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Naersiling takes its autumn–winter 2020–1 show live online


NEWS Chinese label Naersiling wasn’t about to let the pandemic stop it holding a live catwalk show for autumn 2020
Filed by Lucire staff/May 5, 2020/7.26




China may be opening up but there are still parties being very cautious, such as the Shenzhen-based fashion label Naersiling. Part of EEKA Fashion Holdings, Naersiling held its autumn–winter 2020–1 show virtually, and live.
   The collection, loosely translated as Urban Shadowcatcher, was based around the metropolis, its architecture, and the shadows and reflections that it casts, connecting them to the lives of contemporary women.
   On Monday evening, the label used lighting and musical effects to create three very different moods from the single catwalk, showing its collection’s simplicity and modernity. The palette is founded in black and white, with bright blue. The silhouettes are geometric and wide, with deconstruction and asymmetry.
   Naersiling’s Xu Zhidong said after the show that the show was its attempt to respond to the COVID-19 pandemic. He added, ‘No matter how life changes, inspiring productivity with beauty is the proud mission of everyone in the fashion industry.’

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