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February 5, 2016

GHD releases Advanced Split End Therapy, for instant repair of split ends

Lucire staff/13.03



GHD has released Advanced Split End Therapy (retailing for NZ$38), a product that nourishes and fortifies damaged ends with what it calls ‘a blend of nutrient-rich ingredients’.
   Activated by the heat of a styler, GHD’s Thermo-Marine Bonding System binds broken hair fibres together, with the company claiming instant repair of split ends. The nutrients contained in the product then prevent future breakage by coating each hair strand.
   With as little as 10 ml, you massage the product through your hair down to the ends, concentrating on areas that show signs of damage. Section the hair, then blow-dry it using a GHD hair-drier, then divide the hair into small sections, passing a GHD styler over each section to seal the product.
   The company recommends its own GHD Platinum styler for best results, and advises you not to condition your hair prior to treatment. Hair should be dried using the lowest heat setting on a GHD Air hair-drier.
   The product is available from this month at GHD salons or, in New Zealand, via ghdhair.com/nz. For stockist information, call 0800 880-2019.

December 16, 2015

Anja Rubik is the new face of K√©rastase l’Incroyable Blowdry, out in stores February 2016

Lucire staff/23.33


K√©rastase has announced that Anja Rubik, model and creator of 25 magazine, is the face of its Visions of Style II campaign, a photo series promoting its l’Incroyable Blowdry line.
   Rubik appears in 10 final images depicting 10 new styles that can be adopted thanks to K√©rastase l’Incroyable Blowdry, a reshapeable heat lotion that makes blow-dries last longer. The new product’s micro particles are stimulated by heat, and locks the hairstyle in. However, they can be reactivated without reapplying product, so the wearer can adopt a new style. The hair remains luscious, according to K√©rastase, and does not become stiff.
   The 10 looks (la Rebelle, l’Ambitieuse, l’Enigmatique, la Romantique, la Boh√®me, l’Intemporelle, la Flamboyante, la Sensuelle, l’Audacieuse, and l’Impulsive) are the work of hairdresser Luigi Murenu for K√©rastase.
   ‚ÄėAnja Rubik is a transcendent beauty with audacious style. She is a woman of boundless talent, and inspires through her multi-faceted forms of creative expression. For these reasons, we are very proud to welcome Anja as the face of Visions of Style II for l’Incroyable Blowdry,’ said Vincent Nida, K√©rastase general manager, in a release. ‘A woman’s hair is an expression of her identity. Anja’s transformation into these 10 personalities shows how a woman can use her hair to highlight different aspects of her identity and femininity. Anja captures this perfectly through her sophisticated, diverse and worldly nature.’
   ‚ÄėI’ve been faithful to K√©rastase products for many years. I’m so happy to be the face of Visions of Style II because K√©rastase reflects my personality. There is a truly unique, luxurious quality to the brand, as well as a transformative element,’ said Rubik. ‘For me, it’s important to grow and constantly change and evolve. I love that l’Incroyable Blowdry empowers you to be whomever you want to be by making it so easy to style and restyle your hair.’
   K√©rastase l’Incroyable Blowdry appears in stores in February 2016.

October 31, 2015

Schwarzkopf releases four new products in its Bonacure BC Oil Miracle range

Alex Barrow/5.53

Schwarzkopf Professional has added four new products to its BC Bonacure Oil Miracle range: Oil Mists for either thick or fine hair, a light oil shampoo, and a warming treatment, exclusive to hair salons.
   This collection uses nourishing oils to bring life back into dull hair. While other oil-based treatments can leave hair feeling heavy and damp, the Oil Miracle range revives hair and gives it an instantly dry feeling with a lighter, livelier texture.
   The Oil Mists feature marula oil for light hair and argan oil for normal to thick hair, and with their micro-dispersion technology, the hair dries faster.
   Some treatments strip hair of their natural oils to remove the greasy shine it can sometimes have. Schwarzkopf, on the other hand, uses healthy oils to revitalize damaged hair and to give it the natural shine it needs. Give yourself and your hair the love it needs with this luxurious new range.
   The Oil Mists (A$34¬∑90) and shampoo (A$34¬∑90) are in stores now. For stockist information in Australia, call 1 800 251-887.‚ÄĒAlex Barrow

Filed under: beauty, hair, Lucire, New Zealand
October 8, 2015

Pureology releases Cleansing Conditioners, preserving colour vibrancy while softening hair

Lucire staff/23.41

Pureology has released its new co-washing collection in New Zealand, with a range that promises to cleanse while softening and conditioning the hair.
   Its new Cleansing Conditioners, which Pureology says will preserve colour vibrancy, soften hair and improve elasticity, provide 25 per cent cleansing and 75 per cent conditioning, in three gentle treatments for colour-treated hair.
   There are three formulas: Hydrate, for dry colour-treated hair, featuring rosemary extract to nourish and soften; Strength Cure, for damaged colour-treated hair, with Asta-Repair to fortify and restore hair fibre; and Smooth Perfection, for frizz-prone, colour-treated hair, featuring camellia oil to smooth and control frizz.
   Hydrate and Strength Cure are available now, with Smooth Perfection following in November.
   Pureology is also releasing its Colour Fanatic Deep Conditioning Masque (right), a deep-conditioning treatment product for damaged, colour-treated hair, which primes, protects and perfects hair, according to the company.
   Retail price is NZ$43 each, available from Pureology salons and stockists nationwide.

September 18, 2015

Sponsored video: go behind the scenes at New York Fashion Week with TRESemmé

Lucire staff/15.17



You’ll have seen our New York Fashion Week reports, with a big post-event and print-edition recap from Lola Cristall. As the Fashion Week that we’ve covered the longest (since February 1999), we’ve watched the companies behind the scenes change, but there’s one that has been there for 15 consecutive seasons now, and that’s TRESemmé.
   TRESemm√© has been the official hair care sponsor for New York Fashion Week for that time, and they‚Äôve been celebrating during the spring‚Äďsummer shows with distinct spaces at the event. These are always fun places to wander between shows, and in our opinion, they‚Äôre the only place to get some real networking done, when TRESemm√©‚Äôs artists are pampering you.
   Moynihan Studio and Headquarters have custom-built salons with just this in mind, and the TRESemm√© looks have been inspired by past and present runway trends.
   After all, they should know what those trends are, since they‚Äôve partnered with Rachel Zoe, Rebecca Minkoff, Marissa Webb, Banana Republic, Diane von F√ľrstenberg, Carolina Herrera, BCBG, Herv√© Leger and Misha Nonoo to work on the locks of their models, led by TRESemm√©‚Äôs lead stylist Jeanie Syfu and Orlando Pita.
   At the Moynihan salon, TRESemm√© worked with E!, with a co-branded VIP lounge. It‚Äôs the third time the two top brands have collaborated at New York Fashion Week‚ÄĒwhy break a winning formula? Plus, there‚Äôs plenty of great NYFW behind-the-scenes glimpses at TRESemm√©‚Äôs New York Fashion Week YouTube channel, where you can get that exclusive content, as well as professional tips and catwalk videos. Check it all out here and be one of the spring‚Äďsummer 2016 insiders at NYFW.


Post sponsored by TRESemmé

August 28, 2015

Richard Kavanagh and Redken reveal the secrets of Stolen Girlfriends’ Club’s New Zealand Fashion Week look

Lucire staff/2.33




Pikdat Productions

One of our favourite shows so far at New Zealand Fashion Week (check out our Instagram for regular updates from fashion editor Sopheak Seng) has been that of Stolen Girlfriends’ Club, with its Township Rebellion collection. International hairstylist Richard Kavanagh and Redken worked behind the scenes to give the collection‚ÄĒinspired by the supermodels of the 1990s‚ÄĒits look.
   Kavanagh notes, ‘The hair for Stolen Girlfriends’ Club’s show was luxe, alive, easy and free. Embellished with an oversized gold hairclip, the hair is centre parted with a soft bend and easy bounce.
   ‚ÄėFor the boys we had a range of different hairstyles so it was important to make them feel like they belonged to the same crew. There was long unkempt hair, crew cuts, and post punk rocker looks. All kept in place with a combination of Redken for Men styling products.
   ‚ÄėKey products to create the look for the girls are Redken Diamond Oil Shatterproof Shine [RRP NZ$45], Redken Rootful 06 [NZ$36] and Redken Pillow Proof [NZ$36].’
   Kavanagh’s tips to re-create the look are below.

   1. To recreate the Stolen Girlfriends’ Club hair look, start with dry hair, put a few drops of Redken Diamond Oil Shatterproof Shine through the ends of the hair and a few pumps of Redken Rootful 06 misted on to the roots and mid-lengths.
   2. Blow-dry on highest setting with boar bristle round brush.
   3. Finish with Redken Pillow Proof Two-Day Extender and, finally, pin just above the right ear with a gold barrette.




Pikdat Productions

August 27, 2015

Lucy Hale is Blowpro’s new celebrity ambassador, with new campaign starting late August

Lucire staff/23.53



Blowpro, the blow-out experts who started with a blow-dry bar in the Meatpacking District in Manhattan 10 years ago and has since extended into a line of hair care specially designed for better blow-dry results, has announced that Pretty Little Liars actress and singer Lucy Hale is its new ambassador. The campaign kicks off in late August, with behind-the-scenes imagery featuring Hale with three looks‚ÄĒa beach wave, braided up-do and smooth blow-out‚ÄĒcreated using the Blowpro Titanium blow-drier, Faux Dry Dry shampoo and Textstyle dry-texture spray. Amanda Friedman photographed the campaign, and Matthew Pappas served as videographer; it was shot at Smashbox Studios over the summer.
   Hale’s preview video is a comprehensive introduction to the products, giving context to Blowpro’s website and Facebook page (at facebook.com/blowprohair, not facebook.com/blowny). She also gives tips on how she uses the various Blowpro products.
   Blowpro is available at ULTA, Nordstrom, Beauty Brands and other specialty retailers in the US.



July 21, 2015

Loxy’s brings its hair expertise to Wellington, New Zealand

Jack Yan/23.30



Loxy’s Boutique opened its Wellington location on Tory Street earlier this month, with a pink-carpet event hosted by founder Kate Jarrett.
   Jarrett, a Wellingtonian by birth, originally opened Loxy‚Äôs in Auckland, where she and her husband had moved. After years in the corporate world, she found she had a passion for hair extensions, and learned a micro-weave technique that she trained herself to do. She swears by the technique (and was a fitting ambassador for it on the night), enough to have started her salon in Ponsonby, and always had in mind to open up in her home town.
   She was encouraged to open in Wellington after her clients began asking whether Loxy‚Äôs had a branch in the capital, and the boutique finally opened its doors with a very welcome mid-winter celebration.
   As Jarrett was expecting a baby (carrying her daughter very well), naturally guests could choose from San Pellegrino water (restocked midway through the event) but those who were more adventurous could opt for Sileni wine and Rekorderlig cider. Canap√©s from Jess‚Äôs Underground Kitchen were served, while visible around the boutique were products from Loxy‚Äôs suppliers, including O&M and Davines. Guests were treated to goodies from them, as well as Libertine blends, Eleven Australia, Tailor Skincare, Snackpack, and Skin Spa.
   Oliver Marchant, already well known in the Wellington hair scene, manages the new boutique, which offers both hair services‚ÄĒincluding its well known micro-weft extension technique, as well as spray-tanning. Hair extension consultations are free, and its services are very reasonably priced for the level of expertise clients will get. There‚Äôs more at www.loxys.co.nz.‚ÄĒJack Yan, Publisher








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