Supermodel Hélèna Christensen proves that she still has recognition and appeal as she becomes the latest model for American intimate apparel company Bali.
   In the new online, print and TV campaign, Christensen introduces the Bali Comfort-U back design.
   The new advertising campaign has been created by Kraftswork NYC. The first TV commercial aired March 15 on ABC’s All My Children.

Giorgio Armani has dressed Martin Scorsese and Leonardo di Caprio for the première of Shutter Island at the Berlinale, the 60th Berlin International Film Festival, the company has announced.
   The company is a key sponsor of the New York première of the movie, with Armani’s niece, Roberta Armani, attending.
   The cocktail party for the New York première on the 16th is to be held at Armani Ristorante, within Armani Fifth Avenue.

MAC has unveiled its latest Viva Glam campaign, featuring Lady Gaga and Cyndi Lauper. Proceeds from the sale of its Viva Glam VII lipsticks will benefit the MAC Aids Fund.
   The spring 2010 edition sees two new lipstick shades, with a light coral red lustre bearing Lauper’s name and a light blue–pink lustre with Lady Gaga’s.
   The collection hits counters on March 1, retailing at NZ$40.
   The MAC Aids Fund will announce $2·5 million in new donations to fund model programmes that address the vulnerabilities and inequities that place women at increased risk for HIV and Aids, says the company.
   To date, the MAC Aids Fund has already raised over $150 million to combat HIV and Aids.
   ‘I think it’s absolutely insane that some people have fewer rights than others, and I’m grateful that MAC has decided to focus on women while I’m a Viva Glam spokesperson. I have so much to say and so much to share, and I’m going to let my lips and lipstick do the talking!’ says Lauper in a release.
   ‘I’ve been familiar with the campaign and have been wearing MAC since I was 10 years old. To be joining the likes of iconic former Viva Glam spokespeople is an honour. My new Viva Glam lipstick colour is amazing. It’s very me—a bluish pink, great for every day, a little bit ’80s. I hope that women buy this lipstick, and honour themselves and honour the cause,’ says Lady Gaga.

Looks like it’s finally farewell to New York Fashion Week at Bryant Park, something that we’ve heard mooted for years. The spring 2011 shows will be at Lincoln Center.
   The Daily Front Row is doing a commemorative issue (above) to say au revoir to the venue, which has been the home to every New York Fashion Week this title has covered—would you believe it’s been 11 years for us?
   In September, the shows move to Damrosch Park at Lincoln Center.
   Lucire is having a low-key fall 2010 presence, but will gear up for a larger one for the spring shows.

Sports Illustrated has tried to tie in digital content more closely with its latest Swimsuit Issue than before, with a cooperation with Jagtag.
   By sending a photo of the image at left, users will be able to get swimsuit videos via MMS to their phones.
   Videos feature Brooklyn Decker from the cover shoot, Olympian Lindsay Vonn, Bar Rafaeli, Jessica White, the 2010 “rookies” and more.
   Jagtag claims that its technology will work with 90 per cent of cellphones in the US.

Brooklyn Decker, who appeared in a Lucire swimwear shoot by Jon Moe some years ago, has scored herself an even higher-profile accolade: the cover of the 2010 Sports Illustrated Swimsuit Issue.
   The Ohio-born model appears on the cover in a shoot in the Maldives, photographed by Walter Iooss Jr.
   The issue also features models Bar Refaeli, Hilary Rhoda, Julie Henderson, Rookies Christine Teigen and Dominique Piek, US Olympians Lindsey Vonn, Hannah Teter and Lacy Schnoor, US Dancing with the Stars’ Cheryl Burke and Edyta Sliwinska, women’s tennis sensation Ana Ivanovic, and World Cup WAGs in body paint.
   As cover model, Decker joins a legacy of supermodels who have adorned the cover including Kathy Ireland, Cheryl Tiegs, Hiedi Klum, Elle Macpherson, Tyra Banks and Petra Nemcova. Many of these covers were shot by Iooss who, with the addition of this year, has eleven SI Swimsuit covers to his name.
   The online complement, SI.com/Swimsuit, features more than 1,400 photos and 100 videos of the models taken during shoots spanning six countries: Chile, Portugal, India, the Maldives, Canada and the US.
   Decker began appearing in the Sports Illustrated Swimsuit Issue in 2006 and has appeared in every year since.

Ryan McGinley

Levi’s and Opening Ceremony have announced a co-branded venture with a US-made range of cords. The spring 2010 collection, entitled Levi’s Cords by Opening Ceremony, takes the Levi’s 505 jean as a base and introduces a new palette of colours including teal, fuchsia, lavender, olive, curry, navy and optical white.
   In addition to the unisex corduroys, there are unisex cut-off shorts, unisex button-down shirts and men’s and women’s trucker jackets.
   Photographer Ryan McGinley shot the campaign.

If you haven’t helped already, or would like to again, please do what you can for the victims of the Haïti earthquake. Mia Farrow appears in this latest PSA for UNICEF with some sober reminders of the situation.