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Phoenix Organics’ Love Project helps clean up New Zealand’s polluted rivers


NEWS
Filed by Fenella Clarke/June 19, 2015/22.55




Top Phoenix Organics’ promotional image for its latest venture to tackle river pollution. Above The sites for the Love Project’s tree-planting between June and September. Below left A #loveyourwater promotional card, with wildflower seeds embedded within.

On June 5, Phoenix Organics started planting native plants along polluted rivers for the Love Project, a venture which started last year with the company helping to remove 5,000 ℓ of rubbish from New Zealand beaches.
   When figures were released by regional councils last month revealing that more than half of New Zealand rivers were unsafe to swim in and that Waikato, Bay of Plenty, Wellington, Canterbury and Northland were the worst, Phoenix knew it had to help.
   Co-founder of Sustainable Coastlines, Sam Judd, said, ‘Working with Phoenix Organics, we’re helping communities to stop pollution at its source by setting up riparian planting events—these help reduce pollutants entering rivers by reestablishing native vegetation.’
   Phoenix is hoping that through the Love Project, its customers will feel inspired to make a real difference in New Zealand’s coastal areas.
   ‘We’ve been committed to sustainability since day one and believe New Zealand should continue to build on its clean, green image through involving communities in projects like this,’ said Steve Cook, marketing manager for Phoenix Organics.
   The Love Project is also partnering with environmental artist Martin Hill, based in Wanaka, to create a sculpture during the project, with more information about being released late July.
   Auckland saw the first planting day on June 5 at Wakaaranga Creek; Wellington follows on June 26 at Owhiro Stream. Christchurch’s day is on July 31 at Travis Wetland, while Nelson’s is on August 21 at Corder Park. Northland and Waikato are in September.
   To find out more, you can look at Phoenix Organics’ Facebook and Instagram as well as the hashtag #loveyourwater.—Fenella Clarke


Above Phoenix Organics has planted one tree on behalf of Lucire publisher Jack Yan.

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