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Gigi Hadid helms Tommy Hilfiger’s The Girl fragrance campaign


NEWS
Filed by Bhavana Bhim/July 19, 2016/15.18


Tommy Hilfiger has announced the launch of The Girl by Tommy Hilfiger, a new eau de toilette, with a campaign featuring Gigi Hadid, the company’s global ambassador for womenswear, accessories and fragrance.
   Launching at the end July 2016, the new scent is anchored in a dynamic digital campaign, which reflects Gigi’s optimistic attitude, confidence and effortlessly cool style. As part of her ambassadorship, Gigi has also teamed with the iconic American designer to create her first capsule collection, which further celebrates her modern take on style fused with Hilfiger’s signature “classic American cool” heritage.
   Hadid explained, ‘The Girl means being true to yourself and having fun while you’re at it. For me, that’s appreciating every moment, laughing at myself and surrounding myself with everything that makes me feel happy.’ Her influential attitude and fun-loving personality is encapsulated in the campaign.
   The scent opens with a burst of green pear, violet leaf and green figleaves before moving to the heart of velvety jasmine petals and silky muguet. Cedarwood and cashmeran envelop the fragrance for its signature finish that captures Hadid’s sense of individuality and confidence.
   The Girl by Tommy Hilfiger eau de toilette will be available at exclusive retailers.—Bhavana Bhim

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