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May 6, 2008

More on the Naomi Watts–Thierry Mugler Angel campaign

Naomi Watts and Thierry Mugler AngelMore details are emerging about the Naomi Watts advertisements for Thierry Mugler Angel, from the New York, rather than French, end of the business:

Naomi Watts was the inspired choice for Thierry Mugler, over and above her beauty and her star image. Displaying a modern touch, the actress projects a personality that blends sensuality, voluptuousness and evanescence to evoke the many facets of Angel. A blond fragility, a natural tenderness, an emotional seductiveness 

   Rather appropriately, it was in Los Angeles, city of the angels, and in the Hollywood Center studios, that the commercial was shot, following a scenario by Thierry Mugler and directed by director Bill Condon (Dreamgirls). A Hollywood fairy-tale surrounded by a profusion of Angel stars.
   To immortalize this mythical moment, Thierry Mugler called on photographer Ali Mahdavi to produce the advertising visuals of his Hollywood dream. A worldwide campaign, glamorous and magical, will begin in October 2008.

May 5, 2008

Naomi Watts is new face of Thierry Mugler Angel fragrance

Filed under: New York, beauty, film, branding, fashion, Zeitgeist, TV, modelling, celebrity, Lucire — Lucire staff @ 23.34

Naomi Watts, new face of Thierry Mugler Angel fragrance

Actress Naomi Watts is the new face of the Thierry Mugler Angel fragrance, it was announced ahead of her début at the Superheroes: Fashion and Fantasy gala at the Metropolitan Museum of Art in New York.
   The company says that Watts is ‘A true embodiment of the fragrance itself and all it represents’. The campaign breaks in October in the US and features Watts.
   On May 5, Watts, dressed in vintage Thierry Mugler, makes her dĂ©but at the gala, representing ‘a selection of the unique works of art created by Mugler himself.’

April 30, 2008

The sex-obsessed world of the Miley Cyrus photographs

It’s not that we haven’t kept up with the row over the Miley Cyrus photographs taken by Annie Leibovitz for Vanity Fair, which sexualize the teenage star, but I have to draw the line somewhere when it comes to news coverage.
   There are quarters in fashion publishing which would deem these photographs appropriate and artistic, just as Leibovitz claimed, and we ourselves have featured teens in and even on the cover of Lucire, looking probably older than they really are.
   But if a subject comes to me and tells me that she is embarrassed by a series of photographs, and for a cover decision she may well be in the know, then that’s good enough reason for me to have a meeting or a big ofïŹce poll about it.
   And that’s just what Cyrus, star of the beloved Hannah Montana series, has said of her half-naked bedroom shot.
   In normal circumstances, this matter would be worked out privately between the Cyrus family and Vanity Fair’s publishers.
   Which makes this all rather odd: has the crisis surrounding these images been manufactured? One commenter on a Murdoch Press website seems to think so and, knowing how cover decisions are made, especially those that are potentially controversial, I am seriously tempted to agree.
   Reports suggest that Cyrus’s father, singer Billy Ray Cyrus, was present through most of the shoot.
   What I do know is that the modelling agencies we would work with are protective of their talent and we agree on many aspects of the shoot prior to starting when it involves a young girl—and that means overt sexualization is out.

For once many of the press have taken a moral high ground and that is, at least, pleasing to see, even if I have questions on their consistency. The Fairfax Press noted:

Every artist wants to subvert hypocrisy and artiïŹce. And childhood, after all, is the ultimate artiïŹcial construction. It exists only because responsible adults deliberately set out to protect children from predators and situations their young brains are not yet wired to deal with.
   But in an era in which all taboos must be broken, the reigning philosophy is that every truth must be told, every emotion liberated, no matter how destructive, or unreasonable, because there is nothing worse than repression.
   Well—news ïŹ‚ash—yes, there are worse things: child neglect, sexual abuse, childhoods cut short, depression, eating disorders, academic failure, violence against women, and all other manifestations of the premature sexualisation and objectiïŹcation of girls in our culture.

   Interestingly, the op-ed in the Fairfax Press touches on similar subjects to a blog comment that I wrote in discussion with William Shepherd, a marketing expert based in California—one of those smart netizens who reminds me of the days in the 1990s when most people on the ’net were of a certain intellectual level.
   He wrote, on the topic of pornography in Brazil:

However, I ïŹnd it hard to imagine that Brazil has an issue with porn. They should have a concern with AIDS, the cheap sex and underage labor that Brazil offers to Sex Industry. 

   [W]ill blocking wordpress sites stop white slavery, sexual abuse towards young children, men from going to Brazil to engage in power driven sex events that hurt the ïŹber of global culture, and humanity? 

   Sex is what it has always been. Yet, the online media has tried to make porn a staple of global culture and economics.

   When I think about these words today, it’s not just the online media, as Vanity Fair and others have shown us.
   I do, after all, see the irony of citing the Murdoch Press when it popularized the page-three girl and sensationalist stories founded in sex.
   At the risk of offending fans of certain TV shows, I responded:

The sex economy, the ïŹxation on sex, are not good things for us to be so focused on, yet I don’t like it being constantly propagated even through prime-time shows such as the old Friends or Desperate Housewives.
   I do not regard myself a prude but you are right: there are more pressing things to be concerned about, and I’m far too busy to ïŹnd double-entendres in every sitcom appealing.

   While sex is as woven in to Desperate Housewives as it was into Benny Hill, and those watching it at its late hour (past the watershed?) know what to expect, it gets an awful lot of publicity in TV promos with their share of suggestive imagery at other times. OK, it wasn’t the best example of a TV show (which I watched at one point), but the old Friends certainly was. I think it’s difïŹcult to disagree that we have become too obsessed with sex in our society and those early seasons of Friends depended less on characterization and more on innuendo, not often that subtle.
   At the idealistic level there is nothing wrong with this when it comes to showing behaviour between consenting adults—it’s less objectionable than seeing the extreme violence that has now made it on to prime-time television—but we now face the danger of it going further and further into promoting promiscuity among the young. Expand sex’s reach, and you arouse greater curiosity in our youngest citizens at an earlier age. It’s like lowering the drinking age to 18, as had happened in New Zealand: now it’s not 17-year-olds sneaking in three years before they are legal, but 14-year-olds with fake IDs.
   That curiosity around sex has always been there with those who are 11 or 12, as any of you reading this will know, but the signals are telling us that as adults we need to give more guidance, and we need to take a stand against marketing that encourages sex at a time when mentally, young people are not prepared for the consequences.
   And it was interesting to read that I am not alone in my assessment; in fact mine seems ill-educated alongside that of an author who has devoted a book to the subject. Fairfax again:

[Melbourne child psychologist, Michael Carr-Gregg] said internet porn, with hardcore sites available to children at a mouseclick, “has completely changed the sexual behaviour of young women, [particularly] the obsession with oral sex.” Young girls, he said, have been encouraged to behave “almost as predators, as if [a boy] is some sort of game animal they want to bag”.
   Again, he blamed parents for creating “a culture of entitlement and indulgence [in which they] are hesitant to set limits around sleep or internet use. Democracy doesn’t work in families. You have to have a benign dictatorship.”
   In a new book, Prude: How The Sex-Obsessed Culture Damages Girls, Carol Platt Liebau writes that “an incremental but aggressive sexualising of [our] culture 
 [has created] a status quo in which almost everything seems focused on what’s going on ‘below the waist’.”

   As long as we sit back, tut-tut when the items make the news but fall back on not caring at other times, then we have lost yet another value. Add that to a huge list in the west—and the east—since the end of World War II.
   If certain institutions are being so aggressive as Liebau writes, then adults need to be as aggressive. ‘Benign dictatorship’, in the words of Carr-Gregg, probably describes the families many of us had—and we turned out all right.
   It was a sort-of democracy in my household because my parents involved me in every family-affecting major decision and I earned their trust so I never had a curfew. But that was earned—and I was probably lucky I had a good conscience or spirit guide, or something directing me.
   Not everyone is so fortunate, and in this day and age, it’s not a bad idea to be strongly involved in our children’s lives because that moral compass no longer comes from those cohesive, homogeneous communities of old, nor does it come from the media, at least not regularly or consistently. We, the regular people, are the last and possibly only resort in our respective families.

Agyness Deyn branches into music

Filed under: society, London, culture, media, New York, modelling, celebrity, entertainment, Lucire — Lucire staff @ 12.17

UK model of the moment, Agyness Deyn, will release a single, according to British media today.
   It will be her first foray into music, in collaboration with New York-based band Five O’Clock Heroes.
   Deyn contributed some vocals to the song, ‘Who’, and will appear in the video.

April 26, 2008

Dita von Teese, Cointreau collaborate on NYC show

Filed under: branding, Paris, culture, living, design, New York, history, celebrity, entertainment, Lucire — Lucire staff @ 4.28


Click on centre of image to play

World-renowned burlesque performer Dita von Teese and Cointreau, the famous French orange liqueur, hosted a lavish debut party in New York for their ïŹrst collaborative effort, the Be Cointreauversial Show at the Angel Orensanz Foundation at 172 Norfolk Street.
   Over 500 guests turned out including Jason Lewis, Russell Simmons and Porschla Coleman, Nacho Figueras, Andrew Buckler, Adam Lippes, Liz Goldwyn, Hope Atherton, Tara Subkoff, Dylan Lauren, Catherine Malandrino, Nicole Miller, Dayssi Olarte de Kanavos, Kelly Killoren, AimĂ©e Mullins, Simon Hammerstein, Jill Zarin, Countess Luann de Lesseps, Jazleen, RuPaul, Zaldy, Kai KĂŒhne, Casey Spooner, Susanne Bartsch, Traver Rains, and Richie Rich.
   Party revellers sipped Cointreaupolitans and Cointreau margaritas before being treated to the highlight of the night, the reveal of the Be Cointreauversial Show. Strutting on stage in her crystal-encrusted costume, designed by Catherine D’Lish (made of 350,000 Swarovski crystals and weighing approximately 75 lb) she posed and pranced before plunging into a Martini glass. She dazzled the crowd with a performance that proved to be a dizzying blend of grace, wit and pure femininity. The show ended in a brilliant blaze of violet light as Dita took a sip of the new cocktail, the Cointreau Teese, and winked at the crowd. Waiters then made their way into the crowd with trays of the new violet coloured cocktail.
   The show was conceived by Dita as an evocation of the Cointreau world. Cointreau and its unique ‘French touch’ has thrived for more than 160 years without changing anything, from the shape of its legendary bottle to its delicate and instantly recognizable orange ïŹ‚avour. It was only natural to join the iconic image of Cointreau to the world of Dita von Teese and her carefully crafted character, a blend of retro and modernity mixed in with the ultimate feminine freedom of thought.
   ‘With this performance, I wanted to express the sensual and delicious ïŹrst sip of a Cointreau cocktail while sparkling with the essence of the Parisian history of the liqueur,’ said von Teese.

April 25, 2008

Jennifer Lopez to star in reality show for TLC

Filed under: media, culture, New York, entertainment, celebrity, TV — Lucire staff @ 2.31
Jennifer Lopez
Jennifer Lopez at the 2007 Golden Globes wearing a 30 ct yellow diamond Right Hand Ring by Lorraine Schwartz (courtesy Diamond Information Center/J. Walter Thompson).

Jennifer Lopez will star in a reality TV show for TLC in the US, it was announced today.
   Lopez’s show centres around how the actress–singer–entrepreneur juggles her career with motherhood. She will also executive-produce.
   The show will follow her planning the launch of a new fragrance.
   Lopez and her husband Marc Anthony welcomed their twins, Max and Emme, in February.
   It is not Lopez’s ïŹrst foray into reality TV: she has already appeared on American Idol and MTV’s Dance Life, which she also produced.

April 6, 2008

2005: Summer Rayne Oakes’s first appearance in Lucire

It’s been three years since Summer Rayne Oakes ïŹrst appeared in Lucire, as a feature interviewee rather than a member of the team. Since then, the association between the magazine and Ms Oakes has strengthened, with her taking the acting editor’s role in 2006 and as editor-at-large from 2007. Here are some shots from that April 2005 story, which to our knowledge have not appeared online, in a quick trip down memory lane today. As the United Nations Environment Programme’s ïŹrst fashion industry partner, Lucire was destined to be in the same world as Summer Rayne. It’s been a great association, and we hope it’ll continue to grow.

From top: Summer Rayne Oakes in Linda Loudermilk V-neck top in sustainable silk, found lace and vintage thread beads embellishment, Linda Loundermilk vintage lace jacket, and her own necklaces. Hand-made embroidered jackets made of recycled materials from Project Alabama, Carasan Designs woollen tweed corset with hand-beaded Swarovski crystals, and beaded choker. Photographed by Sarah McColgan, make-up and hair by Deshawn Hatcher, styled by André Adkins. Summer Rayne Oakes was represented on this shoot by Boss Models.

March 21, 2008

Is Vogue’s April 2008 cover racist?

Vogue April 2008 cover

Vogue’s April 2008 cover with the Cleveland Cavaliers’ LeBron James and GisĂšle BĂŒndchen has been branded by some as being racist. As noted by the Plain Dealer over in Cleveland, Ohio:

LeBron shares the April cover of Vogue magazine with supermodel Gisele Bundchen. It’s been noted by some that his open-mouthed screaming face and the way he is cradling a blond woman in his left hand has racial overtones in its resemblance to an old movie poster of King Kong and captive Fay Wray. Vogue says it chose the photo because it’s “expressive, fun and upbeat.”

   Once I got over the bad typography, I had to wonder if this cover furthers stereotypes. Being a minority, I personally didn’t make the connection that Margaret Bernstein and Sarah Crump reported on above. If I imagined the races switched, I also didn’t get much of a reaction—except to note that it would have been unusual for Vogue to feature a woman of colour on its cover, let alone a man of any colour.
   However, I wondered: would a black man who isn’t a basketball player have made it? Or one who isn’t dressed as such?
   I don’t think it’s necessarily the pose, but whether there is a stereotype at play here. While Mr James has his own line of clothes—which he is modelling in the cover photograph—would a cover showing him in more conservative attire have been chosen?
   One blogger gave other examples, and reacted to the photograph:

A tuxedoed LeBron James out on the town with a stylish Gisele photo shoot would do. A Lebron on a couch with a magazine full of him and Gisele on the same couch with a magazine full of her; signiïŹers that they are man and woman at the top of their professions photo shoot would do. Or, the two in full nightclub gear with him watching her trying to dribble in the low light of an empty Quicken Arena. The possibilities are endless.
   And yet LeBron James allowed himself to be captured interminably not as the King James of his profession and rising player in the business world, but as a human King Kong, The Great Nigger whose fame is inextricably tied to how proïŹciently he puts a leather ball through an iron hoop.

   Others rebutted:

Calling it a modern-day interpretation of King Kong and Fay Wray, Feministe website writer Ali Eteraz referred to the image by Annie Leibovitz as “King James Turned Into King Kong.” She also said the cover “fulïŹlls every racist stereotype in the world: primal screaming, white-girl carrying, black beast.”
   Are they seeing something that has escaped the rest of us? It’s the “Shape Issue,” remember? The contrast of the 6-foot-9 James and 5-foot-11 Bundchen seems like nothing more than an innocent pop culture poke at celebrity. Do we really need to read more into it?

   As for the comparison to poor Fay Wray, does anyone see Bundchen looking remotely stressed in this shot?

   James is the third man to appear on a cover of Vogue (after Richard Gere and George Clooney), and the publisher has defended its choice because it is an issue devoted to size and shape. From the Associated Press:

“Nobody says more about fashion size and shape than Gisele and LeBron,” Vogue spokesman Patrick O’Connell said. “LeBron is an amazing star and athlete that has crossed over into a cultural phenomena.”

   To me (being neither black nor white), the King Kong connection, isn’t obvious—but the idea of “the black American good only on the basketball court” seems to be cemented here. Sad, in a year where Americans could be voting in their ïŹrst black president.
   Whatever the case, Vogue seems to have beneïŹted hugely from the publicity, from the blogosphere and sports’ fans who might never have commented on the magazine.

March 7, 2008

Elizabeth Arden Eight-Hour Cream, $5—but only at one store

Filed under: branding, beauty, New York, celebrity, Lucire — Lucire staff @ 23.53

Lucire 2008 beauty | The global fashion magazineWith the reopening of the Elizabeth Arden ïŹ‚agship store on Thursday, the company is retailing its famous Eight-Hour Cream for US$5 for Friday and this weekend at that one location. Read more in our article, including Catherine Zeta-Jones’s ribbon-cutting—or head to 691 Fifth Avenue, New York, New York.

March 3, 2008

Tying up loose ends: StarNow judging; forged New York letter

Filed under: fashion, New York, modelling, New Zealand, publishing, Lucire — Jack Yan @ 10.37

We had to make our ïŹnal decisions for the StarNow Australian Model Search 2008 today. We had a shortlist thanks to the voters who went in to StarNow, and chose from those models rather than the full pool. It was an interesting bunch and I do know the choices made by Lucire editor Laura Ming-Wong and Laural Barrett. Let’s say there are some commonalities between Laura and me, probably because we work together and have similar tastes when it comes to modelling. I’ll be interested to know how the votes all tally up but let’s say I am happy with my choices.
   I am probably not allowed to comment on who my choices were or the speciïŹcs of the judging process beyond this very general post. But it was fun to cast our votes—now it’s over to StarNow and, then, our following up on the story about the winner.
   I have also heard back from numerous showrooms that received the forged stylist’s letter from last week. The stylist, as you can imagine, has not responded to my ‘What the hell is this?’ email—the last time this happened with another stylist, I actually got a response and apology, explaining that overenthusiasm led him to his actions. It helped that he and I have a mutual friend, who was able to defend his actions. Not this time.
   One showroom said that they were glad they would now have one fewer email to read if they ever saw that name again.
   One showroom actually called me in New Zealand to enquire more.
   And, one showroom, God bless the folks there, stated that the last magazine that happened to, in their experience, was a much larger, older title. So we are in good company, it seems.
   Thanks to the showrooms I do have the gentleman’s full details. I’ll have a wee think about what to do, but I suspect his career is over as far as many New York showrooms are concerned.
   This does, sadly, reïŹ‚ect on the US poorly, since we have no such reports from any of the other countries in which we operate. Those who forge letters might think of their national reputation as well as their own careers when they commit such acts. To think George W. Bush gets so much ïŹ‚ak for damaging America’s overseas reputation—when there are wannabes hanging around Seventh Avenue doing that.

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