Lucire


  latest news   fashion   beauty   living   volante   print and tablet   tv
  home   community   shopping   advertise   contact

«
»


Everyone wants to dress like David Beckham, in spring 2016 H&M campaign


NEWS
Filed by Lucire staff/January 30, 2016/23.24


David Beckham, in his ongoing collaboration with Hennes & Mauritz, has shot his latest campaign for his spring 2016 Modern Essentials Selected by David Beckham collection in Lisboa, Portugal. It is accompanied by a humorous film promoting the line, directed by Fredrik Bond.
   The previous promo showed Beckham discovering that comedian Kevin Hart dressed exactly like him. Its sequel takes things a step further, where Beckham finds that everyone around him is dressed the same as him, including all the hotel staff, an arguing couple, a grandmother, a baby, and skateborders. The accompany print campaign has been shot by Mario Sorrenti.
   The premise is showing off Beckham’s position as a style leader.
   â€˜I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,’ said Beckham in a release.
   The collection will drop on February 18 and March 19 at all H&M stores that carry menswear, and online at hm.com.






Also in Lucire’s news section

 

Get more from Lucire

Our latest issue

Lucire 37
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter

Lucire on Instagram