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June 12, 2014

H&M opens on Fifth Avenue, in collaboration with the Whitney Museum and Jeff Koons

Lucire staff/15.18

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As previewed on our Facebook, Hennes & Mauritz will partner with the Whitney Museum of American Art and artist Jeff Koons in the opening of their five-storey, 57,000 ft² 589 Fifth Avenue store on July 17, 12 p.m. H&M will sponsor the Whitney Museum’s Jeff Koons: a Retrospective, and collaborate with the artist.
   The new US flagship store, the largest for H&M, is inspired by a museum, according to the company, with a five-floor atrium, a 26 by 20 ft LED screen on entry, a glassy façade, a wall of mirrors, and green and white marble tiles.
   Koons has designed H&M’s limited-edition Balloon Dog leather handbag, while his work appears on display within and as the store-front façade of the new store.
   The handbag will be sold in selected US markets, including Los Angeles, Chicago and Dallas, and online at hm.com from July 17. Some will be sold at the Whitney during the retrospective, which opens June 27 and runs through October 19 at the Whitney Museum of American Art.
   H&M Home will also retail at Fifth Avenue, as well as accessories, lingerie, and childrenswear.
   The first 500 shoppers will receive an H&M T-shirt and an Access to Fashion pass worth between US$10 and US$500, among other offers.
   Store hours are between 9 a.m. and 9 p.m. Sunday through Thursday, with a late night of 10 p.m. for Friday and Saturday.

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May 30, 2014

Lucire’s Instagram round-up, May 30

Lucire staff/12.21

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With summer officially arrived in the northern hemisphere, the stylish Instagrams out there are getting more social.
   Barbara Palvin, who is our latest model obsession, posted a shot from the Hôtel du Cap-Eden-Roc prior to the AmFAR Gala, coincidentally the same as the one we published through another source. The model appears alongside Lara Stone, Karlie Koss and Bianca Balti. There are more formal shots, but we love this one for its energy and candidness.
   Doutzen Kroes has also gone for a group shot of four as summer begins, sharing a photograph with fellow Victoria’s Secret Angels Candice Swanepoel, Behati Prinsloo and Lily Aldridge. Kroes, currently pregnant, is pictured with her fellow models holding her baby bump. Kroes, 29, is expecting her second child in July, with husband DJ Sunnery James.
   Heidi Klum is only posing with former Spice Girl Mel B, but has posted four images in one on her ’Gram, as the singer celebrated her 39th birthday in California. Klum, who turns 41 on June 1, gave Brown a shout-out with ‘Love U’ on her Instagram.
   Our other model obsession, Malaika Firth, has been hanging with two ‘Kenyan buddies’, Nellie Kim and Jesca, at Kenya Coffee House in Romford, a café which partners directly with coffee growers in Kenya, and claims to go further than Fair Trade. It’s great to see Firth support an ethical retailer, using her fame to do so.
   Isabeli Fontana, meanwhile, is promoting one of the brands she models for, Morena Rosa, based in her home country of Brazil. Fontana has modelled for Morena Rosa for some time, which she calls one of her country’s most beloved brands. The label reached the million-fan milestone on Facebook, giving Fontana a reason to celebrate on her ’Gram.
   It’s also a beachy scene for model Valentina Zelyaeva, as she gives a glimpse behind the scenes at her Piz Buin campaign, directed by Anders Hallberg with Peter Riis helming the photography. Similarly, influential Swedish-based blogger Kenza Zouiten shows off her figure on the beach in Barcelona in a bikini top by IvyRevel.
   Finally, Bar Rafaeli and make-up artist Moran Stavizki wish fans ‘Shalom Shabbat’ as the weekend begins.

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April 14, 2014

Video interview: Alexander Wang on his collaboration with H&M, at the Coachella Music Festival

Lucire staff/22.39

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Above H&M’s Margareta van den Bosch and New York designer Alexander Wang.

Alexander Wang (王大仁) is the next designer to collaborate with Hennes & Mauritz, with the announcement made on Saturday at the Coachella Music Festival in Palm Springs, Calif. Online above is video footage from the event, featuring interviews with Wang, Kate Bosworth and Emmy Rossum, along with highlights from the party.
   Wang is the first American to collaborate with H&M in a series that began in 2004, and has seen team-ups with Karl Lagerfeld, Comme Des Garçons, Sonia Rykiel, Roberto Cavalli. Stella McCartney, and Viktor & Rolf. The collaboration will be called Alexander Wang × H&M.
   A beaming Wang says, ‘It’s such an honour. H&M is a brand with so much creativity and they’ve done something so different with these collaborations, and I am so excited to be a part of it with the 10th year anniversary and also be the first American brand that they have collaborated with. It’s really exciting and we have a lot of stuff that’s going to be new for the collaboration that I’m just really excited to reveal in November.’
   In his release, he notes, ‘I am honoured to be a part of H&M’s designer collaborations. The work with their team is an exciting, fun process. They are very open to push boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle.’
   Bosworth says, ‘I’m so excited for Alex. I’ve known him for such a long time and been an admirer for just as long, and I just live seeing all the success at the moment. H&M is such an accessible label and there is something so inspirational obviously about Alex, and I’m really excited to see what he brings to the brand.’
   Rossum adds, ‘Because I love Alex and I’ve been waiting for so so long for him to ask me to do anything … I was happy that I could do something in advance so I could finally wear something of his. I think it’s awesome [he] is doing something for H&M and making it more accessible.’
   Wang’s label was launched in the 2007 and known for its contrasts. The Alexander Wang × H&M collection will have womenswear and menswear, and the Swedish retailer says he will ‘propose a new take on the lifestyle product offering that goes beyond fashion.’
   Margareta van den Bosch, H&M’s creative adviser, says, ‘Alexander Wang is one of the most important voices in fashion today. He understands exactly what people want to wear and does it with an energy and passion that’s infectious. It feels incredible to be collaborating with him this year.’
   The collection will be available in 250 H&M stores worldwide and online, from November 6.

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February 27, 2014

Miranda Kerr, Jessica Alba among celebrities at H&M Studio’s Paris show at Grand Palais

Lucire staff/10.35

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H&M

Hennes & Mauritz’s Paris shows are becoming a regular occurrence on the circuit. Last night’s H&M Studio autumn–winter 2014–15 catwalk show during fashion week, with guests including Miranda Kerr, Jessica Alba, Jourdan Dunn, Emmanuelle Alt, Troian Bellisario and Solange Knowles, showed designs that mixed masculine and feminine, including slip dresses, aviator jackets and men’s blazers. Fabrics included silk crèpe, silk satin, cashmere, velvet and faux fur. H&M Studio’s collection not only contrasted feminine and masculine, but luxury (thanks to sequins and embroidery) and simplicity (with slim cuts and clean designs).
   Held at the Grand Palais, there were some 600 guests present, while a global audience watched online at hm.com with host Mademoiselle Agnes and models Andreea Diaconu, Joan Smalls, Izabel Goulart and Saskia. HollySiz performed live at the catwalk show.
   H&M Studio’s collection is a limited edition, created by a dedicated team within the Swedish fashion giant.
   ‘It’s so good to be at H&M Studio in Paris to see this limited-edition collection. H&M is such a wonderful brand—it’s affordable, wearable, and very fashion-forward,’ said Kerr.
   ‘I love H&M—it’s so exciting to be here, so much fun. The way I dress I mix things together, and I love to shop at H&M, I always find something new when I’m there,’ said Alba.





H&M

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January 30, 2014

Elin Kling goes “one” with Oriflame, just as Stefan Engeseth might suggest

Jack Yan/4.01

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Oriflame

Our good friend Stefan Engeseth, author of Detective Marketing, Sharkonomics and One: a Consumer Revolution for Business, recently gave a presentation to Oriflame, the Luxembourgeois cosmetics’ group.
   Engeseth usually styles One in all capitals—he has done ever since his book came out in 2006, and frequently gives presentations based around his titles. In our work for a related company to Lucire, we have espoused this title a lot, too, in our dealings, and credited Engeseth accordingly.
   So it was quite fascinating to see Oriflame since come out with a new campaign, called The One, with the second word also in all caps, in the wake of the presentation. And it’s used another Swede to promote it: Elin Kling.
   It makes sense. Engeseth’s One can be summarized thus: forget “them and us” when it comes to consumer relations, and try to be on the same side as your customer. Learn about what matters to them, and side with them. That helps build engagement and loyalty, and those are the drivers of your business performance in the 21st century.
   The information that has come out of Resumé, Sweden’s leading advertising and marketing newspaper, mirrors the Engeseth One approach.
   Oriflame is gearing up to the largest launch in its history and Kling becomes its main ambassador. The concept behind The One: a group of influential trend-setters who are linked to the launch of a new make-up brand of the same name.
   Kling has spent years building up her blog to be one of the most successful worldwide and often takes the stance of being “one” with her readers. It’s a formula that many other bloggers use, and it has come naturally as the blogosphere developed. Companies have seen fit to use these connections in the latter part of the previous decade. Kling has been the face of other campaigns where there is a formal agreement for a blogger to be a spokesperson.
   Her own magazine launched on the basis of the strong loyalty she had from her blog.
   She stated in a release, ‘It is an honour to be the global ambassador for Oriflame, a company that I really admire for its values and knowledge in beauty. I look forward to inspire Oriflame customers worldwide by sharing with you my creativity and expertise.’
   In other words, if you follow her already, either online or through her publication, you can feel “one” with her and—the theory goes—see Oriflame as a beauty brand that’s already on your side.
   If it is as good as the manufacturers claim, that’s a positive thing. It’s also a good way to battle some of the larger budgets Oriflame might encounter, and they are betting a lot on this one which appears to engage social media. It could be just right for the mid-2010s.—Jack Yan, Publisher


Above Author Stefan Engeseth photographed in New Zealand.

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January 27, 2014

Grammy suites 2014: very good things in small packages

Elyse Glickman/3.47

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Elyse Glickman

Top Bag from Felio Siby. Above Devotion Vodka, proudly made in the USA.

In celebration of the 2014 Grammys and a very good year in music (Daft Punk, anyone?), Roger Zamudio’s Red Carpet Events LA staged an intimate and very tasteful event at the W Westwood that was as much a celebration of clever accessories and items made in the USA, and Los Angeles in particular.
   Although the banner charity, African Millennium Foundation (AMF), benefits women and children halfway around the world, it is certainly a cause many of the celebrities in attendance can get behind. One of the most admirable of the made-in-LA inventions on display was the work of Los Angeles high school student Leigh More, who helped establish the AMF-affiliated project Girls Helping Girls, which trains young women orphaned by Aids to express themselves creatively through jewellery-making.
   AMF raises money and awareness to help its beneficiaries receive the tools they need to combat poverty, hunger and disease at its very root by providing African women and children with the necessary tools for achieving self-sufficiency. The current Apron project helps Mozambique mothers feed their children and communities with the installation of solar-powered ovens.
   The clothing line Felio Siby was a perfect pairing for the charity. While the collection features designer jeans, T-shirts, handbags and more polished sportswear items, a lot of what was on display had motifs that celebrated the legacy of Nelson Mandela as well as protecting African wildlife. There was also the newly launched, affordable sportswear line Nredom Snoitom. While the company has been producing private-label and house brand apparel for department stores, they are launching their own retail operation in downtown Los Angeles, with a collection that has a bit of everything, from preppy basics, to ethnic folk prints to lace and floral patterns.
   Louisville, Kentucky-based jewellery designer Ronaldo, who made a splash at one of last year’s Oscar suites, was not only back with his lovingly forged line of sterling silver and gold-wire bracelets and bangles with and without pearls, but also some intricate one-of-a-kind cameo collars as well as semiprecious stone solitaire rings, earrings and cuffs. While some of last year’s featured designs had a delicate Florentine feel, expect more pieces inspired by Italy to appear in his online store as well as the 900 retailers across the US carrying his collection.
   Other fantastic LA companies bringing something new to the plate included Joy and Mario, whose espadrilles give a Franco-Spanish classic a modern, urban LA twist; Elin Bianco, which is bringing fine and innovative Israeli skin and hair care to boutiques in the States; Pursenal Butler purse stands, a clever organizer that makes it easy for us to find that favourite bag when pinched for time; Rafia, whose jewellery represents the perfect hybrid of LA boho chic and East Indian luxury. The line is the product of a Mother-daughter team, and a rarity in that there is literally something for everybody, from delicate sterling silver and gold-filled chains with semiprecious stones to bold collars, cuffs and statement pieces that run the gamut from earthy to edgy—much like the musicians who attended themselves.
   There were also some thirst-quenching treats, including Purity Organics coconut water and juices, Devotion Vodka which starts with an eye-catching bottle and some tempting flavours and adds to the formula a made-in-America pedigree and a formula that is sugar- and gluten-free as well as distilled using artisanal techniques; and BodyShots, a new tequila experience that turns a cocktail into something a little more intimate.
   In the health arena, Appethyl, a Swedish-made clinically-tested all-natural and experiential appetite-suppressing product from spinach and other green leaf plants was rolled out by Greenleaf Medical AB. BioTerra Herbal’s remedies will at least cure the blues if nothing else, thanks to their irreverent packaging, some with Yiddish ideas that would do Mel Brooks proud. There was also something good for the office or the kitchen: Whitey, a totally erasable portable whiteboard that not only keeps one’s life in order but can be changed on a swipe.—Elyse Glickman, US West Coast Editor


Courtesy Red Carpet Events LA





Elyse Glickman

Below Chrisette Michele, nominated for best R&B album. Bottom left Mikky Ekko, nominated with Rihanna for the song ‘Stay’. Bottom right Tank, part of Grammy-nominated group TGT.


Courtesy Red Carpet Events LA

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January 18, 2014

Behind the Lucire 2014 redesign, and a features’ round-up

Jack Yan/13.31

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Surface Too Deep

Top A promotional image from Surface Too Deep. The model on the left is reading Lucire. It’s a better photo than we could have come up with to promote ourselves. Above Lucire’s new look for the web edition’s news pages for 2014.

You may have noticed we’ve continued to do some housekeeping around the place. Our web news pages now sport a new look for 2014, following on from the facelifted home page. We’re still finding our feet a little with the image sizes, but we should settle into things by the lunar New Year.
   You’d never guess, but getting the new search button at the top of the page, as well as having DuckDuckGo handle our searches, took around an hour. (This switch means we will have no record of what you searched for. In the last 10 years, we knew which keywords were used, but we never bothered looking beyond that. With people increasingly concerned about online privacy, DuckDuckGo is a search engine that doesn’t leak anything to the NSA et al, for the simple reason that it doesn’t keep any search records.) The new footer took an hour and a half. And creating the template for these pages and making sure they worked took around 11 hours. The comment system is now driven by Disqus across the entire Lucire site, not just the features. We also switched from Feedburner for the daily email newsletters to Feedblitz, since there may have been a bug that saw Feedburner deliver the wrong news. We wanted to be safe rather than sorry.
   However, we hope you like it, although if you’re browsing on a cellphone and some mobile devices, you should be seeing a reduced version of these pages as before.
   There have also been new articles on the main part of the website. Elyse Glickman checked out Düsseldorf in her ‘Volante’ feature (the first of three in Germany)—the first article to get the new look. Next up was Stanley Moss, writing as Lovejoy, with our serialization of his novel The Crimson Garter.
   It’s a departure for us to feature fiction, though readers may remember a few road tests by yours truly where I aped the style of another author—my Aston Martin V8 Vantage review was linked and even posted on a forum at the time. However, Stanley’s novel is so compelling it bears the hallmarks of many great Lucire travel stories (many of which were penned by him), and it covers subjects that are familiar to readers. Plus, you can also check out some of the places covered through the related links at the bottom of the page. The icing on the cake is that The Crimson Garter is a really good yarn. The first two chapters are up now, and we’ll add more regularly. Since many of you get into novels over summer, it seems to be an ideal time to serialize his novel. You can also order the whole thing if you want to read ahead—click through and there are links to Kobobooks and Amazon to the right of the title.
   In case you missed the features, Lola Saab has the low-down for spring 2014 from New York; Tamara Madison interviewed Alexandra von Bromssen; and Anna Deans looks at Lindex’s latest campaign with Matthew Williamson and Karlie Kloss. There were also two looks back at 2013: our news-makers, and my personal review of the year.
   Finally, though certainly not least, we have to give props to swimwear label Surface Too Deep for the great photograph above. The model on the left is reading Lucire. The model on the right has put down another title. I think it says it all: the print editions of Lucire, as we regularly hear from readers, truly engage you from cover to cover.—Jack Yan, Publisher

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January 10, 2014

H&M shows David Beckham line for kids, Olympic sportswear capsule collection

Lucire staff/22.31

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Above H&M has new designs in both its Olympic-tested Sport range and the David Beckham bodywear line, extending into a kids’ range.

Hennes & Mauritz has shown extra collections for the winter, including an extension of David Beckham’s into childrenswear.
   The Beckham Bodywear collection for boys will launch in February, following the key trends of the main Beckham line—which this season means wide and thin stripes, that supposedly come from the footballer’s love of vintage sportswear.
   H&M continues its sporting theme with its latest Go Gold collection, which celebrates the retailer collaboration with the Swedish Winter Olympic team for Sochi 2014. The capsule collection from H&M Sport features both functional and casual designs, and H&M says selected pieces have been tested by members of the Olympic team.
   ‘Functionality is a priority,’ says H&M. The collection has lightweight down and breathable running jackets, as well as accessories such as sneakers, backpacks and sunglasses.
   ‘The athletes of the Swedish Olympic Team are really excited about the H&M outfits for Sochi 2014—both for their functionality and their style,’ says Swedish swimmer and Olympic medallist Thérèse Alshammar in a release. ‘It’s great to share the Olympic look with fans through the Go Gold collection at H&M Sport, and it was fun to contribute with our input during the design process.’
   Staying with sports, H&M Sport also releases a tennis collection inspired by Tomas Berdych’s clothing for the Australian Open. Berdych had design input into the range, which features stripes and colour blocking. The range hits stores on- and offline now.
   Finally, lighter shades are the order of the day at H&M Conscious, made from sustainable materials, and, this season, taking its inspiration from modern dance.
   The company will head back to the Paris catwalk on February 26 with its H&M Studio collection.







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