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Jaden Smith, New Balance launch 574 made from surplus materials

Filed by Lucire staff/September 17, 2021/10.04



Actor and musician Jaden Smith has teamed up again with New Balance, creating the Jaden 574, made from surplus materials, demonstrating the company’s commitment to sustainability.
   The silhouette will retail from 10 a.m. on September 17, 2021, at NZ$200, available at newbalance.co.nz.
   The upper comprises 73 per cent surplus materials, 9 per cent recycled content, and 18 per cent virgin materials. The mid-sole uses New Balance’s standard EVA. Each pair, because of its mix of surplus materials, is unique.
   It is New Balance’s second attempt at using surplus materials, following up on one of its Vision Racer styles last year.
   New Balance aims to send zero waste to landfill from its factories by 2025, and recently launched an apparel repair pilot with the Renewal Workshop.

 


Tailor Skincare revitalizes the eyes with Awaken

Filed by Lucire staff/August 31, 2021/12.01

Wellington, New Zealand-based Tailor Skincare has launched a brightening eye cream, Awaken, which has natural ingredients including caffeine extract, hyaluronic acid, and milk thistle ester. It also contains golden mica, sourced responsibly from the Responsible Mica Initiative in India.
   The ingredients—all natural and cruelty-free—are said to add a glow to the eye area, as well as hydrate it, reduce dark circles, and fight the early signs of ageing.
   Founder Sara Corleison (née Quilter) said, ‘While our Hydrate Eye Gel and Facial Serum is already a cult classic, we understand that puffiness and dark circles around the eyes is a cause for concern for many. Our last new release, Illume, sold out within 24 hours, and we hope Kiwis will be just as excited to get their hands on Awaken.
   ‘At Tailor, we want everyone to be able to embody self-confidence through skin health, and we know that Awaken will help many Kiwis feel their best—even first thing in the morning! We formulated our new caffeine-infused eye cream to leave you feeling revitalized and ready to take on the day, and in less time than it takes your morning coffee to brew.’
   As well as the new product, Tailor has teamed up with Mojo Coffee New Zealand, who have created a limited-edition Brazilian single-origin coffee. For a limited time, online orders will see Awaken come with a complimentary gift set that includes one Tailor Skincare × Mojo Brazil coffee, and an Acme 300 ml porcelain cup in Milk.
   Awaken is priced at NZ$49, available at Tailor’s website at www.tailorskin.co and at selected retailers from September 1. Find out more at tailorskin.co/products/awaken-eye-cream.

 


Protest Sportswear releases fourth Green Up challenge: cleaning up Costa Rica

Filed by Lucire staff/June 23, 2021/0.41

Protest Sportswear is walking the talk with two surfers—Alazne Aurrekoetxea and Laura Coviella—heading to Costa Rica to help clean up the shores as part of their Green Up the Ocean project.
   They helped with the efforts to collect single-use bottles, and tied them together with some bamboo and turned them into a “green” board.
   Ninety-eight per cent of Costa Rica’s energy is renewable, and 25 per cent of its land is protected.
   Aurrekoetxa and Coviella join other Protest athletes who have had their Green Up challenges: team riders Enzo Scotto and Camille Armand cleaned up in Chamonix; team riders Andri and Gian Ragettli learned all about “green essentials”, surviving with the bare necessities in the Swiss wilderness; and kitesurfer Roderick Pijls travelled to Norway entirely carbon-neutral to see and surf under the Northern Lights.
   The challenges appear at Protest’s website at www.protest.eu/en/en/campaign/green-up/.









 


New Balance releases Everybody’s Welcome collection commemorating Pride 2021

Filed by Lucire staff/June 15, 2021/23.49





For Pride 2021, New Balance has released its Everybody’s Welcome collection of footwear and apparel.
   Queer Hong Kong visual artist Zoie Lam has created the art on the items, conveying an upbeat, positive and colourful mood. The characters are genderless and fun, and show that everyone is welcome, regardless of how they identify. They include T-shirts, singlets and an anorak (from NZ$40), and the Fresh Foam Tempo running shoe (NZ$190), Made in US 574 (NZ$280), 202 sandals (NZ$60) and 57/40 (NZ$220).
   New Balance is supporting InsideOut as part of National Schools’ Pride Week (June 14–20), celebrating rainbow staff and students. The company has donated funds in advance of next year’s week, and gifted the Everybody’s Welcome collection to InsideOut staff across New Zealand.
   InsideOut provides information, workshops and education on LGBTQIA+ issues to schools, workplaces and community organizations.

 


Ministry of Tomorrow enlists Naomi Campbell, Madonna, Halle Berry, Eddie Murphy and others for charity totes

Filed by Lucire staff/June 14, 2021/19.11




After a school located in the largest urban slum in Africa was forced to move because it was not up to code, eco-fashion label Ministry of Tomorrow raised money to help it relocate. Now, however, the school lacks funds to pay its teachers and cover operational expenses, including a daily meal for its students.
   Ministry of Tomorrow, with its Los Angeles retail partner Church Boutique, is stepping up again, teaming up with Christie’s and CharityBuzz, to auction a series of bags to benefit the Chema Vision Children’s Centre in the Kibera division in Nairobi.
   Ministry of Tomorrow’s Julian Prolman, and Church Boutique founders Rodney Burns and David Malvaney, turned to their celebrity friends to paint their art on an MOT tote, made in Nairobi, for the auction.
   Celebrities include Naomi Campbell, Halle Berry, Madonna, Eddie Murphy, Bria Murphy, Maggie Q, Paris Jackson, Zoe Kravitz, Lenny Kravitz, Usher, Lionel Richie, Evan Ross, Raquel Britton, Lee Daniels, David Banda, Ashlee Simpson Ross, and artist Montana Mills of Modern Multiples. Laurie Lynn Stark, of fashion and jewellery brand Chrome Hearts, created her own MOT tote.
   The auction runs through June 15 and the bags are on display at Christie’s in Manhattan, coinciding with luxury bag week at the auction house. All proceeds will be donated to Chema, with a US$100,000 goal set.















 


Pressology launches beauty range with Ayurvedic principles

Filed by Lucire staff/May 25, 2021/9.46



Pressology, founded in San Francisco by cell and molecular biologist Sally Nasser, is a conscious plant-based Ayurveda beauty brand using USDA-certified organic formulations to heal and enhance the skin. Ingredients include Moringa oil, lentils, turmeric and jasmine, and the products are all made in San Francisco by strong women of colour.
   Nasser has a background in Ayurvedic medicine and holistic self-care, and says that from a young age, she understood how clean, organic ingredients worked with the natural harmony of the human body. She was sceptical of the ingredients used by many beauty companies and their long-term effects, and began developing her own products using natural ingredients from her parents’ kitchen. She believes in a holistic, whole-body approach, and that what you put on your skin is as important as what you put in your body.
   Items include Pressology’s jasmine rose water, where the jasmine helps with relaxation; its Golden Hour botanical serum with omegas 3, 6, 7 and 9 and vitamins; Moringa Meltdown, a cleansing oil; Moringa Mask, a facial treatment with antioxidants and anti-inflammatory agents; and, what we think is the key product in this launch range, the red lentil enzyme, a facial treatment that fortifies and strengthens skin.
   To take things a step further, Pressology donates 1 per cent of its annual sales to environmental causes, and gives back to Project Night Night, which provides sleep-time essentials to underprivileged babies and children. Find out more and order at pressologyskin.com.

 


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