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April 9, 2015

St Regis Ä°stanbul launches sumptuous, car-inspired Bentley suite

Lucire staff/4.05

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Eric Laignel

The St Regis Ä°stanbul hotel has dĂŠbuted a Bentley suite, named for the car brand, its interior inspired by the current Continental GT model.
   A collaboration with St Regis Hotels & Resorts, the suite features a balcony overlooking Maçka Park with views of the Bosphorus and the city. There are floor-to-ceiling windows showcasing Ä°stanbul’s sights.
   Bentley design cues are present in the living room, bedroom, the one and a half baths, the dressing room and powder room.
   The entrance’s mirrored ceiling reflects the marble floor, inset with a Continental GT wheel-inspired design. The living area’s veneer walls are meant to evoke the Continental’s interior, and the living room’s sofa’s leather is shared with the car’s. Bentley’s diamond upholstery is present on the sofas, which have two champagne bottle coolers, while the light installation evokes the Continental’s jewelled headlights. The curves of the NĂźrburgring race track are suggested in the way the rug has been cut, and both the living area and bedroom rugs capture the Bentley grille in abstract form.
   The wet bar, with olive ash, is inspired by the Bentley’s dashboard, and the bar doors reveal three Breitling clocks. The humidor in the bar set-up has been hand-crafted in Bentley’s own wood shop. Items from the Bentley home collection feature throughout the suite, including the chaise in the bedroom.
   The work desk sits alongside a 40-inch pop-up television, while the bed base, tailor-made from burgundy hide and bright engine spin, also conveys the lines of the Bentley Continental GT’s interior. Controls for the room are accessed via a touch panel and Ipad.
   The master bathroom has a dual-basin sink, glass-enclosed rainforest shower, and free-standing glass-enclosed bathtub. There is a 19-inch mirror TV and an adjacent dressing room. The suite also has an additional full bathroom and powder room.
   Naim Audio equipment, which is available on the Bentley as an option, appears throughout, with the SuperUniti player in the living room, and the Mu-so wireless system in the bedroom.
   The new hotel has been designed by Emre Arolat in the art-dĂŠco style. Wolfgang Puck’s Spago restaurant and the Iridium Spa also appear at the new property.



Eric Laignel

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February 4, 2015

Sponsored video: Reebok wants us to be more human

Lucire staff/23.59

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A Lucire special promotion




Reebok has one of the most storied histories of any of the sports brands: its forerunner was, for example, the choice of the British Olympic team in 1924, dramatized in the movie Chariots of Fire. And in the late 1980s, there wasn’t a brand that was more fashionable than Reebok as its Pump became closely tied to the era.
   It’s never been a brand that’s needed fancy celebrity endorsements. It has been slightly more restrained as a brand, and its latest commercial, in the wake of the Super Bowl in the US, exhibits a level of honesty not often seen in a sector that relies on being flashy and impactful.
   Reebok’s latest campaign, entitled Be More Human, shows everyday people pushing themselves further, for the purpose of personal fulfilment. Reebok taps in to a very real motivation for most people who work out: to be healthier and stronger for themselves, not for gold medals or recognition on a football pitch. In recent times, Reebok has partnered with CrossFit, which is aimed at fitness fanatics. It’s part of Reebok’s efforts to rebrand itself, a programme that began five years ago when it revealed its delta symbol.
   The campaign, which broke at the end of January, connects Reebok’s shoes and apparel to those fitness enthusiasts, something which its president, Matt O’Toole, sees as part of the brand’s roots. It appears to be paying off: Reebok has experienced seven straight quarters of growth. No longer is it chasing competitors or trying to be something else: Reebok has found its groove being itself. It’s something it wants to urge its consumers to do now, too, and, consequently, there’s a sense of authenticity to its efforts.


Post sponsored by Reebok

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Filed under: branding, culture, fashion, trend, TV
December 8, 2014

Sponsored video: Airbnb gives you a home, not a space

Lucire staff/14.19

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A Lucire special promotion


While Lucire has traditionally talked about flash accommodation at luxury resorts, there is a whole market that many now prefer: short-term living quarters where everyday people can be a host to travellers, bridging the gap between Couchsurfing and a hotel.
   Started in 2007 by Brian Chesky and Joe Gebbia, offering their own loft up for those attending the Industrial Design Conference that year. They turned their living room into a guest room, with three air mattresses, and gave a homemade breakfast. The site, Airbedandbreakfast.com, launched the following year after a third founder, Nathan Blecharczyk, joined Chesky and Gebbia. The name was later shortened to Airbnb.com.
   Now with 800,000 listings in 33,000 cities and 192 countries, Airbnb has reached a level of maturity, and dĂŠbuted a new identity and tagline earlier this year. ‘Belong Anywhere’ reiterates what Airbnb is all about. As Chesky puts it, their first guests in 2007 ‘learned our favourite places to grab coffee, ate the best tacos in the city, and had friends to hang out with whenever they wanted. They were thousands of miles from where they lived, and yet they felt right at home.’ A house, he says, is just a space, but ‘a home is where you belong.’ The rewards to staying with an Airbnb property are personal, not financial, because people can connect, rather than have the bland experience of some of the mass-market spaces.
   They’ve even gone so far as to allow people to make their own Airbnb logos, provided they roughly follow the official symbol, and like all of the best ones, it’s remarkably easy to draw and identify. A revamped website and a new commercial have come as part of the rebrand, the latter showcasing the variety of places that a typical Airbnb customer might find on the website. Littered cleverly through the animated ad are Airbnb logos and, being an internationally targeted spot, all manner of homes and locations are suggested, from châteaux to beach bungalows.
   Chesky notes that since he co-founded the business, he has been invited to the wedding of one of his guests. One host who was trapped in his house during the 2011 London riots was fine—as seven of his former guests went to see if he was OK. And another offered up her home for free during Hurricane Sandy. These are all examples that Chesky says have made Airbnb far more personal than the mass-market experiences.


Article sponsored by Airbnb

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Filed under: branding, travel
December 1, 2014

Video from British Fashion Awards 2014: Erdem, J. W. Anderson take top honours; Emma Watson tops vote

Lucire staff/23.42

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Dan Sims

Above, from top Poppy Delevingne, Joan Smalls, Karlie Kloss, and Cara Delevingne, Model of the Year. Victoria Beckham, winning Brand of the Year. Emma Watson, who won the British Style Award.

Before an audience of 2,070 at the London Coliseum, the 2014 British Fashion Awards have seen Erdem and J. W. Anderson take out the coveted prizes of Womenswear Designer of the Year and Menswear Designer of the Year respectively. Anya Hindmarch was named the Accessories’ Designer of the Year.
   Actress Michelle Dockery, racing driver Lewis Hamilton, and models KarolĂ­na KurkovĂĄ and Eva HerzigovĂĄ, presented the much-awaited top three awards of the night.
   Actress Emma Watson won the British Style Award in a public vote (based on 3,000 participants), as the individual who best embodies the spirit of British fashion and is an international ambassador for London as a fashion capital. Harry Styles presented her award.
   Celebrity presenters on the night included Kylie Minogue, Naomie Harris, Anna Kendrick and Jeremy Irvine, Liya Kebede, John Galliano, Charlotte Gainsbourg, Naomi Campbell, Suzy Menkes, OBE, Karlie Kloss, Joan Smalls and Poppy Delevingne, Kate Moss, and Rita Ora and Nick Grimshaw.
   Victoria Beckham was named the best brand, recognizing her work in distribution, retail, campaigns and ecommerce.
   Cara Delevingne became the Model of the Year, while the Alexander McQueen brand took home the Red Carpet Designer award for creating global awareness of its designs in the media. Sarah Burton collected the award for the Alexander McQueen label from supermodel Moss.
   Preen was the awarded Establishment Designer of the Year with her work in global retail and ecommerce, while Simone Rocha was named the New Establishment Designer, for her impact on the industry.
   Of the awards named earlier, Vogue editor-in-chief Anna Wintour, OBE, was given the Outstanding Achievement Award for her contribution to the industry. W fashion and style director Edward Enninful won the Isabella Blow Award for Fashion Creator, and Chris Moore won the Special Recognition Award for his six-decade-long career and contribution to the industry.
   Names to look out for are Marques’Almeida, which won the Emerging Womenswear Designer award, Craig Green, the Emerging Menswear Designer winner, and Prism, the Emerging Accessory Designer winner.
   Nicolas Ghesquière, for Louis Vuitton, was recognized as the non-British designer who helped shape the fashion industry in the past year both in the UK and internationally, with the International Designer award.
   Louis Vuitton was recognized for its advertising in 2014 with the Creative Campaign award.
   The late Prof Louise Wilson of Central Saint Martins was also honoured in a special tribute, with looks by designers she had taught, including Christopher Kane and Mary Katrantzou.
   There were 63 nominees in total for the various categories, with 400 industry members worldwide casting their vote.
   Sponsors for the British Fashion Awards 2014 are Swarovski as principal partner; Canon, MAC, Toni & Guy and Vodafone as presenting sponsors; and American Express, Marks & Spencer, Mercedes-Benz, Penhaligon’s and Rightster. The British Fashion Council also recognizes Fashion Monitor and Harrogate Spa.



Dan Sims

Above, from top Michelle Dockery, and Womenswear Designer of the Year Erdem Moralioglu. Vogue editor-in-chief Anna Wintour, winner of the Outstanding Achievement Award.

Red carpet highlights

Highlights

Prism: Emerging Accessory Designer

Anya Hindmarch: Accessory Designer of the Year

Marques’Almeida: Emerging Womenswear Designer

Cara Delevingne: Model of the Year

J. W. Anderson: Menswear Designer of the Year

Edward Enninful: Isabella Blow Award for Fashion Creator

Victoria Beckham: Brand of the Year

Emma Watson: British Style Award

Louis Vuitton: Creative Campaign Award

Nicolas Ghesquière for Louis Vuitton: International Designer

Alexander McQueen: Red Carpet Designer

Erdem: Womenswear Designer of the Year

Chris Moore: British Fashion Council Special Recognition Award


Doug Rimington/Detune Photography

Above Marques’Almeida is the name to look out for in British fashion, as the label won the Emerging Womenswear Designer award at the British Fashion Awards 2014 tonight.


Above This campaign helped net Louis Vuitton the Creative Campaign Award at the British Fashion Awards tonight.

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November 10, 2014

Nanette Lepore for Origins launches limited-edition holiday collection in NYC

Lucire staff/13.08

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This past Wednesday I attended the Nanette Lepore for Origins launch of their limited holiday collection at Lepore’s showroom in New York City. This collection was inspired by Lepore’s travels, from Morocco to India to Venezia, and coincides perfectly with Origins’ earth-sourced approach to beauty.
   Nanette’s showroom was the perfect place for the event, showcasing her line’s ĂŚsthetic alongside cult-classic products from Origins such as the Clear Improvement charcoal mask and the Ginger SoufflĂŠ body cream. I was also introduced to products from the hair line, Ojon, such as the Rare Blend Tamer, a flyaway fixing hair mascara perfect to keep in your purse for humid nights. All the products went into the Nanette Lepore-designed make-up bag that is also great for transitioning your look from day to night as a clutch. The print is colourful and clearly travel-inspired and made of 100 per cent recycled cotton.
   Along with all the products, there was a photo booth and a product styling photo op where you can style the contents of your bag with your own items and supplied common purse items. I added my NYC Metro card, headphones, compass, and lip balm to the Origins and Ojon items I received and the assortment of items they had to choose from. I’m quite proud of my first product styling experience and would love to see other Lucire readers style a #WhatsInMyBag photo. Let me know if you do and tag @Lucire (on Twitter and Instagram). I can’t wait to see what you create!—Jamie Dorman, New York Beauty Editor

Availability: Origins retail stores and Origins.com
Price: Exclusive limited edition cosmetic bag plus a travel size Drink Up hydrating lip balm with any US$65 purchase



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October 27, 2014

Ikea will move into fashion next, predicts Swedish author Stefan Engeseth

Lucire staff/10.50

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Swedish author and business thinker Stefan Engeseth predicts that Ikea’s next move will be into the world of fashion.
   Engeseth says that Ikea’s expertise lends itself easily to the world of apparel. ‘Fashion is an expression of how to package and sell design,’ he says.
   He believes that fashion is in a repetitive cycle, stuck in history and needing renewal.
   Ikea could offer both complete apparel items and composite parts that customers could assemble themselves, says Mr Engeseth. The parts could be “tailored” at home in inventive ways without the need for complex sewing.
   â€˜Emotionally, this connects people to how life was in the beginning,’ he says. ‘Customers can personalize and “hack” the designs.’
   Jack Yan, publisher of Lucire, and a branding expert in his own right, says Engeseth’s ideas have a great deal of merit.
   â€˜This taps in to its existing fan base, and just as importantly, Ikea can make full use of its channels, outmanœuvring many existing fashion labels,’ says Yan. ‘Ikea has an international retail base and it has distribution down to a fine art.’
   For completed clothing, Engeseth says that Ikea could offer Unisex dressing, without the divisions of male and female, but as an ‘Ikea member’.
   He sees Ikea clothing as being high-tech and low-cost, harder-wearing than the apparel found in mass-market retailers.
   â€˜We’re already seeing some shoppers go to outdoor and living stores to buy longer-lasting clothing. Ikea already sells reusable Kr 4 bags that are good and cheap; their clothes could be equally practical, as strong as work clothes,’ he says.
   â€˜You could even extend this hard-wearing philosophy into wedding gowns—after all, there are already some people opting to get married in Ikea stores.’
   Engeseth says Ikea could offer the clothing range to its fans first, so they have a “uniform”, much like football teams.
   â€˜There are 57 million Ikea “family members” already, so let them be the only ones who can buy the clothes first. This would be the longest catwalk ever.’
   He goes further, saying that those wearing Ikea clothing could qualify for greater discounts at the point of sale. ‘Not only will this build their tribe, it will “dress it up” to become a worldwide community.’
   Fans who have furnished their homes could host ‘Ikea days’, where dressed-up fans could invite their friends to their homes, which become pop-up fan showrooms. ‘That could give Ikea millions of stores, and greater exposure to how homes can be designed. That would bring in sales and the company could treble its profits,’ he says.

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October 17, 2014

It’s Heidi Klum Intimates as the German model takes over from Elle Macpherson at Bendon

Lucire staff/4.33

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Model and businesswoman Heidi Klum will succeed Elle Macpherson with her own lingerie line at Bendon, the company announced today.
   Elle Macpherson Intimates, which first launched in New Zealand in 1990, has established itself as Bendon’s flagship range. As of January, the entire range will be renamed, and Klum will take over Macpherson’s role as the creative director and the face of the brand.
   Heidi Klum Intimates will appear in 1,800 retail locations worldwide.
   The other Macpherson lines will also be rebranded. The men’s line will be named HKMan, and the accessible line will be called Heidi by Heidi Klum.
   Bendon says there will be extensions into swimwear.
   In the last 25 years, Elle Macpherson Intimates had become the largest celebrity-endorsed intimate apparel collection the world, says Bendon.
   In a release, Bendon CEO Justin Davis-Rice called Macpherson ‘a great partner to Bendon’ as the association ended.
   â€˜From the first meeting [with Klum] it was obvious that we were destined to collaborate and work together—her energy, work ethic and passion for lingerie is incredible. I am looking forward to working with her as we continue to build on the heritage of our Intimates brand,’ he added.
   Klum said, ‘I’ve always loved lingerie and can’t describe how incredibly exciting it is to globally launch my Intimates collection with Bendon, a true leader of the industry. In addition to spending a majority of my career modelling lingerie, I am also a woman whose body has changed over the years. I am a mother of four children so I genuinely understand the importance of finding the right lingerie. I want women everywhere to feel sexy, empowered and confident in my collection every time they wear it.’
   Both Davis-Rice and Eric Watson, who co-owns Bendon through his Cullen Investments, citing the globalization of the intimate apparel market, see Klum was being a recognizable face who the company can leverage. Sister brands include Stella McCartney Lingerie, Pleasure State, Fayreform and Lovable.

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October 14, 2014

Baz Luhrmann explains Gisèle BĂźndchen’s Chanel No. 5 casting as more images released

Lucire staff/9.58

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Hugh Stewart

Chanel has teased with more imagery for its upcoming No. 5 campaign with Gisèle Bßndchen, written and directed by The Great Gatsby (2013) director Baz Luhrmann, with production design by Academy Award winner Catherine Martin.
   The new images show the supermodel in two more outfits in addition to her surfing one shown yesterday.
   In one, again shot by Hugh Stewart, BĂźndchen is wearing a silver lamĂŠ fringed organza dress from the Chanel haute couture spring–summer 2014 collection, with mauve suede sneakers, Plume de Chanel earrings in 18 ct white gold and diamonds, and a Plume de Chanel ring in 18 ct white gold and diamonds. Make-up uses a similar palette, with le Blanc de Chanel, Perfection Lumière Velvet and Les Beiges foundation; Crème de Chanel in RĂŠvĂŠlation for the blush; les 4 Ombres eyeshadow in TissĂŠ Rivoli; Ecriture de Chanel eyeliner in black; Stylo Yeux Waterproof pencil in Noir Intense and the KhĂ´l pencil in Clair; Rouge Allure lipstick in IndĂŠcise; le Crayon Lèvres in MordorĂŠ Nude to define the lips; le Vernis for the nails, in Ballerina.
   BĂźndchen’s second outfit sees her wear a black double silk–crĂŞpe dress with silver embroidery from the cruise 2014–15 collection, with black satin sandals from the spring–summer 2014 collection. She wears a Chanel necklace in 18 ct white gold and diamonds, and earrings in 18 ct white gold and diamonds.
   BĂźndchen’s choice, according to Luhrmann in the latest behind-the-scenes video, can be summed up with her multi-faceted nature. ‘She can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what’s most important to her, … is love, to really be fulfilled. And I think that’s what we try to convey in this little film.’
   He says that she has ‘a new world sensibility. I think that’s both fresh but very true to Coco Chanel. Coco brought the new era to the old world. She was the one who smashed the convention. She was the one who just hung out and was friends with the avant-garde. She was 100 per cent behind the new, 100 per cent behind possibility, and 100 per cent, in her DNA, a self-empowered woman. Gisèle felt honoured, I felt, to be identified as the No. 5 woman. She has continued to evolve as a woman.’
   BĂźndchen follows in the footsteps of Marilyn Monroe, Catherine Deneuve, Carole Bouquet, Nicole Kidman, Audrey Tautou, and even Brad Pitt. Luhrmann, meanwhile joins Ridley Scott, Luc Besson, and Jean-Pierre Jeunet as Chanel No. 5 directors.
   Patrick Demarchelier shot the final stills of the campaign.
   Says Chanel, ‘In this new chapter, the story of No. 5 is told in a way that goes beyond the fragrance itself. Ten years ago, No. 5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann’s eyes, we see the No. 5 woman deciding to listen to her heart. She is a woman who knows exactly who she is, and is free to make her own choices and listen to her desires. The film tells the story of the modern woman who struggles to make time for everything—herself, family, career, and love.’
   The accompanying music is Lo-Fang’s cover of ‘You’re the One That I Want’. The film itself, to be released on October 15, has no words or dialogue.


Patrick Demarchelier











Hugh Stewart

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