Lucire

Lucire: News

Share 


April 14, 2014

Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival

Lucire staff/22.39


Above H&M’s Margareta van den Bosch and New York designer Alexander Wang.

Alexander Wang (王性仁) is the next designer to collaborate with Hennes & Mauritz, with the announcement made on Saturday at the Coachella Music Festival in Palm Springs, Calif. Online above is video footage from the event, featuring interviews with Wang, Kate Bosworth and Emmy Rossum, along with highlights from the party.
   Wang is the first American to collaborate with H&M in a series that began in 2004, and has seen team-ups with Karl Lagerfeld, Comme Des Garçons, Sonia Rykiel, Roberto Cavalli. Stella McCartney, and Viktor & Rolf. The collaboration will be called Alexander Wang × H&M.
   A beaming Wang says, ‘It’s such an honour. H&M is a brand with so much creativity and they’ve done something so different with these collaborations, and I am so excited to be a part of it with the 10th year anniversary and also be the first American brand that they have collaborated with. It’s really exciting and we have a lot of stuff that’s going to be new for the collaboration that I’m just really excited to reveal in November.’
   In his release, he notes, ‘I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.’
   Bosworth says, ‘I’m so excited for Alex. I’ve known him for such a long time and been an admirer for just as long, and I just live seeing all the success at the moment. H&M is such an accessible label and there is something so inspirational obviously about Alex, and I’m really excited to see what he brings to the brand.’
   Rossum adds, ‘Because I love Alex and I’ve been waiting for so so long for him to ask me to do anything 
 I was happy that I could do something in advance so I could finally wear something of his. I think it’s awesome [he] is doing something for H&M and making it more accessible.’
   Wang’s label was launched in the 2007 and known for its contrasts. The Alexander Wang × H&M collection will have womenswear and menswear, and the Swedish retailer says he will ‘propose a new take on the lifestyle product offering that goes beyond fashion.’
   Margareta van den Bosch, H&M’s creative adviser, says, ‘Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year.’
   The collection will be available in 250 H&M stores worldwide and online, from November 6.

Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Delicious Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Digg Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Facebook Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Fark Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Google+ Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on LinkedIn Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Newsvine Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Orkut Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Pinterest Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on reddit Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on StumbleUpon Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Twitter Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on vk.com Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Add to Bookmarks Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Email Share 'Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival' on Print Friendly
February 12, 2014

Sponsored video: Air New Zealand’s Sports Illustrated Swimsuit safety video goes live, with a competition

Lucire staff/11.06

A Lucire special promotion

As reported last week, earlier today, Air New Zealand, a member of the Star Alliance network, revealed its safety video, with Sports Illustrated Swimsuit models Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes guiding passengers through the procedures while on location in the Cook Islands. Joyana Meyer, the former Miss South Pacific, is the more serious face getting into the specifics, while Christie Brinkley makes a very brief cameo, in a scene where Meredith talks to her via tablet—and is instructed that mobile devices cannot be used in-flight.
   The behind-the-scenes video shown in Lucire and other media last week had already sparked some controversy in New Zealand, with opinions divided over its suitability, but many of the airline’s previous efforts have generated plenty of conversation.
   â€˜The behind-the-scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released last week,’ says Jodi Williams, Air New Zealand’s global head of brand development. ‘It’s exciting for us to release the full video today and we hope it will encourage many viewers to consider a trip to the Cook Islands.’
   Air New Zealand has operated flights to the Cook Islands for over 40 years, and in 2013, carried nearly 200,000 people there from Auckland, Sydney and Los Angeles.
   And to ensure that the campaign gets even more attention, Air New Zealand has launched a competition with five trips to the Cook Islands as the top prizes. Each winner and a friend will be flown to Aitutaki and treated to five nights at the Pacific Hotel, with NZ$500 spending money.
   At theflyingsocialnetwork.com, there is a multi-choice question. If you answer correctly, you will be entered into the competition. Further conditions are at the website.


Article sponsored by Air New Zealand



Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Delicious Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Digg Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Facebook Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Fark Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Google+ Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on LinkedIn Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Newsvine Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Orkut Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Pinterest Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on reddit Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on StumbleUpon Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Twitter Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on vk.com Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Add to Bookmarks Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Email Share 'Sponsored video: Air New Zealand’s <i>Sports Illustrated</i> Swimsuit safety video goes live, with a competition' on Print Friendly
February 8, 2014

Sponsored video: behind the scenes of the Sports Illustrated Swimsuit–Air New Zealand safety video

Lucire staff/14.08

A Lucire special promotion


Air New Zealand, a member of the Star Alliance network, has already received a bit of press for its latest safety video, starring four current Sports Illustrated Swimsuit Issue models, and veteran Christie Brinkley, who was put on the map thanks to the annual, iconic magazine special. But what happened behind the scenes of Safety in Paradise?
   For years, the airline has come up with some memorable safety videos, including one with air crew wearing nothing but body paint, another with fitness supremo Richard Simmons, a much talked-about Hobbit-themed video with Sir Peter Jackson and J. R. R. Tolkien’s descendants, and a puzzling animated one that made less thematic sense with Ed ‘Al Bundy’ O’Neill and actress and Lucire feature alumna Melanie Lynskey.
   The shoot for the latest safety video took place in the Cook Islands, a New Zealand territory and an idyllic, beautiful holiday location covered by Air New Zealand on its Auckland–Rarotonga and LAX–Rarotonga routes. Models Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes star in it, featuring on location, while the script called for a Brinkley’s involvement from a luxury home in Hollywood, California.
   All models are from the US with the exception of Gomes, who hails from Australia. She is the only Aussie to appear in four consecutive Sports Illustrated Swimsuit Issues, and famously appeared in body paint, by New Zealander (and another Lucire feature subject) Joanne Gair, in 2010.
   Former Miss South Pacific Joyana Meyer also appears in the video.
   The video will be officially released on February 12, coinciding with the global celebrations for the 50th anniversary of the Sports Illustrated Swimsuit Issue. It will be rolled out across the Air New Zealand fleet at the end of the month.
   The airline worked with the magazine, which reaches 70 million people.
   Air New Zealand has had a shot in the arm lately thanks to a new CEO, Christopher Luxon, whose former experience lay in branding for a multinational.
   Jodi Williams, Air New Zealand’s head of global brand development said, ‘Sports Illustrated Swimsuit has a massive worldwide television, online and print campaign to celebrate the 50th anniversary and we’re incredibly excited to feature in that activity. The magazine alone has more than 61 million readers annually and the safety video shoot with Air New Zealand will feature in the special anniversary edition. This is money can’t buy global attention focused on a key destination and our airline.’
   At Lucire, the announcement of the cover girl in February is usually a high spot for web traffic, adding to the views from the autumn–winter fashion circuit.
   And it’s not just Air New Zealand that’s happy with the result. MJ Day, the editor of the Swimsuit Issue, called Safety in Paradise ‘a raucous safety video in the true spirit of SI Swimsuit and our Kiwi friends.’


Article sponsored by Air New Zealand




Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Delicious Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Digg Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Facebook Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Fark Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Google+ Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on LinkedIn Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Newsvine Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Orkut Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Pinterest Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on reddit Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on StumbleUpon Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Twitter Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on vk.com Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Add to Bookmarks Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Email Share 'Sponsored video: behind the scenes of the <i>Sports Illustrated</i> Swimsuit–Air New Zealand safety video' on Print Friendly
January 30, 2014

Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest

Jack Yan/4.01


Oriflame

Our good friend Stefan Engeseth, author of Detective Marketing, Sharkonomics and One: a Consumer Revolution for Business, recently gave a presentation to Oriflame, the Luxembourgeois cosmetics’ group.
   Engeseth usually styles One in all capitals—he has done ever since his book came out in 2006, and frequently gives presentations based around his titles. In our work for a related company to Lucire, we have espoused this title a lot, too, in our dealings, and credited Engeseth accordingly.
   So it was quite fascinating to see Oriflame since come out with a new campaign, called The One, with the second word also in all caps, in the wake of the presentation. And it’s used another Swede to promote it: Elin Kling.
   It makes sense. Engeseth’s One can be summarized thus: forget “them and us” when it comes to consumer relations, and try to be on the same side as your customer. Learn about what matters to them, and side with them. That helps build engagement and loyalty, and those are the drivers of your business performance in the 21st century.
   The information that has come out of ResumĂ©, Sweden’s leading advertising and marketing newspaper, mirrors the Engeseth One approach.
   Oriflame is gearing up to the largest launch in its history and Kling becomes its main ambassador. The concept behind The One: a group of influential trend-setters who are linked to the launch of a new make-up brand of the same name.
   Kling has spent years building up her blog to be one of the most successful worldwide and often takes the stance of being “one” with her readers. It’s a formula that many other bloggers use, and it has come naturally as the blogosphere developed. Companies have seen fit to use these connections in the latter part of the previous decade. Kling has been the face of other campaigns where there is a formal agreement for a blogger to be a spokesperson.
   Her own magazine launched on the basis of the strong loyalty she had from her blog.
   She stated in a release, ‘It is an honour to be the global ambassador for Oriflame, a company that I really admire for its values and knowledge in beauty. I look forward to inspire Oriflame customers worldwide by sharing with you my creativity and expertise.’
   In other words, if you follow her already, either online or through her publication, you can feel “one” with her and—the theory goes—see Oriflame as a beauty brand that’s already on your side.
   If it is as good as the manufacturers claim, that’s a positive thing. It’s also a good way to battle some of the larger budgets Oriflame might encounter, and they are betting a lot on this one which appears to engage social media. It could be just right for the mid-2010s.—Jack Yan, Publisher


Above Author Stefan Engeseth photographed in New Zealand.

Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Delicious Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Digg Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Facebook Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Fark Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Google+ Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on LinkedIn Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Newsvine Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Orkut Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Pinterest Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on reddit Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on StumbleUpon Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Twitter Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on vk.com Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Add to Bookmarks Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Email Share 'Elin Kling goes “one” with OriïŹ‚ame, just as Stefan Engeseth might suggest' on Print Friendly
November 29, 2013

Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence

Lucire staff/11.00


David M. Benett/Getty Images


Mert Alas and Marcus Piggott

Top Kate Moss, photographed last month celebrating Rimmel’s 180th anniversary. Above A preview image of the supermodel, who will appear in Playboy’s 60th anniversary issue in January.

Suzy Menkes isn’t the only woman getting a special award from the British Fashion Council, supermodel Kate Moss will receive one, too.
   Her Special Recognition Award at the British Fashion Awards is presented to mark her 25 years in the business and her continued influence on the industry, said the Council.
   Croydon-born Moss was discovered in 1988 while on holiday by Sarah Doukas, founder of Storm Model Management. Then 14, she and her family were returning from a holiday in the Bahamas and were awaiting their homeward flight at JFK.
   While considered a supermodel in the original sense of the word—her contemporaries were Cindy Crawford, Linda Evangelista, Claudia Schiffer and Christy Turlington—Moss was a contrast, having a more child-like, waif look. Opponents called it ‘heroin chic’.
   Moss received some notoriety for her skinny frame after appearing on the cover of The Face in 1997. She then modelled in advertisements for Calvin Klein underwear and appeared nude for the Calvin Klein fragrance, Obsession. She has been immortalized in sculpture in two sculptures by Marc Quinn, the first in 2006 called Sphinx, followed by a second in 2008, in gold, called Siren.
   Moss will appear in Playboy’s 60th anniversary issue in January, and a preview image, shot by Mert Alas and Marcus Piggott, has already been released.
   She has been romantically linked to Johnny Depp, Jefferson Hack (the father of her first child), Billy Zane, Leonardo di Caprio, Mark Wahlberg, Daniel Craig, Jake Chapman, Mario Sorrenti, Evan Dando, Jesse Wood, Antony Langdo, and Pete Doherty. In 2011, she and Hince tied the knot.
   Through the years, Moss has defied expectations, shattering the predictions of those who believed that models would only have a certain, limited working life, and recovering from a tabloid exposĂ© about cocaine use that could have permanently damaged a lesser model’s career. She has shrewdly created her own brand, licensing it in co-branding situations, most notably with Topshop. She has her own collections with Longchamp, Fred and Rimmel. And she continues to endorse products and serve as the face of international brands, thanks in part to her work ethic and knowledge, and to a unique look.
   The Council calls her ‘fearless and intuitive’ when choosing her projects. Others sought by the BFC for comment included photographer Mario Testino, with whom Moss has collaborated numerous times, who said, ‘Kate Moss has made many people dream. And not only people that look at fashion but those that create it as well. The moment she puts on an outfit, it takes another identity. She adds personality to fashion and I personally, can never get enough of her.’
   Donatella Versace said, ‘From the very beginning Kate was iconic; she never had to become a model. She has the same energy, the same seduction and the same wit—in front of the camera and with everyone, I love you Kate!’
   The BFC stated, ‘She has worked with every designer of note, including McQueen, Galliano, Marc Jacobs, Stella McCartney, Saint Laurent, Dior, Calvin Klein, Chanel, Louis Vuitton, and her editorial still sets the benchmark high in terms of sheer versatility, originality and its ability to communicate the aspirations and realities of many generations. Her work with Corinne Day at the age of 15 remains instrumental in shaping the face of the fashion industry, and Kate is synonymous with the spirit of British innovation.’
   It also notes that Moss is the most prolific Vogue cover girl, appearing on 34 covers for British Vogue alone. She now serves as a contributing fashion editor for the magazine, with her first story appearing in the spring.
   Moss won Model of the Year at the British Fashion Awards in 2006, and received the London 25 award at the same event in 2009.
   The British Fashion Awards, hosted by the BFC, takes place on December 2 at the London Coliseum. Nominees this year include Marc Jacobs, Anya Hindmarch, Victoria Beckham, Mary Katrantzou, Raf Simons, Nicholas Kirkwood and Cara Delevingne. Tickets are available through www.britishfashionawards.com/tickets. Lucire will have post-event coverage.

Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Delicious Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Digg Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Facebook Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Fark Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Google+ Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on LinkedIn Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Newsvine Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Orkut Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Pinterest Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on reddit Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on StumbleUpon Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Twitter Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on vk.com Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Add to Bookmarks Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Email Share 'Supermodel Kate Moss to receive British Fashion Awards honour to mark 25 years of inïŹ‚uence' on Print Friendly
November 22, 2013

Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch

Anna Deans/3.23

Fans of L’Wren Scott will be overjoyed to hear that her new collaboration with Banana Republic has resulted in more affordable versions of her exquisite designs. This collaboration is the first Scott has done with a mainstream fashion retailer.
   The L’Wren Scott label boasts high-end designs loved by celebrities such as Michelle Obama and Nicole Kidman, where an evening dress is $1,500 a pop. This Banana Republic collaboration results in the best of both worlds being affordable, ranging from $39·90 to $165, still showing Ms Scott’s beautiful ĂŠsthetic.
   L’Wren Scott, herself, is featured in the advertisements for this collaboration in an attempt to show that her designs are figure-flattering at any age. She stated: ‘You don’t need to wear Spanx if you buy my clothes. The dress, the trousers, the pencil skirt, they should do the work.’
   Many celebrities attended the opening including red-haired bombshell Christina Hendricks, pop-star Kesha and Scott’s boyfriend of 12 years, Rolling Stones front man Mick Jagger. Jagger was extremely supportive of the collection, complimenting her figure-hugging silhouettes and ‘zesty’ colours. In the video below, he is almost as comprehensive as a fashion reporter. Coco Rocha, Jaimie Alexander (see Lucire issue 30), Mary Elizabeth Winstead, Rashida Jones, Jessica ParĂ©, Stacy Keibler, Louise Roe, Kelly Lynch and Mitch Glazer, Judy Greer, Langley Fox Hemingway, Arianna Rockefeller, Sophie Kennedy Clark, Katie Aselton, and Gillian Jacob also attended.
   The collection includes body-conscious party dresses, tailored blazers and printed trousers. Banana Republic was a logical collaboration for Scott as she mentioned that she grew up shopping there. Get behind this new-and-exciting collaboration available in-store and online from December 5.—Anna Deans


Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Delicious Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Digg Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Facebook Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Fark Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Google+ Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on LinkedIn Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Newsvine Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Orkut Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Pinterest Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on reddit Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on StumbleUpon Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Twitter Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on vk.com Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Add to Bookmarks Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Email Share 'Video: L’Wren Scott collaborates with Banana Republic—Mick Jagger, Kesha, Jaimie Alexander, Christina Hendricks at launch' on Print Friendly
October 31, 2013

Miu Miu fragrance to début in 2015, in partnership with Coty

Lucire staff/12.40


Above Miu Miu promotes its autumn–winter 2013–14 line.

Coty has extended its licensing of famous fashion brands, and has added Miu Miu, after an arrangement with the Prada Group.
   Coty will develop and distribute a line of fragrances under the Miu Miu name, expected on shelves in 2015. It will be the brand’s first entry into the prestige fragrance market.
   Miu Miu, which celebrates its 21st anniversary next year, was created by Miuccia Prada and takes its name from her nickname.
   The Coty announcement says that Miu Miu ‘has evolved into one of the leading high-fashion brands in the world, targeting sophisticated women, receptive to new trends and ideas and inspired to explore and experiment in their fashion choices.’
   â€˜Miu Miu is one of the most refined and respected luxury houses in the world and one of the fastest growing global brands in the whole fashion industry,’ said Michele Scannavini, CEO of Coty. ‘It is an exciting opportunity for Coty to build a worldwide fragrance business for Miu Miu and also to further build our own market share in the prestige fragrance market.’

Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Delicious Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Digg Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Facebook Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Fark Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Google+ Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on LinkedIn Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Newsvine Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Orkut Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Pinterest Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on reddit Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on StumbleUpon Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Twitter Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on vk.com Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Add to Bookmarks Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Email Share 'Miu Miu fragrance to début in 2015, in partnership with Coty' on Print Friendly
August 27, 2013

Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into #MyLondon

Lucire staff/12.19

A Lucire special promotion

Pernod Ricard knows its markets, and Beefeater Gin, the international premium gin, has one asset that its competitors don’t: it really is distilled in London.
   With London often seeing itself as the capital of cool—its Fashion Week, for instance, takes up more pages in Lucire’s print editions than our usual mainstay of New York—it’s no surprise that Beefeater chooses to tap in to its home town with a new campaign called #MyLondon (complete with hashtag).
   It’s not just a campaign, but a limited-edition bottle celebrating its London home, and the opening of a visitor centre later this year. To make things really pop, Beefeater has collaborated with Central St Martins, known for turning out some of Britain’s best fashion design talents (the late Alexander McQueen, Stella McCartney, John Galliano and Matthew Williamson are among its alumni).
   The original #MyLondon competition ended last November with a giant laser projection in Covent Garden. Thousands of Londoners, as well as Central St Martins College students, shared what their city meant to them through their favourite photographs. These were gathered via Beefeater’s website, and the best were selected by a panel of judges, to feature on the limited-edition bottle.
   The bottle features 2,200 photographs fetauring everything from everyday life scenes (graffiti on walls to deck chairs) to more recognizable iconic images (double-decker buses and London landmarks). Beefeater has gone for authenticity rather than stereotype, creating a limited-edition bottle that Londoners themselves can be proud of. After all, no destination brand survives without being true to its people, and Beefeater knows, too, that its own brand is tied intimately with its base.


This video has been sponsored by Pernod Ricard and Beefeater Gin

Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Delicious Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Digg Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Facebook Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Fark Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Google+ Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on LinkedIn Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Newsvine Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Orkut Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Pinterest Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on reddit Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on StumbleUpon Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Twitter Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on vk.com Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Add to Bookmarks Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Email Share 'Sponsored video: Beefeater Gin’s limited-edition bottle is an authentic glimpse into <i>#MyLondon</i>' on Print Friendly
Next Page »

 

Get more from Lucire

Our latest issue

Lucire 31
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter
Lucire on Instagram