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August 19, 2014

Sponsored video: Wasa uses paid parental leave to sell crisp bread

Lucire staff/10.53

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A Lucire special promotion



Wasa‚Äôs blue and yellow logo already indicates its origins‚ÄĒSweden. It‚Äôs a brand that most Swedes already know, as the company has been making kn√§ckebr√∂d, a type of cracker or crisp bread, for decades. The company, founded by K. E. Lundstr√∂m in 1919 in Skellefte√•, might now be under Italian ownership, but it still has its royal warrant, probably helped by Wasa‚Äôs name‚Äôs connection to the 16th-century monarch Gustav I and the Vasa dynasty.
   The new advertising campaign, aimed at the US, doesn‚Äôt look into the name‚Äôs royal origins, but plays on its perceived Swedishness. As multinational food brands go, many of them, now absorbed into bigger players, rely on their national origins for differentiation, and Wasa is no exception. The difference is that Wasa kn√§ckebr√∂d remains very Swedish in its execution and is seen as quintessential.
   But what is Sweden about? It certainly makes a telling contrast to the United States. The advertisement stays away from anything controversial like health care or law enforcement, and touches on Sweden‚Äôs image of an egalitarian democracy.
   Clarissa, the American businesswoman in Sweden for work, attends a yoga class, only to find that her classmates are a group of attractive fathers with their babies.
   Sweden offers 16 months‚Äô paid parental leave or f√∂r√§ldraf√∂rs√§kringen. Ninety per cent of Swedish fathers take the leave. This can be contrasted to New Zealand, which offers 14 weeks, increasing to 18 in 2016, after the policy was introduced by the Alliance in the 2000s. The US, where the ad is targeted, offers none‚ÄĒjoining Lesotho, Liberia, Swaziland and Papua New Guinea.
   Proclaims one of the Dads in the ad, ‚ÄėThis is Sweden. We have something called pappaledighet. It’s when the daddies stay at home for six months while the moms are working.‚Äô Clarissa breaks the fourth wall, and ponders, ‚ÄėWe sent a man to the moon. What a waste, when we could have sent him to the playground as our Swedish sisters do.‚Äô
   And to seal the deal, perhaps in a very obvious fashion, a baby brings her a box of Wasa crisp bread.
   It‚Äôs an unusual approach to selling a fast-moving consumer good, but it emphasizes that the Swedish national image remains a very healthy one for companies that have a connection to the Nordic nation.


Article sponsored by Wasa

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Filed under: culture, living, society, Sweden
August 7, 2014

Miss Universe New Zealand 2014 Ô¨Ānalists visit Pattaya’s orphanage on last full day in Thailand

Lucire staff/3.54

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Alan Raga

On their last full day in Thailand, the Miss Universe New Zealand 2014 finalists remained in Pattaya for their official events, visiting the Sanctuary of Truth, regarded the most beautiful temple in the area and still under construction using timber, and the Central Festival shopping district.
   Five contestants had their photo shoots with Alan Raga, wearing Surface Too Deep and Honey & Co. swimwear.
   The afternoon programme saw a visit to the Pattaya orphanage, possibly the most moving experience of the tour.
   The Father Ray Foundation, which looks after 850 orphans, disadvantaged and abused children, and children with disabilities, played host for an event which saw two of the young speakers move the finalists to tears. The Foundation’s policy is that no child is turned away. Its website accepts donations in US and Canadian dollars, euros, pounds sterling as well as baht.
   The finalists were greeted by Fathers Peter and Michael, the president and vice-president of the Foundation, and watched three performances. The first was from children from the Father Ray Day Care Centre, who performed a routine about a caterpillar turning into a butterfly; the second was from a student group using wheelchairs from the Redemptorist Vocational School for People with Disabilities, and the third was from the choir at the Pattaya Redemptorist School for the Blind who sang ‘Amazing Grace’ and ‘You Are My Sunshine’.
   They laid flowers at the statue of Father Ray, the founder of the NGO, who passed away 11 years ago this month.
   The final, beachside dinner in Pattaya was hosted by Damrong Puttan, a former senator and proprietor of KS Magazine. Afterwards, the finalists returned to the Cape Dara Resort for their final night.
   The Miss Universe New Zealand 2014 grand final takes place at Sky City Theatre, Auckland, on September 18. The public will have a hand in deciding the winner, through text voting and through the electronic i-vote. See nextmissnz.com/top25.shtml for voting details. Further updates of the competition are on the Miss Universe New Zealand Facebook and Instagram, with hashtags #missuniversenz and #munz14.





















Alan Raga

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August 3, 2014

A full day in Bangkok for Miss Universe New Zealand 2014‚Äôs top 25 Ô¨Ānalists

Lucire staff/5.33

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Alan Raga

The second day of the finalists’ retreat for Miss Universe New Zealand 2014, and the first full day in Thailand, was packed with activities for the top 25 around Bangkok.
   Most went for a morning visit to the Grand Palace and Wat Phra Kaew, the temple of the Emerald Buddha, while photographer Alan Raga began the swimwear shoots for three remaining contestants, with swimwear from Surface Too Deep and Honey & Co.
   Lunch was served at Bangkok’s Queen Sirikit National Convention Centre, while a further three had their shoots done in the afternoon.
   The contestants were subject to immense media coverage, continuing to highlight what the Thai ambassador to New Zealand, HE Noppadon Theppitak, sees as contributing positively to the diplomacy between the two countries.
   A packed evening was lined up for all 25 at Asiatique, the Riverfront, an open-air mall featuring a night bazaar and, currently, Muay Thai Live‚ÄĒthe Legend Lives, a show performed at the state-of-the-art theatre at the venue nightly except Sunday. It chronicles the history of Thai kickboxing over the last three centuries.
   The Miss Universe New Zealand 2014 grand final takes place at Sky City Theatre, Auckland, on September 18. The public will have a hand in deciding the winner, through text voting and through the electronic i-vote. See nextmissnz.com/top25.shtml for voting details. Further updates of the competition are on the Miss Universe New Zealand Facebook and Instagram, with hashtags #missuniversenz and #munz14.




Alan Raga


Muay Thai Live

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July 28, 2014

Amy Malin, AnnaLynne McCord, Corey Feldman, Rani Hong commem­orate World Day Against TrafÔ¨Ācking in Persons

Lucire staff/13.58

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Igor Spektor

Above Amy Malin gives her powerful speech on being a survivor of rape, assault and torture; actor Corey Feldman looks on.

Amy Malin, AnnaLynne McCord, Corey Feldman, all of whom have suffered serious sexual assaults, joined Rani Hong, a survivor of slavery and child trafficking, at an event on Friday in Los Angeles, hosted by Malin and the Tronie Foundation, to celebrate World Day Against Trafficking in Persons.
   Pianist Chloe Flower, Hill Harper, Nestor Serrano and Ryan Devlin were among the celebrities who attended the event, where Malin, McCord, Feldman and Hong recounted their horrific events from their past to highlight the world’s ongoing problems with human trafficking and domestic violence.
   Malin’s story of rape, imprisonment, and physical and mental torture at the hands of one sociopathic tormenter, and violent physical relationships for 11 years of her life, was incredibly compelling, and brought a powerful, real human face to the issues. ‘In my humble opinion, domestic violence is the worst plague on humanity and is the root cause of so many of our other social problems. Everyone in this room knows someone who is a survivor or a victim of domestic violence, only you just might not know it yet, and that’s because the shame-and-blame culture of our society makes most survivors of abuse too afraid or ashamed to come forward with their stories and get the help that they need. It takes most survivors many years before they can even process the atrocities that they have experienced, and then even longer before they are comfortable in a safe, physical and emotional space to share what they gave endured with somebody else.’
   She reminded the audience that she was not alone, and that events like this continue every day around the world, in our own communities behind closed doors. (Her passionate address from the event can be found at her website.)
   Hong, who co-founded the Tronie Foundation and is a special adviser to UN.GIFT (United Nations Global Initiative to Fight Human Trafficking), was taken from her family at age seven and sold to a slave master. Her mental and physical condition was so poor by the time she was eight, she was sold into illegal adoption. She also shared her story at the event: like Malin, she gave a voice to the millions who were unable to.
   McCord and Feldman also shared stories of sexual assault. McCord, who noted that she was always careful, recounts that she was sexually assaulted at home by someone she trusted. She has recently written and directed a short film, I Choose, about ‘a woman who chooses and a woman who doesn’t, because I’ve been both.’ (The film is embedded below, as our fourth video.) It was important for McCord to tell real-life stories, again to bring a human face to the massive problems of sexual assault. Feldman, meanwhile, notes that rape is Hollywood’s darkest secret, and that that had driven him to years of substance abuse, and that fellow actor Corey Haim was similarly a victim, having been raped at age 11.
   They believe that people in the entertainment industry can help to eradicate human trafficking and domestic violence. Malin suggests that producers should, when filming abroad, do due diligence to ensure that they do not do business with those using slaves or people being paid a pittance. She also adds that audiences should see strong, female characters who have overcome great odds, including stories reflecting hers and Hong’s. Hollywood, she believes, has a unique opportunity to make real change.
   The cycle of violence would never be broken, says Malin, if the film industry continues to reward Roman Polanski with Oscars after his admission of sexual assault, or if it continues to work with men such as Woody Allen, who has been accused by his adopted daughter Dylan Farrow of sexual assault.
   She and her husband Scott, who have a son, plan to adopt a daughter from the Los Angeles foster system who has been a victim of abuse, to show that ‘she will have the beautiful and amazing life she deserves, and that she will never go through the hell that I did.’‚ÄĒJack Yan, Publisher

AnnaLynne McCord’s film, I Choose


Igor Spektor



Splash News





Igor Spektor


Splash News

Above, from top AnnaLynne McCord. Special adviser to the United Nations, Rani Hong, speaks at Amy Malin and the Tronie Foundation’s salon to celebrate World Day Against Trafficking in Persons. Rani Hong and Amy Malin. Isabelle Katz, AnnaLynne McCord, Yelena Zava, Amber Bobin and Chloe Flower. AnnaLynne McCord, Corey Feldman, Amy Malin and Amber Bobin. Attorney Paul Hirose, actor Corey Feldman and DAMA Tequila CEO Philip Delacruz. Actor Nestor Serrano and his wife Debbie.

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July 23, 2014

News round-up: Dilmah hosts high teas in New Zealand; Trish Peng searches for new face

Lucire staff/22.50

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Dilmah Tea New Zealand

Dilmah Tea hosted a series of high teas around New Zealand, promoting its socially responsible message along with the rising interest in tea mixology.
   Its Wellington stop on Tuesday, hosted by Dilmah founder Merrill J. Fernando and his son, Dilhan C. Fernando, the company’s chief marketing officer, and in the presence of Her Excellency Zodwa Lallie, South African High Commissioner, was a particular treat, with a menu designed by Dilmah Real High Tea Gold Medallist Laurent Loudeac, executive chef of the Museum Art Hotel.
   Held at the hotel’s famed Hippopotamus restaurant, guests were treated to everything from ora king salmon sashimi‚ÄĒwhich we would label as our favourite of the afternoon‚ÄĒto lap sang souchong yoghurt panna cotta and a lychee-infused jasmine tea and rosewater caviar, complemented by various Dilmah teas.
   The selection included Dilmah’s Ran Watte Single Region Ceylon tea, its green tea with jasmine flowers, and its rose tea with French vanilla.
   The highlight was the address given my Merrill J. Fernando, after a video looking back through the history of Dilmah and how his famed catchphrase, ‘Do try it,’ was created by a New Zealand agency.
   He spoke of how Dilmah goes beyond the requirements of Fair Trade with its ethically made tea, because those who grow the tea share in the equity. The value-added components of Dilmah are not done by international traders, but by Sri Lankans, and the company constantly puts money back into the community, funding education, health care, cultural and even business activities.
   Some rivals force down the prices that tea farmers can sell at, keeping them poor, while profiting from the value-added components in the marketing and production chain.
   Mr Fernando also stressed that Ceylon tea is the finest, and that Dilmah, to preserve that integrity, does not mix its teas with those from other countries.
   Through a Trade Me auction, the Merrill J. Fernando Charitable Foundation is also raising money for a culinary centre in Sri Lanka which will train people living with disabilities or have been disadvantaged, so that they can find employment to support themselves.
   They can be found on Trade Me, with the auctions closing on July 27. Items include Parawa Estate Ingalalla Grand Reserve 2007 wine, valued at over NZ$1,250; an individually numbered caddy of a very rare tea, FBOP 1, from the Dilmah Opapa Estate in Sri Lanka; a night for two at the Langham Hotel in Auckland; and two nights for two at the Museum Art Hotel in Wellington.
   In other New Zealand news, new label Trish Peng is running a Fresh Face modelling competition as part of her New Zealand Fashion Week d√©but next month, with the help of L‚ÄôOr√©al Professionnel and Vanity Walk.
   New Zealand women are invited to enter via the Trish Peng Facebook page. Peng and Vanity Walk, a modelling agency, will judge from the uploaded photo and details.
   Entries close August 2. The winner becomes the face of the next Trish Peng campaign, opens Peng’s fashion week show, receives a modelling contract with Vanity Walk, and wins a year’s supply of L’Or√©al Professionnel products.‚ÄĒJack Yan, Publisher, with Lucire staff


Felicity Anderson/Trio Communications



Dilmah

Top Dilmah founder Merrill J. Fernando with Lucire publisher Jack Yan. Centre Dilmah chief marketing officer Dilhan C. Fernando and South African High Commissioner, HE Zodwa Lallie. Above Museum Art Hotel proprietor Chris Parkin with HE Zodwa Lallie.

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May 24, 2014

The 2014 Prix Pictet awarded in London

Lucire staff/5.17

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Paula Sweet

Top Michael Schmidt’s winning installation. Above Stephen Barber and Kofi Annan during the award announcement.

A gala presentation ceremony at the Victoria and Albert Museum in London on the night of May 21 named Berlin-based photographer Michael Schmidt as the winner of the eighth annual Prix Pictet. The award endeavours to promote the message of sustainability to a global audience via the medium of photography. This year’s theme, Consumption, had a record number of applicants and was decided from a shortlist of eleven finalists. Schmidt’s assemblage of 60 photographs arrayed in a huge grid (finalists are given 21 m² of exhibition space), entitled Lebensmittel, engaged the tensions of food production and transport with a range of provocative images.
   The SFr100,000 award (US$112,000) was presented by Kofi Annan, former Secretary-General of the UN, and Honorary President of the Prix Pictet. Pictet Group, founded in 1805, is based in Gen√®ve. The award for Mr Schmidt, unable to attend due to illness, was accepted by Tate Modern director Chris Dercon.
   The finalists remain on exhibit at the V&A through June 14.‚ÄĒStanley Moss, Travel Editor



Paula Sweet

Top The reception before the award announcement. Above Chris Dercon, Kofi Annan, Jacques de Saussure, Stephen Barber.

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May 23, 2014

AmFAR Gala raises $35 million: Sharon Stone, Heidi Klum, Barbara Palvin, Aishwarya Rai, Milla Jovovich work magic

Lucire staff/9.47

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Tim P. Whitby/AmFAR


Dominique Charriau


Pascal Le Segretain/AmFAR

We had posted our video from the arrivals at the Cinema Against Aids gala from the H√ītel du Cap-Eden-Roc at Antibes earlier, but this morning, hosts AmFAR, the Foundation for Aids Research has announced the total raised last night: a whopping, record-breaking US$35 million.
   The money, raised through a live auction led by Sharon Stone, Harvey Weinstein and auctioneer Simon de Pury, an all-red fashion show curated by Carine Roitfeld (one of the chairs), and performances by Lana del Rey, Aloe Blacc (singing ‘The Man’), tenor Andrea Bocelli and Robin Thicke (performing ‘Blurred Lines’), will go to fight HIV and Aids and help find a cure.
   Stone was the chair of the event, along with Weinstein and Roitfeld, former French First Lady Carla Bruni-Sarkozy, Milla Jovovich, Heidi Klum, John Travolta and Kelly Preston, Aishwarya Rai and Abhishek Bachchan, Kenneth Cole, Bulgari Group CEO Jean-Christophe Babin, Milutin Gatsby, Michel Litvak, Vincent Roberti, Remo Ruffini, Worldview Entertainment chairman and CEO Christopher Woodrow, and Worldview COO Molly Conners.
   As seen in our earlier video, guests included Kylie Minogue, Conchita Wurst, Jessica Chastain, Paris Hilton, Barbara Palvin, Justin Bieber, Alessandra Ambrosio, Adrian Grenier, Karlie Kloss, Bianca Balti, Jane Fonda, Natasha Poly, Rosie Huntington-Whiteley, Gael Garcia Bernal, Adrien Brody, Carole Bouquet, HRH Princess Clotilde of Venice and Piedmont, Jane Campion, Leonardo DiCaprio, Sofia Coppola, Marion Cotillard, Willem Dafoe, Rosario Dawson, Catherine Deneuve, Luke Evans, Kevin Robert Frost, Lewis Hamilton, Eva Herzigova, Jon Kortajarena, Karol√≠na Kurkov√°, Peter Lindbergh, Kellan Lutz, Thomas Mars, Margherita Missoni, Bar Refaeli, Nick Rhodes, Michelle Rodriguez, Vito Schnabel, Lara Stone, Riccardo Tisci, Chris Tucker, Paz Vega and Dita von Teese.
   The auction highlight was Gone But Not Forgotten, a 3 m-high gilded woolly mammoth skeleton in a steel and glass vitrine by Damien Hirst, selling for US$15 million, the highest-grossing lot in AmFAR history.
   Bruni-Sarkozy, presented a Bulgari Serpenti necklace, in white gold with a 13 ct of drop-shape aquamarine and 19¬∑2 ct of pav√© diamonds, which sold for US$550,000.
   The Red Collection fashion show, with designs by, inter alia, Alexander McQueen, Alexander Wang, Alexandre Terekhov, Altuzarra, Burberry, Calvin Klein, Cavalli, Chanel, Christian Dior, Christopher Kane, Comme des Gar√ßons, Fendi, Gianvito Rossi, Giambattista Valli, Giorgio Armani, Givenchy, Gucci, Hugo Boss, J. W. Anderson, Kenneth Cole, Lanvin, Marc Jacobs, Marchesa, Max Mara, Michael Kors, Missoni, Miu Miu, Moncler Gamme Rouge, Prada, Ralph Lauren, Rick Owens, Salvatore Ferragamo, Tom Ford, Ulyana Sergeenko and Versace, was auctioned by Stone for US$5 million. Models appearing in the segment included Ambrosio, Huntington-Whiteley, Kurkov√° and Kloss, and Dalianah Arekion, Ana Beatriz Barros, Nadja Bender, Maria Carla Boscono, Katharina Damm, Saskia de Brauw, Jourdan Dunn, Lida Fox, Charlotte Free, Toni Garrn, Veroniek Gielken, Izabel Goulart, Gigi Hadid, Jessica Hart, Chanel Iman, Jacquelyn Jablonski, Magda Laguinge, Maryna Linchuk, Angela Lindvall, Sasha Luss, Eniko Mihalik, Arizona Muse, Kati Nescher, Soo Joo Park, Julia Restoin Roitfeld, Irina Shayk, Natalie Siodmiak, Daria Strokous, Iris Stubegger, Lea Tisci, Anne Vyalitsyna, Liu Wen and Devon Windsor.
   A seat on a Virgin Galactic flight to space with DiCaprio went for US$1 million.
   Luxury jeweller Avakian noted that Travolta and Preston wore its designs, Preston with a white diamond necklace set with a total of 150 ct, and four stackable bracelets with a total of 80 ct, plus diamond earrings and ring; while Travolta had Avakian black gold cufflinks set with diamonds. As seen in the video earlier today, one of their friends proposed during the red carpet arrivals.
   De Grisogono, meanwhile, notes that Stone, Huntington-Whiteley and Goulart wore its designs to the AmFAR Gala.
   The annual event, the 21st held by AmFAR and produced by Andy Boose of AAB Productions, was sponsored by Worldview Entertainment, Bold Films, Bulgari, Mercedes-Benz, Mo√ęt Hennessy, and the Weinstein Company. Moncler presented the after-party.
   AmFAR was founded by the late Dame Elizabeth Taylor.


Dominique Charriau


Tim P. Whitby



Vittorio Zunino Celotto


Venturelli


Vittorio Zunino Celotto/AmFAR


Vittorio Zunino Celotto/AmFAR


Vittorio Zunino Celotto/AmFAR


L’Or√©al Paris


Vittorio Zunino Celotto/AmFAR


Vittorio Zunino Celotto/AmFAR




Vittorio Zunino Celotto


AmFAR


Vittorio Zunino Celotto


Andreas Rentz




Pascal Le Segretain



Andreas Rentz


Pascal Le Segretain



Tim P. Whitby/AmFAR


Dominique Charriau


Andreas Rentz


Tim P. Whitby



Pascal Le Segretain


Andreas Rentz

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Video snapshots from Cannes day nine: AmFAR gala, Jimmy’s Hall, Mommy premi√®res

Lucire staff/3.26

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Click here for the AmFAR Gala celebrity photos or scroll down for the arrivals’ video



Olivier Borde


AmFAR

Top and centre Guests at the Jimmy’s Hall premi√®re included the team behind the hit Qu’est-ce qu’on a fait au bon Dieu?. Above Alessandra Ambrosio attends AmFAR’s Cinema Against Aids on day nine of the Festival de Cannes.


Lara Stone poses with Barbara Palvin, Karlie Kloss and Bianca Balti.

The Cannes Film Festival event of day nine had to be the AmFAR gala, the event featuring Sharon Stone, Justin Bieber, John Travolta and Kelly Preston, Kylie Minogue, Conchita Wurst, Jessica Chastain, Paris Hilton, Barbara Palvin, Aishwarya Rai Bachchan and Abhishek Bachchan, former French First Lady Carla Bruni-Sarkozy, Milla Jovovich, Heidi Klum, Carine Roitfeld, Alessandra Ambrosio, Adrian Grenier, Karlie Kloss, Bianca Balti, Jane Fonda, Rosie Huntington-Whiteley, Lana del Rey, and Harvey Weinstein, whose Weinstein Company was a co-sponsor alongside Bulgari, Mo√ęt Hennessy and Mercedes-Benz. The red-carpet video is below, and click here for our photos from the star-studded, record-breaking event.
   Earlier, B√©r√©nice Bejo was interviewed about her new film, The Search, where the actress talked about the strength of women and being back on the red carpet at the Festival de Cannes.
   Director Ken Loach and Willem Dafoe were at the red carpet for Jimmy‚Äôs Hall, to which the cast of Qu’est-ce qu’on a fait au bon Dieu? showed, including Noom Diawara, Fr√©d√©ric Chau, Christian Clavier accompanied by his wife Isabelle de Araujo, Chantal Lauby and Medi Sadoun (with Chau, Clavier and Sadoun donning Montblanc timepieces and Lauby with the Tourbillon Princess Grace de Monaco ring in red gold and diamonds).
   Charlotte Gainsbourg, Asia Argento, Xavier Dolan were at the red-carpet premi√®re for the comedy Mommy, also in competition at Cannes.
   Meanwhile, L’Or√©al Paris has released another behind-the-scenes video featuring Eva Longoria, Barbara Palvin, Lara Stone, Aishwarya Rai Bachchan, and Araya A. Hargate, as they got ready for their red-carpet events.


AmFAR gala

Bérénice Bejo on The Search

Jimmy’s Hall red carpet

Mommy red carpet

L’Or√©al Paris: Inside Cannes





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