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December 5, 2014

Spanish luxury becomes more visible: Tous, Carrera y Carrera get attention

Lucire staff/20.12

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Above Tous’s autumn–winter 2014–15 campaign and Carrera y Carrera’s Romance en el Loto collection emerge.

The Spanish labels are getting far more active, giving their better known French and Italian rivals a run for their money.
   While Zara’s been flying the Spanish flag for years in the budget sector, the much posher Tous has been promoting its wares Down Under, lately with a new store in Auckland in the Tower Building at 8 Customs Street West, next to the Customs Street House. The brand says it will open in Wellington and Christchurch, and give New Zealanders a taste of its luxury jewellery.
   By opening near Prada, Dior and Swarovski in the Tower Building, Tous believes the area will become a magnet for luxury brands for Auckland shoppers.
   Carrera y Carrera of Madrid, meanwhile, has shown its new Romance en el Loto (romance in the lotus) collection, which it calls a celebration of love.
   The new jewellery collection, with a delicate frog at its core, tells the story of founder Manuel Carrera, who, 50 years ago, spotted Marina—and, unbeknownst to him, he had caught her eye, too. It took some time before he mustered up the courage to introduce himself, and they have been inseparable since. The frog represents a ‘fun way’ of remembering that first meeting and the looks they gave one another. The lotus leaves are a tribute to Marina Carrera, symbolizing elegance, beauty and grace.
   The collection features rubies, diamonds and emeralds, in white and yellow gold.







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December 4, 2014

Sam Mendes reveals Spectre, next James Bond film, and Aston Martin DB10

Lucire staff/23.27

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As we suspected, the DB10 moniker will not go to the DB9 successor at Aston Martin, but to a limited-edition model released for the 24th EON James Bond movie, Spectre.
   Aston Martin says it will build 10 of the bespoke cars next year, hence the name, and claims that the vehicle was developed specifically for the film, to star Daniel Craig, Christoph Waltz, Monica Bellucci (who was tipped to be in a Bond movie even in the 1990s), Léa Seydoux, David Bautista, Andrew Scott, and Naomie Harris. Sam Mendes (Skyfall) returns to direct.
   The car, along with the name of the film, were officially released on the 007 Stage at Pinewood Studios. Mendes himself took the cover off the DB10.
   Aston Martin’s chief creative officer, Marek Reichman, worked closely with Mendes to develop the car. It previews the company’s design direction for the next generation of production models.
   Dr Andy Palmer, CEO of Aston Martin, said, ‘In the same year that we celebrate our 50-year relationship with 007, it seems doubly fitting that today we unveiled this wonderful new sports car created especially for James Bond.’
   The cinematic James Bond first drove an Aston Martin in 1964, when Sean Connery got behind the wheel of the DB5 model in Goldfinger.
   The car will be built at Gaydon, Warwickshire. Spectre, which begins filming on Monday, including locations in London, Roma, Ciudad de México and the Austrian Alps, will be released on November 6, 2015.

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November 18, 2014

Bentley gauges interest with Grand Convertible concept as it guns for Rolls-Royce Drophead

Lucire staff/13.19

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Since Volkswagen took over Bentley, the company has only fielded one convertible line in the top tier, the Azure. Since 2010, the marque has left the convertible market for the Continental GTC to pursue, but those wanting something more exclusive have had to turn to Bentley’s former sister brand, Rolls-Royce, which had tapped into the Azure’s former market with the imposing Phantom Drophead. The Rolls-Royce took cues from expensive motor boats, with its wooden rear deck, and the cubic capacity was 6,749 cm³, a single cubic centimetre less than the 6,750 that the company’s cars had as standard for much of the period under Vickers ownership.
   Bentley, not to be outdone, has taken its Mulsanne, which débuted in 2009, and created a new convertible, called simply the Grand Convertible. Under the bonnet is the company’s 6,752 cm³ twin-turbo V8, developing 537 PS (395 kW), while externally, the Grand Convertible has a wooden deck, signalling just which car it is gunning for. However, it is just a concept for now, developed to gauge potential consumer interest.
   Bentley calls the Grand Convertible its ‘most sophisticated open-top car’ and it is relying on being more understated than its rival. It is certainly elegant, and its proportions are more classical than the Continental GTC’s.
   Bentley chairman and CEO, Wolfgang Dürheimer, said at the car’s unveiling in Los Angeles, ‘This concept demonstrates Bentley’s ability to create a pinnacle convertible Grand Tourer, while embodying elegance beyond compare. With this car we combine the opulent Mulsanne experience with the full sensory indulgence of open-air touring, continuing to unite luxury and performance in new ways.’
   The car will go on display at the Los Angeles Auto Show from November 19. In December, it will be displayed at Art Basel in Miami.

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October 27, 2014

Ikea will move into fashion next, predicts Swedish author Stefan Engeseth

Lucire staff/10.50

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Swedish author and business thinker Stefan Engeseth predicts that Ikea’s next move will be into the world of fashion.
   Engeseth says that Ikea’s expertise lends itself easily to the world of apparel. ‘Fashion is an expression of how to package and sell design,’ he says.
   He believes that fashion is in a repetitive cycle, stuck in history and needing renewal.
   Ikea could offer both complete apparel items and composite parts that customers could assemble themselves, says Mr Engeseth. The parts could be “tailored” at home in inventive ways without the need for complex sewing.
   ‘Emotionally, this connects people to how life was in the beginning,’ he says. ‘Customers can personalize and “hack” the designs.’
   Jack Yan, publisher of Lucire, and a branding expert in his own right, says Engeseth’s ideas have a great deal of merit.
   ‘This taps in to its existing fan base, and just as importantly, Ikea can make full use of its channels, outmanœuvring many existing fashion labels,’ says Yan. ‘Ikea has an international retail base and it has distribution down to a fine art.’
   For completed clothing, Engeseth says that Ikea could offer Unisex dressing, without the divisions of male and female, but as an ‘Ikea member’.
   He sees Ikea clothing as being high-tech and low-cost, harder-wearing than the apparel found in mass-market retailers.
   ‘We’re already seeing some shoppers go to outdoor and living stores to buy longer-lasting clothing. Ikea already sells reusable Kr 4 bags that are good and cheap; their clothes could be equally practical, as strong as work clothes,’ he says.
   ‘You could even extend this hard-wearing philosophy into wedding gowns—after all, there are already some people opting to get married in Ikea stores.’
   Engeseth says Ikea could offer the clothing range to its fans first, so they have a “uniform”, much like football teams.
   ‘There are 57 million Ikea “family members” already, so let them be the only ones who can buy the clothes first. This would be the longest catwalk ever.’
   He goes further, saying that those wearing Ikea clothing could qualify for greater discounts at the point of sale. ‘Not only will this build their tribe, it will “dress it up” to become a worldwide community.’
   Fans who have furnished their homes could host ‘Ikea days’, where dressed-up fans could invite their friends to their homes, which become pop-up fan showrooms. ‘That could give Ikea millions of stores, and greater exposure to how homes can be designed. That would bring in sales and the company could treble its profits,’ he says.

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October 15, 2014

Out now: Chanel releases new No. 5 campaign with Gisèle Bündchen, directed by Baz Luhrmann

Lucire staff/4.59

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After teasers this week, Chanel has now premièred its new No. 5 campaign, The One That I Want, starring supermodel Gisèle Bündchen, and written and directed by Baz Luhrmann. Academy Award winner Catherine Martin oversaw the production design.
   Luhrmann directed the 2004 campaign for Chanel No. 5 with Nicole Kidman.
   In the last 10 years, Luhrmann says that the focus has changed. With the Kidman campaign, he says it was about a woman breaking free, then return to reality. Today, Bündchen plays a woman who listens to her heart, free to make her own choices.
   ‘The Chanel woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance. And in the end, the Chanel woman chooses love,’ says Luhrmann.
   Earlier, the director explained why Bündchen was the perfect casting: ‘She can be on the beach one moment and incredibly athletic. She has children. She has a very, very significant relationship. And yet, she has a career where she can create aspirational, sensual, incredibly glamorous imagery, and somehow, what’s most important to her, … is love, to really be fulfilled. And I think that’s what we try to convey in this little film.’
   Chanel says the new film, which is 3 minutes 23 seconds—and cut to 30- and 60-second versions, ‘tells the story of a woman who struggles to find space for everything—herself, family, career, and love.’
   The film itself is emblematic of Luhrmann’s earlier work: glamorous, romantic, with mixed historical eras and music playing a huge role.
   Chanel has also released behind-the-scenes videos, including one on the costume design and another on the locations (including Fiji, Montauk, the Queensboro Bridge, and Manhattan), as well as interviews with Luhrmann and Bündchen.
   Other Chanel No. 5 campaign directors have included Ridley Scott, Luc Besson, Kathryn Bigelow, Jean-Pierre Jeunet, and Martin Scorsese.
   The accompanying music is Lo-Fang’s cover of ‘You’re the One That I Want’, composed by John Farrar.

The making-of

Baz Luhrmann

Locations

Costume design

Song

The fragrance

Interview with Gisèle Bündchen




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October 12, 2014

David Trubridge shows off artwork at World of Wearable Art celebrating Brancott Estate’s firsts

Lucire staff/11.00

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Visitors to the Brancott Estate World of Wearable Art award show on Sunday night got an extra treat, as furniture and lighting designer David Trubridge showed off a crowdsourced artwork constructed from bamboo plywood to commemorate the concept of “memorable firsts”.
   The theme ties in not only to the World of Wearable Art, but from Brancott Estate’s pioneering heritage as the first to establish a vineyard in New Zealand’s South Island in the 1970s.
   Trubridge and Brancott Estate asked the New Zealand public to submit photographs representing a memorable first. The 500-plus submissions—which the company says ranged from weddings and a first trip abroad to the first blossom of spring—were printed using a red-and-white duotone effect on to lightweight bamboo plywood sheets, which formed the “feathers” in Trubridge’s giant winged creation.
   The artwork was revealed in a performance that resembled a bird taking off on its maiden flight, one of the inspirations Trubridge had. ‘The first thing that jumped into my mind was the image of a young gannet sitting on the edge of the cliff. The first time it flies is the start of its journey all the way to Australia. It takes off and it doesn’t stop,’ he says. The wearer gradually flexed before revealing the full form and all the images with arms outstretched.
   Trubridge had the help of his family in creating the performance, including his wife, Linda, who is an artist, and his son, Sam, who is a member of the performing arts’ faculty at Massey University.
   The wings were held together with twine, and move with the wearer. It presented a new challenge to Trubridge, as he was not accustomed to creating something that would be worn.
   ‘The process of creating this artwork has taken my team and I on an amazing creative journey and exploration that has led us to many creative firsts. It’s a project I’m very proud to have taken part in,’ says Trubridge.
   ‘It’s not a single pendant, fixed light or object, it requires a degree of flexibility. Creating something that can transform from a cloak to a wing was a challenge as my work is usually a closed form. We had to have the ability for it to go from one shape to another and flex and move with the figure and that’s a whole new, exciting, pioneering first for us.’
   ‘David has combined memorable firsts from the New Zealand public into a poetic, moving, kinetic piece of wearable art. The final creation truly embodies the pioneering spirit of Brancott Estate and WOW,’ says Brancott Estate’s chief winemaker, Patrick Materman.
   The artwork was shown at the Brancott Estate bar at the TSB Arena, and a filmed performance can be seen on the website at www.brancottestatewow.co.nz.

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October 10, 2014

The quality of Kare: German furniture brand has VIP München flagship opening

Lucire staff/11.39

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Andreas Rentz/Getty Images

Kare, the German furniture brand, opened its flagship store in München, on the Drygalski-Allee, on Thursday.
   Kare Kraftwerk’s founders, Jürgen Reiter and Peter Schönhofen, invited Bonnie Tyler as guest of honour to perform at the store, which is housed in a 1960s power station.
   The new store has a display area of 10,000 m² over five floors, and will be home to cultural and artistic events as well as the Kraftwerk Kitchen, to show off specially prepared food.
   Eight hundred guests turned up, including Lorenzo al Dino (who DJed at the event), Alexandra Polzin, Gerhard Leinauer, Michael Käfer, Michael F. Schottenhammel, Marisa Burger, Thomas Peter Friedl, Andrea Kempter, Simone Ballack, Willi Gabalier, Baron Albrecht von Weech, Dieter Hochreiter, Papis Loveday, Veronika von Quast, Doreen Dietel, Kai Stuht, Peter Fraas, Helmut Käs, Peter Reisenthel, and Prof Jan Armgardt.
   Kare also had dancers and a tape artist among the performers.
   The company already has 70 shops in 40 countries.















Andreas Rentz/Getty Images

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Filed under: design, living, Lucire
September 30, 2014

H&M to launch Design Award winner Eddy Anemian’s capsule collection on October 23

Lucire staff/13.05

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Hennes & Mauritz has shown the capsule collection created by la Cambre fashion graduate and winner of the H&M Design Award, Eddy Anemian (left), ahead of its on-sale date of October 23.
   Anemian worked with the H&M design team and was impressed at how faithfully his work was translated into reality, including his ‘couture cutting and sewing techniques.’
   Anemian’s winning H&M Design Award collection was inspired by Tilda Swinton’s character in I Am Love and the neoclassical French painter Jean-Auguste-Dominique Ingres. He cut floral upholstery fabric into strips, then reconstructed them.
   The H&M capsule collection takes the same idea, and can be seen in a blue floral jacket with strips spreading out from the neckline, then curve back in over the hips, while a yellow floral skirt is constructed from vertical strips. Other items highlighted by the label include a white skirt with ruffles replicating marble patterns, and a white jumpsuit with floral sleeves.
   Anemian hopes to start his own label in the future. His collection will be available on- and offline at selected stores.




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