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Chivas Regal the Icon launches with Dubai tasting; on sale for US$3,500


News

June 11, 2015/14.29





Warren Little

Chivas Regal has released its most iconic Scotch whisky yet, called, appropriately, Chivas Regal the Icon. Having released its first luxury whisky in 1909, Chivas Regal has since been known for its style, substance and exclusivity.
   Its latest whisky is Chivas Regal’s biggest feat yet, mixing from more than 20 different distilleries, including some rare whiskies from distilleries that have gone. ‘Chivas Regal the Icon is a truly exquisite blend, perfectly smooth with an intense concentration of sumptuous flavours that develop into an exceptionally long, lingering finish,’ said Colin Scott, master blender, a veteran at the company who joined in 1973, and learned his craft over the decades under his predecessor. At the heart of the whisky is a malt from Chivas Regal’s spiritual home, Strathilsa, a distillery the company brought in the 1950s which has featured in all of the brand’s blends.
   Chivas Regal the Icon has rich notes of honey, vanilla and dark chocolate, creating a bold, balanced and unforgettable blend. It comes in a hand-blown crystal decanter created at Dartington Crystal that has been delicately etched and finished with precision metalwork. The bottle itself has a slight green finish that is a homage to the first Chivas bottle, which was also green. It is finished with the signature luckenbooth stopper, a traditional Celtic symbol of love.
   Chivas Regal celebrated the release of its new whisky with both a tasting and a launch party in Dubai. From May until September 2015, this whisky will be sold at Dubai Travel Retail at an RRP of US$3,500.—Fenella Clarke










Warren Little


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