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Emanuel Ungaro celebrates 50th anniversary, launches La Diva eau de parfum at Petit Palais


NEWS
by Lucire staff/January 27, 2016/4.57




Pascal le Segretain

Emanuel Ungaro celebrated its 50th anniversary on Tuesday, with a party at the Petit Palais in Paris, and launched its La Diva perfume to coincide with the occasion.
   Creative director Fausto Puglisi and president Asim Abdullah played host to 600 guests, who were shown a virtual history of the house in images, choreographed and created by Ali Mahdavi and scored by Monarchy, on the wall of the venue. Salvatore Ferragamo Group CEO Michele Norsa introduced La Diva, with the façade of the Petit Palais showing a projection of the new fragrance’s press image, modelled by Charlotte Free. Ferragamo Parfums has licensed the Emanuel Ungaro brand for the fragrance.
   Guests included Suzy Menkes, Kristina Basan, Elodie Frégé, Frédérique Bel, Leila Ndabirabe, Zahia Dehar, Estelle Lefébure, Catherine Baba, Laurie Cholewa, Karole Rocher, Blanca Li, Jin Weng, Bojana Panić, Alexia Niedzielski, Elizabeth von Guthman, Axelle Lafont, Prince Wenzeslaus of Liechtenstein, Lola le Lann, César Domboy, Richard Orlanski, Frédéric Taddei, Ariel Wizman, Nicolas and Alexandre Lestrat, Kyle Eastwood, Kamel Ouali, Aure Atika, Isabelle Funaro, Amanda Sthers, Fausto Puglisi, Ali Mahdavi, Benjamin Belin, Manu Katché, Frédérique Lopez, and Sofiia Manousha.
   Musical trio LEJ (Lucie, Elisa and Juliette) performed live at the Petit Palais, while Marie-Amélie Seigner took over with her DJ set as guests danced till late into the evening.
   The fragrance goes on sale in March, as eaux de parfum in 30, 50 and 100 ml sizes, priced from €39 to €69. The fragrance has top notes of pear and raspberry, midnotes of pink peppercorn, basenotes of honey and vanilla, with a floral heart, enriched with notes of patchouli. Firmenich’s Marie Salamagne created the scent.

















Pascal le Segretain


























Victor Boyko

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