Lucire
The global fashion magazine October 19, 2021 



 

Jessie J and Make Up For Ever team up for #Iamanartist; video shot by Rankin


NEWS
Filed by Cecilia Xu/December 2, 2016/19.20


Make Up For Ever has announced an artistic collaboration with iconic superstar and artist Jessie J, to advocate and celebrate self-expression through make-up.
   ‘Life is a stage’ is what Make Up For Ever believes in: that people are the artists of their own lives, and this was the driving force behind the #Iamanartist campaign with Jessie J.
   ‘I enjoy revealing different parts of my personality in my look which makes Make Up For Ever such a great partner,’ said Jessie J. ‘The core of the brand is what I am about: creating characters to showcase who you are, exploring and expressing yourself in the way you want through make-up, colours and energy. I definitely feel that my make-up reflects how I feel whether you want to do just a lip or a full-blown smoky eye, your mood can be reflected in your make-up and this is why “Life is a stage”!’
   The collaboration is introduced with Jessie J covering Frankie Valli’s original song ‘Can’t Take My Eyes off You’ in a new video directed by Rankin. Sammy Mourabit has created her make-up in upcoming visuals and videos.
   The campaign’s purpose is to ignite the artistic spirit, inviting make-up enthusiasts to get creative, and express themselves throughout the year with the hashtag #Iamanartist, uniting them in a community of inspired individuals.
   Founded in 1984 by make-up artist Dany Sanz, Make Up Forever offers a wide collection of vivid colours, face and body foundations, and expert artisan formulas.—Cecilia Xu

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