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March 2, 2016

UAE’s Blowout & Go now offers GHDs, both for its hair services and for sale

Lucire staff/11.10


GHD has teamed up with Blowout & Go, the upscale mobile hair and make-up service in the UAE.
   Since its summer 2015 launch, Blowout & Go says over 4,000 women have used its services, and now its 25 style agents will be armed with GHDs.
   Blowout & Go founder Paria Ghorashi said that GHD was ‘the missing piece of our quest to deliver the highest quality blowout experience in the UAE’.
   The service will carry a full line of GHD products to help achieve the many hairstyles on offer for its clients.
   Blowout & Go will also retail the full range of GHD tools at its website, at shop.blowoutandgo.com.

Filed under: beauty, GCC, hair, Lucire
February 29, 2016

The Secret Room 2016 Oscar suite: the suite where everybody matters

Leyla Messian/5.06



There is something about W Hollywood Hotel that makes every VIP feel special, from the sweeping entrance to the red carpets that lead the way to the ballrooms and other public areas. How everybody else feels once they get to their destination is another matter, especially when it comes to pre-Oscar events. I am happy to report that the vendors appearing at the Secret Room’s Oscar “show” brightened my busy week with their unique and useful products.
   Fake Bake presented their new facial self-tan lotion that imparts anti-ageing properties, along with a golden glow. Fruit stem cells plus other botanicals preserve and repair skin cells that have been abused by the bright lights of flash photography. Cailyn Cosmetics introduced Pure Lust Matte Tint for lips in a variety of waterproof reds, fuchsias and natural hues that enable women to sip cocktails without leaving embarrassing lip marks on the glass.
   It would take damn good soap to wash off this long-wearing lip tint. Dam Good Soap, a hand-made Canadian skin-care-in-a-bar collection, is made from organic olive oil enhanced with raw cocoa butter, honey and pure essential plant essences. Each bar of soap can last up to three months. Wouldn’t you prefer to wash your face with Thai lemongrass, Breakfast in Paris, or pomegranate instead of the aroma of sodium laurel sulphate or petroleum? I know I would!
   Two medical-grade skin care lines shared the stage with another research-based anti-wrinkle fighting system. Dermesse introduced celebrities to their Facelift in a Bottle, a 99 per cent natural collagen serum. Those desiring to stimulate collagen production can try L-ascorbic acid serum, while others concerned with acne or sun damage can strengthen their skin with hyaluronic acid cream. Dermesse also complements their scientific product line with a simple, natural sugar scrub.
   Airelle showcased a hydrating masque made with pure New Zealand manuka honey, as well as a facial serum that delivers more hyaluronic acid to prevent fine lines. Ageoff 90 Second Facelift recommended a two-step fight against wrinkles. Ageoff Glow caplets deliver a 65 per cent increase in collagen levels after 60 days, while Ageoff Instant Serum hides wrinkles immediately for those of us desiring to look our best in a matter of seconds.
   Label M, a professional hair and skin care line, brought their official London Fashion Week hair care products to Hollywood. Gents can prep their hair for the big night with Label Men, which contains New Zealand tea tree oil and Indian sandalwood. Its clean, masculine scent would appeal to ladies as well! Curly girls can enhance their tresses with Label M’s Curl Cream, which contains jojoba extract and an Enviroshield complex that protects sensitive hair against heat and sun. For the finishing touch, Label.M also offers a Diamond Dust Body Lotion that allows you to shimmer in the lights, thanks to black and white diamond and pearl dust in a rose petal oil base.
   Chicago jewellery designer Jan Payser gifted celebrities and press with mixed-metal Crystal Glow necklaces. Her higher-end pieces are inspired by elements of nature—tropical birds and exotic orchids forged in sterling silver and embellished with pastel-coloured pearls. These works of wearable art have a one-of-a-kind feel.
   Amy James, from Grand Prairie, Texas, showed off her Amy’s Social Butterfly greeting cards. Each intricate card is hand made by the company’s owner. She uses tiny scissors and swivel blades to create peacocks, Oscar statues and the Hollywood sign. From a distance, her three-dimensional cards looked like whimsical cake toppers and party favours.
   Representatives from two Australian companies were on hand to introduce taste-makers and trendsetters to something comfortable for everybody. Rashoodz Swimwear keeps babies and toddlers safe from the sun’s harmful rays. They even have a line of sunnies for image-conscious tykes. Kathy Sheeran of Island Trading Co. showed off her set of cotton pillow cases and sheets that assure a good night’s sleep after a night of revelry.
   No Secret Room Style Lounge would be complete without something special for the four-legged fans of Young Hollywood. The Petzi Treat Cam allows pet parents to interact with their furry child from anywhere at any time. By downloading the Petzi app, you can summon your cat or dog in a language they understand (baby talk), dispense a treat, and watch them go wild with delight from the comfort of your own computer or smart phone. The Petzi even lets you photograph your salivating, excited pet and share it on your favourite social media site. Pavlov would be proud.
   During a season when it seems as if only the lives of the rich and famous matter, the Pocket People were there to remind all of us that everyone matters. The Pocket People’s ultimate goal is to spread their message of love, comfort and empathy through their doll collection. Each hand-crafted doll is just a little bit different; their World of Pocketopia “community” is one that truly values diversity.—Leyla Messian, LA Correspondent






















February 6, 2016

Indulge yourself with the Body Shop’s Spa of the World range

Lucire staff/10.57



If there’s a brand you already trust and admire, then it makes perfect sense for it to extend itself further into other areas. In the case of the Body Shop, it’s going into a more lavish, indulgent market, with the release of its Spa of the World line.
   Sampling the Hawai‘ian Kukui Cream (NZ$79·95), the Polynesian Monoï Radiance Oil (for body and hair, NZ$42·95) and the Himalayan Charcoal Body Clay mask (NZ$42·95), you already get the feeling that this is something more special and more premium than the other Fair Trade offerings from the company. The gold labels suggest this is the Body Shop, but with a difference.
   The cream takes its formula from Hawai‘ian tradition itself, using kukui nut oil to nurture and hydrate skin. There’s a pleasant, light scent and the oil itself is easily absorbed by the skin. It has a soft, butter-like texture (thanks to the use of cacao seed butter in the ingredients) when applied to the skin, and it’s a great first step in the Body Shop’s Spa of the World pampering.
   The monoï oil, which traditionally hails from Tahiti, is made from tiaré flowers soaked in coconut oil and follows a formula that has been in French Polynesia for centuries. This version of the monoï oil differs from the Body Shop’s existing Miracle Oil, with the addition of sesame seed oil for skin conditioning, more fragrances (though it still smells light and doesn’t overwhelm at all), and sunflower seed oil as an emollient. There’s a trace of gardenia extract for the scent. It works well in hair, provided you use a small quantity, and, with a larger quantity, leaves a pleasant, healthy glow on skin.
   Finally, the mask uses charcoal powder, giving a dark grey colour, and the 200 ml size, with its fairly thick consistency, means it will last. All you need is a thin layer on skin, focusing on tired areas, and after it’s dried (10 minutes or so), you can rinse it off. The skin feels softer and calmer.
   To complete the ritual experience, the Body Shop offers a twin-ball massager, made by a Fair Trade manufacturer in India that has funded two schools for 700 children, and the luxury facial flannel is soft and a great cleanser.

February 5, 2016

GHD releases Advanced Split End Therapy, for instant repair of split ends

Lucire staff/13.03



GHD has released Advanced Split End Therapy (retailing for NZ$38), a product that nourishes and fortifies damaged ends with what it calls ‘a blend of nutrient-rich ingredients’.
   Activated by the heat of a styler, GHD’s Thermo-Marine Bonding System binds broken hair fibres together, with the company claiming instant repair of split ends. The nutrients contained in the product then prevent future breakage by coating each hair strand.
   With as little as 10 ml, you massage the product through your hair down to the ends, concentrating on areas that show signs of damage. Section the hair, then blow-dry it using a GHD hair-drier, then divide the hair into small sections, passing a GHD styler over each section to seal the product.
   The company recommends its own GHD Platinum styler for best results, and advises you not to condition your hair prior to treatment. Hair should be dried using the lowest heat setting on a GHD Air hair-drier.
   The product is available from this month at GHD salons or, in New Zealand, via ghdhair.com/nz. For stockist information, call 0800 880-2019.

December 16, 2015

Anja Rubik is the new face of Kérastase l’Incroyable Blowdry, out in stores February 2016

Lucire staff/23.33


Kérastase has announced that Anja Rubik, model and creator of 25 magazine, is the face of its Visions of Style II campaign, a photo series promoting its l’Incroyable Blowdry line.
   Rubik appears in 10 final images depicting 10 new styles that can be adopted thanks to Kérastase l’Incroyable Blowdry, a reshapeable heat lotion that makes blow-dries last longer. The new product’s micro particles are stimulated by heat, and locks the hairstyle in. However, they can be reactivated without reapplying product, so the wearer can adopt a new style. The hair remains luscious, according to Kérastase, and does not become stiff.
   The 10 looks (la Rebelle, l’Ambitieuse, l’Enigmatique, la Romantique, la Bohème, l’Intemporelle, la Flamboyante, la Sensuelle, l’Audacieuse, and l’Impulsive) are the work of hairdresser Luigi Murenu for Kérastase.
   â€˜Anja Rubik is a transcendent beauty with audacious style. She is a woman of boundless talent, and inspires through her multi-faceted forms of creative expression. For these reasons, we are very proud to welcome Anja as the face of Visions of Style II for l’Incroyable Blowdry,’ said Vincent Nida, Kérastase general manager, in a release. ‘A woman’s hair is an expression of her identity. Anja’s transformation into these 10 personalities shows how a woman can use her hair to highlight different aspects of her identity and femininity. Anja captures this perfectly through her sophisticated, diverse and worldly nature.’
   â€˜I’ve been faithful to Kérastase products for many years. I’m so happy to be the face of Visions of Style II because Kérastase reflects my personality. There is a truly unique, luxurious quality to the brand, as well as a transformative element,’ said Rubik. ‘For me, it’s important to grow and constantly change and evolve. I love that l’Incroyable Blowdry empowers you to be whomever you want to be by making it so easy to style and restyle your hair.’
   Kérastase l’Incroyable Blowdry appears in stores in February 2016.

October 31, 2015

Schwarzkopf releases four new products in its Bonacure BC Oil Miracle range

Alex Barrow/5.53

Schwarzkopf Professional has added four new products to its BC Bonacure Oil Miracle range: Oil Mists for either thick or fine hair, a light oil shampoo, and a warming treatment, exclusive to hair salons.
   This collection uses nourishing oils to bring life back into dull hair. While other oil-based treatments can leave hair feeling heavy and damp, the Oil Miracle range revives hair and gives it an instantly dry feeling with a lighter, livelier texture.
   The Oil Mists feature marula oil for light hair and argan oil for normal to thick hair, and with their micro-dispersion technology, the hair dries faster.
   Some treatments strip hair of their natural oils to remove the greasy shine it can sometimes have. Schwarzkopf, on the other hand, uses healthy oils to revitalize damaged hair and to give it the natural shine it needs. Give yourself and your hair the love it needs with this luxurious new range.
   The Oil Mists (A$34·90) and shampoo (A$34·90) are in stores now. For stockist information in Australia, call 1 800 251-887.—Alex Barrow

Filed under: beauty, hair, Lucire, New Zealand
October 8, 2015

Pureology releases Cleansing Conditioners, preserving colour vibrancy while softening hair

Lucire staff/23.41

Pureology has released its new co-washing collection in New Zealand, with a range that promises to cleanse while softening and conditioning the hair.
   Its new Cleansing Conditioners, which Pureology says will preserve colour vibrancy, soften hair and improve elasticity, provide 25 per cent cleansing and 75 per cent conditioning, in three gentle treatments for colour-treated hair.
   There are three formulas: Hydrate, for dry colour-treated hair, featuring rosemary extract to nourish and soften; Strength Cure, for damaged colour-treated hair, with Asta-Repair to fortify and restore hair fibre; and Smooth Perfection, for frizz-prone, colour-treated hair, featuring camellia oil to smooth and control frizz.
   Hydrate and Strength Cure are available now, with Smooth Perfection following in November.
   Pureology is also releasing its Colour Fanatic Deep Conditioning Masque (right), a deep-conditioning treatment product for damaged, colour-treated hair, which primes, protects and perfects hair, according to the company.
   Retail price is NZ$43 each, available from Pureology salons and stockists nationwide.

September 18, 2015

Sponsored video: go behind the scenes at New York Fashion Week with TRESemmé

Lucire staff/15.17



You’ll have seen our New York Fashion Week reports, with a big post-event and print-edition recap from Lola Cristall. As the Fashion Week that we’ve covered the longest (since February 1999), we’ve watched the companies behind the scenes change, but there’s one that has been there for 15 consecutive seasons now, and that’s TRESemmé.
   TRESemmé has been the official hair care sponsor for New York Fashion Week for that time, and they’ve been celebrating during the spring–summer shows with distinct spaces at the event. These are always fun places to wander between shows, and in our opinion, they’re the only place to get some real networking done, when TRESemmé’s artists are pampering you.
   Moynihan Studio and Headquarters have custom-built salons with just this in mind, and the TRESemmé looks have been inspired by past and present runway trends.
   After all, they should know what those trends are, since they’ve partnered with Rachel Zoe, Rebecca Minkoff, Marissa Webb, Banana Republic, Diane von Fürstenberg, Carolina Herrera, BCBG, Hervé Leger and Misha Nonoo to work on the locks of their models, led by TRESemmé’s lead stylist Jeanie Syfu and Orlando Pita.
   At the Moynihan salon, TRESemmé worked with E!, with a co-branded VIP lounge. It’s the third time the two top brands have collaborated at New York Fashion Week—why break a winning formula? Plus, there’s plenty of great NYFW behind-the-scenes glimpses at TRESemmé’s New York Fashion Week YouTube channel, where you can get that exclusive content, as well as professional tips and catwalk videos. Check it all out here and be one of the spring–summer 2016 insiders at NYFW.


Post sponsored by TRESemmé

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