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Launch of John Varvatos’s new fragrance, Bad-Boy Biker, at New York Men’s Fashion Week


NEWS
Filed by Bhavana Bhim/July 16, 2016/2.56


John Varvatos introduced his newest fragrance, Dark Rebel Rider, during a celebratory concert featuring Tyler Bryant and the Shakedown at his New York City Bowery store.
   The event was held immediately following the John Varvatos spring–summer 2017 fashion show on July 14. The night featured a special performance by Tyler Bryant and the Shakedown, a band specially selected by John Varvatos. There to support the Dark Rebel Rider launch were musicians Machine Gun Kelly and Travis Mills, as well as actor Corey Hawkins and athlete–model Dale Moss.
   ‘Dark Rebel Rider is an extension of the Dark Rebel fragrance collection, which originally launched in 2015. The fragrance is inspired by the bad-boy biker, who walks to his own beat and has an edge but also doesn’t try too hard,’ said John Varvatos. ‘Just like my clothes, the Dark Rebel Rider fragrance is iconic, timeless and represents a courageous attitude. It is a clear expression of a personality that defies the norm.’
   The alluring scent features bitter orange, saffron with black violet and Somalian frankincense amongst the heart of the fragrance. The fragrance is the result of a long-standing collaboration between Varvatos and Givaudan vice-president of perfumery, Rodrigo Flores-Roux. ‘Dark Rebel Rider captures the heart and soul of rebelliousness and bad boy idols through ultra-sexy leather and ambery notes,’ said Flores-Roux. ‘It is luminous but has incredible gravitas and depth; it is supple and sensual but delivers a punch. It is voluminous but never heavy, it is an extraordinary olfactive chiaroscuro.’
   The fragrance is available now exclusively at Bloomingdale’s, and other retailers beginning August 2016, with an MSRP of US$89 for 4·2 fl oz.—Bhavana Bhim

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