GHD has released Advanced Split End Therapy (retailing for NZ$38), a product that nourishes and fortifies damaged ends with what it calls ‘a blend of nutrient-rich ingredients’.
Activated by the heat of a styler, GHD’s Thermo-Marine Bonding System binds broken hair fibres together, with the company claiming instant repair of split ends. The nutrients contained in the product then prevent future breakage by coating each hair strand.
With as little as 10 ml, you massage the product through your hair down to the ends, concentrating on areas that show signs of damage. Section the hair, then blow-dry it using a GHD hair-drier, then divide the hair into small sections, passing a GHD styler over each section to seal the product.
The company recommends its own GHD Platinum styler for best results, and advises you not to condition your hair prior to treatment. Hair should be dried using the lowest heat setting on a GHD Air hair-drier.
The product is available from this month at GHD salons or, in New Zealand, via ghdhair.com/nz. For stockist information, call 0800 880-2019.