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July 28, 2014

Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology

Lucire staff/12.19

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A Lucire special promotion

We are used to seeing L’Oréal Paris have the world’s most glamorous models and celebrities appear in their advertisements, so it makes a nice change when everyday people are asked to appear—as they do in its latest Elvive Fibrology thickening hair care promotion.
   Between January 22 and April 24, 2014, Boots UK, looking at its online and offline purchases, says one item from the Fibrology range is sold every 12 second on average, making it one of L’Oréal’s most popular lines.
   Having real people makes the advertisement more easily related, and L’Oréal builds on the initial promotion by having each woman in the ad—Zoë, Sarah, Priya, Jade and Lucy—elaborate even further on their favourite Fibrology hair care product.
   For Zoé, it’s the Thickness Booster serum; Sarah says she can feel the Fibrology shampoo ‘expanding’; Priya favours the Double Serum; Jade likes the Fibrology Thickness Booster; and Lucy names the conditioner.
   Each woman gives her tips on using the product and reveals her one secret based on her use of Fibrology.
   Their Q&As are made complete by their sharing thoughts on how their L’Oréal Paris TV shoot went—where they were treated just as one might see Eva Longoria, Cheryl Cole, Aishwarya Rai or Araya A. Hargate pampered on set.
   Each was auditioned beginning with a casual casting session, while the day of filming saw the women choose from a variety of outfits. Zoë says, ‘More importantly, my hair has never looked better!’ It does seem that the enjoyment they’re having in L’Oréal Paris’s promotional video below is genuine—and, after all, they are worth it.



Post sponsored by L’Oréal Paris

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Filed under: beauty, hair, London, modelling, Paris
July 17, 2014

A number of firsts for Lucire, with issue 33 on sale today

Jack Yan/10.00

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Lucire issue 33, on sale today, marks a number of firsts and is one of the best we’ve had.
   We’ve always been very fair on who makes the cover. Sopheak Seng, our fashion and beauty editor, and I choose from all the images we have, and these include ones that he has produced as creative director or stylist. And in the years we’ve worked together, he’s opted not to put his ones ahead of others’. We’ve both gone for what is best for Lucire. Some shoots that have appeared on the cover he has worked on in a supervisory role, but others have come from our brilliant network of creatives worldwide.
   Issue 33 sees his first cover that he has directed, and it’s one we’re both exceptionally proud of. Photographed by Dave Richards, and with the A-team of Michael Beel on hair and Hil Cook on make-up, assisted by Jaye Morgan, Natalie Henderson and Andy Alsop, and modelled by Chloé Graham, it’s the first time in 17 years that we’ve cropped the Lucire logo behind the model’s head.
   We realize this technique is commonplace and it’s probably a surprise to anyone reading the above that that hasn’t happened before. And we’ve had many great images—only the best get selected for the coveted spot. But for some reason, when it came to the crunch, we opted to keep the logo complete, as have always done on the website. This time, the image was so striking that we felt it was time to take the scalpel to the logo, thanks to head designer Tanya Sooksombatisatian.
   It is Dave’s first shoot with us, so to score a cover on your first go is very impressive, though it has happened a few other times—Courtney Dailey with Laura Vandervoort in issue 29, for instance.
   I have a feeling, too, that Chloé is the first Scot to be on our cover. While a New Zealander, she hails from Glasgow, and this is rather timely with the Commonwealth Games about to commence.
   I congratulate my good friend and colleague, Sopheak, and I think this is going to be one of those memorable Lucire covers that will be cited in years to come.
   There’s plenty more inside, and you can get a taste of the articles in our issue 33 preview.
   I’m very proud of one shoot by Jon Moe in there, with our California A-team of Jamie Dorman (now in New York, but who was our pointwoman on the shoot), Lei Phillips and Carina Tafalu, and starring two former Miss Universe New Zealands, Laural Barrett and Samantha Lochhead, each in their second appearances in Lucire. Jon lovingly shot this at Riviera 31 at the Sofitel Los Angeles, and I acknowledge our US west coast editor, Elyse Glickman, for her connections with Pivotal Public Relations in getting us the location.
   It’s not the only cover that we can talk about: some of you will have seen Dorit Thies’s and Olga Fonda’s announcement of their cover for Lucire Arabia. (The story is in issue 33, too, but it was strongly felt that Dorit’s shot was the best to début our title there. When you see the pages, you’ll also notice why this is an incredible shoot with the Vampire Diaries star.) We’ll have more on that officially soon, but, for now, you can get your issue 33 through the Lucire website, in print, for tablets (Ipad and Android), and as a downloadable PDF.—Jack Yan, Publisher

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July 9, 2014

Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments

Lucire staff/10.30

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A Lucire special promotion


If you can’t beat ’em, join ’em—or at least make deals with ’em. Realizing the reach that the top YouTubers have, companies are beginning to tap into their ready-made audiences, especially if they resonate with their target markets.
   Gillette, which has always impressed us with its range of razors, and was one of the first companies we dealt with who were quite open about shattering the myth that male razors were better than female ones, has hired vlogger Tessa Violet. Violet, who some readers may know as Meekakitty, is a former model, actress and singer–songwriter who is known for her humorous videos and original songs, which can be seen on her YouTube channel.
   The 24-year-old’s biggest drawcard for companies like Gillette would be her million-fan audience on YouTube, and what better way than to show its latest razor, Venus Snap, which you can take on the go, than with a fun ditty from Violet?
   Her catchy Venus Snap song, ‘No More Stubble, No More Trouble’, is an ode to the times when you need to shave spontaneously—those times when things are going great and you realize that it’s probably been a while since the last shave. Violet’s song acknowledges those very moments, and how having the handy Gillette Venus Snap razor can be a life-saver.
   Extending it to social media, you’re invited to Tweet your “wish I’d shaved” moment to Gillette (@Gillette) with the hashtag #InASnap, and Violet could turn that moment into an original song.
   Venus Snap is available from both online and bricks-and-mortar retailers across the US and internationally.


Video sponsored by Gillette

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Filed under: beauty, celebrity, hair, Web 2·0
June 5, 2014

Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014

Lucire staff/15.46

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Sølve Sundsbø

Supermodel Kate Moss fronts the Kérastase Paris campaign for its new Couture Styling Collection, commemorating one year of the range.
   Couture Styling is Kérastase’s luxury styling collection, with new products added to its portfolio for US release in summer 2014: Laque Noire, a micro-diffusion finishing spray; V.I.P., a texturizing spray; and Baume Double Je, a defining balm.
   The campaign featuring Moss will roll out this season, inspired by what the company calls a “perfectly imperfect” look made famous by French actress Brigitte Bardot, and by the Studio 54 era.
   Moss’s hair was styled by Kérastase artistic director Luigi Murenu. Says Murenu, ‘The Brigitte Bardot “mussed-up” ’60s look is both quintessentially French and completely universal. Kate Moss is the Brigitte Bardot of today. She epitomizes the freedom that every woman wants.’
   Norwegian photographer Sølve Sundsbø shot the campaign in Paris.
   The Kerastase Couture Styling Collection can be purchased through Kérastase salons in the US (see www.kerastase-usa.com/salon-locator for locations), and online at www.kerastase-usa.com.


Sam Faulkner

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May 23, 2014

Lifting the veil at the Festival de Cannes: the people behind the jewellery, make-up, couture and hair

Lucire staff/12.43

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Above Rosie Huntington-Whiteley with her de Grisogono earrings at the AmFAR Gala last night.

De Grisogono has been a bit more exclusive this year with its annual Cannes Film Festival party at the Hôtel du Cap-Eden-Roc, though it has given a brief insight into its jewellery with the first video below (with English and French versions). Each year, it creates special-edition items for the Festival, releasing a version of the Instrumento.N.Uno watch in 2014 to tie in with The Expendables 3 film (its actors wear the watch). Cara Delevingne, Antonio Banderas, Paris Hilton and Riley Keough comment.
   Beauty also gets a look-in. We’ve featured some of the behind-the-scenes stories from the Hôtel Martinez where L’Oréal Paris has its base, but Dessange and Dior also make an effort to relocate to the Croisette each year to service their clients. Their private showrooms allow celebrities to get coiffed and made up: Dessange, which has partnered with the Festival de Cannes for over three decades, shows its four stand-out styles for the season: faux wavy bob, static extensions, twisted ponytail or sleek minimalism. Dior, meanwhile, cossets its clients in a pop-up salon.
   Dessange’s hairstylist Stéphane Bodin, notes, ‘A team of 20 hairstylists are at the actresses’ disposal for the duration of the festival, from very early in the morning, at around 7.30 or 8 o’clock, especially when they have photo calls and press conferences for the competing films. As a general rule, when you are put in charge of an actress, it is for the entire day because there is the red carpet in the evening and also lots of meetings that build up, schedules change every hour or thirty minutes according to all the whims of everybody here.
   ‘In Cannes, anything goes, even quite original hair styles; if you can’t do it here, then you can’t do anywhere but I find that the main trend is a return to the beautiful, simple and natural.’
   Violette, Dior’s international make-up designer, says, ‘The Dior suite is like a hidden beauty paradise because you feel very much sheltered from the outside world. Cannes is full of people, non-stop flashes and endless pressure and so you arrive in this cosy nest where you are pampered, beautified and comforted so that you can get your nails done as well as your make-up. Sometimes we also have hairstylists who come to perfect the stars’ hair so a woman can have a full beauty service.
The women that we look after want to be glamorous. Cannes is the place where femininity is celebrated and every pleasure is permitted so if you want to paint your lips in an extremely strong, and intense shade of red then you can. That’s what the festival is all about.’
   Fashion labels, too, make an effort to get exposure, knowing how the wealthy and the celebrities descend upon Cannes for 10 days. Elie Saab and Smalto are among the two who set up there.
   Emilie Legendre of Elie Saab says, ‘The Cannes Film Festival has to be prepared well in advance, meaning that dress fittings often begin two or three months beforehand so that the final selections are announced … It is our job to work on setting up the showroom and the suite as we entirely redecorate, and then, of course, we have fittings on-site when we finalize everything, which we generally call the final fitting before stepping onto the red carpet.
   ‘When we come down, we bring someone from the studio in Paris as at the fitting every dress has to be readjusted.
   ‘The day after the event, there are lots of requests from the clients who call up asking for news about their dresses, and essentially it is the visibility that comes with this social network immediacy and the live broadcasting of information that ensures that minutes after setting foot on the red carpet, the entire world already knows how many actresses wore Elie Saab.’
   Youn Chong Bak of Smalto says, ‘We devised a range of three different tuxedos that are available to the actors. We have done a bow-tie box because as everybody knows, you cannot walk on the red carpet without wearing a bow tie and, this year, we accentuated this gold side in recognition of the Palme d’Or. We also created a case with a golden eyelet or with golden detail.
We really tried to highlight this tailored-made aspect, particularly the silhouette created by Monsieur Smalto with small, elongated shoulders, well fitted but a structure that emphasizes virility and therefore the gentleman himself.’
   Our final video with Christophe Robin, sees the “colourist to the stars” give an exclusive interview, with the help of French legend Catherine Deneuve. (Deneuve’s endorsement of Robin can be seen on his website.)

De Grisogono jewellery
English

Version française

Beauty at Cannes: Dessange and Dior
English

Version française

Couture at Cannes: Elie Saab and Smalto
English

Version française

Christophe Robin
English

Version française

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April 29, 2014

News in brief: Keira Knightley at Begin Again première; Germany wins American Crew competition

Lucire staff/14.25

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On the closing night of the Tribeca Film Festival, Keira Knightley was centre of attention as the lead in Begin Again, whose première was hosted by Chanel.
   Staying true to the brand she represents, Knightley wore a pastel green, mauve and white lamé bodice, embroidered with green, pink and light blue pearls, with a pastel green, mauve, white tulle and organza skirt, from the spring–summer 2014 haute couture collection. At the after-party, it was Chanel spring 2014 couture again, with an above-the-knee corseted dress in powder pink crepe, with slightly flared sleeves above the elbow.
   Staying with Europe: American Crew has held its global men’s grooming competition at the Meo Arena in Lisboa, where Jerome Kantner of Mainz won the 2013–14 All-Star Challenge, and is now recognized as one of the top men’s hairstylists in the world.
   The competition attracted 1,100 stylists from 18 countries, with the final seeing entrants from Australia, Canada, Denmark, France, Germany, Hungary, Ireland, Netherlands, Norway, Russia, Spain, Sweden, Switzerland and the US.
   ‘Jerome’s look exudes classic American Crew with meticulous barbering skills and refined proportions,’ said Craig Hanson, American Crew creative director. ‘The wardrobe styling was fresh and masculine, and the art direction perfectly captured an authentic message of the modern man.’
   Judges were Raccuglia; Hanson; Sandra Nygaard, Senior Fashion and Grooming Director, Men’s Health; Sergi Bancells, General Manager USA, Spain and Latin America, Estetica; and Pedro José Muñoz, 2012–13 All-Star Challenge Global Champion.
   Meanwhile, Living Nature has also picked up an accolade. The Ultimate Natural Beauty Bible has named its foundation its best, following on from acclaim in the Natural Beauty Awards 2014 in the UK. The Bible’s Sarah Stacey and Josephine Fairley noted, ‘This is the highest score for a natural foundation in our books—an impressive achievement for the New Zealand brand’s 100% natural formulation.’


David Raccuglia



Pedro Loureiro/Getty Images

Top Jerome Kantner’s winning entry at the American Crew 2013–14 All-Star Challenge. Centre American Crew 2013–14 All-Star Challenge global champion Jerome Kantner and 2012–13 winner (and 2014 judge) Pedro José Muñoz. Above Raquel Matilla, Global Marketing Director, Revlon Professional Brands and Javier Asarta, CMO, Revlon Professional.

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April 14, 2014

We still want our MTV: the Secret Room celebrates the great outdoors

Elyse Glickman/9.35

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A decade ago, the MTV Movie Awards was Young Hollywood’s kick-off party to summer. In more recent years, it became the unofficial Oscar season “after-party” with its strategic move to April. That said, the pre-MTV Movie Awards festivities planned by Rita Branch and Amy Boatright of the Secret Room (which made the SLS Hotel’s Garden Terrace a ‘Secret Garden’, for all intents and purposes) ended up being a great summertime kick-off anyway, thanks to a myriad of fantastic, healthy and environmentally friendly must-have products for the forthcoming summer months.

   It is also fitting that their cause célèbre this time around was California Wildlife Center (above), a non-profit organization dedicated to the rescue, rehabilitation and release of sick, injured and orphaned native wildlife. The Center fulfils this environmental operative by providing expert medical and rehabilitative care, community outreach and education, habitat protection for animals running the gamut from bobcats and mountain lions to birds and reptiles. Since 1998, CWC has experienced a steady increase in animal patients, caring for more than 32,000 wild animals, and in the process, educating communities, homeowners, teachers, students and businesses about protecting California’s environment.
   While requisite awards’ show glamour was provided by Terani Couture and coloured diamond jewellery from Leibish & Co., and 2Xist was back with its wildly popular upscale watch collection and colourful summer socks, there were also many stylish and sensible products for wardrobe and home sure to keep celebrities, trend-setters and even their pets cool throughout the summer—figuratively and literally.
   With sunglasses and the perfect summertime bag being on the top of everybody’s shopping list, it was impossible to miss the vibrant bags from Lola Blue, beautifully crafted from upholstery fabric in colour combinations that ran the gamut from neutrals with pops of colour, to more daring bags that captured a variety of moods, from a southwestern colour palette to eye-catching pastel hues. Which one to pick? That’s a tough one, but I opted for the Shea, a hobo style just big enough for an Ipad, camera and wallet. Long Beach-based Kahoy, created by Ralph P. Santos, offers a small but stunning collection of sunglasses and prescription frames hand-made from bamboo, textured wood and tasteful plastics. It was challenging to select among the line’s 12 retro-chic styles. While I went with the aviator-inspired Boracay with in tortoise, I wavered between those and the prescription Makati frame.
   Baylee Nasco offered pet beds and blankets that would probably have dogs and cats in a similar quandary, with their soft fabrics and beautiful colours. And while foodies would agree the Takeya Flash Chill Iced Tea Maker is an attractive accessory for summertime home entertaining, picking a flavour of tea is another thing, or six to be exact (Classic Black, Tropical Black, Fresh Green, Green Mint, Hibiscus Pomegranate and Coconut Lime Rooibos).
   So much to choose from. However, Rita and Amy also made sure they featured plenty of great products that stood on their own. These included Aviva Hair revitalizing supplements, tank tops from the new LATS clothing line launching May 9 in Los Angeles, SteelSeries Professional Gaming Gear (after all, there were boys in the room!), Shame on Jane jewellery by Kimberly Pauly, Coquette Lingerie and Herbalosophy Shampoo.—Elyse Glickman, US West Coast Editor











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April 5, 2014

Hairstylist George González gives blow-out tips for Cindy Crawford’s look on Oprah’s Lifeclass

Lucire staff/8.28

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Hairstylist George González, of George the Salon, worked on supermodel Cindy Crawford’s hair for her guest appearance on Oprah’s Lifeclass on April 2.
   Says González, ‘I made sure to round brush starting at the bottom to build weight. Then, I finished the blowout by styling the sections at the top to minimize volume. The result is soft and natural.’
   His tips for blowout include:

  • • hot tools are often the number-one culprit for frizz, especially if a heat protectant is never used while styling;
  • • for a blowout, women often put the drier directly against the hair because they think that’s the way to get it straight. This why there is damage and frizz, especially when paired with a metal brush;
  • • the worst thing we can do is use old blow-driers or not cleaning out their air vents. Due to lint or hair build-up, air cannot flow through; therefore, the pressure goes down and too much heat is used to style;
  • • if one part does not look good, spray it with water and redo it. Never keep going over it dry. This will make it worse. Not re-wetting hair could be the reason most women have bad hair days, because they try too hard and then over-dry their hair;
  • • a dusting of dry shampoo at your roots will really kick-start the staying power of your blowout;
  • • to further preserve your style, sweep tresses up and use large bobby pins to create loosely sculpted pin curls before you go to bed. Four to six large sections will do the trick. When you release and shake out in the morning, you feel like you just left your stylist’s chair.

   González’s salon prides itself on the idea of balance, and as part of its social responsibility efforts, helps victims of domestic violence.

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