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December 8, 2014

Sponsored video: Airbnb gives you a home, not a space

Lucire staff/14.19

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A Lucire special promotion


While Lucire has traditionally talked about flash accommodation at luxury resorts, there is a whole market that many now prefer: short-term living quarters where everyday people can be a host to travellers, bridging the gap between Couchsurfing and a hotel.
   Started in 2007 by Brian Chesky and Joe Gebbia, offering their own loft up for those attending the Industrial Design Conference that year. They turned their living room into a guest room, with three air mattresses, and gave a homemade breakfast. The site, Airbedandbreakfast.com, launched the following year after a third founder, Nathan Blecharczyk, joined Chesky and Gebbia. The name was later shortened to Airbnb.com.
   Now with 800,000 listings in 33,000 cities and 192 countries, Airbnb has reached a level of maturity, and d√©buted a new identity and tagline earlier this year. ‚ÄėBelong Anywhere‚Äô reiterates what Airbnb is all about. As Chesky puts it, their first guests in 2007 ‚Äėlearned our favourite places to grab coffee, ate the best tacos in the city, and had friends to hang out with whenever they wanted. They were thousands of miles from where they lived, and yet they felt right at home.‚Äô A house, he says, is just a space, but ‚Äėa home is where you belong.‚Äô The rewards to staying with an Airbnb property are personal, not financial, because people can connect, rather than have the bland experience of some of the mass-market spaces.
   They‚Äôve even gone so far as to allow people to make their own Airbnb logos, provided they roughly follow the official symbol, and like all of the best ones, it‚Äôs remarkably easy to draw and identify. A revamped website and a new commercial have come as part of the rebrand, the latter showcasing the variety of places that a typical Airbnb customer might find on the website. Littered cleverly through the animated ad are Airbnb logos and, being an internationally targeted spot, all manner of homes and locations are suggested, from ch√Ęteaux to beach bungalows.
   Chesky notes that since he co-founded the business, he has been invited to the wedding of one of his guests. One host who was trapped in his house during the 2011 London riots was fine‚ÄĒas seven of his former guests went to see if he was OK. And another offered up her home for free during Hurricane Sandy. These are all examples that Chesky says have made Airbnb far more personal than the mass-market experiences.


Article sponsored by Airbnb

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Filed under: branding, travel
December 1, 2014

Video from British Fashion Awards 2014: Erdem, J. W. Anderson take top honours; Emma Watson tops vote

Lucire staff/23.42

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Dan Sims

Above, from top Poppy Delevingne, Joan Smalls, Karlie Kloss, and Cara Delevingne, Model of the Year. Victoria Beckham, winning Brand of the Year. Emma Watson, who won the British Style Award.

Before an audience of 2,070 at the London Coliseum, the 2014 British Fashion Awards have seen Erdem and J. W. Anderson take out the coveted prizes of Womenswear Designer of the Year and Menswear Designer of the Year respectively. Anya Hindmarch was named the Accessories’ Designer of the Year.
   Actress Michelle Dockery, racing driver Lewis Hamilton, and models Karol√≠na Kurkov√° and Eva Herzigov√°, presented the much-awaited top three awards of the night.
   Actress Emma Watson won the British Style Award in a public vote (based on 3,000 participants), as the individual who best embodies the spirit of British fashion and is an international ambassador for London as a fashion capital. Harry Styles presented her award.
   Celebrity presenters on the night included Kylie Minogue, Naomie Harris, Anna Kendrick and Jeremy Irvine, Liya Kebede, John Galliano, Charlotte Gainsbourg, Naomi Campbell, Suzy Menkes, OBE, Karlie Kloss, Joan Smalls and Poppy Delevingne, Kate Moss, and Rita Ora and Nick Grimshaw.
   Victoria Beckham was named the best brand, recognizing her work in distribution, retail, campaigns and ecommerce.
   Cara Delevingne became the Model of the Year, while the Alexander McQueen brand took home the Red Carpet Designer award for creating global awareness of its designs in the media. Sarah Burton collected the award for the Alexander McQueen label from supermodel Moss.
   Preen was the awarded Establishment Designer of the Year with her work in global retail and ecommerce, while Simone Rocha was named the New Establishment Designer, for her impact on the industry.
   Of the awards named earlier, Vogue editor-in-chief Anna Wintour, OBE, was given the Outstanding Achievement Award for her contribution to the industry. W fashion and style director Edward Enninful won the Isabella Blow Award for Fashion Creator, and Chris Moore won the Special Recognition Award for his six-decade-long career and contribution to the industry.
   Names to look out for are Marques’Almeida, which won the Emerging Womenswear Designer award, Craig Green, the Emerging Menswear Designer winner, and Prism, the Emerging Accessory Designer winner.
   Nicolas Ghesqui√®re, for Louis Vuitton, was recognized as the non-British designer who helped shape the fashion industry in the past year both in the UK and internationally, with the International Designer award.
   Louis Vuitton was recognized for its advertising in 2014 with the Creative Campaign award.
   The late Prof Louise Wilson of Central Saint Martins was also honoured in a special tribute, with looks by designers she had taught, including Christopher Kane and Mary Katrantzou.
   There were 63 nominees in total for the various categories, with 400 industry members worldwide casting their vote.
   Sponsors for the British Fashion Awards 2014 are Swarovski as principal partner; Canon, MAC, Toni & Guy and Vodafone as presenting sponsors; and American Express, Marks & Spencer, Mercedes-Benz, Penhaligon’s and Rightster. The British Fashion Council also recognizes Fashion Monitor and Harrogate Spa.



Dan Sims

Above, from top Michelle Dockery, and Womenswear Designer of the Year Erdem Moralioglu. Vogue editor-in-chief Anna Wintour, winner of the Outstanding Achievement Award.

Red carpet highlights

Highlights

Prism: Emerging Accessory Designer

Anya Hindmarch: Accessory Designer of the Year

Marques’Almeida: Emerging Womenswear Designer

Cara Delevingne: Model of the Year

J. W. Anderson: Menswear Designer of the Year

Edward Enninful: Isabella Blow Award for Fashion Creator

Victoria Beckham: Brand of the Year

Emma Watson: British Style Award

Louis Vuitton: Creative Campaign Award

Nicolas Ghesquière for Louis Vuitton: International Designer

Alexander McQueen: Red Carpet Designer

Erdem: Womenswear Designer of the Year

Chris Moore: British Fashion Council Special Recognition Award


Doug Rimington/Detune Photography

Above Marques’Almeida is the name to look out for in British fashion, as the label won the Emerging Womenswear Designer award at the British Fashion Awards 2014 tonight.


Above This campaign helped net Louis Vuitton the Creative Campaign Award at the British Fashion Awards tonight.

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November 10, 2014

Nanette Lepore for Origins launches limited-edition holiday collection in NYC

Lucire staff/13.08

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This past Wednesday I attended the Nanette Lepore for Origins launch of their limited holiday collection at Lepore’s showroom in New York City. This collection was inspired by Lepore’s travels, from Morocco to India to Venezia, and coincides perfectly with Origins’ earth-sourced approach to beauty.
   Nanette’s showroom was the perfect place for the event, showcasing her line’s √¶sthetic alongside cult-classic products from Origins such as the Clear Improvement charcoal mask and the Ginger Souffl√© body cream. I was also introduced to products from the hair line, Ojon, such as the Rare Blend Tamer, a flyaway fixing hair mascara perfect to keep in your purse for humid nights. All the products went into the Nanette Lepore-designed make-up bag that is also great for transitioning your look from day to night as a clutch. The print is colourful and clearly travel-inspired and made of 100 per cent recycled cotton.
   Along with all the products, there was a photo booth and a product styling photo op where you can style the contents of your bag with your own items and supplied common purse items. I added my NYC Metro card, headphones, compass, and lip balm to the Origins and Ojon items I received and the assortment of items they had to choose from. I’m quite proud of my first product styling experience and would love to see other Lucire readers style a #WhatsInMyBag photo. Let me know if you do and tag @Lucire (on Twitter and Instagram). I can’t wait to see what you create!‚ÄĒJamie Dorman, New York Beauty Editor

Availability: Origins retail stores and Origins.com
Price: Exclusive limited edition cosmetic bag plus a travel size Drink Up hydrating lip balm with any US$65 purchase



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October 27, 2014

Ikea will move into fashion next, predicts Swedish author Stefan Engeseth

Lucire staff/10.50

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Swedish author and business thinker Stefan Engeseth predicts that Ikea’s next move will be into the world of fashion.
   Engeseth says that Ikea‚Äôs expertise lends itself easily to the world of apparel. ‚ÄėFashion is an expression of how to package and sell design,‚Äô he says.
   He believes that fashion is in a repetitive cycle, stuck in history and needing renewal.
   Ikea could offer both complete apparel items and composite parts that customers could assemble themselves, says Mr Engeseth. The parts could be ‚Äútailored‚ÄĚ at home in inventive ways without the need for complex sewing.
   ‚ÄėEmotionally, this connects people to how life was in the beginning,‚Äô he says. ‚ÄėCustomers can personalize and ‚Äúhack‚ÄĚ the designs.‚Äô
   Jack Yan, publisher of Lucire, and a branding expert in his own right, says Engeseth‚Äôs ideas have a great deal of merit.
   ‚ÄėThis taps in to its existing fan base, and just as importantly, Ikea can make full use of its channels, outmanŇďuvring many existing fashion labels,‚Äô says Yan. ‚ÄėIkea has an international retail base and it has distribution down to a fine art.‚Äô
   For completed clothing, Engeseth says that Ikea could offer Unisex dressing, without the divisions of male and female, but as an ‚ÄėIkea member‚Äô.
   He sees Ikea clothing as being high-tech and low-cost, harder-wearing than the apparel found in mass-market retailers.
   ‚ÄėWe‚Äôre already seeing some shoppers go to outdoor and living stores to buy longer-lasting clothing. Ikea already sells reusable Kr 4 bags that are good and cheap; their clothes could be equally practical, as strong as work clothes,‚Äô he says.
   ‚ÄėYou could even extend this hard-wearing philosophy into wedding gowns‚ÄĒafter all, there are already some people opting to get married in Ikea stores.‚Äô
   Engeseth says Ikea could offer the clothing range to its fans first, so they have a ‚Äúuniform‚ÄĚ, much like football teams.
   ‚ÄėThere are 57 million Ikea ‚Äúfamily members‚ÄĚ already, so let them be the only ones who can buy the clothes first. This would be the longest catwalk ever.‚Äô
   He goes further, saying that those wearing Ikea clothing could qualify for greater discounts at the point of sale. ‚ÄėNot only will this build their tribe, it will ‚Äúdress it up‚ÄĚ to become a worldwide community.‚Äô
   Fans who have furnished their homes could host ‚ÄėIkea days‚Äô, where dressed-up fans could invite their friends to their homes, which become pop-up fan showrooms. ‚ÄėThat could give Ikea millions of stores, and greater exposure to how homes can be designed. That would bring in sales and the company could treble its profits,‚Äô he says.

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October 17, 2014

It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon

Lucire staff/4.33

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Model and businesswoman Heidi Klum will succeed Elle Macpherson with her own lingerie line at Bendon, the company announced today.
   Elle Macpherson Intimates, which first launched in New Zealand in 1990, has established itself as Bendon’s flagship range. As of January, the entire range will be renamed, and Klum will take over Macpherson’s role as the creative director and the face of the brand.
   Heidi Klum Intimates will appear in 1,800 retail locations worldwide.
   The other Macpherson lines will also be rebranded. The men’s line will be named HKMan, and the accessible line will be called Heidi by Heidi Klum.
   Bendon says there will be extensions into swimwear.
   In the last 25 years, Elle Macpherson Intimates had become the largest celebrity-endorsed intimate apparel collection the world, says Bendon.
   In a release, Bendon CEO Justin Davis-Rice called Macpherson ‘a great partner to Bendon’ as the association ended.
   ‚ÄėFrom the first meeting [with Klum] it was obvious that we were destined to collaborate and work together‚ÄĒher energy, work ethic and passion for lingerie is incredible. I am looking forward to working with her as we continue to build on the heritage of our Intimates brand,’ he added.
   Klum said, ‘I’ve always loved lingerie and can’t describe how incredibly exciting it is to globally launch my Intimates collection with Bendon, a true leader of the industry. In addition to spending a majority of my career modelling lingerie, I am also a woman whose body has changed over the years. I am a mother of four children so I genuinely understand the importance of finding the right lingerie. I want women everywhere to feel sexy, empowered and confident in my collection every time they wear it.’
   Both Davis-Rice and Eric Watson, who co-owns Bendon through his Cullen Investments, citing the globalization of the intimate apparel market, see Klum was being a recognizable face who the company can leverage. Sister brands include Stella McCartney Lingerie, Pleasure State, Fayreform and Lovable.

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October 14, 2014

Baz Luhrmann explains Gis√®le B√ľndchen’s Chanel No. 5 casting as more images released

Lucire staff/9.58

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Hugh Stewart

Chanel has teased with more imagery for its upcoming No. 5 campaign with Gis√®le B√ľndchen, written and directed by The Great Gatsby (2013) director Baz Luhrmann, with production design by Academy Award winner Catherine Martin.
   The new images show the supermodel in two more outfits in addition to her surfing one shown yesterday.
   In one, again shot by Hugh Stewart, B√ľndchen is wearing a silver lam√© fringed organza dress from the Chanel haute couture spring‚Äďsummer 2014 collection, with mauve suede sneakers, Plume de Chanel earrings in 18 ct white gold and diamonds, and a Plume de Chanel ring in 18 ct white gold and diamonds. Make-up uses a similar palette, with le Blanc de Chanel, Perfection Lumi√®re Velvet and Les Beiges foundation; Cr√®me de Chanel in R√©v√©lation for the blush; les 4 Ombres eyeshadow in Tiss√© Rivoli; Ecriture de Chanel eyeliner in black; Stylo Yeux Waterproof pencil in Noir Intense and the Kh√īl pencil in Clair; Rouge Allure lipstick in Ind√©cise; le Crayon L√®vres in Mordor√© Nude to define the lips; le Vernis for the nails, in Ballerina.
   B√ľndchen’s second outfit sees her wear a black double silk‚Äďcr√™pe dress with silver embroidery from the cruise 2014‚Äď15 collection, with black satin sandals from the spring‚Äďsummer 2014 collection. She wears a Chanel necklace in 18 ct white gold and diamonds, and earrings in 18 ct white gold and diamonds.
   B√ľndchen’s choice, according to Luhrmann in the latest behind-the-scenes video, can be summed up with her multi-faceted nature. ‘She can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what’s most important to her, ‚Ķ is love, to really be fulfilled. And I think that’s what we try to convey in this little film.’
   He says that she has ‘a new world sensibility. I think that’s both fresh but very true to Coco Chanel. Coco brought the new era to the old world. She was the one who smashed the convention. She was the one who just hung out and was friends with the avant-garde. She was 100 per cent behind the new, 100 per cent behind possibility, and 100 per cent, in her DNA, a self-empowered woman. Gis√®le felt honoured, I felt, to be identified as the No. 5 woman. She has continued to evolve as a woman.’
   B√ľndchen follows in the footsteps of Marilyn Monroe, Catherine Deneuve, Carole Bouquet, Nicole Kidman, Audrey Tautou, and even Brad Pitt. Luhrmann, meanwhile joins Ridley Scott, Luc Besson, and Jean-Pierre Jeunet as Chanel No. 5 directors.
   Patrick Demarchelier shot the final stills of the campaign.
   Says Chanel, ‘In this new chapter, the story of No. 5 is told in a way that goes beyond the fragrance itself. Ten years ago, No. 5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann‚Äôs eyes, we see the No. 5 woman deciding to listen to her heart. She is a woman who knows exactly who she is, and is free to make her own choices and listen to her desires. The film tells the story of the modern woman who struggles to make time for everything‚ÄĒherself, family, career, and love.’
   The accompanying music is Lo-Fang‚Äôs cover of ‘You‚Äôre the One That I Want’. The film itself, to be released on October 15, has no words or dialogue.


Patrick Demarchelier











Hugh Stewart

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October 12, 2014

David Trubridge shows off artwork at World of Wearable Art celebrating Brancott Estate’s firsts

Lucire staff/11.00

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Visitors to the Brancott Estate World of Wearable Art award show on Sunday night got an extra treat, as furniture and lighting designer David Trubridge showed off a crowdsourced artwork constructed from bamboo plywood to commemorate the concept of “memorable firsts”.
   The theme ties in not only to the World of Wearable Art, but from Brancott Estate’s pioneering heritage as the first to establish a vineyard in New Zealand’s South Island in the 1970s.
   Trubridge and Brancott Estate asked the New Zealand public to submit photographs representing a memorable first. The 500-plus submissions‚ÄĒwhich the company says ranged from weddings and a first trip abroad to the first blossom of spring‚ÄĒwere printed using a red-and-white duotone effect on to lightweight bamboo plywood sheets, which formed the “feathers” in Trubridge’s giant winged creation.
   The artwork was revealed in a performance that resembled a bird taking off on its maiden flight, one of the inspirations Trubridge had. ‘The first thing that jumped into my mind was the image of a young gannet sitting on the edge of the cliff. The first time it flies is the start of its journey all the way to Australia. It takes off and it doesn‚Äôt stop,’ he says. The wearer gradually flexed before revealing the full form and all the images with arms outstretched.
   Trubridge had the help of his family in creating the performance, including his wife, Linda, who is an artist, and his son, Sam, who is a member of the performing arts’ faculty at Massey University.
   The wings were held together with twine, and move with the wearer. It presented a new challenge to Trubridge, as he was not accustomed to creating something that would be worn.
   ‚ÄėThe process of creating this artwork has taken my team and I on an amazing creative journey and exploration that has led us to many creative firsts. It‚Äôs a project I‚Äôm very proud to have taken part in,’ says Trubridge.
   ‚ÄėIt‚Äôs not a single pendant, fixed light or object, it requires a degree of flexibility. Creating something that can transform from a cloak to a wing was a challenge as my work is usually a closed form. We had to have the ability for it to go from one shape to another and flex and move with the figure and that‚Äôs a whole new, exciting, pioneering first for us.’
   ‚ÄėDavid has combined memorable firsts from the New Zealand public into a poetic, moving, kinetic piece of wearable art. The final creation truly embodies the pioneering spirit of Brancott Estate and WOW,’ says Brancott Estate’s chief winemaker, Patrick Materman.
   The artwork was shown at the Brancott Estate bar at the TSB Arena, and a filmed performance can be seen on the website at www.brancottestatewow.co.nz.

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August 26, 2014

Volvo releases details of second-generation XC90

Jack Yan/15.03

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Volvo has released official information on the second-generation XC90, replacing the original SUV that first caught the public’s attention in 2002.
   The new XC90 is aimed at a more affluent audience while preserving traditional Volvo values, as the Swedish brand aims to increase its international sales as a prestige marque, especially in China.
   The XC90 is the first car from the Swedish brand, now a subsidiary of China’s Geely, developed after its sale by the Ford Motor Company.
   The engine line-up features D4 and D5 diesels, producing 190 and 225 PS respectively, and T5 and T6 petrol units, developing 225 and 320 PS. A Twin Engine T8 is the flagship of the range, with 400 PS and a hybrid driveline (petrol engine driving the front wheels, an electric motor driving the rear), in line with Volvo’s loftier ambitions for its big SUV, while showing its social commitment. Volvo says a three-cylinder unit is in the XC90‚Äôs future.
   Size has increased, too: length is up to 4,950 mm (compared with 4,807 mm), with a wheelbase up from 2,857 mm to 2,984 mm, ensuring the new car is more commodious. Width is 2,008 mm, an increase from the current model’s 1,936 mm, helping distance it from the mid-sized XC60. Height is now 1,775 mm, the only measure which has decreased from its predecessor, by a mere 9 mm. The tracks are also wider, front and rear, by 3‚Äď4 inches.
   Volvo’s new design language, already previewed on the Concept Coup√©, Concept XC Coup√© and Concept Estate, is a sportier, simpler expression of many of its traditional cues, but shakes off Swedish restraint for a more expressive, aspirational feel. The iron logo has been reinterpreted to appear more solid, with the ribbon at a lower angle. The sides are straighter, with the waistline more parallel with the ground.
   The SUV is on Volvo’s new SPA scalable architecture, which will form the basis of future Volvo models.
   The interior has also been rethought with a new design language, with a large Sensus screen in the middle of the dashboard, divided into GPS at the top, media and phone in the middle, and climate control settings at the bottom. Cloud-based services can also be accessed through the Sensus system, with compatibility with Android and Apple, including Google Maps and Spotify through those OSs. A head-up display is also available. The interior is also more luxurious, with more sumptuous, redesigned seats. Volvo claims the third row of seats provides class-leading room. The Bowers & Wilkins sound system is unique to the XC90, and features an air-vented subwoofer.
   In safety terms, Volvo d√©buts two features. The first is automatic braking when turning left (turning right for RHD models) into oncoming vehicles. Secondly, Volvo launches an active safety feature in cases where, should the car begin to depart from the road, it will tighten the front seat belts to hold the passengers in place. Meanwhile, its engineers have developed an energy-absorbing function between the chair and chair frame to dampen the vertical forces, helping to prevent back injuries.
   Volvo Car Group CEO Hakan Samuelsson says, ‘This is one of the most important days in our history. We are launching not only a car, but we are also relaunching our brand. Today begins a new era in our company.’
   The first-generation model continues in China as the XC90 Classic.‚ÄĒJack Yan, Publisher

















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