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Charitably chic: US events keep the focus on organic, eco and good health


NEWS
by Lola Cristall/May 28, 2015/4.10


Direct from New Zealand, Trilogy, founded by sisters Sarah Gibbs and Catherine de Groot, introduced American consumers to their certified organic skin care line. Trilogy Certified Organic Rosehip Oil is claimed to be the Duchess of Cambridge’s go-to product. Trilogy’s US launch is a much celebrated endeavour using premium and wholesome botanical extracts, where a small portion is enough, without leaving behind residue.
   From Trilogy to Organic Spa Magazine’s New York City media event, in honour of Earth Day, it was all about natural beauty, inside and out. Invitees were welcomed to the 36th floor of the Mandarin Oriental Hotel, overlooking magnificent city views, where a number of high-end exclusive products and destinations were unveiled. Jade Yoga, founded by Dean Jerrehian, is recognized for its eco, lightweight and comfortable yoga mats. Shea Moisture, established in 1912 by Sofi Tucker in Sierra Leone, promoted the skin’s silky smooth texture with its line of shea butter products. Parissa introduced its waxing products made for all skin consistencies and hair types. Ananda in the Himalayas provided guests with an idea of their spa escapade with an Ayurvedic experience. NeoCell supported health, beauty and anti-ageing with a natural approach. California-based Aura Cacia displayed their 100 per cent pure essential oils. JUstenbois’ maple wood sets are perfect for the dinner table, with a hint of eco-friendly chic. Founded by Pierre Simard, the products of made in Québec from natural materials. Boiron, a prominent brand in France, presented its homeopathic products including ArnicareGel and calendula cream. Balanced Guru presented their organic, cruelty-free products, including their all-natural body butter. MyChelle Dermaceuticals is known for a selection of products made for glowing skin. Lather’s hair, face and body products are infused with naturally healthy ingredients, leaving behind soft and radiant skin. Nubian Heritage returned with an assortment of its distinguished line of skin care products.
   While it is important to monitor what product goes on the skin, it is just as important to examine what is consumed to ensure a healthy lifestyle. Aslihan Koruyan Sabanci presented her Gluten-Free Gourmet Cuisine cookbook and Health and Beauty Home Remedies book, guaranteeing a delectably healthy and tasty meal as well as a healthier approach towards looking better. The event covered skin care, food and spiritual inner healing. Other sponsors included Reserveage Organics, Incredible India, Chiva-Som Health Resort in Thailand, Cal-a-Vie Health Spa in San Diego, Napz, Rejuva Minerals, Immunocologie Skincare, Kimberly Parry Organics, Scotch Naturals, Buff Her House of Exfoliation, Emani Vegan Cosmetics, Babo Botanicals, Everclēn and many more. Organic Spa Magazine along with its editor-in-chief, Rona Berg, emphasized how fashionable organic can be.
   Maven PR’s Alyson Dutch, was back with her prominent Consumer Product Event at Lowe’s Santa Monica. The Venice Room featured up to a dozen exhibitors. Kingston Technology presented its five-in-one Mobile Companion; Love Shawls showed off its two-in-one fashion statement, combining the elegance of a scarf with the appeal of a necklace; Bex’s decorative add-on shoe ornaments, designed by jewellery designer Sonya Ooten, exemplified personal style; Unselfish, by Paul Parkinson, highlighted individuals putting others first; Veestro, founded in 2012, is a vegan and organic food delivery service. Other exhibitors included the Thirst Project, a venture educating American students of the negative attributes in dirty water in South America, Africa and Asia. Other presenters included Simply Necessit-Ease, Slime, Lovera, Dealmoon and Blue Diamond. Eden Sassoon was present to talk about her campaign, #BeautyGivesBack, which permits the Thirst Project to be present at global hair shows, including the Paul Mitchell School.
   After three months of work to raise funds to support numerous charities, Paul Mitchell School’s 12th annual FUNraising Gala announced that $1·7 million was raised for a number of organizations including CAST, Cancer Schmancer Movement, Andrew Gomez Dream Foundation, Children’s Miracle Network Hospital, Food 4 Africa, Gary Sinise Foundation, Habitat for Humanity, Magic Johnson Foundation, Morris Animal Foundation, No Limits as well as the Thirst Project. Fran Drescher, Marie Osmond, Magic Johnson, Pauley Perrette and a number of other notable personalities, including the cofounder of the Paul Mitchell Schools, Winn Claybaugh, celebrated the success. Along with being considered a reputable school where avid learners attain a well-rounded education in technical skills and business knowledge, they are also apt at raising money to support a range of foundations.—Lola Cristall, Paris editor








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