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News in brief: Chi launches Touch 2; Electra bicycles’ 1970s’ inspiration; Hair La Vie’s new video campaign


NEWS
Filed by Lucire staff/May 30, 2015/7.29



Farouk Systems’ Chi has launched a new touch-screen hair-drier, the Touch 2 (MSRP US$199·99), with more customization options. It features a 2·24-inch touch-screen control and that control the temperature, ions and speed, and allows users to tailor their blow-outs based on one’s hair texture. The drier can emit more ions for thick, coarse hair, and fewer for normal and fine hair. Chi’s ceramic technology generates moist heat and a consistent temperature.
   Electra reminds us that for summer 2015, its range of retro-styled bicycles are ideal for getting to the fun events of the season. The 1970s-inspired designs and bright colours of orange, pink and yellow, along with flower prints that some will remember were staples in period interiors, mark out the line. There are also interchangeable tassles for the handlebars, and other customization features. However, Electra’s Robin Vallaire, creative director, notes that the bicycles have the latest technology beneath all the 1970s styling.
   Hair La Vie, the natural hair-growth vitamin, has launched a video campaign which features testimonials, including celebrity hairstylist Stephanie Hobgood, who works with the likes of Kendall Jenner, Kylie Jenner, and Rosario Dawson. Hair La Vie includes 20 natural, clinically proven ingredients, and no synthetic fillers, binders or additives. It says there are visible results after two to three weeks, priced at US$39. ‘When clients ask me for a product to help them repair and regrow their hair, I recommend Hair La Vie, because honestly, it’s the first vitamin I’ve seen that actually works. And I’ll tell you right now not a lot of them do,’ says Hobgood. Some of Hair La Vie’s profits are donated to worthy causes and to a scholarship for women.


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