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June 25, 2015

MAC Cosmetics celebrates München store, with Franziska Knuppe, Victoria Swarovski, Lisa Tomaschewsky

Fenella Clarke/13.50

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Gisela Schober

MAC Cosmetics celebrated the opening of its new store in München, Germany by having an Art of the Lip party.
   MAC, which was founded in Toronto in 1984, has since then taken the make-up world by storm, featuring in almost all runway shows and sold in 150 countries. This party is one of many that have been hosted around the world, each celebrating the many ways your can paint your lips. Lily Allen performed as well as drag queen Miss Candy and DJ Pierre Sarkozy.
   At the party were MAC make-up artists showing the guests different ways of doing their lips, for example defining your lip line with lipliner, and making your lips look bigger with a bit of lip-glass in the middle of the lips. True to form, a fashion show also took place, with models wearing designs by Zaldy, giving an avant-garde vibe at the event.
   Guests included Viktoria Lauterbach, Josefina Vilsmaier and her sister Thérèsa Vilsmaier, Verona Pooth, Alicia von Rittberg, Franziska Knuppe, Melissa Faber-Castell, Victoria Swarovski, Katja Riemann and her daughter Paula, Palina Rojinski, Nadine Warmuth, Bettina Zimmermann, Lisa Seitz and her daughter Luzie Seitz, Sophia Thomalla, Mina Tander, Lisa Tomaschewsky, and Tom Wlaschiha. General director Gabriele Medingdörfer was also there as was Bettina Zimmermann, who hosted the event.
   München now has two stores (in Pasing and the OEZ), with a pro store set to open in August. MAC is also planning on opening more free-standing stores throughout Germany in the autumn.—Fenella Clarke






















Gisela Schober

June 23, 2015

Ralph Lauren and British Vogue host Wimbledon party: Matt Smith, Jessica Chastain, Lily James attend

Fenella Clarke/22.54

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Chris Allerton

On Monday, Ralph Lauren celebrated its 10th year as official outfitters of the championships at Wimbledon, with a summer cocktail party hosted by British Vogue editor Alexandra Shulman and former number-one professional tennis player Boris Becker. It was held at the Kensington Palace Orangery in London and guests enjoyed a live DJ set by Chelsea Leyland, and British-inspired canapés, summer cocktails, Pimms and champagne.
   Ralph Lauren is the first brand to create all the outfits on court in Wimbledon’s 129-year history, including umpires and ball persons.
   Co-hosts of the event were Game of Thrones’ Gwendoline Christie, along with Princess Marie-Chantal of Greece, the Countess of Mornington, actor Philip Brook, former tennis pro Richard Lewis, CBE, and Ali Spencer-Churchill. Many were adorned in Ralph Lauren and Polo Ralph Lauren: Shulman in a Ralph Lauren Collection navy silk Rylie dress and cashmere cardigan; Christie wore a black skater dress with a mesh panel on top, with a orange nappa leather envelope clutch; Lily James wore a white midi-length shirt dress paired with a gold lizard strappy jean sandal; while Jessica Chastain wore a black high-neck sleeveless dress with white inverted pleats. Actress Emily Mortimer wore a simple white shift dress, while Alice Eve wore a camel-coloured long-sleeve, high-necked dress; Maisie Richardson-Sellers was there looking stunning in a metallic organza shift dress with gathered sleeve detail, Downton Abbey actress Joanne Froggatt looked like the epitome of summer in a yellow sleeveless dress. Of the stylish men present, Boris Becker wore a royal blue suit and former Doctor Who star Matt Smith wore a navy suit, a blue striped shirt and a green tie.
   Other guests included Jeremy Irvine, Lottie Moss, Lady Kitty Spencer, YouTubers Jim Chapman and Tanya Burr, Erin O’Connor, Laura Bailey, Lily Becker, Joanna Vanderham, Sophie Kennedy Clark, Jamie and Ale Murray, Mollie King, Sam Rollinson, Charlotte Wiggins, Lara Millen, Petra Palumbo, Tania Fares, Lady Helen Taylor and Tim Taylor, Lady Kinvara Balfour, Alice Naylor-Leyland, Jessica, Camilla and Emily Staveley-Taylor (the Staves), Ella Catliff, Jenny Halpern and Ryan Prince, Jade Parfitt, Viscount Althorp, Alice Brudendell-Bruce, Charlotte Dellal, Bay Garnett and Tom Craig, Emily Johnston, and Catherine Kallon.—Fenella Clarke















































Chris Allerton

June 14, 2015

The Instagrams of the top fashion labels: showing seven ways they reach us

Fenella Clarke/13.18

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With social media being such a big part of the world we now live in, fashion houses no longer have just magazines to sell their products. These Instagram accounts give fans an insiders’ look to the brand and what’s going on. We have chosen seven of the top fashion labels to give the different ways these labels use Instagram.
   Making us green with envy, Fendi is giving us a snapshot into the book launch party for Fendi by Karl Lagerfeld, which was at this year’s Cannes Film Festival. Yellow sand, blue sky, models (Lily Donaldson, Lindsey Wixson and, of course, Kendall Jenner) in beautiful clothes and the influential designer himself, make this a photo I want to jump into.
   Marc Jacobs is showing us the classic throwback Thursday and giving us a nice close-up from his 2010 collection, making us wish even more for a time-travelling device. Having the photo up so close shows us a new side to a dress we may have seen before, giving us a new appreciation of the greatness that is in front of us.
   Jimmy Choo is giving us a behind-the-scenes look that we would never see on the runway: a sketch design of one of their shoes. From this, we can compare the real-life shoe and make us sigh with relief that the heel is not quite so high. Having behind-the-scenes images makes the fans and customers feel more a part of the process, not to mention more appreciative of the shoe itself.
   Roberto Cavalli is both showing off its new campaign and some sweet-as art. This beautiful illustration by Hodaya Louis is of its new autumn–winter range, featuring singer Ciara. While they also showed the real photographs when the campaign was first released, this continues the interest while also shining light on the artist who did the illustration in the first place.
   Often when you see pictures from the runway, you are too busy taking in the whole outfit that you don’t get to all the little details that make it as glorious as it is. Thanks to Burberry’s Instagram, however, we are getting not only a close-up look at the green suede bag, but also the patterns and details of the boots and coats. From the looks of things, this image was taken while the models were waiting to walk out on the runway, making this the perfect quick snapshot to make us want the bag and see more of that outfit.
   The Met Gala is a huge night for fashion, showing us mere mere mortals the best and most extravagant dresses you can get. It also leaves us wanting what your favourite celebrity is wearing. Givenchy, in this post and many others, tells us who was wearing its beautiful dresses. In this photo, actress Jessica Chastain is wearing a custom haute couture dress. This dress looks like dripping gold and perfectly shows the extravagance that is Givenchy.
   Last, but not least, we have Valentino showing us some street style from one of the many famous fashion bloggers. A shot from the fashion website Man Repeller, this features a pair of Valentino shoes. With the rise of social media, bloggers now have a big impact of what people buy and even how people wear things. Customers will find a blogger with a similar style to them and see how they wear certain things. If a label affiliates themselves with and shows a famous blogger wearing its clothes, then they can reach potential customers.—Fenella Clarke

May 18, 2015

Olivier Rousteing, Kendall Jenner and Jourdan Dunn promote H&M–Balmain collaboration

Lucire staff/9.06

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Top Jourdan Dunn, Olivier Rousteing and Kendall Jenner for H&M and Balmain. Above Olivier Rousteing. Below left Ann-Sofie Johansson of H&M.

Hennes & Mauritz’s next designer collaboration, on sale November 5, is with Balmain of Paris.
   Founded by Pierre Balmain after World War II, the veritable house rode a high soon after launch, being the choice of Hollywood stars. Now under the creative direction of Olivier Rousteing, Balmain has recaptured its “must-have” nature among celebrities, and Rousteing himself, as H&M points out, headed to the Billboard Music Awards’ red carpet last night in Las Vegas, Nevada to join friends and fans Kendall Jenner and Jourdan Dunn, who are promoting the campaign alongside him.
   Using the hashtag #HMBalmaination, the two brands are signalling their collaboration on social media. ‘I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,’ said Rousteing in a release.
   â€˜We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody,’ said Ann-Sofie Johansson, H&M’s creative adviser. ‘With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise.’
   The collection will hit 250 stores worldwide and online at hm.com.

April 9, 2015

St Regis Ä°stanbul launches sumptuous, car-inspired Bentley suite

Lucire staff/4.05

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Eric Laignel

The St Regis İstanbul hotel has débuted a Bentley suite, named for the car brand, its interior inspired by the current Continental GT model.
   A collaboration with St Regis Hotels & Resorts, the suite features a balcony overlooking Maçka Park with views of the Bosphorus and the city. There are floor-to-ceiling windows showcasing Ä°stanbul’s sights.
   Bentley design cues are present in the living room, bedroom, the one and a half baths, the dressing room and powder room.
   The entrance’s mirrored ceiling reflects the marble floor, inset with a Continental GT wheel-inspired design. The living area’s veneer walls are meant to evoke the Continental’s interior, and the living room’s sofa’s leather is shared with the car’s. Bentley’s diamond upholstery is present on the sofas, which have two champagne bottle coolers, while the light installation evokes the Continental’s jewelled headlights. The curves of the Nürburgring race track are suggested in the way the rug has been cut, and both the living area and bedroom rugs capture the Bentley grille in abstract form.
   The wet bar, with olive ash, is inspired by the Bentley’s dashboard, and the bar doors reveal three Breitling clocks. The humidor in the bar set-up has been hand-crafted in Bentley’s own wood shop. Items from the Bentley home collection feature throughout the suite, including the chaise in the bedroom.
   The work desk sits alongside a 40-inch pop-up television, while the bed base, tailor-made from burgundy hide and bright engine spin, also conveys the lines of the Bentley Continental GT’s interior. Controls for the room are accessed via a touch panel and Ipad.
   The master bathroom has a dual-basin sink, glass-enclosed rainforest shower, and free-standing glass-enclosed bathtub. There is a 19-inch mirror TV and an adjacent dressing room. The suite also has an additional full bathroom and powder room.
   Naim Audio equipment, which is available on the Bentley as an option, appears throughout, with the SuperUniti player in the living room, and the Mu-so wireless system in the bedroom.
   The new hotel has been designed by Emre Arolat in the art-déco style. Wolfgang Puck’s Spago restaurant and the Iridium Spa also appear at the new property.



Eric Laignel

February 4, 2015

Sponsored video: Reebok wants us to be more human

Lucire staff/23.59

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A Lucire special promotion




Reebok has one of the most storied histories of any of the sports brands: its forerunner was, for example, the choice of the British Olympic team in 1924, dramatized in the movie Chariots of Fire. And in the late 1980s, there wasn’t a brand that was more fashionable than Reebok as its Pump became closely tied to the era.
   It’s never been a brand that’s needed fancy celebrity endorsements. It has been slightly more restrained as a brand, and its latest commercial, in the wake of the Super Bowl in the US, exhibits a level of honesty not often seen in a sector that relies on being flashy and impactful.
   Reebok’s latest campaign, entitled Be More Human, shows everyday people pushing themselves further, for the purpose of personal fulfilment. Reebok taps in to a very real motivation for most people who work out: to be healthier and stronger for themselves, not for gold medals or recognition on a football pitch. In recent times, Reebok has partnered with CrossFit, which is aimed at fitness fanatics. It’s part of Reebok’s efforts to rebrand itself, a programme that began five years ago when it revealed its delta symbol.
   The campaign, which broke at the end of January, connects Reebok’s shoes and apparel to those fitness enthusiasts, something which its president, Matt O’Toole, sees as part of the brand’s roots. It appears to be paying off: Reebok has experienced seven straight quarters of growth. No longer is it chasing competitors or trying to be something else: Reebok has found its groove being itself. It’s something it wants to urge its consumers to do now, too, and, consequently, there’s a sense of authenticity to its efforts.


Post sponsored by Reebok

Filed under: branding, culture, fashion, trend, TV
December 8, 2014

Sponsored video: Airbnb gives you a home, not a space

Lucire staff/14.19

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A Lucire special promotion


While Lucire has traditionally talked about flash accommodation at luxury resorts, there is a whole market that many now prefer: short-term living quarters where everyday people can be a host to travellers, bridging the gap between Couchsurfing and a hotel.
   Started in 2007 by Brian Chesky and Joe Gebbia, offering their own loft up for those attending the Industrial Design Conference that year. They turned their living room into a guest room, with three air mattresses, and gave a homemade breakfast. The site, Airbedandbreakfast.com, launched the following year after a third founder, Nathan Blecharczyk, joined Chesky and Gebbia. The name was later shortened to Airbnb.com.
   Now with 800,000 listings in 33,000 cities and 192 countries, Airbnb has reached a level of maturity, and débuted a new identity and tagline earlier this year. ‘Belong Anywhere’ reiterates what Airbnb is all about. As Chesky puts it, their first guests in 2007 ‘learned our favourite places to grab coffee, ate the best tacos in the city, and had friends to hang out with whenever they wanted. They were thousands of miles from where they lived, and yet they felt right at home.’ A house, he says, is just a space, but ‘a home is where you belong.’ The rewards to staying with an Airbnb property are personal, not financial, because people can connect, rather than have the bland experience of some of the mass-market spaces.
   They’ve even gone so far as to allow people to make their own Airbnb logos, provided they roughly follow the official symbol, and like all of the best ones, it’s remarkably easy to draw and identify. A revamped website and a new commercial have come as part of the rebrand, the latter showcasing the variety of places that a typical Airbnb customer might find on the website. Littered cleverly through the animated ad are Airbnb logos and, being an internationally targeted spot, all manner of homes and locations are suggested, from châteaux to beach bungalows.
   Chesky notes that since he co-founded the business, he has been invited to the wedding of one of his guests. One host who was trapped in his house during the 2011 London riots was fine—as seven of his former guests went to see if he was OK. And another offered up her home for free during Hurricane Sandy. These are all examples that Chesky says have made Airbnb far more personal than the mass-market experiences.


Article sponsored by Airbnb

Filed under: branding, travel
December 1, 2014

Video from British Fashion Awards 2014: Erdem, J. W. Anderson take top honours; Emma Watson tops vote

Lucire staff/23.42

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Dan Sims

Above, from top Poppy Delevingne, Joan Smalls, Karlie Kloss, and Cara Delevingne, Model of the Year. Victoria Beckham, winning Brand of the Year. Emma Watson, who won the British Style Award.

Before an audience of 2,070 at the London Coliseum, the 2014 British Fashion Awards have seen Erdem and J. W. Anderson take out the coveted prizes of Womenswear Designer of the Year and Menswear Designer of the Year respectively. Anya Hindmarch was named the Accessories’ Designer of the Year.
   Actress Michelle Dockery, racing driver Lewis Hamilton, and models Karolína Kurková and Eva Herzigová, presented the much-awaited top three awards of the night.
   Actress Emma Watson won the British Style Award in a public vote (based on 3,000 participants), as the individual who best embodies the spirit of British fashion and is an international ambassador for London as a fashion capital. Harry Styles presented her award.
   Celebrity presenters on the night included Kylie Minogue, Naomie Harris, Anna Kendrick and Jeremy Irvine, Liya Kebede, John Galliano, Charlotte Gainsbourg, Naomi Campbell, Suzy Menkes, OBE, Karlie Kloss, Joan Smalls and Poppy Delevingne, Kate Moss, and Rita Ora and Nick Grimshaw.
   Victoria Beckham was named the best brand, recognizing her work in distribution, retail, campaigns and ecommerce.
   Cara Delevingne became the Model of the Year, while the Alexander McQueen brand took home the Red Carpet Designer award for creating global awareness of its designs in the media. Sarah Burton collected the award for the Alexander McQueen label from supermodel Moss.
   Preen was the awarded Establishment Designer of the Year with her work in global retail and ecommerce, while Simone Rocha was named the New Establishment Designer, for her impact on the industry.
   Of the awards named earlier, Vogue editor-in-chief Anna Wintour, OBE, was given the Outstanding Achievement Award for her contribution to the industry. W fashion and style director Edward Enninful won the Isabella Blow Award for Fashion Creator, and Chris Moore won the Special Recognition Award for his six-decade-long career and contribution to the industry.
   Names to look out for are Marques’Almeida, which won the Emerging Womenswear Designer award, Craig Green, the Emerging Menswear Designer winner, and Prism, the Emerging Accessory Designer winner.
   Nicolas Ghesquière, for Louis Vuitton, was recognized as the non-British designer who helped shape the fashion industry in the past year both in the UK and internationally, with the International Designer award.
   Louis Vuitton was recognized for its advertising in 2014 with the Creative Campaign award.
   The late Prof Louise Wilson of Central Saint Martins was also honoured in a special tribute, with looks by designers she had taught, including Christopher Kane and Mary Katrantzou.
   There were 63 nominees in total for the various categories, with 400 industry members worldwide casting their vote.
   Sponsors for the British Fashion Awards 2014 are Swarovski as principal partner; Canon, MAC, Toni & Guy and Vodafone as presenting sponsors; and American Express, Marks & Spencer, Mercedes-Benz, Penhaligon’s and Rightster. The British Fashion Council also recognizes Fashion Monitor and Harrogate Spa.



Dan Sims

Above, from top Michelle Dockery, and Womenswear Designer of the Year Erdem Moralioglu. Vogue editor-in-chief Anna Wintour, winner of the Outstanding Achievement Award.

Red carpet highlights

Highlights

Prism: Emerging Accessory Designer

Anya Hindmarch: Accessory Designer of the Year

Marques’Almeida: Emerging Womenswear Designer

Cara Delevingne: Model of the Year

J. W. Anderson: Menswear Designer of the Year

Edward Enninful: Isabella Blow Award for Fashion Creator

Victoria Beckham: Brand of the Year

Emma Watson: British Style Award

Louis Vuitton: Creative Campaign Award

Nicolas Ghesquière for Louis Vuitton: International Designer

Alexander McQueen: Red Carpet Designer

Erdem: Womenswear Designer of the Year

Chris Moore: British Fashion Council Special Recognition Award


Doug Rimington/Detune Photography

Above Marques’Almeida is the name to look out for in British fashion, as the label won the Emerging Womenswear Designer award at the British Fashion Awards 2014 tonight.


Above This campaign helped net Louis Vuitton the Creative Campaign Award at the British Fashion Awards tonight.

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