Lucire
The global fashion magazine April 24, 2024 
Out now: Lucire issue 48, with free shipping for UK and US

Gov. Arnold Schwarzenegger visits Salon de Genève

March 6, 2009/14.16

Gov. Arnold Schwarzenegger of California visited the Salon de Genève to support US automakers exhibiting there, as well as to highlight alternative energies for cars, a cause that he has championed. Although he did venture to the Lamborghini to look at one of its latest models. You may also like Porsche reveals 918 Spyder concept […]

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Lagonda returns at Salon de Genève—but will it fly?

March 4, 2009/10.32

We get a lot of information about press conferences and at the Salon de Genève, we have been seeing them come in thick and fast. Renault, Volkswagen, BMW, etc. But the most intriguing was for a brand I never expected to see in an email: Lagonda.    Lagonda is a brand that celebrates its centenary […]

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Opel shows Ampera, its version of the Chevrolet Volt, at Genève

March 2, 2009/12.43

General Motors intends to overtake the Toyota Prius with its Chevrolet Volt—a vehicle that is an electric car first, with a petrol engine that only kicks in when extended range is needed. (The Prius, in layman’s terms, works the other way round, with a hybrid engine assisting the petrol one—though around town, the Prius tries […]

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Mini E christens power-point for electric cars in Berlin

February 23, 2009/10.43

Another video that came during New York Fashion Week, but which we didn’t want to run as it would have got lost: the Mini E christening an electricity charging-point for cars in Berlin, Germany. For those who feel that plug-in electric cars would be problematic when they run out of juice, BMW and Vattenfall answer […]

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Lucire TV: inside the Porsche Museum

February 20, 2009/2.00

We previewed the Porsche Museum a few weeks ago as the doors opened to the public in Stuttgart, Germany. Today, we bring you video from inside the Museum, from a stunning exterior shot to some of Porsche’s classic models and racers inside. You may also like Porsche Museum opens today Porsche launches Panamera at Laguna […]

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Porsche Museum opens today

January 31, 2009/5.30

Some years ago I had the privilege of driving through Europe visiting the famous car museums there—from the less-known Rosso Bianco collection in Aschaffenburg to the Musée Nationale in Mulhouse.    There’s a new one that’s a must, opening today in Stuttgart: the Porsche Museum.    Delayed by a year and with its construction costing […]

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Follow Lucire on Twitter

January 11, 2009/2.39

I have to confess to being a Twitter sceptic, hence it has taken so long (as it did with a Lucire blog!) for this title to have a page there. But for those wishing to get headlines and the occasional update from Lucire, head over to twitter.com/lucire. We’ve a history of engaging with readers properly, […]

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BMW reveals new Z4: first videos

January 5, 2009/12.02

The BMW Z4 came across as a far more butch sports car than the prissy Z3 that came before it, helped in no small part by the series of BMW Films starring Clive Owen. At the Detroit Auto Show, BMW reveals an all-new Z4 that’s longer and wider, with longer doors allowing for easier access, […]

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Back for 2009

January 1, 2009/5.51

Happy 2009 to all our readers!    Things were a bit strange technologically over the last few weeks. For those who have noticed slight improvements in server speeds, your imagination is not playing tricks on you. The Lucire site is indeed faster, but to get here, we had to go to a new machine, change […]

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Mini reveals new cabriolet

November 29, 2008/0.59

Mini has revealed its new convertible, based on the latest platform. Earlier this year, Lucire tested the Clubman estate, which we dubbed a fashion item for the RAV4 crowd turning away from SUVs because of their negative image in 2008. The cabriolet should equally be a winner for BMW and Mini, especially with new engines, […]

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