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The Instagrams of the top fashion labels: showing seven ways they reach us


NEWS
Filed by Fenella Clarke/June 14, 2015/13.18


With social media being such a big part of the world we now live in, fashion houses no longer have just magazines to sell their products. These Instagram accounts give fans an insiders’ look to the brand and what’s going on. We have chosen seven of the top fashion labels to give the different ways these labels use Instagram.
   Making us green with envy, Fendi is giving us a snapshot into the book launch party for Fendi by Karl Lagerfeld, which was at this year’s Cannes Film Festival. Yellow sand, blue sky, models (Lily Donaldson, Lindsey Wixson and, of course, Kendall Jenner) in beautiful clothes and the influential designer himself, make this a photo I want to jump into.
   Marc Jacobs is showing us the classic throwback Thursday and giving us a nice close-up from his 2010 collection, making us wish even more for a time-travelling device. Having the photo up so close shows us a new side to a dress we may have seen before, giving us a new appreciation of the greatness that is in front of us.
   Jimmy Choo is giving us a behind-the-scenes look that we would never see on the runway: a sketch design of one of their shoes. From this, we can compare the real-life shoe and make us sigh with relief that the heel is not quite so high. Having behind-the-scenes images makes the fans and customers feel more a part of the process, not to mention more appreciative of the shoe itself.
   Roberto Cavalli is both showing off its new campaign and some sweet-as art. This beautiful illustration by Hodaya Louis is of its new autumn–winter range, featuring singer Ciara. While they also showed the real photographs when the campaign was first released, this continues the interest while also shining light on the artist who did the illustration in the first place.
   Often when you see pictures from the runway, you are too busy taking in the whole outfit that you don’t get to all the little details that make it as glorious as it is. Thanks to Burberry’s Instagram, however, we are getting not only a close-up look at the green suede bag, but also the patterns and details of the boots and coats. From the looks of things, this image was taken while the models were waiting to walk out on the runway, making this the perfect quick snapshot to make us want the bag and see more of that outfit.
   The Met Gala is a huge night for fashion, showing us mere mere mortals the best and most extravagant dresses you can get. It also leaves us wanting what your favourite celebrity is wearing. Givenchy, in this post and many others, tells us who was wearing its beautiful dresses. In this photo, actress Jessica Chastain is wearing a custom haute couture dress. This dress looks like dripping gold and perfectly shows the extravagance that is Givenchy.
   Last, but not least, we have Valentino showing us some street style from one of the many famous fashion bloggers. A shot from the fashion website Man Repeller, this features a pair of Valentino shoes. With the rise of social media, bloggers now have a big impact of what people buy and even how people wear things. Customers will find a blogger with a similar style to them and see how they wear certain things. If a label affiliates themselves with and shows a famous blogger wearing its clothes, then they can reach potential customers.—Fenella Clarke

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