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September 1, 2014

Miss Universe Thailand 2013, Chalita Yaemwannang, gets guest judge role at Miss Universe New Zealand

Lucire staff/13.40

Miss Universe Thailand 2013, Chalita Yaemwannang, will be guest judge at the grand final of Miss Universe New Zealand 2014 at the Sky City Theatre in Auckland on the 18th.
   Yaemwannang will join both returning and new judges on the panel, to be publicly announced later this month by the Miss Universe New Zealand organizers.
   The invitation to the Miss Universe Thailand organization was made by executive director Nigel Godfrey during the finalists’ retreat for the top 25, which took place in Bangkok and Pattaya in July.
   Godfrey presented his opposite number in Thailand, Surang Prempree, a framed invitation for a Miss Universe Thailand titleholder to be a special guest at the New Zealand grand final.
   The public vote continues with the online i-vote, and with the text voting—see nextmissnz.com/top25.shtml for voting details.
   Tickets for the final are available through Iticket, through this link, or via the Miss Universe New Zealand Facebook page.

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Rankin and Johnnie Walker Gold Label Reserve begin search for next rising star at Biennale

Lucire staff/13.07


Vittorio Zunino Celotto


Venturelli


Vittorio Zunino Celotto

Johnnie Walker Gold Label Reserve—the multi-layered blended Scotch with honey tones and a woody, fruity flavour—hosted a party with Vanity Fair at the 71st Biennale di Venezia, the Venice Film Festival on Saturday.
   The function kicked off Rankin’s search for the next rising star, with guests including Gwendoline Christie (Game of Thrones), Blanca SuĂĄrez, Marie Nasemann, Paolo Stella, Eleonora Carisi, Manos Gavras, Lavinia Guglieman, Eliana Miglio, Sara Cavazza Facchini, and Bejna Bruijning.
   Guests enjoyed the function at the Westin Europa and Regina, where they saw an exclusive exhibition featuring Rankin’s photography. They also had shots taken in a luxury photo booth, which will begin its travels around Europe from September 2014 to February 2015. Rankin will judge the best from the shots during this period, where the winner will star in an online Johnnie Walker Gold Label Reserve campaign next year. Those who wish to participate can find out more at the Johnnie Walker website.
   In a release, Rankin said, ‘Over the years, I’ve been lucky to capture many celebrities on their rise to fame. Now, in collaboration with Johnnie Walker Gold Label Reserve, I’m looking for a new generation of rising stars, who embody the spirit and passion it takes to succeed, in whatever they put their mind to. Putting down the camera, I’ve designed a photo booth which is a new and different way of shooting for me. It’s something I’ve always wanted to do. Through special treatments and lighting, I will capture the celebratory moments of today’s rising stars—I am really looking forward to seeing the results.’






















Vittorio Zunino Celotto; Venturelli

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August 30, 2014

Triumph launches its Magic Wire bra and shapewear lines at Manhattan party

Lucire staff/23.15




Neilson Barnard

German lingerie brand Triumph launched its Magic Wire brassiÚre and shapewear lines at the House of Triumph at Old Bowery Station, Manhattan, New York, on Thursday, with celebrities Taryn Manning, Gina Gershon, Jill Hennessy, Debi Mazar, Katrina Bowden and Aimée Garcia in attendance.
   Magic Wire is the first Triumph bra (available up to a G cup) with a flexible silicone wire, which the manufacturer says provides the support of an underwire without the discomfort. The use of silicone leads to a very light weight.
   The bust support system is within the bra’s padding, while a mesh stabilizer offers additional support that moves with the body.
   Magic Wire is available on both Triumph’s Body Make-up and Contouring Sensation bra ranges.
   The event featured champagne, live music by harpist Erin Hill, a contortion and dance performance, and a digital fireworks’ display. Guests were also treated to professional bra fittings with the Magic Wire bras.
   Magic Wire dĂ©buts in the US during the first week of September 2014.

























Neilson Barnard

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August 28, 2014

Sponsored video: how to make it with a cowboy, with Sauza

Lucire staff/23.48

A Lucire special promotion

Plenty of brands tap in to the spirit of the US cowboy, most notably the Marlboro Man. The imagery is enviable: the romantic notion of freedom, the wide open spaces, and a carefree nature that is a welcome break from the stresses of urban life.
   You don’t necessarily expect a Mexican tequila brand like Sauza to tap into the same spirit, since its heritage is found in the dons of MĂ©xico. Don Cenobio Sauza made tequila—he was the first to give it the name—at la Perservancia in 1873. However, the US connection does date from the 19th century when Don Cenobio exported the drink north of the border. For three generations, the dons were still making Sauza.
   While Sauza did not originate in the United States, the brand certainly has a long connection with the country. Now owned by Suntory of Japan, which has usually preserved the national origins of each brand, Sauza has expanded from its tequila roots to a new line of sparkling margaritas.
   Its latest spot is introduced by an American cowboy, targeting women who want the feeling of the great outdoors in a drink. He pledges to bring the Sauza sparkling margaritas—a drink whose fizz conveys the calming, refreshing sense of a countryside river.
   It’s a subtle sell with a rugged, Caucasian American male—and being a southern gentleman with a ten-gallon hat is a step up from another soda brand whose delivery man takes off his shirt in front of an office block.
   The website, meanwhile, has the cowboy making margaritas, but with a twist, as well as crafts, all involving Sauza’s latest addition. You will need to sign in to YouTube to watch them, but they take you right to the heart of the campaign for that perfect, sophisticated ladies’ night.


Post sponsored by Sauza

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Filed under: living, TV
August 27, 2014

Crown Princess Victoria visits Team SCA, the all-women team in the Volvo Yacht Race

Lucire staff/13.35

HRH Crown Princess Victoria of Sweden visited the all-women SCA team, which plans to embark on the nine-month round-the-world Volvo Ocean Race, at its HQ in Stockholm. She has become the godmother of the Team SCA crew’s 65 ft yacht.
   The team, which sees itself as a role model for women, says Princess Victoria’s visit was inspirational. She is one of only three heirs apparent to the throne around the world, and she has a genuine interest in sport and fitness.
   The princess examined each station on the yacht during her visit and tried the grinding machine.
   â€˜We are delighted and honoured by Crown Princess Victoria’s godmother role for the women of Team SCA. As Crown Princess Victoria, who is a true ambassador for many good causes, and inspires many people around the world, we hope our female team will motivate and inspire others to pursue their dreams and goals,’ says Jan Johansson, president and CEO of SCA. ‘Since 80 per cent of SCA consumers are women, and we want to see women work in an arena that is normally reserved for men, we chose a female team for our participation in the Volvo Ocean Race.’
   â€˜Meeting Crown Princess Victoria was an honour; she is a great role model and inspiration to women and it is fantastic to have her as our godmother during the race. It was great to give her an insight into our world and have the opportunity to meet with her in person,’ says crew member Dee Caffari.
   SCA is a forestry and hygiene products’ company behind the Libra, Sorbent, Tena and Tork brands.
   The Volvo Ocean Race begins in Alicante in October. The women in Team SCA can be seen in the TV series No Ordinary Women, which dĂ©buted on July 20 on 7Two in Australia and YLE in Finland. It will soon air on TV3 in Sweden.


Jonas Ekstromer

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Filed under: health, living, Lucire, Sweden
August 20, 2014

Audi’s new TT is leaner and greener, with whole-life environmental impact reduced

Lucire staff/14.24



Audi’s third-generation TT, which goes on sale later this year, is greener and lighter than its predecessor, something which Lucire readers will applaud.
   The iconic sports’ car, which came on the scene in 1998 with its Bauhaus, geometric looks, carving its own niche, continues similar themes for 2014, but looks sleeker, with Audi’s hexagonal grille, and wider. However, it is virtually the same length as the outgoing model, while having a 37 mm longer wheelbase.
   The body is stiffer by 25 per cent and the centre of gravity lower by 10 mm, aiding handling. Power is up 14 per cent, while greenhouse gas emissions are down 11 per cent. The monocoque shell is a mixture of steel and aluminium, with the weight dropping by 50 kg compared with the second-generation model which Lucire tested in 2007. The weight, in fact, is only close to that of the original TT, which is no mean feat considering how much more modern cars pack, with the front-wheel-drive 2·0 TFSI model tipping the scales at 1,230 kg. By comparison, a 1998 1·8 front-wheel-drive TT weighed 1,240 kg.
   Audi has also reduced the whole-life impact on the environment, with each car saving 5·5 tonnes of greenhouse gas (not just carbon dioxide, but methane, nitrous oxide and halogenated organic emissions) in its lifetime. The construction sees a saving of 800 kg of greenhouse gas emissions (nine per cent) compared to the earlier model.
   UK deliveries commence in December 2014.


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Lindex will open London store for spring 2015

Lucire staff/13.45


Above An image from Lindex’s autumn 2014 campaign.

Lindex, the Swedish brand now part of the Finnish Stockmann group, will open a store in London in spring 2015.
   The company has been gradually raising its profile over the last few years, including hiring actress PenĂ©lope Cruz to model one of its collections.
   This latest move sees Lindex open at Westfield Stratford City, along with a UK distribution centre. UK customers can already purchase online at lindex.com.
   The store promises to reflect Lindex’s Scandinavian heritage with its dĂ©cor and service.
   â€˜This is a great day in our history. We have longed to offer our affordable and inspiring fashion in an exciting city like London, one of the world’s most attractive shopping destinations,’ said Lindex CEO Ingvar Larsson in a release.
   Lindex notes that London has more global fashion brands than any other city.

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Filed under: fashion, London, Lucire, Sweden
August 19, 2014

Sponsored video: Wasa uses paid parental leave to sell crisp bread

Lucire staff/10.53

A Lucire special promotion



Wasa’s blue and yellow logo already indicates its origins—Sweden. It’s a brand that most Swedes already know, as the company has been making knĂ€ckebröd, a type of cracker or crisp bread, for decades. The company, founded by K. E. Lundström in 1919 in SkellefteĂ„, might now be under Italian ownership, but it still has its royal warrant, probably helped by Wasa’s name’s connection to the 16th-century monarch Gustav I and the Vasa dynasty.
   The new advertising campaign, aimed at the US, doesn’t look into the name’s royal origins, but plays on its perceived Swedishness. As multinational food brands go, many of them, now absorbed into bigger players, rely on their national origins for differentiation, and Wasa is no exception. The difference is that Wasa knĂ€ckebröd remains very Swedish in its execution and is seen as quintessential.
   But what is Sweden about? It certainly makes a telling contrast to the United States. The advertisement stays away from anything controversial like health care or law enforcement, and touches on Sweden’s image of an egalitarian democracy.
   Clarissa, the American businesswoman in Sweden for work, attends a yoga class, only to find that her classmates are a group of attractive fathers with their babies.
   Sweden offers 16 months’ paid parental leave or förĂ€ldraförsĂ€kringen. Ninety per cent of Swedish fathers take the leave. This can be contrasted to New Zealand, which offers 14 weeks, increasing to 18 in 2016, after the policy was introduced by the Alliance in the 2000s. The US, where the ad is targeted, offers none—joining Lesotho, Liberia, Swaziland and Papua New Guinea.
   Proclaims one of the Dads in the ad, ‘This is Sweden. We have something called pappaledighet. It’s when the daddies stay at home for six months while the moms are working.’ Clarissa breaks the fourth wall, and ponders, ‘We sent a man to the moon. What a waste, when we could have sent him to the playground as our Swedish sisters do.’
   And to seal the deal, perhaps in a very obvious fashion, a baby brings her a box of Wasa crisp bread.
   It’s an unusual approach to selling a fast-moving consumer good, but it emphasizes that the Swedish national image remains a very healthy one for companies that have a connection to the Nordic nation.


Article sponsored by Wasa

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Filed under: culture, living, society, Sweden
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