Aston Martin’s riding a high: from showing off its next-generation car, the DB11, which puts the company back into a competitive position for grand tourers, to releasing the new AM37 powerboat with Quintessence Yachts during Salone del Mobile, the Milanese design week.
Salone del Mobile will see over 400,000 guests across Milano, and the AM37 will be showcased at the Larusmiani Concept Boutique on via Monte Napoleone from April 12 to 18. On April 13, Quintessence Yachts will hold the worldwide preview of the powerboat.
âThe AM37 is the result of years of research and development, challenging the status quo of the nautical world. Fusing the maritime and automotive worlds with the universal characteristics of style and elegance, the core of the AM37 offers the perfect balance of design and engineering, performance and comfort, luxury and functionality,’ said Aston Martin Lagonda in a release.
The powerboat essentially takes Aston Martin’s design hallmarks and translates them into a cutting-edge nautical form, and is part of the company’s licensing programme, the Art of Living portfolio.
The company had realized it had built up extensive brand equity, and has a list of licensees or strategic partners.
Marek Reichman, Aston Martin’s chief creative officer, said, ‘It is true that a beautiful, simple shape is critical to a productâs success but it must also have drama, which is provided by surface language, proportions, and through the choice of exciting materials. The most important attribute for Aston Martin is the language of design and we have transferred this language into AM37. The new powerboat represents the ideal combination of luxurious and technical materials, generating a powerful yet understated finished product.’
Quintessence Yachts’ CEO, Mariella Mengozzi, said, ‘At Quintessence Yachts we translate design in functionality and technology to enhance the customer experience. Weâre proud to present elements of the AM37 at Milan Design Week, a boat that represents an entirely new concept for the yachting world.’
Ermenegildo Zegna and Maserati have released a capsule collection to commemorate the launch of the Ermenegildo Zegna trim package on the Maserati Ghibli and Quattroporte saloons in the Mexican market.
The new collection includes shirts, sweatshirts, trousers, shoes, silk scarves, leather accessories and glasses, and is available at selected Ermenegildo Zegna stores worldwide. Our picks are the nappa driving gloves and the foldable glasses, with the Maserati trident emblazoned on the bridge. The leather gives these designs a constructed look that has a clear link with the mechanical nature of the cars. The hold-all, meanwhile, comes in French calfskin and features a fabric lining created for the cars, while the travel wallet has special compartments for one’s passport and boarding pass.
The new trim level on the Maserati cars, named after the fashion label, sees the interiors feature a Zegna-created fabric for the cabin and seats, which combine a soft texture with a contemporary look.
The collaboration originally began in 2014 with the Quattroporte saloon.
In one of the unlikeliest brand extensions, Sanrio has launched the Hello Kitty Men collection for autumnâwinter 2015â16. Announced two years ago to commemorate Hello Kitty’s 40th anniversary, the brand has now collaborated with six Tokyo men’s brandsâUndercover, Sise, Jam Home Made, Dresscamp, Patchy Cake Eater and Yoshio Kuboâto show that it’s a trendy choice for the chaps. At an event on October 16, Hello Kitty showed off its latest to 500 guests.
Designer Yuko Yamaguchi noted that she had had a lot of requests from men who don’t see Hello Kitty as exclusively girly, and even high school boys who are sons of women who grew up with Hello Kitty are partial toward a men’s collection.
Yamaguchi said, ‘Looking toward the next generation, I think we must have fans among men as well as women. Since I’m a woman, it’s difficult for me to always know what men want, so I’m delighted that we’ve been able to collaborate with all these wonderful people. It was quite a challenge to design Hello Kitty with men in mind, and I’m really satisfied with how well all of these collaboration items manage to express the various brand colours. Listening to the reactions from the men who attended this event, it’s fascinating to hear so much interest in these unique items.’
She added, âOur aim is to create a whole Hello Kitty Men world, incorporating not just fashion but art and various other fields.’ Hello Kitty won a Medinge Group Brands with a Conscience award in 2003 for its communication principles. ‘The guiding principle behind this Japanese company, founded by Shintaro Tsuji, is expressed in compassionate interpersonal communication,’ said the think-tank.
The LancĂŽme brand started in perfumes before branching out into the wide range of skin care and cosmetics, but now Mellerio dits Meller has taken it as an inspiration to create high jewellery.
The famed jeweller, founded in 1613, has created a design to adorn 80 flasks of the limited-edition La vie est belle extrait de parfum that celebrate LancĂŽme’s 80th anniversary.
After designing the first, it now has to replicate it another 79 times, a task that it believes it is unlikely to have undertaken before.
Mellerio explains that it paid special tribute to LancĂŽme founder Armand Petitjean, who personally created numerous beauty accessories between the 1920s and 1940s, including beauty boxes, lipsticks and powder cases. In the LancĂŽme archives are drawings featuring a rock crystal cream jar inlaid with precious stones, dating back to the 1850s.
âMellerio reinterpreted the wings of liberty, the organza bow draped around the neck of the bottle âLa vie est belleâ, to create a pink gold coated silver piece (vermeil). Several wings are pierced, others are chiselled, inspired from a motif found in LancĂŽmeâs archives, and the final ones are polished with the âmirrorâ technique, one of the three traditional metal treatment processes, used in jewellery. This ornament highlights the sublime glass smile dreamt up by Armand Petitjean and created in 2012 for âLa Vie est belleâ, using the latest glass-making techniques,’ it noted in a release.
The 80 flasks will be sold worldwide, with six bottles in France at the Printemps Haussmann from November 5.
September 29âs Ikea Fashion Show at Moda di Milano (hashtagged both #IKEAfashion and #IKEAtemporary) showcased work from two designers who collaborated with the Swedish-founded furniture conglomerate.
âWith a number of new collections that have been developed in collaboration with fashion designers, Ikea is stepping into new territoryâone from which we can learn a lot,â according to the company.
Giltig by Katie Eary and SvĂ€rtan by Martin BergstrĂ¶m will see their collections retailed in 2016, but they received a boost in profile thanks to their appearance at one of the top fashion weeks in the world.
For us, the first thing that came to mind when seeing Ikea fashion was Stefan Engesethâs (below right) prediction, published in Lucire first last year, and later in Style.com, the Daily Mail, The Guardian and Flare, plus a number of newspapers and news websites: that fashion should be Ikeaâs next industry.
At the time, Ikea had no such plans officially, but it isnât surprising to see another one of Engesethâs predictions come true. He came up with the idea of Coca-Cola being served through taps at home before Coke itself actually trialled that idea, plus another, over 15 years ago, on how cellphones could connect two strangers, albeit not through an app.
We wrote: âEngeseth says that Ikeaâs expertise lends itself easily to the world of apparel âŠ
âHe believes that fashion is in a repetitive cycle, stuck in history and needing renewal.
âIkea could offer both complete apparel items and composite parts that customers could assemble themselves, says Mr Engeseth. The parts could be âtailoredâ at home in inventive ways without the need for complex sewing.â
Last year, Lucire publisher Jack Yan added, âThis taps in to its existing fan base, and just as importantly, Ikea can make full use of its channels, outmanĆuvring many existing fashion labels. Ikea has an international retail base and it has distribution down to a fine art.â
When we asked him about the Ikea show in Milano yesterday, he had his reservations about some of the designs, but stated, âItâs good that Ikea takes its first step into fashion, and rewarding to see them developing the concept more now.â
He was also buoyed by seeing that, after the show, Ikeaâs official Twitter account went back to his blog post late last year about Ikea fashion, and âfavouritedâ a Tweet about it. Engeseth even preempted the hashtag used back in 2014.
Thereâs no sign that Ikea fashion will be in a composite format, ready for its customers to assemble, but Engeseth appears to have been right that the brand would extend itself into the new segment.
A collaboration between big names Huawei, Vogue China and Fornasetti sparked the creation of the Fornasetti smart watch, the unveiling of which was done at Vogue Chinaâs 10-year anniversary celebrations. Celebrated at the closure of Milan Fashion Week, the introduction of the special edition watch has allowed for it to be seen in the limelight of the fashion world.
Huawei, a global innovation company, works towards bettering and expanding on telecom networks. With a focus on consumer product, technical innovation and research and development, the company has expanded through Asia, Europe, the US and Russia. Huaweiâs crowd-sourcing specialists have opened up a platform for outside artists and designers to contribute designs for appropriate accessories to complement the watch such as customized skins, or potential ideas for future technologies such as smart phones or smart watches.
The watch itself is a product of Huawei Business Group, but the design was customized by Fornasetti, the celebrated interior design and fashion label. The watch has all the traditional makings of a high-quality, sophisticated watch such as the scratch-resistant sapphire crystal class and stainless steel frame, as well as the traditional 42 mm diameter of the watch face itself. What makes this accessory stand out is its technical capabilities, inclusive of playing music downloads offline, Bluetooth connections and a heart rate and motion sensor. These make it the ideal companion for monitored physical activity without the bulk of other smart technologies.
Designer Barnaba Fornasetti said his design had a multi-dimensional inspiration to it which contributed to the final product. âThe Fornasetti brand is built upon the revival and reinvention of its classic designs and objects, giving them a new purpose and always keeping its artisan approach. The Lina face is a part of my fatherâs legacy and to reinforce its timeless design, I paradoxically decided to apply it on a cutting edge product that keeps time.’ The image on the watch face is a vintage-style depiction of a womanâs face, namely inspired by that of Lina Cavalieri, an Italian opera singer. This image is an established symbol of Fornasetti and has been used in a similar fashion in the labelâs past designs.
The collaboration between the three large names has allowed space for future business endeavours, opening up each otherâs company networks. Glory Zhang of Huawei said, âThis collaboration with Fornasetti is the start of an exciting journey for Huawei, delivering connections between innovative technology and art, design and culture. This is the first of many exciting cultural collaborations as we move to become an innovator within the artsâ.
Notable attendees of the event included models Karlie Kloss and Sean O’Pry, AC Milan footballer Riccardo Montolivo and model Cristina de Pin, fashion photographer Mario Testino, Giorgio Armani, Vogue China editor-in-chief Angelica Cheung. Representing Huawei was Glory Zhang, its chief marketing officer. All attendees of the event were gifted with the smart watches and modelled them for the evening.âAlex Barrow