Lucire The global fashion magazine March 15, 2010 Subscribe to the Lucire Insider feed RSS feed
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First videos: BMW unveils new 5-series Touring

Filed under: Lucire, TV, design, environment, living, technology — Lucire staff @ 23.14

BMW 5er Touring

This very attractive estate is the new BMW 5-series Touring, unveiled officially today. It’s more elegant than its predecessor, and has many of the features of the saloon announced last year.
   There is an optional eight-speed automatic transmission to aid fuel economy, and, depending on the model, brake energy regeneration and an automatic start–stop function.
   Other driver aids include a Parking Assistant, collision warning with brake activation in conjunction with active cruise control, lane-change and lane-departure warnings, BMW Night Vision with detection of persons, as well as Head-up Display.
   The BMW 520d Touring reaches 54·3 mpg (5·2 l/100 km) with carbon dioxide emissions of 137 g/km.

March 8, 2010

Thierry Mugler launches Womanity.com online community

Filed under: Lucire, Paris, TV, beauty, branding, fashion, living, technology — Lucire staff @ 11.42

Thierry Mugler

Thierry Mugler today announces a new website, Womanity.com, which aims to connect women in an interactive platform.
   The idea behind Womanity.com is to spark creative exchange between women, says the company, ‘where members can share knowledge, trade experiences, express their creativity, and—above all—have fun.’ Members are invited to share video, photography, and writings with one another.
   The site will also include special guest contributors from the literary, artistic, journalistic, cinematic and fashion industries. It is online today, with full functionality expected by June.
   The site appears to have been developed with the cooperation of Microsoft, whose copyright notice features at the foot of the web page. At first glance, it has a fairly complex appearance.
   In 2007, Thierry Mugler introduced the Blogalaxy, where fans could set up their own blogs to share experiences about the brand. It also created the Island of Dr Muglerstein on Second Life. It has been using ecommerce since September 2007.

March 3, 2010

Porsche reveals 918 Spyder concept as environmental response

Normally, we don’t profile concept cars in Lucire: cars that appear at shows but are not available to the public. They usually demonstrate the company’s advanced thinking, but they tend not to be things we can buy for some years.
   However, we’ll make an exception for the Porsche 918 Spyder concept shown at the Salon de GenĂšve. This mid-engined sports car is a hybrid that can see 100 km/h in 3·2 seconds, weighs less than 1,400 kg, and has carbon dioxide emissions at a possible 70 g/km. Excuse the cheesy voiceover, claims of ‘Porsche DNA’ and the soundtrack: the message itself is more important here.

March 2, 2010

Beyoncé launches her fashion line in to gaming

Filed under: Lucire, TV, celebrity, entertainment, fashion, living, media, technology — Lucire staff @ 8.38

Nintendo knows how to engage the tech-savvy, as the idea of having an online fashion store as part of a gaming environment steadily becomes mainstream. Those who own its Style Savvy game for the DS can, as of March 1, access fashions from Deréon, the fashion line created by Beyoncé and her mother, Tina Knowles.
   Players with internet access can choose from five real-life designs for the clientĂšle in the game. Below are an interview with BeyoncĂ© and some behind-the-scenes footage.

February 23, 2010

Fall 2010 dates announced for Toronto Fashion Week

Filed under: Lucire, Paris, fashion, media, technology — Lucire staff @ 0.42

The Fashion Design Council of Canada (FDCC) has announced that the fall 2010 season of Toronto Fashion Week will take place from March 28 to April 1.
   The theme for the season is The Power of Style, says the Council, and the week will take place at 30 Ordnance Avenue, in Toronto’s Liberty Village neighbourhood.
   The official name for the event is a mouthful: LG Fashion Week Beauty by L’OrĂ©al Paris.
   The FDCC will use Twitter to send regular updates at @LGFWbyFDCC, and will continue to employ Facebook and its blog at www.lgfashionweek.ca. Live shows will also be streamed at the website.
   Registration is through the official site or Ticketweb.

February 11, 2010

Porsche to show hybrid at Salon de GenĂšve

Filed under: Lucire, TV, design, living, media, technology — Lucire staff @ 11.56

A Porsche hybrid? That’s exactly what the Stuttgart manufacturer is planning to launch on March 4 at the Salon de Genùve: a hybrid version of its 911 GT3.
   Dubbed the 911 GT3 R Hybrid, the car was developed for racing. The electrical front axle drive has two electric motors developing 60 kW each, supplementing the 480 bhp flat-six engine at the rear. An electrical flywheel power generator delivers energy to the motors, instead of batteries.
   Porsche claims that its founder, Ferdinand Porsche, came up with the first car with hybrid drive 110 years ago, called the Semper Vivus. The 1900 model, built for k.u.k. Hofwagenfabrik Ludwig Lohner & Co. of Wien, featured two combustion engines and an electric hub motor, and could store energy in a battery.

February 10, 2010

Audi releases first official video of A1

Filed under: Lucire, TV, design, environment, living, media, technology — Lucire staff @ 10.26

Audi has released its first official video, along with accompanying photographs, of its A1 model, to dĂ©but at next month’s Salon de GenĂšve car show.
   The emphasis of the new model is on quality, which Audi says its young buyers want in a compact package. The A1 model is aimed squarely at the BMW Group’s Mini and the Alfa Romeo MiTo, Lucire’s Car to Be Seen in for 2009.
   The Audi A1 shares a platform with the latest Seat Ibiza and Volkswagen Polo, which had won European Car of the Year at the end of 2009.
   Audi says that the two diesel and two petrol engines produce between 63 and 90 kW, delivering between 3·8 and 5·4 l/100 km (c. 43œ and 62 mpg US). The 1·6 TDI manual, delivering 66 kW, emits 99 g of carbon dioxide per kilometre. All models feature a recuperation system that allows them to recover energy while braking, and an automatic stop–start system. The cars are available with Audi’s dual-clutch seven-speed gearbox.
   The entry-level price is expected to be c. €16,000.

Audi A1
Audi A1

Jagtag allows readers to get video from Sports Illustrated Swimsuit Issue

Filed under: Lucire, New York, fashion, living, media, modelling, photography, publishing, technology — Lucire staff @ 10.09

Sports Illustrated has tried to tie in digital content more closely with its latest Swimsuit Issue than before, with a cooperation with Jagtag.
   By sending a photo of the image at left, users will be able to get swimsuit videos via MMS to their phones.
   Videos feature Brooklyn Decker from the cover shoot, Olympian Lindsay Vonn, Bar Rafaeli, Jessica White, the 2010 “rookies” and more.
   Jagtag claims that its technology will work with 90 per cent of cellphones in the US.

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