-art bottles


NEWS
Filed by Lucire staff/September 11, 2014/3.14




We fell in love with these limited-edition pop art bottles from Phoenix Organics ever since they arrived at the office—so much so that we’ve been saving them for a special occasion.
   But they’re much more than a fleeting fancy. They signify Phoenix’s commitment to the environment, launching its Love Project, where it has teamed up with Sustainable Coastlines and Tangaroa Blue Foundation to help clean up New Zealand’s beaches.
   Over 1,015,884 litres of rubbish has been collected from New Zealand beaches since 2009—equivalent to 31 shipping containers of waste. Phoenix is asking Kiwis to visit its Facebook page to vote for the beach they love the most and would like to keep clean. The company will contribute to beach clean-up projects this summer.
   The artwork has been inspired by the love of our planet, and appears on Phoenix organic cola, lemonade and ginger
beer. The artists are Mica Still of Wellington, Meghan Geliza of Auckland, and Mulga of Sydney.
   In late October, Geliza and Still will create a live art installation in Auckland, in which the public can participate.



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