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H&M’s new Conscious Exclusive collection to feature Eastman Naia Renew cellulosic fibre

Filed by Lucire staff/November 20, 2020/22.48


Lucire is the first fashion partner of UN Environment.

One of fabrics used by H&M’s Conscious Exclusive autumn–winter 2020–1 collection, being released December 1, is Eastman Naia Renew cellulosic fibre.
   Naia Renew is made from 60 per cent certified wood fibres and 40 per cent recycled waste plastics, including carpet fibres and plastic packaging—traditionally hard to recycle materials that would otherwise have headed to a landfill.
   Eastman has had experience in dealing with processing waste plastics that traditional mechanical recycling processes cannot, including polyester, polypropylene, polyethylene, and polystyrene. It was once part of the same group as Eastman Kodak, but was spun off in the 1990s into a separate company.
   The material is said to be comfortable, easy to care for, and feel luxurious. It is fully traceable, and has certified biodegradability. The recycled content is achieved by allocating plastics using an ISCC-certified mass-balance process. Eastman adds that it can be produced at scale, and is available as a filament yarn and a staple fibre.
   â€˜We’re delighted to collaborate with H&M as we work toward building a circular fashion economy,’ said Ruth Farrell, Eastman’s global marketing director of textiles. ‘Together, Naia and H&M are working toward a vision to make sustainable fashion accessible for all, playing active roles in conserving resources, fostering innovation and demonstrating a passion for sustainability that will help transform our industry.’

 


Giving a gift with heart at Zegna, to help a nature reserve

Filed by Lucire staff/November 12, 2020/9.08



Lucire is the first fashion partner of UN Environment.

Ermenegildo Zegna is offering a wooden heart sculpture with the words ‘From the heart of Oasi Zegna’ engraved upon it. Oasi Zegna refers to the company’s 100 km² nature reserve in Trivero, where founder Ermenegildo Zegna began planting over 500,000 trees since the 1930s.
   With each purchase, proceeds will go toward Fondazione Zegna, preserving the mountains and woodlands in the reserve, including plant diversity. Grown there are magnolias, ginkgo biloba, Persian ironwood, beeches, kousa dogwood, rhododendrons, hydrangeas of various species, mountain ashes and tupelos. The company will nurture, plant and protect the forest.
   The heart, meanwhile, has been crafted from trees that have fallen naturally, or were cut down for safety reasons.
   Priced at €110, the heart, measuring 17 by 15 by 10 cm, comes in a wooden box with a Zegna ribbon.
   The company has also curated a small holiday collection, available at zegna.com or its retailers.
   The collection comprises the #UsetheExisting tote bag, made from upcycled materials; a silk scarf; a card case in orange calfskin with Pelletessuta detail; and a suede triple-stitch sneaker in dark vicuña.




 


Paul & Shark turns seconds into unique retail items, saving them from destruction

Filed by Lucire staff/October 20, 2020/9.54


Lucire is the first fashion partner of UN Environment.

Italian luxury sportswear label Paul & Shark is doing its bit to curb waste from the fashion production process: the garments that fail its quality control aren’t scrapped, but, instead, repaired by hand and turning them into unique pieces, then sold as limited-edition clothing.
   Its Second Life initiative has meant that the 3 per cent that used to be destroyed as seconds is now sold on, lengthening their lifespan.
   Twenty per cent of the proceeds from these Second Life items is donated to sustainable projects.
   The company already uses sustainable raw materials and technologies to minimize water and energy consumption, reducing its environmental footprint.
   The label obtained its ISO 14001 certification earlier this year, meeting its obligations to an environmental management system. Other initiatives include its Save the Sea collection, which uses certified recycled polyester filaments derived from post-consumer plastic bottle waste in its clothing. The fabric has numerous qualities in insulation and water resistance. There is also an Eco Wool collection that uses recycled wool, and another that uses recycled down.

 


Beauty round-up: Living Nature’s new releases, Lancôme grows its own roses

Filed by Lucire staff/October 12, 2020/8.49


The gift of beauty

Internationally acclaimed Living Nature has launched its new Advanced Renewal Night Serum, part of its award-winning serum and oil range. Powered by 100 per cent natural and 78 per cent organic ingredients, it targets the signs of ageing and promotes healthy skin while you sleep. To make it even more indulgent, there’s a luscious vanilla pear fragrance.
   Living Nature has also announced its new lipstick gift set with a trio of sought-after shades. There’s a smart gift box with gold foil accents. The serum retails for NZ$49, and the lipstick set for NZ$66. Find out more at www.livingnature.com.

Smelling sweeter


Lancôme is known for its rose symbol, because of the love of the flower by its founder, Armand Petitjean. And now it’s in the business of growing and cultivating roses to ensure supply for its fragrances. At the Domaine de la Rose in Grasse, a region classified as a UNESCO cultural heritage site, Lancôme will be growing its own roses for the first time with a sustainable, zero-waste process. The company says it will cultivate the centifolia rose, along with olive, plum and fig trees, other plants native to the region, and ancient aromatic plants. There will also be beehives on the site. Next time you sample a Lancôme fragrance, it may well have been created with these eco-friendly roses.

Protect and hydrate

Sunny days always demand good sunscreen protection and Australia’s award-winning Bondi Sands knows a thing or two on the subject. Its new Hydra UV Protect range both protects and hydrates the skin, using plant-based hydration. The range is also infused with ethically sourced algæ, and is reef-friendly. The ingredients also help sooth and nourish after sun exposure. Pictured is the After Sun alœ vera cooling foam, complementing the sunscreen spray, sunscreen lotion, and SPF 50-plus face lotion. Head to www.bondisands.com for more information.

Wood notes

Young Living’s Shutran bar soap features a vegan-friendly essential oil blend, for those who like a clean, woody flavour. It’s been formulated not to dry skin, and gives a creamy lather. For more information on Young Living’s extensive range, visit www.youngliving.co.nz.

 


Innovative biodegradable shoes win James Dyson Award’s New Zealand competition

Filed by Lucire staff/September 17, 2020/0.44


Lucire is the first fashion partner of UN Environment.

The New Zealand winner of the James Dyson Award is in the fashion sector: Rik Oithuis, a Massey University student, conceived his Voronui Runners, shoes that can be composted at the end of their life.
   Despite many labels trying to do the right thing by the environment—many of which have been profiled by this magazine, a UN Environment partner since 2003—92 million tonnes of textile waste is created each year. As detailed in Lucire, Abigail Beall at the BBC points out that this is ‘equivalent to a rubbish truck full of clothes’ arriving at a landfill every second. Only 12 per cent of the material for clothing is recycled, says Beall. Footwear is one of the culprits in the sector, with the James Dyson Foundation noting that since 1950, the amount of footwear globally has increased from 7,000 million to 23,000 million, with most shoes ending up in landfill. The average pair takes over 50 years to decompose, with footwear representing 1·4 per cent of global climate impacts. The footwear industry’s waste is increasing tenfold, note Theodoros Staikos and Shahin Rahimifard in their research.
   This makes Oithuis’s concept of a biodegradable shoe all the more important to our planet. He says, ‘Currently, footwear materials focus on performance, which is important, especially in runners. However, what isn’t being considered is what happens to the product once it’s no longer of use. The use of adhesives prevents the separation and treatment of materials at the end of the product’s life cycle. I was inspired to design a sneaker using only biodegradable materials with no adhesives—leading the future of sustainable footwear.’
   Oithuis developed a gelatine- and glycerine-based recipe for biodegradable foam, adding natural ingredients to strengthen the material, compress it, and make it more water-resistant. He then 3-D-printed a Voronoi structure using a biodegradable filament to form the skeleton of the sole and mid-sole. The upper was made from a merino wool fabric with 3-D-printed details. The heel and toe caps were inserted with a plant fibre reinforcement, then sewn shut and stitched.
   Runners-up included Massey University students Lisa Newman and Samantha Hughes, who created a hand tool to maintain clean cattle tails and a pædiatric urine sample collection device respectively.
   Rachel Brown, ONZM, founder and CEO of the Sustainable Business Network, Dr Michelle Dickinson, and engineer Sina Cotter Tait judged the national competition.
   Oithuis will receive a £2,000 award to develop his design. He, Newman and Hughes will go on to the international stage, where a top 20 will be selected by Dyson engineers. Sir James Dyson will select the international and sustainability winners from that group. The former will get a £30,000 prize and £5,000 going to their university, and the latter will receive £30,000. Winners will be announced on November 19.

 


Quincy Brown fronts Coach’s new watch campaign

Filed by Lucire staff/August 3, 2020/14.43


Alessandro Simonetti

Actor and musician Quincy Brown is the new face of Coach’s watch collection.
   The first campaign featuring Brown broke Monday, as Coach launches its C001 watch line. Brown has been photographed by Alessandro Simonetti.
   The C001 range comprises six styles, with numerous options including rubber straps, and stainless steel and ionic-plated bracelets. All feature a unique world time analogue–digital movement, removable case-guard, and a layered dial.
   â€˜Quincy is the perfect ambassador to represent this collection. In addition to being true to himself and his art, passionate, enthusiastic, and an all-around good person who cares about the world we live in, Quincy also embodies what Coach stands for: authentic style,’ said Dawn Hurley, vice-president of Coach Watches Movado Group.
   Brown added, ‘Working with Coach has been a dream because it’s about so much more than the æsthetic. We’re not only aligned on values—they’ve always allowed me to be the real me. Finding a partnership like that is priceless. I’m so proud to be part of the C001 watch campaign. In my opinion, time is the most valuable asset in our lives, especially now. We all have the same 24 hours, but it’s what you do with it that genuinely defines who you are.’
   Both Coach and Movado have made a donation to Feeding America to commemorate the launch.
   The watches are available exclusively at coach.com.

 


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