Lucire: News


November 26, 2015

Absolut releases dazzling limited-edition Electrik bottles to close 2015

Lucire staff/2.58

The world’s most famous vodka brand, Absolut, has released its limited-edition, celebratory end-of-year bottles, dubbed Absolut Electrik.
   The blue and silver bottles feature semi-transparent coating, representing ‘Absolut’s signature cobalt blue and the electrical conductivity of silver,’ according to the company.
   In a release, Kathryn Love, Absolut’s marketing manager for New Zealand, said, ‘Over the years, we have presented some highly appreciated limited editions, including Absolut Warhol and Absolut Originality. We aim to raise the bar for our limited editions and continue to push creative boundaries. Absolut Electrik follows that tradition.’
   In the New Zealand market, Absolut has even collaborated with local design label Huffer in 2011.
   To make things more interactive this year, Absolut has created an Electrik Mixology platform on, where users can collaborate with an on-screen robot to create a personalized drink. The robot even mixes the drink on the site. Absolut has also released two cocktail recipes for end-of-year parties.
   Absolut Electrik is priced at NZ$55·99 for each one-litre bottle, available from leading liquor retailers throughout New Zealand.

Absolut Electrik Blue Mule cocktail
1 part Absolut Vodka
2 parts ginger beer
Garnish with lime wedge. Built and served in the Mule cup over crushed ice.

Absolut Electrik Neon Lights
2 parts Absolut Vodka
1⅕ parts lemon juice
1⅕ parts pink grapefruit juice
⅘ part simple syrup
⅕ part ginger syrup (1 part freshly squeezed ginger juice with 3 parts simple syrup)
4 raspberries
Top up with soda water. Garnish with raspberries and grapefruit zest. Shake all ingredients except soda, serve in a highball glass with ice.

November 25, 2015

H&M collaborates with Musée des Arts Décoratifs at the Palais du Louvre for Conscious Exclusive collection

Lucire staff/8.35

Hennes & Mauritz’s next collaboration is with the Musée des Arts Décoratifs in the Palais du Louvre in Paris, this time for its H&M Conscious Exclusive collection, with Julia Restoin Roitfeld as the face of the new campaign.
   ‘I am honoured to be the ambassador of such a unique project. I think that the idea of creating a collection inspired by the history of art and fashion is fantastic. Especially since it is made with innovative and sustainable materials which are the future of fashion,’ says Roitfeld.
   H&M Conscious is the Swedish retailer’s sustainable, socially responsible collection, and this Exclusive collaboration sees the company work with materials such as beads and rhinestones made from recycled glass and Denimite, which is made from recycled denim. ‘We brought the idea of sustainability to new levels,’ noted Ann-Sofie Johansson, H&M’s creative adviser. ‘We have created contemporary styles imbued with a sophisticated charm.’
   The collection has been inspired by the museum’s archives, and will be launched on April 7, coinciding with the opening of the Musée des Arts Décoratifs’ Fashion Forward: Three Centuries of Fashion exhibition. H&M’s designers have also looked at the work of artists such as Gustave Moreau for the collection.
   H&M promises a line of ‘modern red-carpet pieces infused with tactile charm, a nostalgic æsthetic and a historical legacy.’ It features both clothing and accessories for women.
   The company is the exclusive sponsor of the exhibition, which will feature styles from its own archives, including items from its first collaboration in 2004 with Karl Lagerfeld and the latest collection.
   The collection will retail in 100 stores worldwide and online at

June 14, 2015

Royal Wedding: Prince Carl Philip and Sofia Hellqvist wed, the bride wearing Ida Sjöstedt

Lucire staff/23.00

Mattias Edwall/Swedish Royal Court

Saturday saw the Royal Wedding of Prince Carl Philip and Sofia Hellqvist in Stockholm. The Prince, the second child of Sweden’s King Carl XVI Gustaf and Queen Silvia, and Ms Hellqvist married at the Slotskyrkan inside the Palace, in a ceremony combining traditional and fresh elements to suit the couple’s tastes.
   Prior to the arrival of the bride and groom, Swedish state television focused its cameras on one of the newest additions to the Royal Family, Princess Leonore, the daughter of Princess Madeleine and Chris O’Neill. Princess Leonore’s cousin, Princess Estelle, the daughter of Crown Princess Victoria and Prince Daniel, was one of the flower girls.
   The first reading was from Corinthians 13:4–7, 13, read by Crown Princess Victoria, and the service was presided by the Chaplain to the King and Bishop Emeritus Lars-Göran Lönnermark.
   The bride wore a silk crepe gown designed overlaid with Italian silk organza by Ida Sjöstedt. The lace was made by José María Ruiz with a lengthy hand-cut train. Her tiara gifted to her by the King and Queen. Her veil was made in tulle, embroidered with sheer cotton lace.
   The bridal bouquet was created by court florist Claes Carlsson.
   Coldplay’s ‘Fix You’, Rihanna’s ‘Umbrella’ and a gospel version of ‘Joyful, Joyful’ gave the wedding ceremony a more upbeat twist, with invited guests, including royalty, clapping along to the final song, used as the recessional.
   Royal guests included Queen Sonja of Norway, her son Crown Prince Haakon and his wife Princess Mette-Marit, Queen Margrethe II of Denmark, Crown Prince Frederik, Crown Princess Mary, Prince Joachim and Princess Marie. Queen Máxima of the Netherlands, Prince Edward and the Countess of Wessex, and Princess Takamodo of Japan also attended.
   Hellqvist had modelled for Slitz and appeared on the reality television show Paradise Hotel in the mid-2000s before meeting the Prince via mutual friends. The Palace has emphasized Hellqvist’s more recent work, including her studies in business, her qualification as a yoga instructor, and her work for the non-profit organization Project Playground.
   As with the weddings of Crown Princess Victoria and Princess Madeleine, the royal couple travelled around Stockholm in the traditional parade barouche in a cortège before returning to the Palace for the formal reception at the Vita Havet Assembly Rooms.
   The King informally cheered the crowd on after the royal couple kissed at the Palace, much to the delight of the estimated 500,000 who had lined the streets of the capital.
   The wedding cake was made by the Swedish National Pastry Team. The dancing, which concluded the evening, took place in the Karl XI Gallery.
   The bride is now officially titled Princess Sofia, Duchess of Värmland.

Mattias Edwall/Swedish Royal Court


May 18, 2015

Olivier Rousteing, Kendall Jenner and Jourdan Dunn promote H&M–Balmain collaboration

Lucire staff/9.06

Top Jourdan Dunn, Olivier Rousteing and Kendall Jenner for H&M and Balmain. Above Olivier Rousteing. Below left Ann-Sofie Johansson of H&M.

Hennes & Mauritz’s next designer collaboration, on sale November 5, is with Balmain of Paris.
   Founded by Pierre Balmain after World War II, the veritable house rode a high soon after launch, being the choice of Hollywood stars. Now under the creative direction of Olivier Rousteing, Balmain has recaptured its “must-have” nature among celebrities, and Rousteing himself, as H&M points out, headed to the Billboard Music Awards’ red carpet last night in Las Vegas, Nevada to join friends and fans Kendall Jenner and Jourdan Dunn, who are promoting the campaign alongside him.
   Using the hashtag #HMBalmaination, the two brands are signalling their collaboration on social media. ‘I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,’ said Rousteing in a release.
   ‘We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody,’ said Ann-Sofie Johansson, H&M’s creative adviser. ‘With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise.’
   The collection will hit 250 stores worldwide and online at

May 12, 2015

H&M to launch a full beauty line this autumn; follows successful opening in Lima, Perú

Lucire staff/15.00

Jose J. Martinez

Top H&M will launch a complete beauty line. Above H&M opened in Perú with 2,000 queuing up.

Hennes & Mauritz has dabbled in beauty before, but this autumn will see the Swedish fashion retailer launch a full line, with make-up, hair care, body care and beauty tools. The company says the range will complement its fashion line and change seasonally, and that it will go out to all 900 stores worldwide and online at It will consist of 700 products, with seasonal drops of new and limited-edition colour collections, and replace all current beauty products at H&M.
   There will be two additional subsidiary collections: a premium line and an Ecocert-approved, sustainable Conscious line.
   ‘We are very excited to offer “fashion for the face” at H&M. It’s an opportunity to be inventive and creative, and to have fun with colours,’ said Sara Wallander, concept designer at H&M Beauty in a release.
   The announcement comes on the heels of H&M’s announcement that it has opened a store in Perú on Saturday. As with many of its earlier openings, there were plenty of fans queuing up to get a first taste of the Swedish retailer. The new store, one of the largest globally, is located at the Jockey Plaza mall in Lima, spans three floors, and includes H&M Home. The autumn fashion collections for men, women and children and the Conscious collection are represented.
   Of the 2,000 who came to the opening, H&M handed out gift cards: the first three in line received gift cards of S/. 700, S/.500 and S/.300 respectively; the next 299 in line received S/.150 each, and the last 998 in line, S/.70.

Jose J. Martinez

Above, from top At the H&M Lima opening: Marina Mora and Percy Lucio. Natalia Merino. Rebeca Escribens and Maria Grazia Gamarra.

January 27, 2015

Stoneleigh hosts pop-up bar for Volvo Ocean Race’s Auckland stopover

Lucire staff/4.16

From top The Stoneleigh pop-up bar at the Auckland stopover of the Volvo Ocean Race. Scenes at sea over the weekend during the Volvo Ocean Race: from the all-women Team SCA, where Sam Davies and crew sail past a traditional Vietnamese fishing boat; and on board Dongfeng Race Team.

When the Volvo Ocean Race hits Auckland, Stoneleigh will host a pop-up garden bar from February 27 to March 15.
   The bar will be located at Te Wero Island on the Auckland Viaduct, and Stoneleigh will serve its Latitude wines from Marlborough’s Golden Mile, complemented by food from Masu restaurant.
   It will open from 11.30 a.m. to 10 p.m. during this period.
   ‘We’re thrilled to be associated with such a highly anticipated event,’ said Stoneleigh winemaker, Jamie Marfell. ‘The Auckland stopover of the 2014–15 Volvo Ocean Race is being held in a superb location and we look forward to taking in all of the in-port action.’

January 20, 2015

David Beckham shows his new H&M Bodywear range alongside menswear essentials

Lucire staff/20.30

David Beckham has lent his name to another sub-brand for Hennes & Mauritz for spring, called Modern Essentials Selected by David Beckham.
   This time, the football star will choose his favourite H&M menswear pieces, complementing his original H&M Bodywear line. A new spring 2015 Bodywear line will also début on the same day, March 5, both in physical stores and online.
   The Modern Essentials Selected by David Beckham line features, among others, a linen pilot jacket, a chalk-washed denim jacket, a car coat, a linen blazer, a polo shirt, and a white poplin shirt, says H&M.
   The Bodywear range has new loungewear pieces, including Henley shirts, raglan-sleeved shirts, crewnecks and a sleeveless jersey shirt. Key colours are dark blue, grey and off-white, with orange–red accents; stripes also feature.
   The campaign kicks off with a promotional film directed by Marc Forster (Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace, World War Z).
   ‘I am thrilled to continue and extend my collaboration with H&M by selecting my favourites from this spring’s Modern Essentials collection,’ said Beckham in a release. ‘Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors—I can’t wait to reveal the new campaign with H&M.’

November 25, 2014

Absolut Vodka launches Andy Warhol limited-edition bottle into New Zealand

Lucire staff/1.39

Absolut Vodka’s latest limited-edition bottle pays tribute to one of the greatest pop culture icons of all: Andy Warhol.
   Warhol was the first artist to create an original artwork for Absolut in the 1980s, for an advertisement simply titled, ‘Absolut Warhol’. The image has become iconic and arguably helped make the Absolut bottle recognizable to a very wide audience.
   Michel Roux, the CEO of Carillon, which imported Absolut into the US, came up with the idea to link Warhol with the bottle.
   The new bottle follows Warhol’s design, and is now available in New Zealand, retailing at leading liquor retailers for NZ$55·99 for 1 l.
   The Swedish-founded vodka company now has over 800 pieces in its Absolut Art Collection, after kicking off its collaboration with Warhol. It has collaborated with Keith Haring, Damien Hirst, Louise Bourgeois, Jean-Michael Basquiat, Sylvie Fleury, David Shrigley, Annie Leibovitz, Hung Tung Lu, Dan Wolgers, Linn Fernström, Spike Jonze, Swedish House Mafia and Icona Pop. The collection is housed in Sweden.
   The limited edition has the blessing of the Andy Warhol Foundation, which it will benefit. Michael Hermann, its licensing director, said in a release, ‘The Foundation is delighted to celebrate the launch of the Andy Warhol Edition, with a portion of the proceeds going towards the Foundation’s endowment supporting contemporary visual arts. While Warhol’s profound influence is uncontained we applaud Absolut for bottling his creativity.’
   ‘With this limited edition, we raise our glasses to honour the partnership between Absolut and Andy Warhol—a collaboration that kick-started Absolut’s long-standing commitment to art and creativity,’ said Kathryn Love, marketing manager for Absolut in New Zealand.
   Absolut has launched an online campaign where visitors can re-create the painting using their own coloured image, at, before November 28. One of five Absolut by Warhol prints are up for grabs via the website.

Next Page »


Get more from Lucire

Our latest issue

Lucire 34
Check out our lavish print issue of Lucire in hard copy or for Ipad or Android.
Or download the latest issue of Lucire as a PDF from Scopalto

Lucire on Twitter
Lucire on Instagram