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May 26, 2016

The Body Shop launches Bio-Bridges programme, regenerating and protecting 75,000,000 m² of forest

Lucire staff/12.44


Above: The red-shanked douc, or monkey, one of the endangered species that the Body Shop’s Bio-Bridges programme will protect.

On Tuesday, the Body Shop unveiled its Bio-Bridges programme, which aims to regenerate and protect 75,000,000 m² of forest.
   The programme will not only see forests protected from exploitation and unsustainable harvesting, the Body Shop wants to ensure that animals and plant species within them thrive.
   The first project is the Khe Nuoc Trong forest in north-central Vietnam, home of the red-shanked douc, saola (known as the Asian unicorn and one of the rarest animals on earth), Bengal slow loris and Burmese python. All of these species are threatened by hunting and illegal logging, and the Body Shop notes that nearby habitats are still suffering from the effects of Agent Orange used during the Vietnam War. The World Land Trust and Viet Nature Conservation Centre are working with the Body Shop, patrolling the forest and setting up camera traps, while working with the local community, promoting sustainable forest use and farming.
   Promoting this project to Body Shop customers is an in-store and online campaign called Help Reggie Find Love, featuring Reggie, a red-shanked douc. Each customer transaction will restore and protect 1 m² of habitat in Khe Nuoc Trong.
   Christopher Davis, director of corporate responsibility and campaigns for the Body Shop, said, ‘We want to focus on actively enriching the world’s biodiversity. These areas of forest in Vietnam are biological treasure troves that are being destroyed through poaching and illegal logging. Bio-Bridges are an innovative way to create protected corridors of biodiversity that allow the wider forest to flourish and its inhabitants to breed and thrive. In Vietnam, within five to ten years we hope to be able to see endangered species multiply. We’ll be promoting Help Reggie Find Love online and in our stores in 65 countries around the world, helping raise awareness of this serious issue in a different way and allowing our customers to make a direct and positive impact with every purchase.’
   The company has embarked on this latest corporate social responsibility programme as part of its new global Enrich Not Exploit commitment launched in February. It recognizes that protecting and promoting biodiversity is good not only for the planet, including combatting climate change, but for the natural ingredients it sources for its products.
   The second Bio-Bridge programme begins in late 2016 in the Garo Hills in India, in partnership with World Land Trust and Wildlife Trust of India.

May 19, 2016

Kim Kardashian, Toni Garrn, Paris Hilton, Chanel Iman, Milla Jovovich at de Grisogono party at Hôtel du Cap-Eden-Roc

Lucire staff/16.04


Matteo Prandoni/BFA.com


Matteo Prandoni/BFA.com

De Grisogono and its founder and creative director Fawaz Gruosi played host to one of the Festival de Cannes’ most anticipated soirées at the Hôtel du Cap-Eden-Roc. A high-fashion jewellery show, with dresses by Elie Saab, followed by an extravaganza by Ekdokimov, the launch of Euronews’s new identity, a dinner for 650 guests, and a private performance by the Earth, Wind & Fire Experience featuring the Al McKay Allstars, DJ Jack E and DJ Willy.
   Given the Zeitgeist, it was Kim Kardashian West (in Lan Yu) who grabbed paparazzi attention on the evening of day 7, but there were plenty of other top stars there, too: Robert de Niro and Grace Hightower, Paris Hilton looking more radiant than ever, Chanel Iman, Ana Beatriz Barros, Milla Jovovich, Toni Garrn and Chandler Parsons, Harvey Weinstein and Georgina Chapman, Bella Hadid (in Givenchy), Siran Manoukian, Hofit Golan, Valeria Golino, Hailey Clauson, Chris Tucker, Denise Rich, Victoria Lopyreva, Mischa Barton, Mohammed al Turki, David Wertheimer and Toghzan Izbassarova, Lara Lieto, Stephen Hung, Amaury Nolasco, Godeliv van den Brandt, Natasha Poly, Maryna Linchuk, Doina Ciobanu, Rose Bertram, Kenneth Cole, Alina Baikova, Gala Gonzalez, Eva Cavalli, Carolina Parsons, Jean-Roch, Édgar Ramírez and Ana de Armas from Hands of Stone, Violetta Gruosi, Amy Jackson, Gregory van der Weil, Ivana Trump and Massimo Gargia.
   And since you can never get by without your Mum, Kardashian West’s mother Kris Jenner was also a VIP at the extravagant soirée held during the Festival de Cannes.
   Gruosi took the opportunity to showcase a flawless, colourless rough diamond weighing 404 ct with flawless clarity, one of the 30 largest top-quality ones ever found, and the largest found in Angola.










































































April 12, 2016

Aston Martin brand now on exclusive powerboat, Quintessence Yachts’ AM37

Lucire staff/10.51




Quintessence

Aston Martin’s riding a high: from showing off its next-generation car, the DB11, which puts the company back into a competitive position for grand tourers, to releasing the new AM37 powerboat with Quintessence Yachts during Salone del Mobile, the Milanese design week.
   Salone del Mobile will see over 400,000 guests across Milano, and the AM37 will be showcased at the Larusmiani Concept Boutique on via Monte Napoleone from April 12 to 18. On April 13, Quintessence Yachts will hold the worldwide preview of the powerboat.
   ‘The AM37 is the result of years of research and development, challenging the status quo of the nautical world. Fusing the maritime and automotive worlds with the universal characteristics of style and elegance, the core of the AM37 offers the perfect balance of design and engineering, performance and comfort, luxury and functionality,’ said Aston Martin Lagonda in a release.
   The powerboat essentially takes Aston Martin’s design hallmarks and translates them into a cutting-edge nautical form, and is part of the company’s licensing programme, the Art of Living portfolio.
   The company had realized it had built up extensive brand equity, and has a list of licensees or strategic partners.
   Marek Reichman, Aston Martin’s chief creative officer, said, ‘It is true that a beautiful, simple shape is critical to a product’s success but it must also have drama, which is provided by surface language, proportions, and through the choice of exciting materials. The most important attribute for Aston Martin is the language of design and we have transferred this language into AM37. The new powerboat represents the ideal combination of luxurious and technical materials, generating a powerful yet understated finished product.’
   Quintessence Yachts’ CEO, Mariella Mengozzi, said, ‘At Quintessence Yachts we translate design in functionality and technology to enhance the customer experience. We’re proud to present elements of the AM37 at Milan Design Week, a boat that represents an entirely new concept for the yachting world.’





Quintessence

December 16, 2015

Ermenegildo Zegna and Maserati release capsule collection in México

Lucire staff/22.33

Ermenegildo Zegna and Maserati have released a capsule collection to commemorate the launch of the Ermenegildo Zegna trim package on the Maserati Ghibli and Quattroporte saloons in the Mexican market.
   The new collection includes shirts, sweatshirts, trousers, shoes, silk scarves, leather accessories and glasses, and is available at selected Ermenegildo Zegna stores worldwide. Our picks are the nappa driving gloves and the foldable glasses, with the Maserati trident emblazoned on the bridge. The leather gives these designs a constructed look that has a clear link with the mechanical nature of the cars. The hold-all, meanwhile, comes in French calfskin and features a fabric lining created for the cars, while the travel wallet has special compartments for one’s passport and boarding pass.
   The new trim level on the Maserati cars, named after the fashion label, sees the interiors feature a Zegna-created fabric for the cabin and seats, which combine a soft texture with a contemporary look.
   The collaboration originally began in 2014 with the Quattroporte saloon.

November 3, 2015

Karl Lagerfeld to be awarded Outstanding Achievement Award at 2015 British Fashion Awards

Lucire staff/11.34

As with previous years, the British Fashion Council has announced its Outstanding Achievement Award winner at the British Fashion Awards before the big night: Karl Lagerfeld will receive the award on November 23 at the Coliseum in London.
   The Council notes that Lagerfeld’s contribution is ‘unrivalled’: ‘For over fifty years Karl Lagerfeld has remained a formidable force in the fashion industry and has taken the helm of numerous iconic houses—including Chloé and Fendi. His eye for detail has proved transferable, juggling successful careers as photographer, publisher and art director alongside his numerous design undertakings.’
   It credits Lagerfeld for turning Chanel into a ‘global superbrand’, redefining fashion advertising and establishing how a brand can be revived.
   Previous winners included Alexander McQueen (posthumously), Sir Paul Smith, Manolo Blahnik, Terry and Tricia Jones, and Anna Wintour.
   Natalie Massenet, chairman of the Council, stated, ‘Karl Lagerfeld defines outstanding. He is the champion of excellence, the master of the exceptional and one of the most iconic figures globally from our industry. His life’s work for his own and so many extraordinary brands has written the language of fashion. He is the ultimate visionary and we celebrate not only the decades already passed but those yet to happen. In Karl’s hands the future of fashion will be an exceptional one.’
   This year’s sponsors include MAC, Toni & Guy, Marks & Spencer, Mercedes-Benz and St Martin’s Lane Hotel.

October 27, 2015

Hello Kitty Men collaborates with Undercover, Sise, Jam Home Made, Dresscamp, Patchy Cake Eater, Yoshio Kubo

Lucire staff/3.16

In one of the unlikeliest brand extensions, Sanrio has launched the Hello Kitty Men collection for autumn–winter 2015–16. Announced two years ago to commemorate Hello Kitty’s 40th anniversary, the brand has now collaborated with six Tokyo men’s brands—Undercover, Sise, Jam Home Made, Dresscamp, Patchy Cake Eater and Yoshio Kubo—to show that it’s a trendy choice for the chaps. At an event on October 16, Hello Kitty showed off its latest to 500 guests.
   Designer Yuko Yamaguchi noted that she had had a lot of requests from men who don’t see Hello Kitty as exclusively girly, and even high school boys who are sons of women who grew up with Hello Kitty are partial toward a men’s collection.
   Yamaguchi said, ‘Looking toward the next generation, I think we must have fans among men as well as women. Since I’m a woman, it’s difficult for me to always know what men want, so I’m delighted that we’ve been able to collaborate with all these wonderful people. It was quite a challenge to design Hello Kitty with men in mind, and I’m really satisfied with how well all of these collaboration items manage to express the various brand colours. Listening to the reactions from the men who attended this event, it’s fascinating to hear so much interest in these unique items.’
   She added, ‘Our aim is to create a whole Hello Kitty Men world, incorporating not just fashion but art and various other fields.’
   Hello Kitty won a Medinge Group Brands with a Conscience award in 2003 for its communication principles. ‘The guiding principle behind this Japanese company, founded by Shintaro Tsuji, is expressed in compassionate interpersonal communication,’ said the think-tank.

October 10, 2015

Mellerio creates high jewellery for Lancôme’s exclusive 80th anniversary La vie est belle extrait de parfum

Lucire staff/5.01

The Lancôme brand started in perfumes before branching out into the wide range of skin care and cosmetics, but now Mellerio dits Meller has taken it as an inspiration to create high jewellery.
   The famed jeweller, founded in 1613, has created a design to adorn 80 flasks of the limited-edition La vie est belle extrait de parfum that celebrate Lancôme’s 80th anniversary.
   After designing the first, it now has to replicate it another 79 times, a task that it believes it is unlikely to have undertaken before.
   Mellerio explains that it paid special tribute to Lancôme founder Armand Petitjean, who personally created numerous beauty accessories between the 1920s and 1940s, including beauty boxes, lipsticks and powder cases. In the Lancôme archives are drawings featuring a rock crystal cream jar inlaid with precious stones, dating back to the 1850s.
   ‘Mellerio reinterpreted the wings of liberty, the organza bow draped around the neck of the bottle “La vie est belle”, to create a pink gold coated silver piece (vermeil). Several wings are pierced, others are chiselled, inspired from a motif found in Lancôme’s archives, and the final ones are polished with the “mirror” technique, one of the three traditional metal treatment processes, used in jewellery. This ornament highlights the sublime glass smile dreamt up by Armand Petitjean and created in 2012 for “La Vie est belle”, using the latest glass-making techniques,’ it noted in a release.
   The 80 flasks will be sold worldwide, with six bottles in France at the Printemps Haussmann from November 5.






October 1, 2015

Ikea extends itself into fashion: you read it here first last year

Lucire staff/23.16


Ikea

September 29’s Ikea Fashion Show at Moda di Milano (hashtagged both #IKEAfashion and #IKEAtemporary) showcased work from two designers who collaborated with the Swedish-founded furniture conglomerate.
   ‘With a number of new collections that have been developed in collaboration with fashion designers, Ikea is stepping into new territory—one from which we can learn a lot,’ according to the company.
   Giltig by Katie Eary and Svärtan by Martin Bergström will see their collections retailed in 2016, but they received a boost in profile thanks to their appearance at one of the top fashion weeks in the world.
   For us, the first thing that came to mind when seeing Ikea fashion was Stefan Engeseth’s (below right) prediction, published in Lucire first last year, and later in Style.com, the Daily Mail, The Guardian and Flare, plus a number of newspapers and news websites: that fashion should be Ikea’s next industry.
   At the time, Ikea had no such plans officially, but it isn’t surprising to see another one of Engeseth’s predictions come true. He came up with the idea of Coca-Cola being served through taps at home before Coke itself actually trialled that idea, plus another, over 15 years ago, on how cellphones could connect two strangers, albeit not through an app.
   We wrote: ‘Engeseth says that Ikea’s expertise lends itself easily to the world of apparel …
   ‘He believes that fashion is in a repetitive cycle, stuck in history and needing renewal.
   ‘Ikea could offer both complete apparel items and composite parts that customers could assemble themselves, says Mr Engeseth. The parts could be “tailored” at home in inventive ways without the need for complex sewing.’
   Last year, Lucire publisher Jack Yan added, ‘This taps in to its existing fan base, and just as importantly, Ikea can make full use of its channels, outmanœuvring many existing fashion labels. Ikea has an international retail base and it has distribution down to a fine art.’
   When we asked him about the Ikea show in Milano yesterday, he had his reservations about some of the designs, but stated, ‘It’s good that Ikea takes its first step into fashion, and rewarding to see them developing the concept more now.’
   He was also buoyed by seeing that, after the show, Ikea’s official Twitter account went back to his blog post late last year about Ikea fashion, and “favourited” a Tweet about it. Engeseth even preempted the hashtag used back in 2014.
   There’s no sign that Ikea fashion will be in a composite format, ready for its customers to assemble, but Engeseth appears to have been right that the brand would extend itself into the new segment.

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