A dash of Botox. A sprinkle of Juvederm. A pinch of Restalyne. No, it’s not a recipe from a sorcerer’s manual. It’s a “beauty compound” that is only part of the magic at Alchemy 43 in Beverly Hills, a revolutionary new beauty lab that merges the concepts of luxury and medical sophistication. Members of the press got an up close and personal look at the future of non-invasive cosmetic medicine at their July 12 media event. Guests sipped blueberry cocktails and nibbled colourful macarons while experiencing the Alchemy 43 recipe for a lifetime of gorgeousness.
If you think med-spas are all about attitude, think again. The only attitude here is genuine joy: endless smiles and a warm welcome greet you upon entry. The sleek storefront space boasts a well-appointed waiting area with sunny atrium, chic treatment rooms, and a VIP loft for private events. But that is just the beginning. No, this is not a “sign your name at a busy front desk and wait” med-spa. After enjoying a chilled beverage, you will have your photo taken for 3-D imaging. A licensed staff “alchemist” will then discuss your needs and goals, using the enlarged image to show precisely how each treatment will look when finished. This allows you to view countless possibilities and combinations, and to quell the anxiety that often accompanies cosmetic procedures. These skilled practitioners have mastered the art of natural enhancement. No duck lips or frozen, expressionless faces here. The desired result is a subtly enhanced, rested visage.
Post-treatment, everyone receives a refreshing oxygen infusion for faster healing. Or you can choose from the menu of reasonably priced beauty boosters including serums, peels, and microcurrent therapy. The final stop is the make-up studio featuring Kevyn Aucoin products, where an artist will give you an expert touch-up before you head back to work, home, or a night out. No one will know where you were, only that you look amazing. It`s all included, and their introductory packages make it downright affordable. For even more benefits and savings, “wrinkle relaxing” memberships are available to keep those fine lines far, far away.—Jody Miller and Leyla Messian