Updated May 17, 2013 at 12.46 p.m. GMT with videos from Jennifer Keishin Armstrong

In the 36 years since The Mary Tyler Moore Show ended, we’ve had snippets of information here and there: TV specials celebrating various anniversaries, articles when the release of the disappointing Mary & Rhoda TV movie appeared, and retrospectives when Mary Tyler Moore herself was presented with a SAG award. But no one, till now, has put together a tome on how the show was created and its eight-year history.
   Jennifer Keishin Armstrong’s Mary and Lou and Rhoda and Ted and All the Brilliant Minds Who Made The Mary Tyler Moore Show a Classic is the best researched book on the topic. Newly released by Simon & Schuster, Armstrong has talked to the surviving members of the cast and crew, including writer Treva Silverman, and producers and creators Allan Burns and James L. Brooks, as well as Moore, Valerie Harper, Gavin MacLeod and others. She has exhaustively researched period articles and even feminist conferences. But don’t expect a laborious effort to get through the 300 pp.: anyone with even a passing interest in television sitcoms, television history in general, recent American history or the media’s role in the development of feminism will find Mary and Lou and Rhoda and Ted an absorbing and entertaining read, tracing the origins of the show in the 1960s to the years after its final episode, told chronologically.
   It’s hard to believe now just how revolutionary The Mary Tyler Moore Show was in 1970. It’s even harder to believe that it had a difficult gestation and plenty of doubt among network executives. CBS had expected it to flop after its 13-episode commitment, not take home multiple Emmys. Ed Asner could have walked away permanently after a bad audition. But it became a ratings’ winner, catching the smart, urban crowd, and the fictional Mary Richards became the first mainstream character to tell America that it was OK to be single, over 30, and independent.
   Jay Sandrich’s style of directing is mentioned—he believed that actors should play to each other, rather than on stage in the theatre, performing to the audience. That, the live audience, and the use of film helped lend The Mary Tyler Moore Show a different style. The use of Evan-Picone as a sole supplier of Moore’s wardrobe also helped with realism: Mary Richards might repeat an outfit during a season, which a real working woman would. Brooks and Burns, in their own commitment to reality, sought out female writers, who were extremely hard to come by in the late 1960s and early 1970s, to give the show an authentic voice. The networks themselves had remarkably few women, with the few female executives who had broken the glass ceiling needing to leave their high heels outside the washroom so that their male colleagues knew they were inside.
   Norman Lear’s remake of Till Death Do Us Part, called All in the Family, which proved more ground-breaking in pushing the envelope, is also mentioned more than just in passing. All of it is placed into the context of the social changes in the United States at the turn of the 1970s, making Armstrong’s book a particularly useful text, covering many bases.
   We read about male friends writing to CBS angrily when it was implied that she had stayed over at a boyfriend’s, or even about how ground-breaking one scene was when Mary’s visiting mother, talking to her father, says, ‘Don’t forget to take your pill,’ to which both father and daughter replied, ‘I won’t.’
   The team’s personal demons—Ted Knight had anxieties stemming from his slow rise to stardom, for instance, and the pressure put on Grant Tinker and Mary Tyler Moore’s marriage—are dealt with, and Armstrong successfully transplants the reader to the 1960s and 1970s as though the events were unfolding before us. The fact Mary Richards fought for equal pay but still accepted a lower rate did not endear the show fully to feminists, but The Mary Tyler Moore Show largely stayed true to not dealing with the issues of the day—rather, it would address them through character-driven plots, with one or two exceptions. On that note, it was quite unlike All in the Family, which would deal with racism or sexism head-on.
   Mary and Lou and Rhoda and Ted is better than any DVD commentary or documentary so far produced on the show. With over 300 pp., it is the definitive reference on The Mary Tyler Moore Show, and to a lesser extent, its spin-offs. In terms of interest among American readers, we think it’s going to make it after all.

Armstrong has emailed Lucire with some of the events she has planned to promote her new book.
   ‘If you’re in New York, I especially encourage you to join us for MTM-related bar trivia to celebrate release week. There will be prizes—T-shirts, books, mugs, and free Entertainment Weekly subscriptions!’ she says.
   ‘So far I’ve got stuff planned for New York, DC, Chicago, Milwaukee, and LA, but I’ve still got more in the works, so if you’re somewhere else, please check my website for updates.’
   Right now, those events are (please check her website for corrections and updates):

• Thursday, May 9, 7 p.m.: Mary Tyler Moore Show trivia night for Mary and Lou and Rhoda and Ted release. At Pacific Standard, Brooklyn.
• Monday, May 13, 12 p.m.: Mary Tyler Moore Show discussion and reading from Mary and Lou and Rhoda and Ted. At 92nd Street Y Tribeca, 200 Hudson Street.
• Friday, May 17, 7 p.m.: Mary and Lou and Rhoda and Ted reading and discussion at the Village Zendo, 588 Broadway (near Houston), Suite 1108.
• Monday, May 20, 12 p.m.: Mary and Lou and Rhoda and Ted reading and signing at the National Archives, Washington D.C.
• Tuesday, June 4. 7 p.m.: The Mary Tyler Moore Show and the Modern Woman discussion at Boswell Book Co., Milwaukee, Wisconsin.
• Wednesday, June 5, 8 p.m.: Sexy Feminism and Chicago Doll party, Old Town Social, 455 W. North Ave., Chicago—join us for a fundraising raffle, cocktails, and fun.
• Thursday, June 6, 7 p.m.: Mary and Lou and Rhoda and Ted Chicago launch party, Hemingway House and Museum, Oak Park.
• Friday, June 7: Mary and Lou and Rhoda and Ted reading and talk at Book Cellar, Lincoln Square, Chicago.
• Sunday, July 7, 7 p.m.: How to Write a Non-fiction Book Proposal workshop with LA Writers’ Group.
• Tuesday, July 9, 7 p.m.: Mary and Lou and Rhoda and Ted panel discussion: What Has Changed for Female TV Writers Since the ’70s? With Mary Tyler Moore Show writer Treva Silverman. At Book Soup, Los Angeles.
• Thursday, July 11, 7 p.m.: A dialogue and how-to discussion about pop-culture writing with Gavin Edwards, co-author of VJ: the Unplugged Adventures of MTV’s First Wave. At Pop-Hop Bookshop, Los Angeles.

   Jennifer Armstrong’s website can be found at jenniferkarmstrong.com, and her Twitter account is jmkarmstrong. Mary and Lou and Rhoda and Ted can be pre-ordered via Amazon at this link in hardcover, and at this link for Kindle. Release is May 7, 2013.—Jack Yan, Publisher

April 25: Beyoncé releases ‘Beyoncé as Mrs Carter in H&M’—see her new video here

H&M’s latest spokeswoman, Beyoncé, has teased her Mrs Carter Show World Tour with video clips.
   A month ago, Lucire revealed that the music star would be the Swedish retailer’s latest model. Since last year, most likely thanks to the influence of its creative director Donald Schneider, H&M had connected itself successfully to major music acts. First it was Lana Del Rey, and now it has tied in with Beyoncé’s latest world tour.
   The campaign features ‘Beyoncé as Mrs Carter in H&M’, and now Beyoncé has revealed more details of the tour itself.
   The video shows her in multiple costume changes, including glittering catsuits, as well as scenes atop a piano and flying on a trapeze. She performs ‘Halo’, ‘Run the World (Girls)’ and ‘Love on Top’.
   Sixty-one shows are planned for Europe and North America (detailed on her website, along with ticket purchase links), so the ‘world’ aspect of the tour is not entirely accurate. Beyoncé’s promotional team is offering tour exclusives, ticket pre-sales and VIP packages as part of the tour for those who wish to provide their personal details to join her ‘Beyhive’ blog.

Top A Fast & Furious 6 tie-in from G by Guess. Above Madrubb, the Madrid Latex fashion company, launches its spring–summer collection.

The Fast and the Furious franchise might not be Lucire readers’ cup of tea, and our closest connection to it was when we featured actress and former Miss Israel Gal Gadot on our cover a few years ago.
   However, Guess isn’t shying away from an opportunity, as its G by Guess brand is releasing a collection tying in with Fast & Furious 6, the latest instalment in the film series.
   G by Guess targets a younger consumer, which the Fast & Furious films are aimed at.
   The limited-edition capsule collection for men and women reaches stores on May 14, 10 days before Fast & Furious 6 hits US cinemas. The 15-piece collection has motor racing details, gritty prints and what G by Guess calls ‘destroyed styles’, with an emphasis on being ‘young, bold and sexy.’ Both the men’s and women’s lines have jackets, T-shirts and tank-tops, while the women’s line also features a tank dress. Accessories include aviator sunglasses, a men’s watch, and an embellished cap.
   A sneak peek is available now at GbyGuess.com/Fast6, with events being held at 30 G by Guess locations on May 18. An online competition lasting 10 days appears on GbyGuess.com and via Facebook.
   Madrubb, the Spanish Latex fashion label, has shown its spring–summer 2013 range, entitled Lxve to Lxve. It also débuts a new technique which it calls ‘Embroidery in Latex’, which it hopes will take its line into a ‘Latex haute couture’ realm.
   Madrubb, based in Madrid, also emphasizes its brighter colours for the season, calling them ‘full of life and freshness’. The palette includes bubble-gum pink, mint green, orange and jade, while there is a cream dress with embroidered sequins and crystals. The company’s website can be found at www.madridrubber.com.
   Avon, meanwhile, is launching its Anew Clinical Pro Line Corrector Treatment in Australia and New Zealand through its reps. The formula features Amino Fill 33 and claims to be a ‘game-changing innovation’. The British launch had a 60,000-strong waiting list, says Avon, and was its fastest seller.
   Avon’s R&D senior skin care manager, Anthony Gonzalez, says, ‘A-F33 is potentially as game changing in the fight against wrinkles as alpha hydroxyl acids (AHAs) and Retinol were in the 1990s.’
   In the main part of the website, publisher Jack Yan looks at Dunedin’s Undone label, the stand-out at ID Dunedin Fashion Week, while Paris editor Lola Saab reports from Portugal’s fashion week, this season held in Lisboa and Porto.

Rachel McAdams, Ben Affleck and Olga Kurylenko attended the Los Angeles première of their latest film, To the Wonder, directed by Terrence Malick, at the Pacific Design Center.
   Kurylenko was not the only Bond alum in the film: Spanish actor Javier Bardem also stars.
   McAdams, Affleck and Kurylenko had nothing but praise for Malick. McAdams speaks of Malick’s ability to appreciate beauty; Affleck says he learned from Malick as a director; while Kurylenko talks of his story-telling.
   McAdams wore a black lace Maria Lucia Hohan dress, while Kurylenko wore a Christian Dior dress and Manolo Blahnik sandals.
   The movie is about a married couple, played by Affleck and Kurylenko, finding problems with their relationship. Affleck then encounters an old flame, played by McAdams. Bardem plays a local disillusioned priest. Early reviews indicate it will appeal to many of Malick’s fans.
   The film has already been shown at Venezia and Toronto.

Sebastian Professional has teamed up with fashion designer Mara Hoffman, which sees a Mara Hoffman for Sebastian custom scarf given away with its latest limited-edition designer gift set.
   The gift pack comprises the Sebastian Professional Volupt shampoo and conditioner, along with Hoffman’s scarf, which features bold colours and graphic prints, inspired by her own spring 2013 collection, which had a São Paulo theme. The scarf has a retail value of US$120.
   Sebastian Professional lead hairstylist Thomas Dunkin says the scarf suits current trends: ‘This print is bold, beautiful and inspiring. Combine this with braids for a cool urban look or leave hair down and very natural, and tie the scarf in a bow at the crown for a more ’50s vibe.’
   The choice of Hoffman, with her Brazilian-themed spring collection, ties in with Sebastian’s Urban Explorer promotion, which educates consumers on different hair trends around the globe. The gift set shows step-by-step styling tricks from Dunkin as part of the promotion.
   Dunkin himself had led Hoffman’s hair styling at her spring 2013 show at New York Fashion Week.
   The pack will be available from Sebastian salons across the US for US$25 from May–June 2013.
   Details of Sebastian salons can be found at www.sebastianprofessional.com.

To commemorate Victoria’s Secret releasing the latest of its Swim 2013 catalogues, Alessandra Ambrosio, Candice Swanepoel and Karlie Kloss have modelled items from the collection in Los Angeles: the Fabulous push-up bikini, the Very Sexy bandeau, and the Unforgettable demi bikini. Victoria’s Secret also announces the return of the Beach Sexy Bikini Mixer, where customers can mix their favourite top and bottom styles.
   The Los Angeles setting is appropriate given that the collection has been inspired by old Hollywood. Photographer Russell James had been shooting out at the Turks and Caicos Islands and Miami, Florida, but the latest promotion sees the three “Angels” return Stateside (and poolside) for the company’s biggest market.
   The Angels & Artists series of music video collaborations, which had begun earlier in 2013 with a track by Bruno Mars, also comes to an end with a final video featuring a Rihanna track. Rihanna performs ‘Stay’ in a video featuring Victoria’s Secret spokesmodels Behati Prinsloo, and Erin Heatherton.
   The collection is available via VictoriasSecret.com, through the traditional catalogue, select Victoria’s Secret stores in the US, Canada and the UK, and the Victoria’s Secret All Access Ipad and Iphone apps.

Since Cheryl Cole always gets additional readers for the British tabloids, she’s the subject of further speculation again—that The X Factor supremo Simon Cowell will offer Cole her old judging job back on the American version of the franchise.
   Cole was heavily promoted in the British press when she went to the US for its version of The X Factor in 2011, only to be quietly dumped. One episode had Cole start the show and her replacement, Nicole Scherzinger, end it.
   A rift had been reported between Cole and Cowell in the British press in subsequent months, but neither would offer an official comment on what had happened.
   Since then, Scherzinger, and her replacement, Britney Spears, have left the show. L. A. Reid is also leaving The X Factor USA.
   Cole’s legal team has filed suit against The X Factor USA producers Blue Orbit, claiming she is owed the equivalent of £1·4 million. Blue Orbit claims that Cole lacks standing in the case.

Official White House photograph

Above First Lady Michelle Obama reads out the Best Picture winner live from the White House.

Updated at 5.22 a.m. GMT with results of top awards, and at 8.39 a.m. GMT with additional videos

With the 85th Academy Awards concluded, Lucire has highlights from the telecast below.
   Daniel Day-Lewis has become the first actor to win Best Actor three times, the third for his role in Lincoln. Argo, directed by Ben Affleck, continued its good fortune and won Best Picture.
   Jennifer Lawrence took home the Best Actress prize for her role in Silver Linings Playbook, as she had at the Golden Globes and Screen Actors’ Guild Awards.
   The actress tripped on her way up to collect her first Oscar, but composed herself, with her words on stage, ‘Thank you so much. This is nuts. You guys are only standing up because I fell and you feel bad. That was embarrassing.’
   Austrian actor Christoph Waltz won his second Oscar, for Best Supporting Actor in Quentin Tarantino’s Django Unchained. Tarantino himself won for Best Screenplay.
   Taiwan-born director Ang Lee won best director for Life of Pi.
   As predicted, Anne Hathaway won Best Supporting Actress for her role as Fantine in Les Misérables. Amour has won best foreign film. A teary-eyed Adele, and fellow songwriter Paul Epworth, have picked up Best Song for Skyfall.
   Earlier today, Kelly Rowland showed a lot of leg through her gown, Angelina Jolie-style, the video of which is below.
   Wearing Christian Dior, Jennifer Lawrence, who has captivated audiences with her performance in Silver Linings Playbook, and who is up for Best Actress, talks about her relief at awards’ season ending. She says that she hopes that her film removed the stigma over bipolar disorder.
   We also look at the gowns on the Oscar red carpet, as well as Bradley Cooper’s dinner suit. Anne Hathaway, Naomi Watts, Charlize Theron and Jennifer Aniston are highlighted, and there’s a distinct trend toward lighter colours this year. Kristen Stewart, Queen Latifah, Zoë Saldana and Octavia Spencer all went for whites and off-whites, too, in addition to Hathaway and Theron. Adele bucked the trend and look glamorous in black.
   Additional videos from the ceremony proper include the cast of Les Misérables, including Anne Hathaway, Russell Crowe and Hugh Jackman, performing a medley; Tarantino, Hathaway and Lawrence accepting their Oscars; Adele backstage after winning for Skyfall; and presentation segments featuring Daniel Radcliffe and Kristen Stewart, Channing Tatum and Jennifer Aniston, and Mark Wahlberg and Ted. The final video is of director Ben Affleck accepting the Best Film Oscar for Argo, whose win was read out by First Lady Michelle Obama live from the White House.

Kelly Rowland at the Oscars

Jennifer Lawrence

The Oscar gowns

Adele

Jennifer Aniston and Justin Theroux

Quentin Tarantino wins Best Screenplay

Adele backstage after winning her Oscar

Anne Hathaway’s acceptance speech

Mark Wahlberg and Ted present award

Kristen Stewart and Daniel Radcliffe present an Oscar

Channing Tatum and Jennifer Aniston

Les Misérables medley

Jennifer Lawrence trips as she collects her Best Actress Oscar

Argo wins Best Film: Ben Affleck’s acceptance speech