Former Lucire model Brooklyn Decker, now better known for her role in Netflix’s Grace and Frankie, stars in Chrysler’s new campaign for its 2017 Pacifica minivan.
The campaign sees Decker along with the ‘PacifiKids’, Miles (aged 11), Izzy (10) and Harper (8), explain the new model to her, which is Fiat Chrysler’s replacement for both the Chrysler Town & Country and Dodge Grand Caravan (the latter remains in production for the time being).
A series of videos will début in advance of the US Memorial Day weekend on Facebook, according to the company. The first video can be found here.
The PacifiKids understand technology in the way modern children can, and take the viewer through features such as the Pacifica’s tri-pane panoramic sunroof and voice-activated infotainment system.
Decker is a new mother, having given birth to a boy on September 30, 2015.
The Pacifica is reputed to be the best in class, keeping Fiat Chrysler ahead in the large MPV segment which it created back in the 1980s.
Fiat Chrysler says there are two additional videos featuring the PacifiKids. The campaign was created with Chrysler’s social media agency, Society.
You may also like
