We haven’t followed the press juggernaut for Tom Cruise’s new ﬁlm, Mission Impossible: Ghost Protocol (notice the shift of the colon from the original Mission: Impossible title in everything but the ofﬁcial logo) as it made its way from the Far East to western Europe, but the German premi√®re at BMW Welt deserves a special mention for motorheads.
While Cruise, co-stars Paula Patton and Simon Pegg, director Brad Bird (The Incredibles) and producer Bryan Burk have winged their way to location cities such as Dubai, with part of the movie set at the Burj Khalifa, it was BMW’s involvement that made the trailer, in our eyes, something special.
For less than a second, we thought the BMW i8 made an appearance, making Mission Impossible 4 the ﬁrst cinematic appearance for the electric car.
BMW says it was the Vision EfﬁcientDynamics concept car, on which the i8 is based, that Cruise drove in Mumbai scenes. Other BMW cars in the movie include the X3, the 6-series cabriolet and the new Einser, the 1-series.
The ﬁlm marks a deeper involvement for product placement. BMW features are integrated into the script, namely ConnectedDrive and EfﬁcientDynamics.
Other celebrities at the M√ľnchen premi√®re include Heydi Nunez Gomez, lena Gerber, Sven Hannawald, Verena Kerth, and Natascha Gr√ľn.
Bentley has created a limited edition of the forthcoming James Bond book, Carte Blanche (for the regular hardback edition, US$15¬∑49 at Amazon; ¬£9¬∑99 at Amazon UK), by Jeffery Deaver, to be released on May 26.
It continues a long tie-up between Ian Fleming’s literary super-spy and the Bentley car brand. Bond owned three Bentleys in Fleming’s 14 novels‚ÄĒa 4¬Ĺ-litre with an Amherst Villiers supercharger, a Mark VI, and a ‘Mark II’ (sic) Continental with coachwork by Mulliner‚ÄĒand the tradition was brieﬂy revisited by John Gardner, when he was appointed by Glidrose Publications to write Bond novels in the 1980s and 1990s.
The previous Bond novel, Devil May Care, by Sebastian Faulks, also had a limited-edition commemorative edition, which sold out within days.
Bond’s latest choice in Carte Blanche is the Bentley Continental GT.
The limited-edition book has been designed by Bentley senior designer Brett Boydell. ‘As a designer it doesn’t get much better than a brief of Carte Blanche!’ he says. ‘The design features radical concepts that we feel reﬂect the name of the book, the ideas inherent in the Bond legacy, and the design principles we are passionate about.’
Inspiration also comes from the streets of Dubai, in which Bond ﬁnds himself in Carte Blanche.
Each edition comes in a polished aluminium case in the form reminiscent of the new Bentley Continental GT, and retails for ¬£1,000 each. It is limited to 500 copies worldwide.
The book inside is bound in white Nappa leather, in the same grade as that used inside a Bentley. The use of red edging evokes the actual GT interior. Title, author’s name and the Bentley wings are embossed on to the spine. The text is printed in two colours on ivory paper, with matching red leather endpapers.
A bullet hole has been die-cut into some of the pages of the book. Hidden within the pages is a single polished 9 mm bullet, individually marked with a number distinct to each copy. The text is positioned so that the bullet does not disturb the reading.
Pre-ordering may be done through www.007carteblanchebentley.com. Delivery follows publication on May 26.
On the main part of the Lucire site, two stories about European designers. First, Pierre Garroudi might hail from Teheran, but he has a workroom in London, which our photographer Doug Rimington visited. It‚Äôs a beautifully shot story, as you can imagine from Doug.
Secondly, Panos Papadopoulos, a good friend of this magazine, celebrates the 25th anniversary of his label, Panos Emporio, next year. To mark the birthday, he is launching a clothing line for the ﬁrst time. He‚Äôs being sensible and keeping the theme close to his beachwear roots. We‚Äôve been able to get his images ﬁrst.
Meanwhile, Christchurch, New Zealand is steadily recovering from the Canterbury region‚Äôs devastating September 4 earthquake. October 21 saw Nicholas Jermyn open a store there‚ÄĒits biggest in New Zealand‚ÄĒat 99 Cashel Mall.
Also on store openings, French label Jennyfer returns to Dubai after a year‚Äôs absence. Five of the planned six stores are already running, the company claims, based on a partnership with H2 Fashion LLC, a UAE retail group.
Oscar de la Renta recently launched its resort 2010 collection at its newly opened boutique in the Dubai Mall, in partnership with Retail Arabia International. The fashion company‚Äôs signature skirt suits, caftans and evening gowns dominate the collection, with accessories such as wide alligator belts, patent and snakeskin sandals, and leather Cordia tote bags completing the ensembles.