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Adidas Originals adds four ’90s-inspired designs to its Tubular line


NEWS
Filed by Fenella Clarke/June 26, 2015/1.26





Dominique Charriau

Adidas Originals released four new shoe designs in its Tubular line for spring–summer 2016 last night at Paris Fashion Week.
   The line of shoes is inspired by the technology of ’90s footwear, in particular the Tubular 93. The collection was unveiled by local performers moving around architectural obstacles in an atmospheric underground venue. This athletic performance perfectly embodied the lightness and agility of the shoes with an intricate light show, which was scored by sound engineer and DJ Michel Gaubert.
   These shoes feature innovative technology with a unique design language, perfectly fitting with the contemporary lifestyles of Adidas Originals customers. The four styles are called the Nova, Doom, X, and Defiant, created by a design team directed by the vice-president of global design at Adidas Originals, Nic Galway. Galway has also helped launch some of the most famous collaborations to date including those with Stella McCartney, Yohji Yamamoto (Y-3) and Adidas by Rick Owens.
   For this line of footwear, Galway wanted to create trainers that belonged to a new generation of radical shoes, and focused on the most iconic characteristics from the ’90s trainers, the signature sole unit. While the functionality and design have been updated to meet 21st century demands, the shoes’ sensibilities still run true to the original design. The shoes themselves all have monochromatic colour schemes and feature the eye-catching EVA sole unit and a similar challenging silhouette to the previous collections in the Tubular line.—Fenella Clarke


















Dominique Charriau

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