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Etam celebrates centenary with lingerie show at Centre Georges Pompidou: Natalia Vodianova, Iris Mittenaere attend


NEWS
by Lucire staff/October 5, 2016/2.35




Dan and Corina Lecca

French lingerie label Etam celebrated its centenary at the Centre Georges Pompidou in Paris yesterday, with an exquisite, 80-model catwalk show that displayed the label’s sexy styles along with Gallic pride.
   Models included Mélodie Vaxelaire, Eniko, Valerie Kaufman, Antonina Petkovic, Pauline Hoarau, Li Xiao, Ana Beatriz Barros, Amanda Wellsh, Diana Moldovan, Monica Cima, Anna Mila, Devon Windsor, Cindy Bruna, Nibar, Nadja Bender, Aneta Pajak, and Constance Jablonski.
   The catwalk performances were divided into five themes: Free in Body and Mind, I Am Sexy (showcasing Latex, leather and lace), I Am Chic (a celebration of Frenchness and the 1920s, with colours from pink to burgundy), I Am Divine (the 1970s and Studio 54, with gold and black, and jewelled lingerie), and I am Joyful (the most French of them all, with sailor-striped tops and petticoats). The I Am Divine section débuted the Divine Calais lace, developed with Noyon, celebrating the centenary.
   Live performances by Minuit, the Avener, Dua Lipa, Marina Kaye, and Jacques Dutronc accompanied the show.
   Other VIPs attending included Natasha Poly, Karen Mulder, Natalia Vodianova, Miss France 2016 Iris Mittenaere, Ellen von Unwerth, Virginie Ledoyen, Anouchka Delon, Alice Taglioni, Clara 3000, Aure Atika, Aline Afanouko, Nora Arnezeder, Léa Arnezeder, Betty Autier, Kristina Bazan, Dapnhé Burki, Frédéric Beigbeider, Bernard Blistene, Ian Bohen, Louise Bourgoin, Guy Burnet, Monica Cruz, Gabriel-Kane Day-Lewis, Romain Gavras, Jennifer Eymere, Elodie Frégé, Daphné Hezard, Tyler Hoechlin, Hiba Abouk, Alice Isaaz, Linda Li, Leaf Greener, Lola Le Lann, Benoit Magimel, Jean-Baptiste Maunier, Lara Micheli, Laurent Milchior, Victoria Olloqui, Audrey Pulvar, Luna Picoli Truffaut, Misty Rabbit, Ludivine Sagnier, Niels Schneider, Joey Starr, Frédéric Taddei, Théodore, Paul and Gabriel, Patrick Timsit, Cécile Togni-Purtschet, Laurent Weil, Michael Youn, Olivier Zahm, Caroline Receveur, Virginie and Claire Courtin-Clarins, Coralie Biolay, Jean-Charles de Castelbajac, Louis-Marie de Castelbajac, Guilhem de Castelbajac, Louis Sarkozy, and Alessandra Sublet.
   Etam innovated with a Show Now—Shop Now feature which allowed those watching the catwalk show online to order the pieces immediately. On social media, Facebook users could watch backstage video from five minutes before show started, while Periscope users could track a model on the runway live.












Dan and Corina Lecca







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