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Kathy Ireland Swim by Trunkettes makes its début

Filed by Lucire staff/June 24, 2020/10.29


Kathy Ireland, poolside, wearing classic vintage swimwear on the French Riviera for the Cannes Film Festival at the invitation of Elizabeth Taylor. The image and silhouette are inspirations for design, form, fit and fabrications of Kathy Ireland Swimwear by Trunkettes’ launch.

Kathy Ireland Worldwide (KIWW) has inked a five-year agreement with Trunkettes to create a range of co-branded designer swimwear, showing off its first four collections under the new arrangement this week.
   Kathy Ireland Swim by Trunkettes’ first four lines are Oceana, Aloha Sunset, Coastal Shores and Maritime, with additional lines to come.
   Ireland is a three-time Sports Illustrated Swimsuit Issue cover model, with one issue having the distinction of being SI’s best selling of all time.
   It is Ireland’s modelling imagery and silhouette that form the inspiration for the new range.
   With her company a highly influential licensor, Ireland, as chair, CEO and chief designer of KIWW, has been very careful about who gets to use her brand. It supports the Millennium Development Goals, and its brand partners work to further this initiative.
   â€˜All of us at KIWW are delighted to be working with Hilary and her team,’ said Ireland in a release. ‘It’s been a very long time since our company’s involvement in the fashion category of swimwear. Many industry leaders have asked for that brand extension, and their vision did not inspire us. After meaningful consultation with our team as well as our long-term partners, John and Marilyn Moretz, we met Hilary, who is a great leader and powerful inspiration to all of us. The irony of this agreement is that my work for Sports Illustrated would never have happened without the stewardship of the amazing Jule Campbell, a woman who took charge of the SI brand, and made it a global powerhouse. Working with Hilary, a greatly talented CEO, who understands, as a woman, the unique needs that we have in swimwear, definitely had an impact on our thinking. When Brian Nguyen introduced us all to Hilary … the answer was yes! The company is amazing, the suits are spectacular, and Hilary is amazing as well.’
   â€˜We could not have imagined a more ideal fit for a partnership than with Kathy,’ said Hilary Genga, Trunkettes’ founder, CEO and chief designer. ‘Her strength, confidence, and empowerment of women represent everything the Trunkettes brand stands for.
   â€˜Today, Kathy has as many Forbes covers as she does Sports Illustrated. I am honoured to work with Kathy, a woman who has inspired so many women—myself included.’
   Trunkettes will support women’s and minority initiatives as part of the arrangement.

 


Fashion round-up: different hemispheres, different seasons

Filed by Lucire staff/June 22, 2020/11.22




New Zealand-founded label Icebreaker has shown its autumn–winter 2020 collection, with the staples that we’ve come to love from this outdoor wear label, including tops, vests, shirts, puffer jackets, and leggings. The brand continues to incorporate super-fine merino wool, which in Icebreaker’s case is ethically sourced from growers who have banned mulesing. The wool is biodegradable and annually renewable.



   COVID-19 has forced many to slow down and appreciate what we have. Malo (www.malo.it), the cashmere brand from Firenze, Italy, agrees, with its chairman, Walter Maiocchi, noting: ‘Now it’s time to reflect and slow down. We need to grasp the positive teachings of this new global situation.’ He stresses that his company makes timeless garments that transcend seasons, and this is its contribution to sustainability. The Malo spring–summer 2020 collection, made in Italy, is based around a virtual journey around the country.

   Paradigm Eyewear’s sunglasses have become a favourite among Hollywood celebs, especially its 19-34 model. Both Sofia Vergara (Modern Family) and Hannah Ann Sluss (The Bachelor) have been photographed wearing their Paradigm sunglasses as they went out and about. The 19-34, available in different colours and lenses, retails at US$125 at baxterandbonny.com.

 


LA Mask: an elegant way to make sure your personal face masks remain handy

Filed by Lucire staff/June 12, 2020/0.38

Elizabeth Faraut, who created the LA Loop—dubbed ‘the Original Necklace for Eyewear’—21 years ago, launches a new product that’s very much of our times: the LA Mask, a functional way to make sure people remember their masks when heading out during these times, when COVID-19 remains very much a health issue in so many countries.
   Working on a similar principle to the LA Loop, which became a simple, elegant and practical way to keep your eyewear around your neck, LA Mask allows wearers to hang their personal health masks the same way.
   Faraut was inspired to create LA Mask when going shopping, finding, as many have, that it was too easy to leave one’s mask behind. ‘As shelter-at-home became the new normal, it didn’t take me long to figure out that going grocery shopping early on Sunday morning was the way to go. And while I may have realized the best times to shop, there were snags along the way: when I would arrive at the market and realized I had forgotten my mask, creating LA Mask was a necessity,’ she said. ‘While easy, no-fuss, minimal–practical has been my mantra since founding LA Loop, LA Mask is a game changer in our ever-changing world.’
   Faraut offers the LA Mask with or without a mask. The mask hangs against the chest. Without it, LA Mask becomes an elegant necklace, or it could be worn as a bracelet.
   LA Mask is hand-made in Los Angeles. The masks sold with it use vintage fabrics, and all are pre-washed. The Classic collection masks are 100 per cent cotton blend.
   For June and July sales, LA Mask will donate a portion of the proceeds to Downtown Women’s Center (DWC), focused on serving and empowering homelessness and formerly homeless women.
   LA Mask is available via LA Loop’s website, www.laloop.com, and at international retailers.

 


British Fashion Council, Bags of Ethics team up to offer designer face coverings for charity

Filed by Lucire staff/June 5, 2020/23.02







The six designs, in order: Halpern, Julien Macdonald, Liam Hodges, Mulberry, Raeburn, and Rixo.

In another sign of the times, the British Fashion Council and Bags of Ethics have launched a campaign dubbed Great British Designer Face Coverings: Reusable, for People and Planet, to manufacture and retail sustainable and reusable non-medical face coverings designed by Halpern, Julien Macdonald, Liam Hodges, Mulberry, Raeburn, and Rixo.
   The project aims to raise £1 million, with all profits going to charity, split between NHS Charities Together COVID-19 Urgent Appeal, BFC Foundation Fashion Fund, and Wings of Hope Children’s Charity.
   Bags of Ethics’ partner factories will manufacture the coverings. A pack of three, with two protective pouches, will retail for £15. They will be sold through the BFC website at britishfashioncouncil.com and partner retailers including ASOS, Boots, John Lewis & Partners, and Sainsbury’s (in Tu Clothing sections in selected superstores, convenience stores and online at tu.co.uk and argos.co.uk).
   Caroline Rush, the BFC’s chief executive, said in a release, ‘Fashion is a unifying force and now, more than ever, it is essential that we collaborate and come together to support each other through difficult times. Our ambition is to contribute to the fight against COVID-19, while protecting vital PPE supplies reserved for the NHS. Through this project, we will not only celebrate British designers but also champion sustainability in a time of crisis.’
   Dr R. Sri Ram, chairman, Bags of Ethics added, ‘We have always been at the forefront of supporting the public through mass behavioural changes in positive and useful ways. Since the early 2000s we helped supermarkets, and retailers reduce their single-use plastic bag consumption by five-plus billion units through sustainable and reusable bags. A new challenge arises with the coronavirus pandemic. Our aim is to manufacture high-quality reusable non-medical face coverings for the public which reduces stigma through great British design, in line with advice from our scientific community, whilst having a positive effect on both people and planet.’
   Money raised for the BFC Foundation Fashion Fund will support the next round of funding for designer businesses. The BFC has already distributed £1 million of emergency funding to 37 designers as its first round to help the industry during the COVID-19 crisis.

 


Sofia Vergara, Foster Grant team up on new affordable eyewear line and charity initiative

Filed by Lucire staff/May 21, 2020/13.03



FGX International, part of Essilor International, the French optics’ company, has launched the Sofia Vergara × Foster Grant range of reading glasses, sunglasses and SunReaders for outdoor reading.
   In addition, Vergara and the Foster Grant brand have announced a Specs for Specs charity initiative, where the company will donate one pair of reading glasses to RestoringVision, the world’s largest non-profit provider of reading glasses to people living in impoverished communities around the world, for every pair of Sofia Vergara × Foster Grant eyewear sold.
   Some 2,700 million people lived with uncorrected vision, and 1,000 million need reading glasses to correct their vision. Since 2008, FGX has donated over 11 million pairs to RestoringVision to help this cause.
   The Sofia Vergara × Foster Grant range is keenly priced between US$31 and US$41, and is available at fostergrant.com/sofia-vergara-foster-grant, www.readers.com, and www.walmart.com. The range, curated by Vergara, comprises 24 styles in fashionable colours.
   Vergara collaborated with Foster Grant creative director and senior vice-president of product development, Matthew Coon. The reading glasses feature a range of magnifications for both traditional readers, and advanced lenses with a blue light coating. The SunReaders are available with a full magnification lens or a hidden bifocal style. All sunglasses and SunReaders have 100 per cent UVA–UVB lens protection.
   â€˜I have loved creating my eyewear collection with Foster Grant. Not only does the brand have such a rich heritage and solid commitment to giving back to those in need, but they were fun to work with while bringing my ideas to life,’ said Vergara in a release. ‘I wear readers myself, and now that I am home reading so much more, I know how important they are to so many of us. I also know a woman wants to feel good when wearing them, wherever she is. I wanted to offer fashionable, chic, fresh eyewear styles, allowing women to not just to see, but to see beautifully.’
   â€˜Teaming up with Sofia Vergara will allow us to shine a new, bright light on a significant global health issue, only exasperated through these current challenging times that as a company, we’re committed to solving,’ said Lisa Lord, FGX’s vice-president of licensing. ‘Sofia’s collection of Foster Grant eyewear gives our customers a stylish assortment at such accessible prices, with the added bonus of knowing you’re giving back with every pair purchased. We’re thrilled and thankful to partner with Sofia on this incredible endeavour, and hope her collection inspires fun and fashion, as well as very real solutions for global needs right now.’


 


Naersiling takes its autumn–winter 2020–1 show live online

Filed by Lucire staff/May 5, 2020/7.26



China may be opening up but there are still parties being very cautious, such as the Shenzhen-based fashion label Naersiling. Part of EEKA Fashion Holdings, Naersiling held its autumn–winter 2020–1 show virtually, and live.
   The collection, loosely translated as Urban Shadowcatcher, was based around the metropolis, its architecture, and the shadows and reflections that it casts, connecting them to the lives of contemporary women.
   On Monday evening, the label used lighting and musical effects to create three very different moods from the single catwalk, showing its collection’s simplicity and modernity. The palette is founded in black and white, with bright blue. The silhouettes are geometric and wide, with deconstruction and asymmetry.
   Naersiling’s Xu Zhidong said after the show that the show was its attempt to respond to the COVID-19 pandemic. He added, ‘No matter how life changes, inspiring productivity with beauty is the proud mission of everyone in the fashion industry.’

 


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