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Naersi closes China Fashion Week with Water Cube spectacular


NEWS China moves ahead with its fashion week, and Naersi’s finalé proved to be a confident statement about the country’s future
Filed by Lucire staff/November 3, 2020/9.38


EEKA Fashion Holdings’ brand Naersi closed China Fashion Week with its spring–summer 2021 25°Lan show at Beijing’s Water Cube, the National Aquatics’ Centre. The show also marked the brand’s 25th anniversary, and was attended by celebrities, fashion editors, and the industry’s movers and shakers.
   In another sign of China’s post-COVID-19 rebound, the show featured 60 models on a 138 m long catwalk, with a 26 m by 6 m screen, plus an additional eight screens, showing the action to the audience.
   VIPs included actresses 韓雪 (Han Xue, or Cecilia Han) and 蔣夢婕 (Jiang Mengjie), singing duo Xiaohua Wu, artist Li Siyu, Chinese media boss and fashion week chair Su Mang, and media expert Zhang Xiaodong.
   Naersi’s collection was divided into four themes: futuristic commuters (with designs adopting blue film technology fabrics), ‘E’ cube (the use of digitalization and digital patterns), print–trace (inspired by Shenzhen’s architecture), and decoding the future (using a yellow theme, signifying healing in a post-pandemic world).





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