Environ has improved on its Ionzyme range, with new ingredients (retinyl propionate and BHT) and a longer shelf life, and has given it a new name: Youth EssentiA. It’s positioned as a more premium offering, aiming to reduce visible signs of ageing and creating healthier, smoother-looking skin.
The new range comprises the Hydra-Intense cleansing lotion, Vita-Peptide toner, Vita-Peptide eye gel, four-step Vita-Peptide C-Quence serums (£89·95 each), an Antioxidant Defence Crème (£66) designed to work with the serums, a Focus frown serum, Focus hydrating serum and Energising Masque.
Environ’s Kirstin Kruger noted, ‘What people don’t know is that the skin needs to gradually become accustomed to increased levels of vitamin A. The Youth EssentiA range of Vita-Peptide C-Quence serums is based on Environ’s industry-leading Vitamin Step-Up system, which is designed to help skin become gradually more comfortable with increased levels of vitamin A and other ingredients that keep skin looking healthy and beautiful for life.’
Meanwhile, for hair, Madam C. J. Walker Beauty Culture’s Scent & Shine Oil collection has been launched, with three silicone-free and antioxidant-packed lightweight oils retailing for US$26 each. The brassica seed oil helps smooth and silken heat styled hair; the coconut oil adds shine and protects against humidity; while the Jamaican black castor oil hydrates extra-dry hair and scalps. Each has a subtly scented formula, and can be used whether the hair is wet or dry. The new products are cruelty-free and do not contain parabens, sulphates, phthalates, artificial colours or fragrance, mineral oil, or alcohol.
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