Lucire
The global fashion magazine October 19, 2021 



 

In brief: Gizem Emre for L’Oréal Paris; Tania Dawson for Bikinis by Shek; Hilde Osland for Lounge Intimates


NEWS You don’t often hear about promotions for brands at a regional level, so here are three stories about women modelling in their respective countries: Germany, New Zealand, and Australia
Filed by Lucire staff/January 18, 2021/11.49





Above, from top: Gizem Emre for L’Oréal Paris. Tania Dawson in a bikini by Shek. Hilde Osland models Lounge Intimates.

We don’t often hear of regional spokeswomen for some of the global brands, but we happened upon German actress Gizem Emre’s announcement that she is a L’Oréal Paris ambassador, a brand that she says has been with her since childhood. In her campaign, she appears in the ‘Worth It Club’, alongside Lena Lademann, Caroline Daur and Lou Beyer, and together they want to ‘show how important it is to inspire, motivate and support other women.’
   Emre, 25, plays Dana in the long-running police drama Alarm für Cobra 11: die Autobahnpolizei.
   Meanwhile, it pays to have friends with followers: Shekinah delos Santos’s bikini brand, Bikinis by Shek, was able to call on Miss Universe New Zealand 2016 Tania Dawson to help model one of her designs, and promote it on Instagram (@tpdgurl). Delos Santos’s bikinis are made by hand, and are sustainable—find out more at shek.com.au.
   The pair met through the Miss Universe New Zealand pageant and have a shared Pinoy heritage.
   In a similar vein, singer Hilde Osland, currently 28 weeks pregnant, continues to model on her Instagram to her 3·7 million followers, with Lounge Intimates being the lucky party with its Willow design, in time for Valentine’s Day. The company promises ‘huge surprises’ with the annual event on its Instagram, @loungeintimates.

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