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January 7, 2017

GBK puts the ‘lounge’ back into its Golden Globe Century Lounge

Elyse Glickman/22.23




Elyse Glickman

For GBK’s last several award show-outings, Gavin Keilly and his troupe went high volume and high production, complete with backdrops at such larger-than-life places as the W Hollywood. The sampling, gifting and revelry went on for days at these things (well, two, to be exact, but you get the idea, based on our coverages from the past). This time, Gavin went back to basics, staging his 2017 Golden Globes pre-party in At the P (a delightfully pared-down and intimate space not far from Paramount Studios, yet far from the maddening crowds of past parties).
   With excess stripped away, guests could give their undivided attention to marquee charities, American Friends of Magen David Adom (AFMDA) and Lambda Legal, whose contributions to the world will be especially welcome and needed in the changing (and more challenging) social climate brought on in force during 2016. Lambda Legal is a non-profit US organization whose members, since 1973, have worked tirelessly to attain and protect the civil liberties of gays, lesbians, transgender people and those affected by HIV through impact litigation, public policy work, activism and education. The MDA, Israel’s national emergency medical response agency and Red Cross affiliate, is a global pioneer in mass casualty response, sharing its knowledge with governments throughout the world.
   The comfy, gallery-like space also provided a nice backdrop for some wonderful bites and drinks from 4 Copas Tequila, IXIB DimSum Eats, and SuShe Art. The former put on quite a show, starring female sushi chefs doling out handrolls and cut roll pieces atop leaf-covered models. Napa Technology, meanwhile, demonstrated its Genesis Perfect Pour wine dispensing system that not only dispenses perfect glasses but extends the shelf life of uncorked bottles.
   GBK regulars were there to the delight of guests, including Tweezerman with its men’s grooming sets and metallic travel sets for women; Babar Hair Tools (including the Babar Mini Max cordless and rechargeable flat iron and its new hair-drier release); and the always welcome Artisan Group with their grab bags. Highlights from my surprise bag reflected that small jewellery items are big again. They included delicate semi-precious stone necklaces from Little P’s, Creations by Kristel and CY Designs, and earrings from Fizz Candy. BeezKneez is still buzzing with modern paper products that beg to bring back the art of handwritten notes.
   There was something for the sports fan (NIMA Sports college football helmet speakers), the amorous (virtual “toys” from SenseMax), savvy designer-brand shoppers (TemptBrands.com, offering guests Street Affaires sunglasses); Drew Barrymore followers (super cute Flower sunglasses) and shoe fanatics (guiltysoles.com). However, we really liked the new line of stylish, pet-feeding pieces from OnoFriends.com that mitigate food and water over-spill as well as the EZPZ all-in-one sectioned food dish and placemat for infants and toddlers.—Elyse Glickman, US West Coast Editor







Elyse Glickman

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