Top Jourdan Dunn, Olivier Rousteing and Kendall Jenner for H&M and Balmain. Above Olivier Rousteing. Below left Ann-Sofie Johansson of H&M.
Hennes & Mauritz’s next designer collaboration, on sale November 5, is with Balmain of Paris.
Founded by Pierre Balmain after World War II, the veritable house rode a high soon after launch, being the choice of Hollywood stars. Now under the creative direction of Olivier Rousteing, Balmain has recaptured its “must-have” nature among celebrities, and Rousteing himself, as H&M points out, headed to the Billboard Music Awards’ red carpet last night in Las Vegas, Nevada to join friends and fans Kendall Jenner and Jourdan Dunn, who are promoting the campaign alongside him.
Using the hashtag #HMBalmaination, the two brands are signalling their collaboration on social media. ‘I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,’ said Rousteing in a release.
âWe are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody,’ said Ann-Sofie Johansson, H&M’s creative adviser. ‘With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise.’
The collection will hit 250 stores worldwide and online at hm.com.
Filed under: branding, celebrity, culture, entertainment, fashion, living, Lucire, modelling, Sweden, tendances, trend
Jose J. Martinez
Top H&M will launch a complete beauty line. Above H&M opened in PerĂș with 2,000 queuing up.
Hennes & Mauritz has dabbled in beauty before, but this autumn will see the Swedish fashion retailer launch a full line, with make-up, hair care, body care and beauty tools. The company says the range will complement its fashion line and change seasonally, and that it will go out to all 900 stores worldwide and online at hm.com. It will consist of 700 products, with seasonal drops of new and limited-edition colour collections, and replace all current beauty products at H&M.
There will be two additional subsidiary collections: a premium line and an Ecocert-approved, sustainable Conscious line.
âWe are very excited to offer “fashion for the face” at H&M. It’s an opportunity to be inventive and creative, and to have fun with colours,’ said Sara Wallander, concept designer at H&M Beauty in a release.
The announcement comes on the heels of H&M’s announcement that it has opened a store in PerĂș on Saturday. As with many of its earlier openings, there were plenty of fans queuing up to get a first taste of the Swedish retailer. The new store, one of the largest globally, is located at the Jockey Plaza mall in Lima, spans three floors, and includes H&M Home. The autumn fashion collections for men, women and children and the Conscious collection are represented.
Of the 2,000 who came to the opening, H&M handed out gift cards: the first three in line received gift cards of S/. 700, S/.500 and S/.300 respectively; the next 299 in line received S/.150 each, and the last 998 in line, S/.70.
Jose J. Martinez
Above, from top At the H&M Lima opening: Marina Mora and Percy Lucio. Natalia Merino. Rebeca Escribens and Maria Grazia Gamarra.
David Beckham has lent his name to another sub-brand for Hennes & Mauritz for spring, called Modern Essentials Selected by David Beckham.
This time, the football star will choose his favourite H&M menswear pieces, complementing his original H&M Bodywear line. A new spring 2015 Bodywear line will also dĂ©but on the same day, March 5, both in physical stores and online.
The Modern Essentials Selected by David Beckham line features, among others, a linen pilot jacket, a chalk-washed denim jacket, a car coat, a linen blazer, a polo shirt, and a white poplin shirt, says H&M.
The Bodywear range has new loungewear pieces, including Henley shirts, raglan-sleeved shirts, crewnecks and a sleeveless jersey shirt. Key colours are dark blue, grey and off-white, with orangeâred accents; stripes also feature.
The campaign kicks off with a promotional film directed by Marc Forster (Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace, World War Z).
âI am thrilled to continue and extend my collaboration with H&M by selecting my favourites from this spring’s Modern Essentials collection,’ said Beckham in a release. ‘Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directorsâI can’t wait to reveal the new campaign with H&M.’
Absolut Vodka’s latest limited-edition bottle pays tribute to one of the greatest pop culture icons of all: Andy Warhol.
Warhol was the first artist to create an original artwork for Absolut in the 1980s, for an advertisement simply titled, ‘Absolut Warhol’. The image has become iconic and arguably helped make the Absolut bottle recognizable to a very wide audience.
Michel Roux, the CEO of Carillon, which imported Absolut into the US, came up with the idea to link Warhol with the bottle.
The new bottle follows Warhol’s design, and is now available in New Zealand, retailing at leading liquor retailers for NZ$55Â·99 for 1 l.
The Swedish-founded vodka company now has over 800 pieces in its Absolut Art Collection, after kicking off its collaboration with Warhol. It has collaborated with Keith Haring, Damien Hirst, Louise Bourgeois, Jean-Michael Basquiat, Sylvie Fleury, David Shrigley, Annie Leibovitz, Hung Tung Lu, Dan Wolgers, Linn FernstrĂ¶m, Spike Jonze, Swedish House Mafia and Icona Pop. The collection is housed in Sweden.
The limited edition has the blessing of the Andy Warhol Foundation, which it will benefit. Michael Hermann, its licensing director, said in a release, ‘The Foundation is delighted to celebrate the launch of the Andy Warhol Edition, with a portion of the proceeds going towards the Foundationâs endowment supporting contemporary visual arts. While Warholâs profound influence is uncontained we applaud Absolut for bottling his creativity.’
âWith this limited edition, we raise our glasses to honour the partnership between Absolut and Andy Warholâa collaboration that kick-started Absolutâs long-standing commitment to art and creativity,’ said Kathryn Love, marketing manager for Absolut in New Zealand.
Absolut has launched an online campaign where visitors can re-create the painting using their own coloured image, at www.facebook.com/absolutnewzealand, before November 28. One of five Absolut by Warhol prints are up for grabs via the website.
Swedish author and business thinker Stefan Engeseth predicts that Ikeaâs next move will be into the world of fashion.
Engeseth says that Ikeaâs expertise lends itself easily to the world of apparel. âFashion is an expression of how to package and sell design,â he says.
He believes that fashion is in a repetitive cycle, stuck in history and needing renewal.
Ikea could offer both complete apparel items and composite parts that customers could assemble themselves, says Mr Engeseth. The parts could be âtailoredâ at home in inventive ways without the need for complex sewing.
âEmotionally, this connects people to how life was in the beginning,â he says. âCustomers can personalize and âhackâ the designs.â
Jack Yan, publisher of Lucire, and a branding expert in his own right, says Engesethâs ideas have a great deal of merit.
âThis taps in to its existing fan base, and just as importantly, Ikea can make full use of its channels, outmanĆuvring many existing fashion labels,â says Yan. âIkea has an international retail base and it has distribution down to a fine art.â
For completed clothing, Engeseth says that Ikea could offer Unisex dressing, without the divisions of male and female, but as an âIkea memberâ.
He sees Ikea clothing as being high-tech and low-cost, harder-wearing than the apparel found in mass-market retailers.
âWeâre already seeing some shoppers go to outdoor and living stores to buy longer-lasting clothing. Ikea already sells reusable Kr 4 bags that are good and cheap; their clothes could be equally practical, as strong as work clothes,â he says.
âYou could even extend this hard-wearing philosophy into wedding gownsâafter all, there are already some people opting to get married in Ikea stores.â
Engeseth says Ikea could offer the clothing range to its fans first, so they have a âuniformâ, much like football teams.
âThere are 57 million Ikea âfamily membersâ already, so let them be the only ones who can buy the clothes first. This would be the longest catwalk ever.â
He goes further, saying that those wearing Ikea clothing could qualify for greater discounts at the point of sale. âNot only will this build their tribe, it will âdress it upâ to become a worldwide community.â
Fans who have furnished their homes could host âIkea daysâ, where dressed-up fans could invite their friends to their homes, which become pop-up fan showrooms. âThat could give Ikea millions of stores, and greater exposure to how homes can be designed. That would bring in sales and the company could treble its profits,â he says.
Time has flown: it has been 10 years since Hennes & Mauritz began its designer collaborations, the first with Karl Lagerfeld.
The company will release a book, The First Ten Years, coinciding with its Alexander Wang x H&M launch on November 6.
At the time, Lucire called it a move toward ‘attainable luxury': that even at a budget price, customers deserved to look good. It was a move toward democratization, something that had been seen en masse with technology, extended to fashion.
The first Karl Lagerfeld for H&M collection prompted the designer to say, ‘Taste and looking chic is no longer a question of money or how you spend, but how you create a unique sense of style.’
H&M’s collaborators have included Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Commes des Garcons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant and Alexander Wang.
The book features imagery from all designers, and will retail for US$34Â·95, available through select H&M stores in the US. A quarter of the cover price will go to Unicef.
H&M will begin its celebration with a design retrospective at its flagship 589 Fifth Avenue, New York City store on October 27, with looks from each past designer.
The store will showcase a new look from the Alexander Wang x H&M collection each day by way of preview.