Model Cara Delevingne will model the spring–summer 2016 Chanel eyewear campaign, wearing a tweed and cotton cap, a tweed jacket and a sleeveless top with silver embroideries and ribbon bows from the Chanel Airlines ready-to-wear collection. The campaign breaks in April.
The advertising will showcase frames from the Plein Soleil and Bijou 2016 collections, and a mirrored mask with a laser-engraved effect from the spring–summer 2016 ready-to-wear catwalk show.
The Plein Soleil collection has a two-tone look (black merges into blue on the cat-eye frames, and black to white on the oval optical) and is inspired by tie-dye motifs. The Bijou collection features the camellia motif extensively.
Delevingne appears in blue when modelling the mask, and in more conventional lighting when showing off the regular frames.
Karl Lagerfeld himself chose Delevingne and shot the campaign.
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