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Huang Xiaoming launches Tissot’s T-Touch Connect Solar in China

Filed by Lucire staff/November 10, 2020/11.27


The watchmakers are really pushing their wares in China, one of the few countries who could claim to have a post-COVID economy. It’s now Tissot‘s turn, releasing its latest T-Touch Connect Solar touchscreen watches at the third China International Import Expo (CIIE), with spokesman and actor Huang Xiaoming (黃曉明).
   At the Tissot booth, Huang was hosted by Dai Junjun, the vice-president of Tissot China. Dai told the audience of Tissot’s history, beginning in 1853, tapping into the longevity that Chinese consumers respect and which many of their own brands do not yet have.
   Huang said at the event, ‘The spirit of Tissot is one that is brave to create and climb high. Just like a good actor will not be tied to a role, Tissot has been constantly breaking boundaries, exploring new areas, and making new achievements.’
   On the new T-Touch Connect Solar watches, Dai said, alluding to the times, ‘We want to break the ground for outdoor enthusiasts who have the courage to climb. Concerns about time, space, and safety reduce the burden of travel, allowing them to better enjoy the journey, enjoy nature, and enjoy life.’
   The watches have a low power consumption with capacity for solar charging. When exposed to the sun, they can run for months.
   They are Android, Iphone and Huawei Harmony-compatible, and can be connected to a mobile app interface. Others cannot access the watches readily, with a high level of privacy built in. The case is made of titanium, with a ceramic bezel. The watches are waterproof, withstanding pressure equivalent to 10 bar.

 


Movado holds Shanghai event with singer Li Ronghao and actor Jerry Chengjie Yuan

Filed by Lucire staff/November 5, 2020/10.25




Movado’s Shanghai event saw actor Jerry Chengjie Yuan, singer Li Ronghao, and Movado China general manager Danni Hammer.

Movado held its Music Time Journey event in Shanghai on October 29, with an interview format featuring its spokesman, singer–songwriter Li Ronghao (李榮浩) and host, actor Jerry Chengjie Yuan (袁成傑).
   Movado China general manager Danni Hammer, discussed the philosophy behind the brand, and how it used simple design to convey the attributes of independence and confidence. He noted that beneath the design, Movado used superior watchmaking technology.
   Movado sees Li as a good match for the brand, as an artist with a unique style, and creativity that follows his heart. The event linked Li’s latest album to Movado’s Museum Dial Modern 47 watch, featuring the company’s iconic design created by Nathan George Horwitt in 1947.
   The watch design is an example of Bauhaus simplicity, with no markers on the dials, and a single circle at the top signifying the sun—a piece of functional art. Movado had been producing the Horwitt design without permission originally, and only settled with him in 1975 for a minor sum.
   The Museum name came from the Museum of Modern Art (MoMA), to which Horwitt had sold one of three watches he had privately commissioned in the mid-1950s. MoMA produced wall-clock versions of the design, originating the term ‘Museum Dial’.
   Li says this is his favourite design: ‘This dial reminds me that music and time have their own melody and rhythm, so I don’t forget to stick to my original aspirations and find the origin of life.’
   The event also promoted Movado’s 1881 series, targeted at older customers, linking it to Li’s new album Sparrow.

 


Naersi closes China Fashion Week with Water Cube spectacular

Filed by Lucire staff/November 3, 2020/9.38

EEKA Fashion Holdings’ brand Naersi closed China Fashion Week with its spring–summer 2021 25°Lan show at Beijing’s Water Cube, the National Aquatics’ Centre. The show also marked the brand’s 25th anniversary, and was attended by celebrities, fashion editors, and the industry’s movers and shakers.
   In another sign of China’s post-COVID-19 rebound, the show featured 60 models on a 138 m long catwalk, with a 26 m by 6 m screen, plus an additional eight screens, showing the action to the audience.
   VIPs included actresses 韓雪 (Han Xue, or Cecilia Han) and 蔣夢婕 (Jiang Mengjie), singing duo Xiaohua Wu, artist Li Siyu, Chinese media boss and fashion week chair Su Mang, and media expert Zhang Xiaodong.
   Naersi’s collection was divided into four themes: futuristic commuters (with designs adopting blue film technology fabrics), ‘E’ cube (the use of digitalization and digital patterns), print–trace (inspired by Shenzhen’s architecture), and decoding the future (using a yellow theme, signifying healing in a post-pandemic world).





 


Elle commemorates 75th anniversary at Chinese edition’s Style Awards

Filed by Lucire staff/October 29, 2020/21.16


Elle might not have been in China for 75 years, but as one of the few countries that has put COVID-19 largely behind it, the French magazine’s landmark anniversary was commemorated in Chengdu, along with Elle China’s Style Awards.
   The Elle China Style Awards took place at Chengdu’s New Century Global Centre, the world’s largest building as measured by floor area (1,700,000 m²), rather than in Shanghai, where it had hitherto been held. The Awards had the theme ‘Traversing the boundaries of influences’.
   The awards went to Liu Song for Photographer of the Year; Wang Ziqian for New Photographer of the Year; Zhao Jiali for Supermodel of the Year; Mao Geping for Beauty Master of the Year; and Yang Guidong and Chen Xuzhi for Designers of the Year.
   Elle China editorial director Nicole Xue also launched the magazine’s ‘Wonder Women’ project with actresses Ma Yili and Tao Hong, Olympic champion Ding Ning, lawyer Guo Jianmei, artist Xiang Jing, and ‘Beidou Goddess’ Xu Ying.
   The magazine also unveiled its 75th anniversary cover at the event.

 


Song Weiling launches new Emporio Armani Meccanico skeleton watch collection on Tmall

Filed by Lucire staff/September 29, 2020/10.57


China already had one of the most lively online e-commerce set-ups before COVID-19, and the pandemic drew even more activity online (see Lucire issue 42, and Lucire KSA September 2020). Emporio Armani is no exception in its dealings inside the Middle Kingdom, with Chinese spokesman Song Weiling (宋威龍), the actor and model, launching its Meccanico skeleton watch collection on Tmall on September 13.
   Song’s appeal to Generation Z (born between 1995 and 2012, according to some) is said to help broaden the brand’s appeal to a younger audience. Since joining Tmall in 2016, Emporio Armani has pushed a number of “hot” products appealing to younger buyers, including a gypsophilia watch series.
   Earlier marketing efforts in September 2019 and August 2020 (for the Qixi Festival) saw Emporio Armani team up with actress Tong Liya (佟麗婭).
   Emporio Armani says that Generation Z will account for 40 per cent of overall consumer purchases this year, hence its keenness to attract the group. Purchases in the 2,500–5,000元 segment have risen by 90 per cent. Tmall, in particular, has managed to appeal to Generation Z users, with the men’s watch category increasing 14 per cent between 2018 and 2019.



 


Net-à-Porter offers limited-edition luxury items for Qixi Festival

Filed by Lucire staff/August 20, 2020/6.13

In time for the Qixi Festival, often branded in the occident as the Chinese Valentine’s Day, Net-à-Porter has unveiled its social media campaign featuring five short romantic videos, of people meeting their loved ones at different ages. In addition, celebrity couple model Emma Pei (裴蓓) and Rojamtic Wang (王朱筱寅), who had appeared together promoting Princess Cruises in 2016, have appeared in the new Net-à-Porter campaign.
   The retailer will also launch an art exhibition centred around the festival, in association with Leica, featuring the works of photographers Tan Sibo (覃斯波), Vincent Keyue Zhang (章轲越), and Laurent Bu. Bloggers and illustrators will also publish their works.
   Participating brands in the promotion include: Buccellati, which is offering an exclusive, limited-edition series of necklaces and bracelets; Ahkah, with a little red heart necklace and bracelet; and Baume & Mercier, with an exclusive Net-à-Porter Classima ladies’ mechanical watch.
   The promotion began on the 19th in the lead-up to the Qixi Festival on the seventh day of the seventh lunar month, or August 25 on the Gregorian calendar this year. There are limited-edition greeting cards with love poems and special packaging. More information can be found via Tmall or Taobao, using the keyword NAP, or visit the Net-à-Porter Tmall store.


 


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