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Twenty years of Lucire’s Car to Be Seen in


NEWS Here’s the full list of our highly subjective annual car award, with remarks by publisher Jack Yan
Filed by Jack Yan/December 14, 2020/3.07



Honda E: already inducted into the Red Dot Design Museum.

The Honda E has been named Lucire’s Car to Be Seen in for 2020, the award joining a bunch of others from dedicated motoring and motoring media organizations around the world.
   For some reason I thought the second-generation Toyota Prius was once named a Car to Be Seen in by us in 2004, but I suspect that was the fault of memory: we covered the Prius in print, but it never got the accolade. The reason it stuck in my mind was that in 2004 it made an impression, even if used second-gen Priuses are now associated with Übers and an anti-car image by certain petrolheads.
   That impression was the sight of certain Hollywood types wanting to be seen as green, showing up to awards in Priuses rather than stretched limos, a practice that quickly ceased after they hopped on to the next fad. It wasn’t, for want of a better term, sustainable—at least not for their image. And more’s the pity, because the stretched limousine remains an exercise in irrelevance, in our opinion.
   The award is entirely subjective and even the criteria have changed from time to time; but with only a few exceptions we’ve attempted to choose a vehicle that represents the style of the time. We also ask: does the Lucire reader look good in it? Does it say something positive about the driver?
   As a result, some cars were named to the list before they were lapped up by a load of buyers—or footballers. One year it was put to an editors’ vote.
   This year, the 20th, it’s a pleasure to welcome the first Japanese car to the list, by a company we’ve long admired for its chutzpah. Founder Soichiro Honda knew he wanted to make cars, so to get there he started with bicycle motors and lawnmowers and worked his way up. The sky’s the limit, literally, as Honda now has a corporate jet business, too.
   The Honda E is not the first EV on the list: that honour goes to the Tesla Roadster, back when Martin Eberhard was running the business in a spirit of transparency and optimism. A futuristic plug-in diesel hybrid limited to 200 units, the Volkswagen XL1, went on the list in 2014. The BMW i8 was the Car to Be Seen in for 2016, and the Jaguar I-Pace in 2018.
   Our full list up to December 2019, which was published on our NewTumbl, appears below, with the new entry added. We will probably cease updating our NewTumbl presence, which took over from our Tumblr account, preferring to consolidate our content on our own domains. Our Facebook, Twitter and Instagram continue for the time being—and that’s a discussion for another day.—Jack Yan, Publisher

2001 Audi A4 Avant
2002 Audi A4 Cabriolet
2003 Peugeot 307 CC
2004 Aston Martin DB9
2005 Mercedes-Benz SLK
2006 Aston Martin V8 Vantage
2007 Tesla Roadster
2008 Fiat 500
2009 Alfa Romeo MiTo
2010 Mercedes-Benz E-Klasse Coupé
2011 Audi A7 Sportback
2012 Range Rover Evoque
2013 Jaguar F-type
2014 Volkswagen XL1
2015 Alfa Romeo 4C
2016 BMW i8
2017 Range Rover Velar
2018 Jaguar I-Pace
2019 Alpine A110
2020 Honda E

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