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A trio of fragrance débuts from Versace, Jean Paul Gaultier, and Carolina Herrera

Filed by Lucire staff/December 22, 2020/7.58

Versace Eros eau de parfum hits counters in New Zealand on January 7, priced at NZ$165 for 100 ml.
   A woody, oriental scent, it has head notes of Italian lemon and mandarin, mint oil and candied apple, a heart featuring geranium, sage and Ambermax, and end notes of cedarwood, vetiver, patchouli, sandalwood and vanilla.
   This masculine scent is said to embody excess and power, as envisaged by Donatella Versace. Retailers include Farmers, Life Pharmacy, Smith & Caughey, Ballantyne’s, H. & J. Smith and select David Jones stores.


   Jean Paul Gaultier’s Le Male Pride sees the well known fragrance in a limited-edition can, on shelves in New Zealand in February, retailing at NZ$158 for the 125 ml eau de toilette at Farmers, Life Pharmacy, Smith & Caughey, Ballantyne’s and H. & J. Smith.
   With the unexpected notes of mint and vanilla, the scent celebrates tolerance and our differences. Both the bottle and can bear a rainbow flag.

   Also débuting in February—on the 7th—is Carolina Herrera’s Good Girl eau de parfum légère, an oriental fragrance with a softer jasmine, namely the jasmine sambac imperial, and tonka. Recommended prices begin at NZ$115 for the 30 ml, rising to NZ$168 for the 50 ml, and NZ$218 for the 80 ml, at Farmers, Life Pharmacy, Smith & Caughey, Ballantyne’s and H. & J. Smith.

 


In brief: Evesome’s summer ’21; the Cube handbag; and Bogner’s face masks

Filed by Lucire staff/November 27, 2020/8.25

Summer fresh



Evesome, the French boho chic label, has released its summer 2021 range, made of tweed, and 58 per cent cashmere, 42 per cent linen. Made in France, Eve de Rothiacob’s latest collection continues to use high-quality fabrics and luxury fibres, with each part made individually by hand. She says she is a fan of slow fashion, which means she crafts only two collections per year. There are tasteful clothing including kimonos, scarves, headbands, and bags. Find out more at www.evesome.com, or visit her showroom by appointment in Paris.

The Cube





Giòsa Milano, the label of craftsman Giorgio Santamaria, is already known for his crocodile bags and accessories that he makes from his premises at via Ciovasso al 6 in Milano, Santamaria. His latest creation is the Cube handbag, available in a number of colours—navy, fuchsia (our preference), black, Bordeaux, green and taupe—with a minimalist design and 1990s influences. It features double, flat handles, and a large compartment with zip and a flat pocket. The Cube is produced using traditional techniques and is intended to be a timeless design that is durable and versatile. Find out more at www.giosamilano.com.

Mask style

One of the most famous names in skiing, Bogner, has launched face masks, in a unique cotton knit fabric developed especially for this purpose. A set of two is available for €49·90 at www.bogner.com and selected retailers.

 


Giving a gift with heart at Zegna, to help a nature reserve

Filed by Lucire staff/November 12, 2020/9.08



Lucire is the first fashion partner of UN Environment.

Ermenegildo Zegna is offering a wooden heart sculpture with the words ‘From the heart of Oasi Zegna’ engraved upon it. Oasi Zegna refers to the company’s 100 km² nature reserve in Trivero, where founder Ermenegildo Zegna began planting over 500,000 trees since the 1930s.
   With each purchase, proceeds will go toward Fondazione Zegna, preserving the mountains and woodlands in the reserve, including plant diversity. Grown there are magnolias, ginkgo biloba, Persian ironwood, beeches, kousa dogwood, rhododendrons, hydrangeas of various species, mountain ashes and tupelos. The company will nurture, plant and protect the forest.
   The heart, meanwhile, has been crafted from trees that have fallen naturally, or were cut down for safety reasons.
   Priced at €110, the heart, measuring 17 by 15 by 10 cm, comes in a wooden box with a Zegna ribbon.
   The company has also curated a small holiday collection, available at zegna.com or its retailers.
   The collection comprises the #UsetheExisting tote bag, made from upcycled materials; a silk scarf; a card case in orange calfskin with Pelletessuta detail; and a suede triple-stitch sneaker in dark vicuña.




 


Versace Dylan Turquoise for her launching October 25; Hailey Bieber, Bella Hadid front campaign

Filed by Lucire staff/October 22, 2020/10.17



New Zealand will see the launch of Versace Dylan Turquoise for her, the fragrance fronted by model Hailey Bieber, on October 25.
   Bella Hadid also features in the fragrance’s television commercial, along with Louis Baines.
   The campaign was shot in Cavallo Corsica. Harley Weir photographed the campaign, while Gordon von Steiner directed the TVC. Kevin Tekinel art-directed, Jacob K. styled, with Syd Hayes on hair and Isamaya Ffrench on make-up.
   The fragrance, created by Sophie Labbe, has top notes of lemon promofiore essence, Sicilian mandarin essence and pink peppercorn. Middle heart notes comprise blackcurrant buds absolute, guava juice and jasmine petals with freesia essence. There are wooden basenotes, including Clearwood (an exclusive made from sugar cane) and white musk.
   Prices begin at NZ$99 for the 30 ml eau de toilette spray, rising to NZ$135 for 50 ml, and NZ$175 for 100 ml.


 


Paul & Shark turns seconds into unique retail items, saving them from destruction

Filed by Lucire staff/October 20, 2020/9.54


Lucire is the first fashion partner of UN Environment.

Italian luxury sportswear label Paul & Shark is doing its bit to curb waste from the fashion production process: the garments that fail its quality control aren’t scrapped, but, instead, repaired by hand and turning them into unique pieces, then sold as limited-edition clothing.
   Its Second Life initiative has meant that the 3 per cent that used to be destroyed as seconds is now sold on, lengthening their lifespan.
   Twenty per cent of the proceeds from these Second Life items is donated to sustainable projects.
   The company already uses sustainable raw materials and technologies to minimize water and energy consumption, reducing its environmental footprint.
   The label obtained its ISO 14001 certification earlier this year, meeting its obligations to an environmental management system. Other initiatives include its Save the Sea collection, which uses certified recycled polyester filaments derived from post-consumer plastic bottle waste in its clothing. The fabric has numerous qualities in insulation and water resistance. There is also an Eco Wool collection that uses recycled wool, and another that uses recycled down.

 


Campari aligns itself with cutting-edge creators in latest digital campaign

Filed by Lucire staff/October 6, 2020/11.12



Campari has launched a digital campaign, with video content, aligning itself with pioneering artists, rather than models or celebrities. The concept is ‘Red Passion’, Campari’s latest brand concept, described as ‘the urge inside us that is impossible to ignore.’
   As a brand that sees itself as visionary—it has played its part in the creation of the Negroni and the Americano—Campari has teamed up with ground-breaking artists in a series directed by Matt Lambert. The campaign was devised by Wunderman Thompson, with the films produced by Movie Magic, and digital strategy led by We Are Social.
   Participants include bartender Monica Berg, named the most influential person in her industry in 2020, who describes ‘Red Passion’ as ‘It’s a feeling, it’s a vibe, it’s not necessarily something you can force, but when you see it, you know it and you simply can’t ignore it!’
   Jamaican-born choreographer MJ Harper also features, and says of the campaign, ‘What’s interesting about it is, that depending on how it’s pushed or not pushed, you will find people who are actually active in their creativity and people who are very much passive.’
   Saxophonist Bendik Giske performs on his instrument for the campaign, while avant-garde director Margot Bowman features in the clips and worked behind-the-scenes.
   Francesco Cruciani, managing director, Italian Icons, Campari Group said, ‘With a rich legacy and history in fuelling passion and creativity, Campari constantly inspires and challenges people, encouraging them to keep their Red Passions alive in the path to creation. This was true in the time of Gaspare and Davide Campari and still is to this day, where we constantly aim to go beyond the expected. Working with director Matt Lambert to deliver his unique style and artists such as Monica, Bendik, MJ and Margot was truly eye opening as we saw Red Passion in action, front row. We want to invite everyone to follow their lead!’
   The videos hit YouTube, Campari’s website and Instagram on the 5th. More information can be found at campari.com/red-passion.

 


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