From top Tesla’s Elon Musk, TAG Heuer CEO Jean-Christophe Babin and Leonardo DiCaprio. Leonardo DiCaprio and J.-C. Babin with the Grand Carrera Pendulum concept watch. Leonardo DiCaprio, J.-C. Babin and TAG Heuer honorary chairman Jack Heuer. The unique TAG Heuer Tesla Roadster.

Actor Leonardo DiCaprio spoke highly of TAG Heuer’s social responsibility in fighting climate change at an event in Basel, earlier this week at the BaselWorld shows.
   TAG Heuer, supporting the NRDC and Green Cross International, launched what it called the Odyssey of Pioneers, a travelling roadshow promoting its timepieces between March and October this year.
   Tesla Motors is supporting the promotion, with a special edition of its Roadster. The TAG Heuer Tesla Roadster led the roadshow, which departed from Basel at dawn today.
   The Odyssey is planned to be the first round-the-world tour by a zero-emission sports car.
   DiCaprio said TAG Heuer has a ‘global mission … to protect our planet.’ He commended the company for its donations to NRDC and Green Cross International which, he says, are part of the company’s business model.
   He made his support for President Barack Obama publicly known, calling him a leader who understands the necessity of a ‘green revolution’.
   At the event, as part of its 150th anniversary, TAG Heuer launched the Grand Carrera Pendulum concept watch, which is the first watch without a hairspring, replacing it with magnetic fields. Over 600 people attended the celebration.

This very attractive estate is the new BMW 5-series Touring, unveiled officially today. It’s more elegant than its predecessor, and has many of the features of the saloon announced last year.
   There is an optional eight-speed automatic transmission to aid fuel economy, and, depending on the model, brake energy regeneration and an automatic start–stop function.
   Other driver aids include a Parking Assistant, collision warning with brake activation in conjunction with active cruise control, lane-change and lane-departure warnings, BMW Night Vision with detection of persons, as well as Head-up Display.
   The BMW 520d Touring reaches 54·3 mpg (5·2 l/100 km) with carbon dioxide emissions of 137 g/km.

Thierry Mugler today announces a new website, Womanity.com, which aims to connect women in an interactive platform.
   The idea behind Womanity.com is to spark creative exchange between women, says the company, ‘where members can share knowledge, trade experiences, express their creativity, and—above all—have fun.’ Members are invited to share video, photography, and writings with one another.
   The site will also include special guest contributors from the literary, artistic, journalistic, cinematic and fashion industries. It is online today, with full functionality expected by June.
   The site appears to have been developed with the cooperation of Microsoft, whose copyright notice features at the foot of the web page. At first glance, it has a fairly complex appearance.
   In 2007, Thierry Mugler introduced the Blogalaxy, where fans could set up their own blogs to share experiences about the brand. It also created the Island of Dr Muglerstein on Second Life. It has been using ecommerce since September 2007.

Normally, we don’t profile concept cars in Lucire: cars that appear at shows but are not available to the public. They usually demonstrate the company’s advanced thinking, but they tend not to be things we can buy for some years.
   However, we’ll make an exception for the Porsche 918 Spyder concept shown at the Salon de Genève. This mid-engined sports car is a hybrid that can see 100 km/h in 3·2 seconds, weighs less than 1,400 kg, and has carbon dioxide emissions at a possible 70 g/km. Excuse the cheesy voiceover, claims of ‘Porsche DNA’ and the soundtrack: the message itself is more important here.

Nintendo knows how to engage the tech-savvy, as the idea of having an online fashion store as part of a gaming environment steadily becomes mainstream. Those who own its Style Savvy game for the DS can, as of March 1, access fashions from Deréon, the fashion line created by Beyoncé and her mother, Tina Knowles.
   Players with internet access can choose from five real-life designs for the clientèle in the game. Below are an interview with Beyoncé and some behind-the-scenes footage.