Actress Amanda Seyfried was guest of honour at Shiseido’s ClĂ© de Peau BeautĂ© event in Shanghai on Thursday, held at the Fairmont Peace Hotel, and at its skin care launch on Friday at the Mandarin Oriental Pudong Shanghai.
Seyfried, who is ClĂ© de Peau’s ambassador, appeared at the event for autumnâ€“winter 2016, with the theme ‘Fearless Beauty’. The latest make-up collection has been conceived by Lucia Pieroni, make-up creative director of ClĂ© de Peau BeautĂ©, and was inspired by art-dĂ©co artist Tamara de Lempicka (right).
The Shanghai event had a 1920s theme, connecting to the Fairmont Peace Hotel’s original era. As Cathay House, the property had opened in 1929, at a time when de Lempicka was active. Shiseido staff dressed in 1920s-themed costumes, and furnishings were similarly inspired, while art from de Lempicka was displayed, along with six original paintings by contemporary artist Ashley Longshore, who was also present at the event. Longshore had also designed the package for the holiday collection, also announced at the event. Chinese artist Yi Zhou MCed the gala dinner, during which Seyfried and Longshore spoke.
The new range includes the new Liquid Rouge, with Seyfried promoting shade no. 18. She said, ‘Just like a dress that presents you at your best, this rouge is a wonderful item that makes you look dramatic and attractive. When Iâ€™m wearing it, I feel like I can be bolder and freer than I usually am. I also like the crystalline, brilliant texture.’
She also said at the press conference, ‘I feel great affinity with women who live strong, bold lives, like Tamara de Lempicka. Even in the face of difficulty, itâ€™s important to forge ahead powerfully without flinching, maintaining a sense of conviction. If society becomes such a place that women can play active roles while being even more radiant and true to themselves, I think we may be able to resolve the many difficult issues facing the world today.’
On Friday, the ClĂ© de Peau skin care line was announced at the Mandarin Oriental Pudong Shanghai, with Seyfried, Longmore, brand director Roxana Daver, and Kentaro Fujiwara, CEO of Shiseido China.
The range will be marketed from this autumn in Japan, mainland China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, USA, Canada, and Russia.