Lucire


  latest news   fashion   beauty   living   volante   in print   tablet   tv
  home   community   shopping   advertise   contact

«
»


Usain Bolt celebrates with Maison Mumm in latest spot featuring Yendi Philipps


NEWS Usain Bolt, as Mumm spokesman, appears in the champagne house’s latest spot with Jamaican TV presenter and former beauty queen Yendi Philipps
Filed by Lucire staff/November 3, 2017/11.10



Once the greatest sprinters of our time, the Hon Usain Bolt, appears in Maison Mumm’s latest promotion as the company’s spokesman, or, in Mumm’s parlance, ‘Chief Entertainment Officer’.
   The latest advertisement sees Bolt break out some dance moves, and performs on the stage with TV presenter and former Miss Universe Jamaica 2010 Yendi Philipps. The spot was directed by Luis Cervero.
   Bolt removes his coat and suit to reveal his racing gear at the end—showing that the celebration preceded his race.
   The reversal is intentional. The message, ‘Don’t win to celebrate. Celebrate to win,’ emphasizes having a positive mindset, an extension of the brand’s ‘Dare. Win. Celebrate’ values.
   While Mumm is known as the celebratory champagne after sporting events, the spot suggests that everyone can celebrate life.

Also in Lucire’s news section

 

Get more from Lucire

Our latest issue

Lucire 37
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter

Lucire on Instagram