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January 30, 2016

Everyone wants to dress like David Beckham, in spring 2016 H&M campaign

Lucire staff/23.24

David Beckham, in his ongoing collaboration with Hennes & Mauritz, has shot his latest campaign for his spring 2016 Modern Essentials Selected by David Beckham collection in Lisboa, Portugal. It is accompanied by a humorous film promoting the line, directed by Fredrik Bond.
   The previous promo showed Beckham discovering that comedian Kevin Hart dressed exactly like him. Its sequel takes things a step further, where Beckham finds that everyone around him is dressed the same as him, including all the hotel staff, an arguing couple, a grandmother, a baby, and skateborders. The accompany print campaign has been shot by Mario Sorrenti.
   The premise is showing off Beckham’s position as a style leader.
   â€˜I always have the best time shooting H&M campaigns. They really understand my style and my sense of humour. It was great to wear such sharp pieces from the Modern Essentials range while having such a good time,’ said Beckham in a release.
   The collection will drop on February 18 and March 19 at all H&M stores that carry menswear, and online at hm.com.






January 7, 2016

Elsa Hosk appears on Victoria’s Secret’s first Swim catalogue for 2016

Lucire staff/2.58

Swedish-born model Elsa Hosk appears on the cover of Victoria’s Secret’s first Swim catalogue for 2016.
   Photographed by Guy Aroch on Bora Bora, French Polynesia, the image sees Hosk wear the company’s Crochet Bikini.
   It is Hosk’s first cover for the Swim catalogue series. She has appeared in the Victoria’s Secret Fashion Show since 2011 and has featured in numerous print and TV campaigns for the company.
   Victoria’s Secret identifies this year’s trends as including surf and boho-inspired swimwear, and notes that ‘Neoprene-like crochet and sporty zip styles are perfect for active days, along with colour-block graphics and sexy strappy details.’
   The collection is available on Victoria’s Secret’s website, through the Victoria’s Secret catalogue, and their Ipad and Iphone apps. The collection hits stores in the US from January 12.
   The collection is hashtagged #VSSwim and #OwntheBeach.

December 11, 2015

News in brief: Hannah Jinkins wins H&M Design Award; Olivia Culpo endorses Osmosis Skincare

Lucire staff/13.42



Top Hannah Jinkins, H&M Design Award 2016 winner. Above Jinkins with the jury.

Royal College of Art graduate Hannah Jinkins, 24, was named the winner of the H&M Design Award 2016 earlier this week, selected by a jury of eight made up of Nick Knight, Olivier Rousteing, Kate Bosworth, Margareta van den Bosch, Ann-Sofie Johansson, Katy England, Chiara Ferragni and Florian de Saint-Pierre. She takes home a €50,000 prize along with a year’s mentoring with Hennes & Mauritz, and the opportunity to develop her winning collection into a retail one for autumn 2016.
   The final eight designers had a fashion show at the Orangery at Kensington Palace, where each presented four looks from their graduation collections to the judges and fashion media.
   â€˜I feel very honoured and proud to have won the H&M Design Award. When my name was announced, it was very surreal and I felt quite emotional. I want to start my own label, and winning the award means I can follow my dream,’ said Jinkins.
   Actress and Miss USA 2012 Olivia Culpo has endorsed two of Osmosis Skincare’s products in an article, namely its Clarify Vitamin A Blemish serum (US$40), which clears acne, normalizes oil production, and increases the skin’s immune support, and its Skin Perfection Harmonized Water (US$30), a liquid dietary supplement for skin conditions that balances skin inflammation, aids in rosacea recovery, and provide an eczema and psoriasis detox.
   The serum does not dry skin or irritate, and should be used on acne lesions daily for four to eight weeks, then add one to two pumps morning and evening. Culpo takes five pumps of the Harmonized Water, mixed with water, in the morning and night as part of her skin care regimen.
   Finally, American Idol season 11 runner-up Jessica Sanchez has launched a merchandise store on Big Cartel, complementing the release of her Christmas with Jessica EP. The items were chosen by Sanchez for the store and includes T-shirts, crop tops, hoodies and a snap-back hat.





Above Hannah Jinkins’ graduate collection, as shown to the H&M Design Award jury. Below Olivia Culpo with two of Osmosis Skincare’s products that she recently endorsed in an interview.

November 26, 2015

Absolut releases dazzling limited-edition Electrik bottles to close 2015

Lucire staff/2.58

The world’s most famous vodka brand, Absolut, has released its limited-edition, celebratory end-of-year bottles, dubbed Absolut Electrik.
   The blue and silver bottles feature semi-transparent coating, representing ‘Absolut’s signature cobalt blue and the electrical conductivity of silver,’ according to the company.
   In a release, Kathryn Love, Absolut’s marketing manager for New Zealand, said, ‘Over the years, we have presented some highly appreciated limited editions, including Absolut Warhol and Absolut Originality. We aim to raise the bar for our limited editions and continue to push creative boundaries. Absolut Electrik follows that tradition.’
   In the New Zealand market, Absolut has even collaborated with local design label Huffer in 2011.
   To make things more interactive this year, Absolut has created an Electrik Mixology platform on Absolut.com, where users can collaborate with an on-screen robot to create a personalized drink. The robot even mixes the drink on the site. Absolut has also released two cocktail recipes for end-of-year parties.
   Absolut Electrik is priced at NZ$55·99 for each one-litre bottle, available from leading liquor retailers throughout New Zealand.


Absolut Electrik Blue Mule cocktail
1 part Absolut Vodka
2 parts ginger beer
Garnish with lime wedge. Built and served in the Mule cup over crushed ice.


Absolut Electrik Neon Lights
2 parts Absolut Vodka
1⅕ parts lemon juice
1⅕ parts pink grapefruit juice
⅘ part simple syrup
⅕ part ginger syrup (1 part freshly squeezed ginger juice with 3 parts simple syrup)
4 raspberries
Top up with soda water. Garnish with raspberries and grapefruit zest. Shake all ingredients except soda, serve in a highball glass with ice.

November 25, 2015

H&M collaborates with Musée des Arts Décoratifs at the Palais du Louvre for Conscious Exclusive collection

Lucire staff/8.35


Hennes & Mauritz’s next collaboration is with the Musée des Arts Décoratifs in the Palais du Louvre in Paris, this time for its H&M Conscious Exclusive collection, with Julia Restoin Roitfeld as the face of the new campaign.
   â€˜I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is fantastic. Especially since it is made with innovative and sustainable materials which are the future of fashion,’ says Roitfeld.
   H&M Conscious is the Swedish retailer’s sustainable, socially responsible collection, and this Exclusive collaboration sees the company work with materials such as beads and rhinestones made from recycled glass and Denimite, which is made from recycled denim. ‘We brought the idea of sustainability to new levels,’ noted Ann-Sofie Johansson, H&M’s creative adviser. ‘We have created contemporary styles imbued with a sophisticated charm.’
   The collection has been inspired by the museum’s archives, and will be launched on April 7, coinciding with the opening of the Musée des Arts Décoratifs’ Fashion Forward: Three Centuries of Fashion exhibition. H&M’s designers have also looked at the work of artists such as Gustave Moreau for the collection.
   H&M promises a line of ‘modern red-carpet pieces infused with tactile charm, a nostalgic æsthetic and a historical legacy.’ It features both clothing and accessories for women.
   The company is the exclusive sponsor of the exhibition, which will feature styles from its own archives, including items from its first collaboration in 2004 with Karl Lagerfeld and the latest collection.
   The collection will retail in 100 stores worldwide and online at hm.com.



June 14, 2015

Royal Wedding: Prince Carl Philip and Sofia Hellqvist wed, the bride wearing Ida Sjöstedt

Lucire staff/23.00



Mattias Edwall/Swedish Royal Court

Saturday saw the Royal Wedding of Prince Carl Philip and Sofia Hellqvist in Stockholm. The Prince, the second child of Sweden’s King Carl XVI Gustaf and Queen Silvia, and Ms Hellqvist married at the Slotskyrkan inside the Palace, in a ceremony combining traditional and fresh elements to suit the couple’s tastes.
   Prior to the arrival of the bride and groom, Swedish state television focused its cameras on one of the newest additions to the Royal Family, Princess Leonore, the daughter of Princess Madeleine and Chris O’Neill. Princess Leonore’s cousin, Princess Estelle, the daughter of Crown Princess Victoria and Prince Daniel, was one of the flower girls.
   The first reading was from Corinthians 13:4–7, 13, read by Crown Princess Victoria, and the service was presided by the Chaplain to the King and Bishop Emeritus Lars-Göran Lönnermark.
   The bride wore a silk crepe gown designed overlaid with Italian silk organza by Ida Sjöstedt. The lace was made by José María Ruiz with a lengthy hand-cut train. Her tiara gifted to her by the King and Queen. Her veil was made in tulle, embroidered with sheer cotton lace.
   The bridal bouquet was created by court florist Claes Carlsson.
   Coldplay’s ‘Fix You’, Rihanna’s ‘Umbrella’ and a gospel version of ‘Joyful, Joyful’ gave the wedding ceremony a more upbeat twist, with invited guests, including royalty, clapping along to the final song, used as the recessional.
   Royal guests included Queen Sonja of Norway, her son Crown Prince Haakon and his wife Princess Mette-Marit, Queen Margrethe II of Denmark, Crown Prince Frederik, Crown Princess Mary, Prince Joachim and Princess Marie. Queen Máxima of the Netherlands, Prince Edward and the Countess of Wessex, and Princess Takamodo of Japan also attended.
   Hellqvist had modelled for Slitz and appeared on the reality television show Paradise Hotel in the mid-2000s before meeting the Prince via mutual friends. The Palace has emphasized Hellqvist’s more recent work, including her studies in business, her qualification as a yoga instructor, and her work for the non-profit organization Project Playground.
   As with the weddings of Crown Princess Victoria and Princess Madeleine, the royal couple travelled around Stockholm in the traditional parade barouche in a cortège before returning to the Palace for the formal reception at the Vita Havet Assembly Rooms.
   The King informally cheered the crowd on after the royal couple kissed at the Palace, much to the delight of the estimated 500,000 who had lined the streets of the capital.
   The wedding cake was made by the Swedish National Pastry Team. The dancing, which concluded the evening, took place in the Karl XI Gallery.
   The bride is now officially titled Princess Sofia, Duchess of Värmland.




Mattias Edwall/Swedish Royal Court



SVT

May 18, 2015

Olivier Rousteing, Kendall Jenner and Jourdan Dunn promote H&M–Balmain collaboration

Lucire staff/9.06



Top Jourdan Dunn, Olivier Rousteing and Kendall Jenner for H&M and Balmain. Above Olivier Rousteing. Below left Ann-Sofie Johansson of H&M.

Hennes & Mauritz’s next designer collaboration, on sale November 5, is with Balmain of Paris.
   Founded by Pierre Balmain after World War II, the veritable house rode a high soon after launch, being the choice of Hollywood stars. Now under the creative direction of Olivier Rousteing, Balmain has recaptured its “must-have” nature among celebrities, and Rousteing himself, as H&M points out, headed to the Billboard Music Awards’ red carpet last night in Las Vegas, Nevada to join friends and fans Kendall Jenner and Jourdan Dunn, who are promoting the campaign alongside him.
   Using the hashtag #HMBalmaination, the two brands are signalling their collaboration on social media. ‘I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,’ said Rousteing in a release.
   â€˜We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody,’ said Ann-Sofie Johansson, H&M’s creative adviser. ‘With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise.’
   The collection will hit 250 stores worldwide and online at hm.com.

May 12, 2015

H&M to launch a full beauty line this autumn; follows successful opening in Lima, Perú

Lucire staff/15.00



Jose J. Martinez

Top H&M will launch a complete beauty line. Above H&M opened in Perú with 2,000 queuing up.

Hennes & Mauritz has dabbled in beauty before, but this autumn will see the Swedish fashion retailer launch a full line, with make-up, hair care, body care and beauty tools. The company says the range will complement its fashion line and change seasonally, and that it will go out to all 900 stores worldwide and online at hm.com. It will consist of 700 products, with seasonal drops of new and limited-edition colour collections, and replace all current beauty products at H&M.
   There will be two additional subsidiary collections: a premium line and an Ecocert-approved, sustainable Conscious line.
   â€˜We are very excited to offer “fashion for the face” at H&M. It’s an opportunity to be inventive and creative, and to have fun with colours,’ said Sara Wallander, concept designer at H&M Beauty in a release.
   The announcement comes on the heels of H&M’s announcement that it has opened a store in Perú on Saturday. As with many of its earlier openings, there were plenty of fans queuing up to get a first taste of the Swedish retailer. The new store, one of the largest globally, is located at the Jockey Plaza mall in Lima, spans three floors, and includes H&M Home. The autumn fashion collections for men, women and children and the Conscious collection are represented.
   Of the 2,000 who came to the opening, H&M handed out gift cards: the first three in line received gift cards of S/. 700, S/.500 and S/.300 respectively; the next 299 in line received S/.150 each, and the last 998 in line, S/.70.






Jose J. Martinez

Above, from top At the H&M Lima opening: Marina Mora and Percy Lucio. Natalia Merino. Rebeca Escribens and Maria Grazia Gamarra.

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