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October 20, 2016

Lupita Nyong’o, Iman, Charli XCX, Elizabeth Olsen attend Kenzo × H&M launch, directed by Jean-Paul Goude

Lucire staff/7.08




Matteo Prandoni/BFA.com

Hennes & Mauritz launched its collaboration with Kenzo at Pier 36 in New York on Wednesday, with a fashion show directed by the legendary Jean-Paul Goude.
   Attending celebrities included Rosario Dawson, Iman, Lupita Nyong’o, Chloë Sevigny, Elizabeth Olsen, Charli XCX, and Chance the Rapper.
   The new collection, dubbed Kenzo × H&M, is the latest in a long line of designer collaborations that began with Karl Lagerfeld in 2004.
   H&M’s idea of accessible luxury takes the classic, iconic styles from leading designers, making them available for a mass-market audience. Kenzo × H&M has been designed by Kenzo’s own Carol Lim and Humberto Leon.
   The all-dancing and playful spectacular featured a remix of ‘Express Yourself’ by Sam Spiegel, choreography by Ryan Heffington, and a performance by rapper Ice Cube to top the night off.
   In a release, Lim and Leon stated, ‘Tonight was a celebration of everything we love about Kenzo × H&M—it was a fun, vibrant and unexpected celebratory mix of different worlds coming together. It was a show we will never forget.’
   ‘The launch of Kenzo × H&M was truly spectacular. It was amazing to see the collection come to life with all its incredible print, colour and energy. It was such an honour to have Jean-Paul Goude direct the show and he captured the mood perfectly,’ said Ann-Sofie Johansson, H&M’s creative adviser.
   The new collection hits 250 H&M stores globally and online on November 3.








Neilson Barnard; Matteo Prandoni/BFA.com

September 30, 2016

Hennes & Mauritz opens first store in Auckland, New Zealand, with celebrity launch

Lucire staff/11.17




Chris Park

Hennes & Mauritz held a press launch for its first New Zealand retail store at Sylvia Park, Auckland, on Thursday—and as the New Zealand-headquartered publication with the longest history of covering the Swedish retailer, we were on the scene.
   H&M didn’t take this launch lightly. In anticipation of the official October 1 launch, they rolled out the red carpet, metaphorically and literally, for an eclectic bunch of media, photographers, bloggers, influencers and the usual Auckland celebrity crowd. It was an incredibly well run event.
   Those spotted among the 800-plus attendees included Jaime Ridge, Maia Cotton, Jerome Kaino and Maria Tutaia, and Colin Mathura-Jeffree.
   In keeping with international standards, the H&M store is a two-storey complex, occupying a huge floor space, with separate sections for men’s, women’s and children’s wear. Unfortunately they didn’t bring in an H&M Home, which, with the absence of Ikea, would probably have done incredibly well in New Zealand.
   The concept of the launch event was to have a “luxury H&M experience”, where we were led down the red carpet, given a trademark grey mesh shopping bag, and free reign to buy any of the items at prices specially discounted for the launch. In addition to this, we were treated to bubbles on arrival, followed by bars on each of the floors each making a different cocktail, with canapés floating around the whole night.
   Gracie Taylor, Jupiter Project, Kings and General Lee, and Dan Aux were DJing on the ground floor.
   In anticipation for the crowds on Saturday (when the store is open to the public), H&M flew in staff from Australia and elsewhere to support the New Zealand-based crew and to provide training.
   Mino Kim, one quarter of the well-known New Zealand street style blog Foureyes, is the store manager, so the rest of the Foureyes team were there to provide emotional support and to do a bit of shopping as well.
   Just as there is a space for haute couture, there is equally a space for fast fashion. H&M built its global fashion empire through making basic, affordable clothing which were durable and the store in New Zealand was no exception. It remains to be seen how H&M’s expansion in the New Zealand market will affect other clothing retailers who operate in the same space and price brackets.
   Perhaps in anticipation of the launch, there have been some critical coverage of H&M being implicated in using child labour and outsourcing its production work to countries where workers are underpaid and exploited. However, it is worth noting that H&M has been one of the more proactive clothing companies when it comes to upholding workers’ rights in comparison to many other comparable brands who already have retail operations in New Zealand, including Glassons, Industrie and Forever 21.
   My understanding is that H&M intends to monitor how the flagship store in Sylvia Park goes before considering whether to open additional stores in other centres around New Zealand.
   I anticipate that for those in Auckland at least, H&M will become the go-to place particularly for basics or cheap and cheerful accessories.—Chris Park, Guest Contributor




Chris Park




Courtesy Mango


Chris Park


Courtesy Mango


Chris Park





Courtesy Mango











Chris Park






Geoff Hedley; courtesy Mango


Chris Park

August 23, 2016

H&M’s New Zealand store will be the first to see the Kenzo × H&M collection

Bhavana Bhim/1.45




Oliver Hadlee Pearch

H&M will retail the Kenzo × H&M collaboration announced last month, with the line joining its Sylvia Park store on November 3. With the time difference, this means the New Zealand store is the first to carry the line.
   Since joining Kenzo in 2011, Carol Lim and Humberto Leon have set their own fashion agenda with collections full of bold colours and vivid prints, revealed through high-impact shows, artist collaborations and creative digital campaigns. Global influences and traditions are remixed and fused with the energy of the street, resulting in collections that are both inspirational and accessible to their fans around the world. At Kenzo, fashion expresses freedom, joy and individuality for all.
   ‘We can’t wait to share with everyone the world of Kenzo × H&M, with all of its creativity, fun and love of fashion,’ said Ann-Sofie Johansson, creative adviser at H&M.
   Last month, the brand revealed the four first looks from the collaboration which combine vivid personalities and bright prints of the clothing for a fun atmosphere.
   Amy Sall, a student activist based in New York and founder of SUNU: Journal of African Affairs, Critical Thought & Æsthetics is photographed beside Juliana Huxtable, a 28 year old artist, poet and DJ also based in New York, wearing tiger-print jerseys, roll-neck tops and matching high-waisted leggings. They also wear black leather gloves containing a pink logo print and jacquard knitted tiger-sock shaft boots.
   The second look shows the 19-year-old musician and performance artist based in Paris, Oko Ebombo. He wears a parka with a removable printed collar, block colour tiger-print jeans, plus padded flip-flops with tabi socks. Ebombo also wears a tiger-printed cap with an attached scarf, a printed woven scarf and the tiger-printed cross-body bag.
   The third look shows Isamaya French, a make-up artist based in London, part of the London-based collective, Theo Adams Company. She wears an oversized leather jacket with pink faux shearling lining, with a matching tiger print jersey roll-neck top, and high-waisted leggings.
   The final look is revealed on Anna of the North, a 25-year-old Norwegian musician who gained global attention earlier during the year with her track ‘The Dreamers’. She wears a fresh interpretation by Kenzo’s creative directors, of an iconic design by founder Kenzo Takada: a short folkloric ribbon dress featuring various prints from the collection.
   ‘With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of Kenzo to everyone around the world,’ say Lim and Leon.—Bhavana Bhim


Oliver Hadlee Pearch

August 17, 2016

H&M opens first store in New Zealand in October 2016

Lucire staff/13.13

International Swedish retailer, Hennes & Mauritz, will open in New Zealand on October 1.
   The new store will be located at Sylvia Park, Auckland, and span two storeys and 2,300 m². The new store will have men, women, youth and children’s apparel and accessories. The H&M Studio collection for autumn–winter 2016–17 (above) will appear at the store, as well as the Modern Essentials by David Beckham collection.
   ‘We are excited to be making progress on our arrival in New Zealand and look forward to welcoming customers through the doors of H&M at Sylvia Park on the 1st of October,’ said Hans Andersson, Country Manager for H&M Australia and New Zealand in a release.
   The store will open at 10 a.m. on October 1. Regular hours are 9 a.m. to 7 p.m. all days, except for Thursday and Friday, when it will close at 9 p.m.
   Lucire has been covering the growth of the retailer since 1998, and noted its pioneering programmes in corporate social responsibility and designer collaborations.

June 13, 2016

Zlatan Ibrahimović launches A–Z sportswear line; Aéropostale shows off summer ’16 trends

Lucire staff/20.24



Aéropostale, Inc. has announced its summer 2016 trends. The international retailer, with 744 stores in the US and Puerto Rico, 41 in Canada and 310 licensees globally, says the season is about getting away, with a range showcasing a classic, simple, retro look. For women, the trends are ‘Topanga Canyon’, a boho-chic, ’60s look; ‘The Left Coast’, inspired by southern California surf culture with vibrant citrus colours; and ‘Castaway’, light and airy looks with floral prints and water-related motifs. For men, Aéropostale forecasts ‘Wet ’n’ Wild’, with bright, coral shades; ‘Nocturnal Surf’, with neon shades mixed with black and contrasted with grey and white; and ‘Tropic Thunder’, with tropical jungle colours.
   Professional footballer Zlatan Ibrahimović has launched his A–Z sportswear line, with a stark, début video about determination and proving the doubters wrong. ‘Play them, beat them, surprise them, never show weakness. Who will conquer? I will,’ says Ibrahimović in his video. ‘You will sweat, cry, scream, bleed … Only one thing will take you from A to Z: you.’ The video was created by Forsman & Bodenfors and directed by Philippe Templeman.
   Ibrahimović says he was driven by what he went through in his past. ‘All the hard work. Feeling different, from where I came. There wasn’t a lot of opportunities. But I took my opportunity. I trained harder than everybody else. I needed to be ten times better than the other ones, because of my background and because of where I came from. This is my way of giving back to all the people out there. This is the people’s brand. I am the people’s man. That is the way it is.’




Daniel Blom/Acne Photography

April 26, 2016

Panos Emporio revolutionizes men’s swimwear with Meander, launched in Stockholm today

Lucire staff/8.00



The swimwear designer Panos Papadopoulos, whose Panos Emporio label celebrates its 30th anniversary this year, is breaking new ground once again, this time in relation to men’s swimwear.
   Panos Emporio, which is known in many countries for giving women the perfect fit, addresses the needs of the modern man, with a new design, Meander.
   The launch today at NK in Stockholm is one which Panos Emporio has put a great deal of energy into: the new design is set to do for men’s swimwear what Panos’s earlier design, the highly adaptable Paillot, did for women’s swimwear in its markets.
   However, Meander is set to reach more than Panos Emporio’s traditional markets in the Nordic countries and Thailand, and there has already been interest from beyond these nations.
   Again it was Panos’s own sociological background—it is the area he formally trained in—that kicked in, allowing him to observe something other designers missed. He also credits his Greek background—he was born in Greece before emigrating to Sweden in the 1980s—and notes that the ancient Greeks had records of early swimwear.
   He observed a few trends: the long trunks in men’s swimwear as surf fashion began influencing the genre in the 1990s, yet such styles restricted men’s movement in sports and swimming. Anatomically, Panos notes that men found current swimming trunks to be uncomfortable. There was an unhygienic trend also emerging, with some men preferring to swim with their underwear on, while there were more beaches banning the practice of men swimming in their underwear in lieu of proper swimming shorts.
   Finally, and perhaps most critically, men were rolling up the legs of their swimming trunks, for either movement, practicality, fashion or more complete tanning—he saw not only everyday men do this, but Giorgio Armani, and footballers Ronaldo, Lionel Messi, and Zlatan Ibrahimović.
   Meander addresses all these needs with a number of features. For starters, wearers can roll up the legs on the Meander design, and fasten them. Inside, there’s a mesh lined inner brief that’s extra soft and comfortable, so there are no more anatomic issues. Finally, the fabric is quick-dry.
   Panos has improved the design to make it more stylish, and the resulting first style for Meander recalls his Greek heritage.
   ‘Meander is a revolution, giving freedom for men to decide for themselves how their swimming shorts should fit them. They’re suitable for showing off well trained thighs, and those who want to avoid zebra stripes [when they tan]. Who wants to walk around with different shades on their thighs?’ he notes.



April 11, 2016

Rebecca Ferguson on the attraction of dual roles in Despite the Falling Snow

Lucire staff/13.20

Swedish actress Rebecca Ferguson talked to the media recently about her dual roles in writer–director Shamim Sarif’s Despite the Falling Snow.
   Sarif wrote the 2004 novel, set in two different times: 1950s Cold War Moskva, and 1992 in the same city and in London following the collapse of the Soviet Union. In 2013, the film adaptation, which she directed, was announced.
   The film also stars Charles Dance, Antje Traue, Oliver Jackson-Cohen and Anthony Head.
   Ferguson plays both Katya, a KGB spy in the 1950s, and Lauren, Katya’s niece and a New York artist in 1992, in the film. The film sees Katya fall in love with a politician whom she has been ordered to spy on.
   The dual roles were ‘one of the reasons to why I did it,’ says Ferguson. ‘I met Shamim. She told me this incredible story. I hadn’t read the book yet. I remember thinking, “You’re going to play two characters, I’m going to walk away, I could never do that.”’ The challenge eventually drew Ferguson in to the film.
   Ferguson, who is fluent in Swedish and English without a trace of an accent in either, is best known for her role in Mission: Impossible: Rogue Nation.


Celebritywire

H&M launches M.I.A.’s ‘Rewear It’ to mark World Recycle Week; Olivia Wilde supports Conscious Collection

Lucire staff/10.27



Max Larsson

Olivia Wilde is the face of H&M’s Conscious Collection, and promoted it in New York last week alongside her friend Barbara Burchfield.
   She wore a lace skirt and matching blouse from the range, complemented by a Balenciaga leather jacket.
   Wilde and Burchfield co-founded Conscious Commerce, which she discusses in our video below. Her venture encourages companies to work in sustainability into their day-to-day operations, and says that H&M is a good ally, a company that proves that one does not need to sacrifice style for nobler aims.
   On a related note, H&M today (April 11) launches its campaign for World Recycle Week 2016, with a video entitled ‘Rewear It’, featuring British performer M.I.A., who also composed the song exclusively for the company.
   The video encourages people to recycle old or unwanted clothes. The Swedish giant says M.I.A. ‘personifies the conscious consumer with a social awareness.’
   Aaron Sillis choreographed the video, which runs for 3 minutes, 37 seconds and features a cast of music and dance artists and allies in sustainability, shot all over the world.
   H&M aims to collect 1,000 tonnes of unwanted or worn-out garments from its customers worldwide, through its 3,600 stores. It is part of the company’s goal to close the loop in fashion, recycling unwanted garments to create textile fibres for new products.
   ‘World Recycle Week is about embracing important environmental issues such as the landfills, and highlighting a global movement,’ she says.

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