Ellen DeGeneres launches eyewear line in collaboration with Modo

Ellen DeGeneres has launched her own range of eyewear in collaboration with Modo, a contemporary lifestyle brand.
   The eyewear range features both sunwear and optical collections. With a mix of seriousness and fun, DeGeneres’s personality and vision is showcased through the variation of designed lenses in a mix of colours and shapes.
   With a passion for interior design, architecture and fashion, DeGeneres brings her unique vision to this beautifully designed, high-quality collection.
   ‘I am excited to partner with Modo on my new collection of ED eyewear,’ said DeGeneres. ‘We have regular opticals and sunglasses in some amazing designs that will have you shouting, “I wear, you wear, we all wear ED eyewear!”‘
   Sunwear styles are available at US$155 at EDbyEllen.com as well as Eyefly.com, in 17 styles in stainless steel or acetate. The optical collection will be available for purchase in September at additional retailers.
   ‘We are thrilled about the launch of ED Ellen DeGeneres eyewear on EDbyEllen.com,’ said Alessandro Lanaro, CEO of Modo. ‘Modo appreciates this partnership with Ellen and the ED team, and we look forward to this collaboration.’—Bhavana Bhim