Hannah Ferguson returns in a sequel to Triumph’s earlier animated promotion, Find the One. Find the One, Again sees the Sports Illustrated Swimsuit model in both live and cartoon forms, this time following her character after giving birth to her first child.
Two new characters, Luna and Jade, make their début, with the premise being similar, although aimed at new mothers.
Triumph says the new promotion helps women reclaim their shape and finding a perfectly fitting bra, and as with last year’s promotion, it is done with a fun, entertaining approach.
The animation sees Hannah finding life overwhelming and her body confidence affected by the birth, and Luna and Jade encouraging her to find herself again.
The new product being pushed is Triumph’s Magic Boost, with three bras, Push-Up, Lift-Up and Shape-Up.
The score is by Tony Award winner Jason Robert Brown, performed by a professional orchestra and choir, with lead vocals by Broadway singers J. Elaine Marcos, Ta’rea Campbell, Betsy Wolfe and Leslie Kritzer. It was recorded at Avatar Studios in New York.
The spot broke earlier this week on German TV, and will next be seen in Italy and Portugal (April 10), Switzerland (April 11), Poland (April 21) and Denmark (May 2).