Lucire
The global fashion magazine April 19, 2024 
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Kate Moss, Stella McCartney and other celebs get behind Bore off Cancer’s T-shirt campaign


News

December 4, 2015/12.04


If we’re going to introduce the colloquialism bore off into Lucire, it’s only right that it’s done for a good cause, namely for Lee McKervey’s Bore off T-shirts.
   McKervey, who had personally experienced the care from the cancer support organization Macmillan, is donating £5 from each Bore off Cancer T-shirt sale.
   Macmillan helps not only those suffering from cancer, but families, too; and they are there from the first day of diagnosis and through treatments.
   This time, celebrities have come to Bore off’s aid, including Kate Moss and Stella McCartney (who have appeared on Instagram with their T-shirt), Sir Richard Branson (on his Facebook, and his son Sam has blogged about it), Kieron Richardson (Hollyoaks), glamour model Casey Batchelor, and Mark Wright (The Apprentice UK). It’s suggested that Olly Murs, Jamie Laing, Alexandra Burke, Michelle Keegan and Danny Cipriani will be getting photos taken of themselves in their Bore off T-shirts, encouraging others to follow suit so that Bore off can donate more to Macmillan.
   Readers can find out more about Bore off through its website, boreoff.com.




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