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Cardi B and Reebok launch full apparel collection for summer

Filed by Lucire staff/April 13, 2021/20.35



It was probably inevitable that Reebok would build on its collaboration with Cardi B after how quickly her collection sold out last October. That collection, with retro colours and motifs applied to the Reebok Club C sneaker, recalled the rapper’s own fashion choices, such as a bright red dress she wore to the Met Gala in 2019.
   Reebok has now announced its first apparel collection with Cardi B, called the Summertime Fine collection, releasing April 23 at 10 a.m. EDT. This time, the German-owned brand stresses that it was a full collaboration, with Cardi involved since the beginning of the design process, and trying on every piece herself.
   Rather than the ’80s vibe of the shoes, there’s a ’90s one this time, recalling Reebok’s own vintage styles and Cardi’s memories of summers on the Coney Island boardwalk. Colours are bright red and pastel purple, with cinched waists and mesh cutouts, designed to be fashionable both at the gym and on the street. Sizes range from 2XS to 4X. Matching footwear, in the shape of the Cardi B Club C, will also be available, in women’s and children’s sizes.
   â€˜I’m so proud to announce my first apparel line with Reebok. This collection gives every woman the product they need to feel sexy and confident; the waist-snatching tights and curve hugging silhouettes make every body look amazing,’ she said.









 


Megan Thee Stallion, Sofia Carson front new Revlon fragrance campaigns

Filed by Lucire staff/April 6, 2021/16.10


Both Megan Thee Stallion and Sofia Carson appear in new fragrance campaigns for Revlon: Stallion for Reign On and Carson for One Heart.
   â€˜Revlon’s Reign On is the perfect fragrance for all my Hot Girls. It is fresh and flirty and will complement any summer vibe,’ said Stallion in a release.
   â€˜One Heart embraces you with love, a love that we all long for, now more than ever. Every time I wear this fragrance, its beautiful florals and musks comfort me with an undeniable feeling of tenderness and hope,’ added Carson.
   Reign On is a fruity fragrance with top notes of lemon confit and drenched bamboo leaves, middle notes of bright jasmine petals, waterlily and butterfly flower, and basenotes of sheer musks, blonde woods and salty moss. The 30 ml eau de toilette spray retails for US$25 and the 256 ml fine fragrance mist for US$9·99.
   One Heart is a woody floral, with top notes of pink pepper and pear blossom, middle notes of lily of the valley, peony and heliotrope, and basenotes of orris, sandalwood and milky musks. Sizes and prices are the same as for Reign On: the eau de toilette for US$25 and the mist for US$9·99.
   They are available through Amazon and select CVS stores. Hashtags for the pair are #RevlonxMeg and #RevlonxSofia respectively.


 


Cole Haan launches fashionable golf footwear collections for spring ’21

Filed by Lucire staff/April 1, 2021/13.47




As a company that believes in accessible style, Cole Haan has launched its first golf footwear collection, débuting for spring 2021 and available now.
   There are three collections with names that Danes might balk at, as Cole Haan takes a character out of their alphabet for stylistic reasons and not pronounciation ones: ØriginalGrand, GrandPrø and Generation Zerøgrand. They link to what Cole Haan calls its Grand 36∅ Design and Engineering System.
   The shoes are spikeless and weatherproof, and aim to have good fit.
   David Maddocks, brand president of Cole Haan, said, ‘With more people golfing than ever, Cole Haan set out to democratize the game. Our customers have asked us for years to make performance golf shoes, however we knew we couldn’t simply offer something on par with the market-place. We believe we’ve set a new standard with an alchemy that combines superior performance, long-lasting comfort, and confident style that goes straight to the clubhouse. We have written new rules when it comes to both men’s and women’s golf footwear.’
   The range includes the ØriginalGrand golf shoe, which has an Oxford look; while the GrandPrø AM golf sneaker has a sneaker style with a variety of prints. These are available in men’s and women’s sizing. The Generation Zerøgrand golf sneaker, exclusive to men, blends athletic and dress shoe æsthetics.
   Chief creative officer Scott Patt added, ‘Golfers need comfortable, supportive, and stylish footwear that performs on and off the course. ‘We’re excited to introduce an assortment of styles that are exceptionally lightweight, cushioned, and are engineered with proprietary multi-directional traction that takes golfers from the course to the clubhouse.’
   Prices range from US$140 to US$170, and the collection is available through colehaan.com, in select Cole Haan stores, and Golf Galaxy and Dick’s Sporting Goods.


 


Witchery, Ruby show what’s coming for autumn ’21

Filed by Lucire staff/March 10, 2021/4.04



Witchery’s April arrivals form part of its Highland Escape collection for autumn–winter 2021, with checks and tartan dropping for April.
   Tapping into a Scottish heritage, Witchery’s latest evokes a 1970s to 1980s mood, with designs including the pintuck check dress, with butterscotch and whisky tones (NZ$199·90); the mini button check skirt (NZ$149·90) is a chic statement that’s at home in 2021; while the check coat (NZ$449·90) looks warm with its sumptuous wool yarns.

New Zealand label Ruby has released its Visions collection, which aims to extend the brand into new silhouettes, and revisits a few classic staples, out now. Creative director Deanna Didovich says, ‘We created Visions to encourage Rubettes to step outside of their comfort zones. To experiment with new silhouettes, while feeling confident in doing so. Of course, the collection features a few classic Ruby staples reworked in trans-seasonal designs.’ More at rubynz.com.





 


Sui He tapped as Elizabeth Arden’s newest ambassador

Filed by Lucire staff/March 5, 2021/22.46

Model and actress Sui He (何穗) has been named Elizabeth Arden’s newest ambassador.
   Hailing from China, where she established her modelling career after winning a competition at age 17, He went on to become the first Asian model to open a US designer show (Ralph Lauren, fall–winter 2011–12) and the second model of Chinese descent to appear in a Victoria’s Secret fashion show, walking every year for the lingerie brand from 2011 to 2017. In 2011 she was named one of New York’s fall 2011 top 10 faces.
   She has also appeared in Legend of the Naga Pearls, Pegasus, and Silent Separation during the 2010s.
   Elizabeth Arden picked He to appeal to the east Asian market, although she will also appear in global campaigns.
   He said, ‘I am a beauty lover at heart and have always been a fan of the Elizabeth Arden brand. The brand resembles a grace and timeless style that I have always admired along with high-quality and beautiful products that make women feel empowered. I am proud to partner with such a heritage brand and am excited to share their innovations and rich history with women everywhere.’
   Ava Huang, Elizabeth Arden’s global general manager, added, ‘Sui’s effortless sophistication and natural beauty leaves the world enamoured. Her confidence and drive coupled with her warmth and intelligence align seamlessly with Elizabeth Arden’s brand values, making her the perfect woman to represent the brand, continuing to uphold our founder’s legacy of empowering women and providing them with luxurious, high-performing innovation.’
   Prior campaigns for He include Ralph Lauren, Karl by Karl Lagerfeld, Tom Ford, Roberto Cavalli, Banana Republic, Bloomingdale’s, and H&M.
   She has also lent her name to the Stop Asian Hate social media campaign in the US.

 


Victoria’s Secret Swim returns to stores for 2021

Filed by Lucire staff/February 17, 2021/9.52


Victoria’s Secret has announced that its Swim collection is returning to select stores in the US, as well as continuing with online sales.
   The spring–summer 2021 collection’s campaign is modelled by Imaan Hammam, Paloma Elsesser, Jill Kortleve, and Taylor Hill.
   The Mix and Match collection has a wide variety of styles and updated designs for some of its classics.
   Swimsuits are priced from US$49, with sizes ranging from 32A to 38DDD, plus 40D; and from XS to XL.
   Shiny straps with golden V details are the design highlights to look out for among the VS line.
   The Victoria’s Secret Swim catalogue will begin to reach mailboxes in the US on March 1.
   Other brands represented by Victoria’s Secret online include Ayra, Baobab, For Love & Lemons, Monica Hansen Beachwear, Roxy, Skinnydippers, and Vitamin A.

 


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