Hennes & Mauritz has released further images from the H&M Conscious Exclusive collections, previewed in Lucire in February.
A plissé dress made of Bionic, a sustainable polyester made from recycled shoreline waste, was part of the preview, but H&M has revealed more about other designs made from the fabric.
The company has screen-printed distorted peonies and mimosa on to the fabric for ‘dream-like prints’, while an image of a dreaming woman has been quilted into its jacket.
Designers have also added sequins to a recycled polyester cocktail dress, while a tuxedo comes in organic silk and Tencel twill. There’s a fishnet bag made from shoreline waste, and earrings from recycled glass and plastic.
Children’s designs also feature for the first time, with tulle dresses and structured blazers and trousers.
H&M head of design and creative director Pernilla Wohlfahrt said in a release, ‘For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do.’
‘H&M’s Conscious Exclusive collection shows how the best style can be mindful of the planet, to help protect it for the future. It’s such a desirable collection, with pieces made in sustainable materials that you want to wear for seasons to come,’ added model Natalia Vodianova, who fronts the campaign.
Vodianova also founded Elbi, a digital philanthropy platform connecting users with a charities worldwide. H&M says it will continue to partner with the platform.
The collections will go on sale in c. 160 stores worldwide, from April 20.
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