Lucire

Lucire: News

Share 


October 27, 2014

Sponsored video: Moroccanoil wants to hear your stories that are #inspiredbywomen

Lucire staff/13.09

Pin It

A Lucire special promotion


Lucire has featured Moroccanoil for years—we like to think we were one of the insiders that let readers know of this beauty range from Canada first.
   Moroccanoil is known for its luxury hair care approach, with performance-driven formulas that help nourish and restore hair to a natural, silky finish. With modern environmental factors conspiring to hurt hair, Moroccanoil’s light formula helps reverse those adverse effects.
   When Moroccanoil first started, oil treatments for hair were rare, but founder Carmen Tal persisted, and the range has caught the attention of celebrities and hair professionals around the world.
   Last month, Moroccanoil appointed its first ambassador, Rosie Huntington-Whiteley, who began gracing our pages at roughly the same time as the oil treatments. It’s a great campaign, because we finally get to see the real Huntington-Whiteley on a wider scale—she’s far more articulate and fun than you might expect—and it taps in to an idea that everyone will find familiar.
   The campaign asks viewers to create a brief video, hashtagged #inspiredbywomen, telling the world which woman has inspired them, sharing their stories. There are no gimmicks or prizes: the company wants to get these stories out and begins with its own six women, chosen by Tal herself, in a video series directed by Bryce Dallas Howard.
   Huntington-Whiteley is one of the six, joined by Chrissy Beckles (who literally fights for abandoned dogs in Puerto Rico, by going into the boxing ring to raise funds through charity bouts), Rebecca Welsh (whose HALO Foundation provides underprivileged children a chance to unlock their creativity), Kavita Shukla (whose FreshPaper venture has revolutionized food storage in 35 countries), Allyson Ahlstrom (who created Threads for Teens, a free boutique serving at-risk girls), and Jessica Matthews (who invented the Soccket, a soccer ball that creates electrical energy).
   Says Tal, ‘Inspiration is about feeling empowered. If we can empower women, the sky’s the limit.’




Post sponsored by Moroccanoil

Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Delicious Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Digg Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Facebook Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Fark Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Google+ Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on LinkedIn Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Newsvine Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Orkut Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Pinterest Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on reddit Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on StumbleUpon Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Twitter Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on vk.com Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Add to Bookmarks Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Email Share 'Sponsored video: Moroccanoil wants to hear your stories that are <i>#inspiredbywomen</i>' on Print Friendly
October 16, 2014

Shavaughn Ruakere becomes New Zealand face of Pantene

Lucire staff/5.35

Pin It

Shavaughn Ruakere has been named the New Zealand face of Pantene.
   The brand, which remains connected in this market to New Zealand model Rachel Hunter with the catchphrase, ‘It won’t happen overnight, but it will happen,’ announced its new spokeswoman today.
   ‘I grew up with Pantene, love it, and always trust it to take good care of my hair. I’m so excited to be representing such an innovative brand with a new formulation that makes it even better than before,’ she said in a release.
   More casually, in a tongue-in-cheek fashion, Ruakere told her fans on Facebook, ‘Move over Rachel Hunter!’
   The new formulation contains ‘revolutionary technology Keratin Damage Blockers to help defend hair against irreversible oxidative damage,’ according to the company. More information on the revised formulation can be found at www.pantenepromise.co.nz.

Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Delicious Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Digg Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Facebook Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Fark Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Google+ Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on LinkedIn Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Newsvine Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Orkut Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Pinterest Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on reddit Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on StumbleUpon Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Twitter Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on vk.com Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Add to Bookmarks Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Email Share 'Shavaughn Ruakere becomes New Zealand face of Pantene' on Print Friendly
September 12, 2014

Being a VIP at Mercedes-Benz Fashion Week New York this season

Lola Cristall/7.42

Pin It


What were the happenings around Mercedes-Benz Fashion Week New York, beyond the catwalk shows? Off-site events and suites—including one from Gavin Keilly of GBK, which we usually see out west—kept New York Fashion Week vibrant and enjoyable.

Ugg Sanctuary
Upon ascending the stairs to the Ugg Sanctuary, overlooking crowds waiting in endless queues to watch a show, you enter a new world. The small space is cozy with a home-like feel. White leather couches, comfortably cushioned chairs draped with tasteful, soft blankets adorned with matching pillows—everything came together. A large flat screen television featured the live fashion shows. The international brand is recognized for comfort at every step, with fun and stylish shoes as well as boots, adding chic to each ensemble. Ugg is widening its sphere, presenting attractive home décor with a snug atmosphere and neutral shades.

GBK and Pilot Pen’s Celebrity Gifting Suite
As the tents at Lincoln Center glistened with a slew of runway shows as well as a few private lounges, the spotlight also shone on the Empire Hotel where GBK and Pilot Pen’s Celebrity Gifting Suite took place. While the hotel’s lobby was calm and peaceful with a number of fashion week attendees, a flight of stairs led to a more spirited space filled with a number of brands in the beauty, fashion and accessory domains. The charity of choice, Gabrielle’s Angel Foundation for Cancer Research, serves to develop treatments to improve the quality of life of patients diagnosed with various cancers including lymphoma and leukemia.



Kris Connor/Getty Images

Top Teresa Aprea and Nicole Napolitano at the GBK lounge. Above Emma Myles and Gavin Keilly.

   As we continue to explore the lounge, with floral creations from Floral Heights, uplifting music by DJ Max Power kept the mood upbeat. Pilot Pen introduced new designs that came in various colours to suit the writer’s preference. Michael Todd True Organics presented the Soniclear Brush, the world’s first antimicrobial sonic skin cleaning brush, which is easy to transport and gentle to the touch, permitting the outer skin to glisten.
   Hard Candy cosmetics’ intense shades come with a dose of fun and appeal, intended for a girl of any age that appreciates the use of colour. Skinny & Co. presented their 100 per cent raw skinny coconut oil, which can be used in teas, coffees and smoothies—helping you glow inside. Brow Art 23 is a top-notch boutique focused on brow shaping and skin care services, while EMK Beverly Hills, whose clientèle includes A-list personalities, dermatologists and high-end plastic surgeons, uses a fascinating plant placenta formula for its anti-ageing skin care products that rejuvenate the skin.


Kris Connor/Getty Images

Above Katherine McNamara at the GBK lounge at New York Fashion Week.

Other events
The Home Shopping Network (HSN) was back with their lounge. The one-day event incorporated a wide range of clothing, skin care and jewellery pieces all under one roof. Invitees took the time to look around, touch, feel and experience the pieces on display.
   For the second year, the Fashion Kitchen event proved how food and fashion complement each other. Trina Turk, inspired by California’s vibrancy, is known for her vivacious style, with boutiques located nationally, hosted, alongside celebrity restaurateur and award-winning chef Séamus Mullen, who showed off his simple, elegant cuisine. Along with Turk and Mullen, Corning Ware presented the event. A select few could view arranged dining tables on display at Hauser Patron Salon at Alice Tully Hall, a short walk away from the tents.
   Other fashion week escapades included the Vogue Lounge, conveniently tucked away across the street from the tents, at French restaurant Boulud Café. Urban Decay cosmetics featured their natural make-up; Toms displayed an array of styles for their shoe collection and reminded attendees of their Toms coffee roast. Brahmin, focusing on leather goods, showed off a number of jewellery and bag pieces. In a separate room, attendees could work or simply read Vogue to catch up on the new season.
   One of the Mercedes-Benz Fashion Week sponsors, Pandora (left), put on an exclusive event on the rooftop of the Empire Hotel. Pink roses adorned the walls, reminding us of their flawless creations. While loud, catchy music vibrated within the venue, the afternoon stretched into the evening as invitees mingled, viewing the gorgeous pieces on display. Tous, too, hosted an event in a pink wonderland on the 12th floor of a tucked-away building in New York, showing its summer 2014 collection. The company, with its recognizable bear trade mark, began as a watch repair workshop in 1920 before transforming into the jewellery business decades later. Currently Tous is an international brand with more than 400 boutiques spotted in 45 different countries.




Above Tous showed off its jewellery at an exclusive location in New York.

   The Panasonic Beauty Bar took place only blocks away from the tents, at the SCK Salon, for two days. The atmosphere did not focus much on sophistication or luxury—it had a more amusing feel in the midst of it all. Various stations were dedicated to hair, manicures by Jamberry Nails, or make-up by Giella custom blend cosmetics, the by-appointment-only opportunities fulfilling delegates’ beauty needs.—Lola Cristall, Paris Editor











Above Scenes from the Panasonic Beauty Bar. Below Louise Roe at the Samsung Galaxy Backstage Lounge.


Donald Bowers/WireImage

Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Delicious Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Digg Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Facebook Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Fark Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Google+ Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on LinkedIn Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Newsvine Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Orkut Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Pinterest Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on reddit Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on StumbleUpon Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Twitter Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on vk.com Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Add to Bookmarks Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Email Share 'Being a VIP at Mercedes-Benz Fashion Week New York this season' on Print Friendly
August 28, 2014

New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard

Sopheak Seng/15.11

Pin It

Lucire’s fashion and beauty editor Sopheak Seng and photographer Matthew Beveridge look at day three’s mixed bag of shows.

New Generation
   Vibe: Four up-and-coming designers showcasing what they have to offer the fashion world as the voices of the future.
   Clothes: Like a pick-and-mix bag of lollies, there were some dud and then some great pieces. Overall, the collections seemed forced and not polished enough. Construction of the garments left something to be desired, as there were twisted seams and puckering on most trousers and dresses, and a lack of cohesion in ideas, novelty and innovation. Stand-outs, which were few and far between, were Itzme, with their androgynous take on soft tailoring and sportswear. A bright colour palette of fuchsia, purple and orange showed great potential but was let down by shoddy construction and finishing. Nomsa Mabuto showed a good collection of predominately separates of coats, pants and shell tops in a colour palette of varying shades of green.


Trish Peng
   Vibe: Sportswear for ready-to-wear, gowns and party dresses.
   Clothes: Laser-cut bomber jackets and circle skirts with anoraks and ’80s ruffled off-the-shoulder tops and bright multi-coloured striped pieces. The collection then diverged into party dresses in bright pop colours. This was where the collection was let down: poor fabric and construction choices meant that under the glare of the lights, the gowns didn’t feel luxurious enough—and this was viewed between people’s heads in row B. Also the fits of the gowns on some of the models were not great, either. It is the little details that are often overlooked that add to the polish of a collection.
   Look: directed by L’Oréal Professionnel New Zealand ambassador, Michael Beel, who created an origami-inspired criss-cross weave pattern in the models’ hair, then gathered into a low ponytail. Simple and elegant.

Designer Selection
   Vibe: In-season showcase to consumers. Fun, commercial fashion.
   Clothes: All in-season summer pieces from the 30-odd designers that were showing as part of New Zealand Fashion Week. Think bright, fun, commercial pieces that you could buy off the racks the moment you walked out of the show. The middle section of the show was presented by Woman’s Day, who showed a selective range of garments in red and white styled by Lulu Wilcox, featuring models in turbans and carrying red heart-shaped balloons, reminiscent of a Banksy street art piece. Closing the show was Jockey, who set hearts a-flutter with five All Black players, including Victor Vito, showcasing the spring–summer 2014–15 underwear looks for men, and model Nikki Phillips showing the women’s range.

Hailwood
   Vibe: Wearable streetwear with a glamorous edge. Rock concert chic.
   Clothes: Streetwear-oriented, the collection was denim-heavy but moved into Hailwood’s take on his draped velvet gowns that work for every body shape. The dévoré silks and velvets were great, as were the sequinned jackets and dresses that closed the show. Stand-outs, however, were his denim range and the oversized unicorn motif ponchos. Super-cool, relaxed dressing.
   Look: Dirty, gritty, but pretty. Messy and textural.

Kate Sylvester
   Vibe: Romantic, literary geek chic, celebrating nonchalant luxury and refined classics.
   Clothes: Vintage-inspired with references to menswear and long days in an English countryside, tucked up in your boyfriend’s clothes, his pyjama bottoms or boxers with his robes and shirts. Great masculine-inspired tailoring in regatta stripes and polka dots. Sheer dresses and blouses added a soft romantic air to the collection as did the long Isadora Duncan-style fringe scarves casually draped around the models’ necks. Loved the return of males on the Sylvester runway and stand-outs were the camel trench, open shirt, and striped trousers casually rolled up with brogues. All this romantic vision was helped along by a cascading shower of ripped pages from a book.
   Look: Just rolled out of bed, slightly textural hair with just flushed make-up.—Sopheak Seng, Fashion and Beauty Editor

Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Delicious Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Digg Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Facebook Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Fark Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Google+ Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on LinkedIn Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Newsvine Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Orkut Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Pinterest Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on reddit Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on StumbleUpon Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Twitter Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on vk.com Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Add to Bookmarks Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Email Share 'New Zealand Fashion Week autumn–winter 2015, day three: Hailwood and Kate Sylvester up the standard' on Print Friendly
July 28, 2014

Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology

Lucire staff/12.19

Pin It

A Lucire special promotion

We are used to seeing L’Oréal Paris have the world’s most glamorous models and celebrities appear in their advertisements, so it makes a nice change when everyday people are asked to appear—as they do in its latest Elvive Fibrology thickening hair care promotion.
   Between January 22 and April 24, 2014, Boots UK, looking at its online and offline purchases, says one item from the Fibrology range is sold every 12 second on average, making it one of L’Oréal’s most popular lines.
   Having real people makes the advertisement more easily related, and L’Oréal builds on the initial promotion by having each woman in the ad—Zoë, Sarah, Priya, Jade and Lucy—elaborate even further on their favourite Fibrology hair care product.
   For Zoé, it’s the Thickness Booster serum; Sarah says she can feel the Fibrology shampoo ‘expanding’; Priya favours the Double Serum; Jade likes the Fibrology Thickness Booster; and Lucy names the conditioner.
   Each woman gives her tips on using the product and reveals her one secret based on her use of Fibrology.
   Their Q&As are made complete by their sharing thoughts on how their L’Oréal Paris TV shoot went—where they were treated just as one might see Eva Longoria, Cheryl Cole, Aishwarya Rai or Araya A. Hargate pampered on set.
   Each was auditioned beginning with a casual casting session, while the day of filming saw the women choose from a variety of outfits. Zoë says, ‘More importantly, my hair has never looked better!’ It does seem that the enjoyment they’re having in L’Oréal Paris’s promotional video below is genuine—and, after all, they are worth it.



Post sponsored by L’Oréal Paris

Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Delicious Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Digg Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Facebook Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Fark Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Google+ Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on LinkedIn Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Newsvine Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Orkut Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Pinterest Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on reddit Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on StumbleUpon Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Twitter Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on vk.com Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Add to Bookmarks Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Email Share 'Sponsored video: getting real people behind L’Oréal Paris’s Elvive Fibrology' on Print Friendly
Filed under: beauty, hair, London, modelling, Paris
July 17, 2014

A number of firsts for Lucire, with issue 33 on sale today

Jack Yan/10.00

Pin It

Lucire issue 33, on sale today, marks a number of firsts and is one of the best we’ve had.
   We’ve always been very fair on who makes the cover. Sopheak Seng, our fashion and beauty editor, and I choose from all the images we have, and these include ones that he has produced as creative director or stylist. And in the years we’ve worked together, he’s opted not to put his ones ahead of others’. We’ve both gone for what is best for Lucire. Some shoots that have appeared on the cover he has worked on in a supervisory role, but others have come from our brilliant network of creatives worldwide.
   Issue 33 sees his first cover that he has directed, and it’s one we’re both exceptionally proud of. Photographed by Dave Richards, and with the A-team of Michael Beel on hair and Hil Cook on make-up, assisted by Jaye Morgan, Natalie Henderson and Andy Alsop, and modelled by Chloé Graham, it’s the first time in 17 years that we’ve cropped the Lucire logo behind the model’s head.
   We realize this technique is commonplace and it’s probably a surprise to anyone reading the above that that hasn’t happened before. And we’ve had many great images—only the best get selected for the coveted spot. But for some reason, when it came to the crunch, we opted to keep the logo complete, as have always done on the website. This time, the image was so striking that we felt it was time to take the scalpel to the logo, thanks to head designer Tanya Sooksombatisatian.
   It is Dave’s first shoot with us, so to score a cover on your first go is very impressive, though it has happened a few other times—Courtney Dailey with Laura Vandervoort in issue 29, for instance.
   I have a feeling, too, that Chloé is the first Scot to be on our cover. While a New Zealander, she hails from Glasgow, and this is rather timely with the Commonwealth Games about to commence.
   I congratulate my good friend and colleague, Sopheak, and I think this is going to be one of those memorable Lucire covers that will be cited in years to come.
   There’s plenty more inside, and you can get a taste of the articles in our issue 33 preview.
   I’m very proud of one shoot by Jon Moe in there, with our California A-team of Jamie Dorman (now in New York, but who was our pointwoman on the shoot), Lei Phillips and Carina Tafalu, and starring two former Miss Universe New Zealands, Laural Barrett and Samantha Lochhead, each in their second appearances in Lucire. Jon lovingly shot this at Riviera 31 at the Sofitel Los Angeles, and I acknowledge our US west coast editor, Elyse Glickman, for her connections with Pivotal Public Relations in getting us the location.
   It’s not the only cover that we can talk about: some of you will have seen Dorit Thies’s and Olga Fonda’s announcement of their cover for Lucire Arabia. (The story is in issue 33, too, but it was strongly felt that Dorit’s shot was the best to début our title there. When you see the pages, you’ll also notice why this is an incredible shoot with the Vampire Diaries star.) We’ll have more on that officially soon, but, for now, you can get your issue 33 through the Lucire website, in print, for tablets (Ipad and Android), and as a downloadable PDF.—Jack Yan, Publisher

Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Delicious Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Digg Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Facebook Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Fark Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Google+ Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on LinkedIn Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Newsvine Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Orkut Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Pinterest Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on reddit Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on StumbleUpon Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Twitter Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on vk.com Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Add to Bookmarks Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Email Share 'A number of firsts for <i>Lucire</i>, with issue 33 on sale today' on Print Friendly
July 9, 2014

Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments

Lucire staff/10.30

Pin It

A Lucire special promotion


If you can’t beat ’em, join ’em—or at least make deals with ’em. Realizing the reach that the top YouTubers have, companies are beginning to tap into their ready-made audiences, especially if they resonate with their target markets.
   Gillette, which has always impressed us with its range of razors, and was one of the first companies we dealt with who were quite open about shattering the myth that male razors were better than female ones, has hired vlogger Tessa Violet. Violet, who some readers may know as Meekakitty, is a former model, actress and singer–songwriter who is known for her humorous videos and original songs, which can be seen on her YouTube channel.
   The 24-year-old’s biggest drawcard for companies like Gillette would be her million-fan audience on YouTube, and what better way than to show its latest razor, Venus Snap, which you can take on the go, than with a fun ditty from Violet?
   Her catchy Venus Snap song, ‘No More Stubble, No More Trouble’, is an ode to the times when you need to shave spontaneously—those times when things are going great and you realize that it’s probably been a while since the last shave. Violet’s song acknowledges those very moments, and how having the handy Gillette Venus Snap razor can be a life-saver.
   Extending it to social media, you’re invited to Tweet your “wish I’d shaved” moment to Gillette (@Gillette) with the hashtag #InASnap, and Violet could turn that moment into an original song.
   Venus Snap is available from both online and bricks-and-mortar retailers across the US and internationally.


Video sponsored by Gillette

Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Delicious Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Digg Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Facebook Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Fark Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Google+ Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on LinkedIn Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Newsvine Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Orkut Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Pinterest Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on reddit Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on StumbleUpon Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Twitter Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on vk.com Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Add to Bookmarks Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Email Share 'Sponsored video: Tessa Violet’s ode to Venus Snap—and those “wish I’d shaved” moments' on Print Friendly
Filed under: beauty, celebrity, hair, Web 2·0
June 5, 2014

Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014

Lucire staff/15.46

Pin It


Sølve Sundsbø

Supermodel Kate Moss fronts the Kérastase Paris campaign for its new Couture Styling Collection, commemorating one year of the range.
   Couture Styling is Kérastase’s luxury styling collection, with new products added to its portfolio for US release in summer 2014: Laque Noire, a micro-diffusion finishing spray; V.I.P., a texturizing spray; and Baume Double Je, a defining balm.
   The campaign featuring Moss will roll out this season, inspired by what the company calls a “perfectly imperfect” look made famous by French actress Brigitte Bardot, and by the Studio 54 era.
   Moss’s hair was styled by Kérastase artistic director Luigi Murenu. Says Murenu, ‘The Brigitte Bardot “mussed-up” ’60s look is both quintessentially French and completely universal. Kate Moss is the Brigitte Bardot of today. She epitomizes the freedom that every woman wants.’
   Norwegian photographer Sølve Sundsbø shot the campaign in Paris.
   The Kerastase Couture Styling Collection can be purchased through Kérastase salons in the US (see www.kerastase-usa.com/salon-locator for locations), and online at www.kerastase-usa.com.


Sam Faulkner

Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Delicious Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Digg Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Facebook Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Fark Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Google+ Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on LinkedIn Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Newsvine Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Orkut Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Pinterest Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on reddit Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on StumbleUpon Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Twitter Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on vk.com Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Add to Bookmarks Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Email Share 'Supermodel Kate Moss fronts Kérastase Couture Styling Collection campaign for summer 2014' on Print Friendly
Next Page »

 

Get more from Lucire

Our latest issue

Lucire 33
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter
Lucire on Instagram