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Zalando’s campaign, with Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, reminds us of the hug

Filed by Lucire staff/December 11, 2020/10.02



Zalando, the online fashion and beauty retailer, released its holiday campaign, entitled We Will Hug Again, last month. New images featuring Brooklyn Beckham, Diane von Fürstenberg, Jeremy Scott, Munroe Bergdorf, Stella Maxwell, Muslim Sisterhood (Lamisa Khan, Zeinab Salah and Sara Gulamali), and Rain Dove among others have been released to accompany the campaign.
   With COVID-19 still gripping Europe, images of celebrities doing the simple act of hugging—something denied to many as they cannot be in contact with their friends—seem hopeful and aspirational, helping them look to the future.
   In November, Zalando released a video to go with its campaign, called 100 Years of Hugs, along with a series of images, Hug Portraits.
   The retailer is also supporting the Red Cross to help those who may be isolated during the holidays. Consumers are asked to pick a favourite picture of a hug memory, share it on social media, and tag @Zalando and #WeWillHugAgain. For each one, Zalando will donate €5 to the Red Cross.
   Beckham said of the campaign, ‘Human connection and physical embraces are so important in life. At a time when many of us are apart from loved ones, it felt right to partner with Zalando to spread a message of optimism that we will hug again. These images are deeply personal to me and show moments I don’t often share, but now is the time to be thankful for the great moments we’ve had and look forward to creating many more sometime soon.’
   Bergdorf, who shared an image of her and her friend Billy, said, ‘My camera roll is full of so many gorgeous cuddles and hugs with family and friends that I was spoilt for choice. It’s lovely to look back on past moments and know that, even while things can be challenging right now, we will create many more memories like these in the future. Our loved ones are our support systems, they allow us to feel seen, heard and understood. I’m going to miss seeing so many of them over the festive season but I know we have so many amazing times to come. I’m glad to be part of spreading a bit of positivity and part of a campaign that is helping support those that need human connection the most.’
   Zalando’s Natalie Wills, its global director of social media and consumer PR, added, ‘We’re delighted that so many of the industry’s most well-known faces have lent their voices to share this positive message. The images they’ve shared celebrate the beauty of human connection, and we want to inspire the feeling of hope and optimism in these challenging times. It was also important to us to use this campaign as another opportunity to give back to the community and the support Red Cross on their mission to bring connection and support to those that need it most during this period.’






 


New Zealand labels Ketz-ke and By Mishco show off designer masks

Filed by Lucire staff/August 31, 2020/23.12


Top and above: By Mishco’s limited-edition masks have proven to be strong sellers. Below left: Ketz-ke’s bold mask designs.

New Zealand label Ketz-ke, featured in Lucire KSA’s September 2020 issue, has, like numerous other fashion labels, created designer masks. Masks—as predicted in Victoria Whisker’s recent story—have become a fashion item, and Ketz-ke’s more than qualify, with their bold designs. They’re retailing at three for NZ$36·50.
   They’re not alone. A new label set up in August reached a milestone when it sold 50 limited-edition masks per hour. By Mishco, founded by Ayla Bligh, set up to provide work for six women made redundant or suffered reduced hours because of COVID-19, sold out of its limited-edition lines within a week.
   Bligh referred to recent statistics that revealed that over 90 per cent of the 11,000 redundancies in New Zealand during the second quarter of 2020 were faced by women. It was her aim to empower women and keeping production local.
   By Mishco has scaled up production of its cotton–linen blend masks to meet demand, and is launching a line of children’s masks. Locals can collect using contactless methods. The company sold through a Facebook group called Chooice and more information can be found at bymishco.co.nz.

 


Breitling launches Endurance Pro at Geneva Watch Days

Filed by Lucire staff/August 27, 2020/10.36




Harold Cunningham

With the start of Geneva Watch Days on Wednesday, CEOs from Breitling (Georges Kern), Bulgari (Jean-Christophe Babin), Ulysse–Nardin (Patrick Pruniaux), H. Moser & Cie. (Edouard Meylan), MB&F (Maximilian Büsser) along with the Conseil d’État de Genève’s Mauro Poggia and other VIPs joined together to open the event. Breitling launched its Endurance Pro sports’ watch at the event, and brought in its spokespeople—Ronnie Schildknecht, Daniela Ryf and Jan van Berkel—to the Hotel Four Seasons for it.
   The Breitling Endurance Pro is described as ‘the ultimate athleisure watch’ with a COSC-certified Breitling Caliber 82, with a SuperQuartz movement (said to be 10 times more precise than regular quartz), and far brighter colours than we’ve come to expect from the Grenchen-based firm.
   The case measures 44 mm, and despite the size, the watch is particularly light, with the company’s Breitlight material, which is 3·3 times lighter than titanium and 5·8 times lighter than stainless steel. Breitlight is non-magnetic, thermally stable, hypoallergenic, highly scratch- and corrosion-resistant, and feels warmer to the touch than metal. Hour and minute hands are coated with fluorescent SuperLumiNova. Price-wise, it is expected to be lower, bringing in new customers.
   The Endurance Pro features a pulsometer scale and a rubber strap that matches the inner bezel ring. Customers have the option of adding Outerknown Econyl yarn NATO straps. The watch is water-resistant to 100 m and comes with a two-year warranty.
   Inspiration comes from the 1970s’ Breitling Sprint, which incorporated a pulsometer, and which also came in a series of bright colours.















 


Life in lockdown highlighted in British Photography Awards’ entries

Filed by Lucire staff/August 8, 2020/11.51







Mert Keçe

It’s no surprise that the pandemic is the subject to many of the entries for the British Photographic Assignment 2020, held by the British Photography Awards.
   The awards are open to UK residents and photographers of British nationality around the world, and are open till January 1, 2021.
   Mert Keçe’s The New Normal is a series featuring brick façades and individuals isolated in their homes. Said Keçe, ‘An ongoing series of photographs I’ve been working on during the pandemic inspired by a photo I’d taken of a stranger a couple days after lockdown was announced. The series aims to explore people adapting their way of life to being stuck indoors all day long because of the pandemic. A big thank you to everyone who participated in modelling for the project.’
   Earlier, photos by Claire Armitage released by the charity-oriented awards showed her teenage children coping with life in lockdown, in contrast to what she was witnessing on social media. The series was called There’s No Place Like Home. ‘Everyone has gone into this lockdown from a different place, but we’ve probably all gone into it in a state of shock in one way or another. I went into it already dealing with a particularly difficult bout of depression and also helping my children trying to deal with a number of challenges of their own, none of which are helped by this current, unknown and unprecedented situation,’ she said.
   ‘It was never meant to be a project, but isn’t that how so many start? I was having a particularly bad day and had switched off social media because whilst I was struggling to get out of bed and make my children food, there were all these people posting their children’s timetables and how wonderful it was to spend time together creating wonderful and amazing projects. As a good friend of mine put it, “If I see one more Mum who’s created the Terracotta Army out of plant pots with a five-year-old, I’ll scream,” because when you feel you are failing badly, everyone else’s “perfect lives” are hard to take, even when you know nothing is that perfect in reality.
   ‘This is also really hard for my children. They are teenagers and their parents are the last people they want to spend all their time with right now, but all of a sudden, they are stuck with us. Or rather, they are stuck in their rooms gaming, watching Netflix, and Facetiming mostly, so apart from dinner, I wanted to find something that gave us a moment of humour and some bonding time (even when they huffed about it); something we could collaborate on and maybe make us smile, even for five minutes. I am trying to find touch points with my teenagers that they will remember and enjoy … hopefully. It’s also about nostalgia for that innocence of toddlers playing hide and seek, who believe you can’t see them, if they can’t see you, this is the most fun.’
















Claire Armitage

 


Samsung reveals five powerful Galaxy devices for work and play

Filed by Lucire staff/August 5, 2020/22.22




Korean giant Samsung has announced five new devices: two Galaxy smartphones (the Note 20 and Note 20 Ultra), two tablets (Tab S7 and S7+), the Galaxy Watch 3, Galaxy Buds Live (wireless earbuds), and a next-generation foldable smartphone (Galaxy Z Fold 2).
   The new entrants emphasize power and innovation, making Samsung a technophile’s dream. The Note 20s are made for work and play, coming with an enhanced S Pen, said to be more lifelike and accurate for those wanting to jot down ideas on their phones. The Note 20 phones are also designed to work more seamlessly with Windows 10, including syncing with various Microsoft programs.
   The phones have ultra-low latency 5G, wifi 6 optimization, 120 Hz displays, and an aspect ratio of 21:9. The cameras can film in 8K at 24 fps, and the pro mode can take shooting to 120 fps in full high-def. The Note 20s can connect wirelessly to smart TVs using Samsung DeX.
   Batteries are designed to last all day, and 50 per cent charge can be obtained in half an hour.
   The Ultra’s Infinity-O screen measures 6·9 inches, using Quad HD+ Dynamic AMOLED, with a resolution of 3,088 by 1,440 pixels, for a pixel depth of 496 ppi. The regular Note 20 comes close, with 6·7 inches and a Super AMOLED Plus Infinity-O display with a 2,400 by 1,080 resolution (393 ppi).
   The tablets also refresh at 120 Hz, with the Tab S7+ featuring a 12·4-inch Super AMOLED display. The regular Tab S7 measures 11 inches. They also have an improved S Pen and can be used to extend a PC’s display.
   The Watch 3 is slimmed-down and has enhanced health information, with Samsung promising a blood oxygen feature, where one can measure and track oxygen saturation. There is a running analysis program, and VO2 Max follows one’s cardio progress.
   The Galaxy Buds Live are wireless and comfortable earbuds, and feature 12 mm speakers. Samsung says they will play deeper, richer sounds thanks to their bass ducts. They also feature active noise cancellation.
   Finally, the Galaxy Z Fold 2 is the best of both a smartphone and a tablet. It features two nearly bezel-less Infinity-O displays, with the cover screen measuring 6·2 inches and the main screen 7·6 inches.

 


Asus launches ROG Phone 3, first gaming phone to pass TÜV Rheinland eye care certification

Filed by Lucire staff/August 4, 2020/12.50


We have long been critical of the tech industry for not creating more gadgets that reduce blue light, instead expecting people to adapt to technology by donning blue-light glasses. In this context, it’s a welcome sight to see Asus launch its ROG Phone 3 gaming phone, the first of its type to pass the TÜV Rheinland Group’s certification on eye care.
   The phone has a 144 Hz AMOLED display, measuring 6·59 inches. It has an industry-leading 270 Hz touch-sampling rate, decreasing the touch latency to a mere 25 ms.
   The ROG Phone 3 features a Qualcomm Snapdragon 856 Plus 5G mobile platform, which Asus says is the world’s fastest. The CPU is clocked at 3·1 GHz. It can handle up to 16 Gbyte LPDDRS RAM, and 512 Gbyte UFS 3·1 ROM.
   Adherence to TÜV Rheinland’s standards can reduce the harmful blue light emitted by screens. The new phone’s blue-light reduction is handled by hardware, using the latest 2020 standard that avoids a yellowish distortion of the image. Asus has improved the LCD panel, further reducing blue-light emission. There is also low screen flicker, helping to reduce eye fatigue and suppress blue-light emissions.
   TÜV Rheinland’s Taiwanese office said it looked forward to working with Asus on future eye-friendly products.

 


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