Vittorio Zunino Celotto
Vittorio Zunino Celotto
Johnnie Walker Gold Label Reserveâthe multi-layered blended Scotch with honey tones and a woody, fruity flavourâhosted a party with Vanity Fair at the 71st Biennale di Venezia, the Venice Film Festival on Saturday.
The function kicked off Rankin’s search for the next rising star, with guests including Gwendoline Christie (Game of Thrones), Blanca SuĂĄrez, Marie Nasemann, Paolo Stella, Eleonora Carisi, Manos Gavras, Lavinia Guglieman, Eliana Miglio, Sara Cavazza Facchini, and Bejna Bruijning.
Guests enjoyed the function at the Westin Europa and Regina, where they saw an exclusive exhibition featuring Rankin’s photography. They also had shots taken in a luxury photo booth, which will begin its travels around Europe from September 2014 to February 2015. Rankin will judge the best from the shots during this period, where the winner will star in an online Johnnie Walker Gold Label Reserve campaign next year. Those who wish to participate can find out more at the Johnnie Walker website.
In a release, Rankin said, ‘Over the years, Iâve been lucky to capture many celebrities on their rise to fame. Now, in collaboration with Johnnie Walker Gold Label Reserve, Iâm looking for a new generation of rising stars, who embody the spirit and passion it takes to succeed, in whatever they put their mind to. Putting down the camera, Iâve designed a photo booth which is a new and different way of shooting for me. It’s something I’ve always wanted to do. Through special treatments and lighting, I will capture the celebratory moments of todayâs rising starsâI am really looking forward to seeing the results.’
Vittorio Zunino Celotto; Venturelli
German lingerie brand Triumph launched its Magic Wire brassiĂšre and shapewear lines at the House of Triumph at Old Bowery Station, Manhattan, New York, on Thursday, with celebrities Taryn Manning, Gina Gershon, Jill Hennessy, Debi Mazar, Katrina Bowden and AimĂ©e Garcia in attendance.
Magic Wire is the first Triumph bra (available up to a G cup) with a flexible silicone wire, which the manufacturer says provides the support of an underwire without the discomfort. The use of silicone leads to a very light weight.
The bust support system is within the bra’s padding, while a mesh stabilizer offers additional support that moves with the body.
Magic Wire is available on both Triumph’s Body Make-up and Contouring Sensation bra ranges.
The event featured champagne, live music by harpist Erin Hill, a contortion and dance performance, and a digital fireworks’ display. Guests were also treated to professional bra fittings with the Magic Wire bras.
Magic Wire dĂ©buts in the US during the first week of September 2014.
A Lucire special promotion
Plenty of brands tap in to the spirit of the US cowboy, most notably the Marlboro Man. The imagery is enviable: the romantic notion of freedom, the wide open spaces, and a carefree nature that is a welcome break from the stresses of urban life.
You donât necessarily expect a Mexican tequila brand like Sauza to tap into the same spirit, since its heritage is found in the dons of MĂ©xico. Don Cenobio Sauza made tequilaâhe was the first to give it the nameâat la Perservancia in 1873. However, the US connection does date from the 19th century when Don Cenobio exported the drink north of the border. For three generations, the dons were still making Sauza.
While Sauza did not originate in the United States, the brand certainly has a long connection with the country. Now owned by Suntory of Japan, which has usually preserved the national origins of each brand, Sauza has expanded from its tequila roots to a new line of sparkling margaritas.
Its latest spot is introduced by an American cowboy, targeting women who want the feeling of the great outdoors in a drink. He pledges to bring the Sauza sparkling margaritasâa drink whose fizz conveys the calming, refreshing sense of a countryside river.
Itâs a subtle sell with a rugged, Caucasian American maleâand being a southern gentleman with a ten-gallon hat is a step up from another soda brand whose delivery man takes off his shirt in front of an office block.
The website, meanwhile, has the cowboy making margaritas, but with a twist, as well as crafts, all involving Sauzaâs latest addition. You will need to sign in to YouTube to watch them, but they take you right to the heart of the campaign for that perfect, sophisticated ladiesâ night.
Post sponsored by Sauza
HRH Crown Princess Victoria of Sweden visited the all-women SCA team, which plans to embark on the nine-month round-the-world Volvo Ocean Race, at its HQ in Stockholm. She has become the godmother of the Team SCA crew’s 65 ft yacht.
The team, which sees itself as a role model for women, says Princess Victoria’s visit was inspirational. She is one of only three heirs apparent to the throne around the world, and she has a genuine interest in sport and fitness.
The princess examined each station on the yacht during her visit and tried the grinding machine.
âWe are delighted and honoured by Crown Princess Victoria’s godmother role for the women of Team SCA. As Crown Princess Victoria, who is a true ambassador for many good causes, and inspires many people around the world, we hope our female team will motivate and inspire others to pursue their dreams and goals,’ says Jan Johansson, president and CEO of SCA. ‘Since 80 per cent of SCA consumers are women, and we want to see women work in an arena that is normally reserved for men, we chose a female team for our participation in the Volvo Ocean Race.’
âMeeting Crown Princess Victoria was an honour; she is a great role model and inspiration to women and it is fantastic to have her as our godmother during the race. It was great to give her an insight into our world and have the opportunity to meet with her in person,’ says crew member Dee Caffari.
SCA is a forestry and hygiene products’ company behind the Libra, Sorbent, Tena and Tork brands.
The Volvo Ocean Race begins in Alicante in October. The women in Team SCA can be seen in the TV series No Ordinary Women, which dĂ©buted on July 20 on 7Two in Australia and YLE in Finland. It will soon air on TV3 in Sweden.
Audi’s third-generation TT, which goes on sale later this year, is greener and lighter than its predecessor, something which Lucire readers will applaud.
The iconic sports’ car, which came on the scene in 1998 with its Bauhaus, geometric looks, carving its own niche, continues similar themes for 2014, but looks sleeker, with Audi’s hexagonal grille, and wider. However, it is virtually the same length as the outgoing model, while having a 37 mm longer wheelbase.
The body is stiffer by 25 per cent and the centre of gravity lower by 10 mm, aiding handling. Power is up 14 per cent, while greenhouse gas emissions are down 11 per cent. The monocoque shell is a mixture of steel and aluminium, with the weight dropping by 50 kg compared with the second-generation model which Lucire tested in 2007. The weight, in fact, is only close to that of the original TT, which is no mean feat considering how much more modern cars pack, with the front-wheel-drive 2Â·0 TFSI model tipping the scales at 1,230 kg. By comparison, a 1998 1Â·8 front-wheel-drive TT weighed 1,240 kg.
Audi has also reduced the whole-life impact on the environment, with each car saving 5Â·5 tonnes of greenhouse gas (not just carbon dioxide, but methane, nitrous oxide and halogenated organic emissions) in its lifetime. The construction sees a saving of 800 kg of greenhouse gas emissions (nine per cent) compared to the earlier model.
UK deliveries commence in December 2014.
A Lucire special promotion
Wasaâs blue and yellow logo already indicates its originsâSweden. Itâs a brand that most Swedes already know, as the company has been making knĂ€ckebrĂ¶d, a type of cracker or crisp bread, for decades. The company, founded by K. E. LundstrĂ¶m in 1919 in SkellefteĂ„, might now be under Italian ownership, but it still has its royal warrant, probably helped by Wasaâs nameâs connection to the 16th-century monarch Gustav I and the Vasa dynasty.
The new advertising campaign, aimed at the US, doesnât look into the nameâs royal origins, but plays on its perceived Swedishness. As multinational food brands go, many of them, now absorbed into bigger players, rely on their national origins for differentiation, and Wasa is no exception. The difference is that Wasa knĂ€ckebrĂ¶d remains very Swedish in its execution and is seen as quintessential.
But what is Sweden about? It certainly makes a telling contrast to the United States. The advertisement stays away from anything controversial like health care or law enforcement, and touches on Swedenâs image of an egalitarian democracy.
Clarissa, the American businesswoman in Sweden for work, attends a yoga class, only to find that her classmates are a group of attractive fathers with their babies.
Sweden offers 16 monthsâ paid parental leave or fĂ¶rĂ€ldrafĂ¶rsĂ€kringen. Ninety per cent of Swedish fathers take the leave. This can be contrasted to New Zealand, which offers 14 weeks, increasing to 18 in 2016, after the policy was introduced by the Alliance in the 2000s. The US, where the ad is targeted, offers noneâjoining Lesotho, Liberia, Swaziland and Papua New Guinea.
Proclaims one of the Dads in the ad, âThis is Sweden. We have something called pappaledighet. It’s when the daddies stay at home for six months while the moms are working.â Clarissa breaks the fourth wall, and ponders, âWe sent a man to the moon. What a waste, when we could have sent him to the playground as our Swedish sisters do.â
And to seal the deal, perhaps in a very obvious fashion, a baby brings her a box of Wasa crisp bread.
Itâs an unusual approach to selling a fast-moving consumer good, but it emphasizes that the Swedish national image remains a very healthy one for companies that have a connection to the Nordic nation.
Article sponsored by Wasa