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August 17, 2016

H&M opens first store in New Zealand in October 2016

Lucire staff/13.13

International Swedish retailer, Hennes & Mauritz, will open in New Zealand on October 1.
   The new store will be located at Sylvia Park, Auckland, and span two storeys and 2,300 m². The new store will have men, women, youth and children’s apparel and accessories. The H&M Studio collection for autumn–winter 2016–17 (above) will appear at the store, as well as the Modern Essentials by David Beckham collection.
   â€˜We are excited to be making progress on our arrival in New Zealand and look forward to welcoming customers through the doors of H&M at Sylvia Park on the 1st of October,’ said Hans Andersson, Country Manager for H&M Australia and New Zealand in a release.
   The store will open at 10 a.m. on October 1. Regular hours are 9 a.m. to 7 p.m. all days, except for Thursday and Friday, when it will close at 9 p.m.
   Lucire has been covering the growth of the retailer since 1998, and noted its pioneering programmes in corporate social responsibility and designer collaborations.

July 19, 2016

Gigi Hadid helms Tommy Hilfiger’s The Girl fragrance campaign

Bhavana Bhim/15.18

Tommy Hilfiger has announced the launch of The Girl by Tommy Hilfiger, a new eau de toilette, with a campaign featuring Gigi Hadid, the company’s global ambassador for womenswear, accessories and fragrance.
   Launching at the end July 2016, the new scent is anchored in a dynamic digital campaign, which reflects Gigi’s optimistic attitude, confidence and effortlessly cool style. As part of her ambassadorship, Gigi has also teamed with the iconic American designer to create her first capsule collection, which further celebrates her modern take on style fused with Hilfiger’s signature “classic American cool” heritage.
   Hadid explained, ‘The Girl means being true to yourself and having fun while you’re at it. For me, that’s appreciating every moment, laughing at myself and surrounding myself with everything that makes me feel happy.’ Her influential attitude and fun-loving personality is encapsulated in the campaign.
   The scent opens with a burst of green pear, violet leaf and green figleaves before moving to the heart of velvety jasmine petals and silky muguet. Cedarwood and cashmeran envelop the fragrance for its signature finish that captures Hadid’s sense of individuality and confidence.
   The Girl by Tommy Hilfiger eau de toilette will be available at exclusive retailers.—Bhavana Bhim

July 13, 2016

Ellen DeGeneres launches eyewear line in collaboration with Modo

Bhavana Bhim/17.04


Ellen DeGeneres has launched her own range of eyewear in collaboration with Modo, a contemporary lifestyle brand.
   The eyewear range features both sunwear and optical collections. With a mix of seriousness and fun, DeGeneres’s personality and vision is showcased through the variation of designed lenses in a mix of colours and shapes.
   With a passion for interior design, architecture and fashion, DeGeneres brings her unique vision to this beautifully designed, high-quality collection.
   â€˜I am excited to partner with Modo on my new collection of ED eyewear,’ said DeGeneres. ‘We have regular opticals and sunglasses in some amazing designs that will have you shouting, “I wear, you wear, we all wear ED eyewear!”‘
   Sunwear styles are available at US$155 at EDbyEllen.com as well as Eyefly.com, in 17 styles in stainless steel or acetate. The optical collection will be available for purchase in September at additional retailers.
   â€˜We are thrilled about the launch of ED Ellen DeGeneres eyewear on EDbyEllen.com,’ said Alessandro Lanaro, CEO of Modo. ‘Modo appreciates this partnership with Ellen and the ED team, and we look forward to this collaboration.’—Bhavana Bhim

July 11, 2016

Lane Bryant announces collaboration with Prabal Gurung, launching March 2017

Bhavana Bhim/15.49


Frazer Harrison/Getty Images

Above: A design from Prabal Gurung’s spring 2016 collection. This is the sort of easy design that Lane Bryant fans might expect in the New Year.

Lane Bryant, the iconic label catering for sizes 14–28, has announced the exciting new collaboration with the celebrated American ready-to-wear designer Prabal Gurung. Gurung will be creating a limited-edition line of women’s fashion with his signature style exclusively catering for the 14–28 customer.
   Linda Heasley, CEO of Label Bryant, noted in a release, ‘Prabal is a master at mixing materials, fabrics and textures—he pulls it off in such a way that each piece becomes its own artistic statement. His ingenuity at mixing sporty ease with unabashed glamour has made his label a huge success. We are delighted to welcome him to Lane Bryant and offer his innovative fashions, spirit and unique styles to the Lane Bryant customer.’
   Gurung grew up in Nepal, and worked with Indian designers before moving to New York, interning for Donna Karan while studying at Parsons School of Design. His diverse background and eye for modern luxury and glamour is possibly why he is appealing to a range of clients around the world. Gurung has dressed a range of celebrities and dignitaries such as Michelle Obama, Oprah Winfrey and Priyanka Chopra. He brings a modern and unique vision to the collaboration.
   Gurung will be the fifth designer collaborating with Lane Bryant joining the successful Christian Siriano, Lela Rose, Sophie Theallet and Isabel Toledo collections. Gurung’s brand recognizes the importance of domestic production, particularly in respect to the quality of the finished product, and he aims to bring this awareness to an international audience.
   Gurung shared, ‘Designing clothes for the modern woman, one who is fashionable and unafraid of how she feels about herself, has always been my source for inspiration. I truly believe that confidence is the key and I continually strive to create clothing that allows women to look and feel their absolute best. I am thrilled to be working with Lane Bryant on this collaboration and look forward to dressing this bold and fashionable customer.’
   Lane Bryant will document the design process for the first time, making it available to a web-based audience on Lane Bryant social media sites.
   The collection is set to hit stores March 2017, and will be sold under the Prabal Gurung Exclusively for Lane Bryant label.—Bhavana Bhim

June 16, 2016

Gigi Hadid fronts Stuart Weitzman’s autumn 2016 campaign, shot by Mario Testino

Lucire staff/12.27



Mario Testino

Gigi Hadid is really getting noticed this year, starring in a campaign for Stuart Weitzman launching for autumn 2016.
   Shot by Mario Testino, the black-and-white campaign is, like the spring 2016 one, minimalist—but this time, Hadid is not accompanied by fellow models Joan Smalls and Lily Aldridge.
   The campaign, according to the company, is meant to channel ‘strength and motion’ and Testino was chosen to give the campaign an editorial feel.
   It has been inspired by Hadid’s work-out regimen and shows Hadid boxing and jumping.
   The campaign launches in the US, Italy, France, the UK, the UAE, Germany, Spain, and through Asia. Outdoor advertising will run in LA, New York, Milano, Paris and Hong Kong. Additional video will appear at the Stuart Weitzman website and at its boutiques.

June 15, 2016

Bugatti, Luisa Via Roma celebrate partnership: Cecilia Capriotti, Grace Chatto, Leonida Ferrarese among VIPs

Lucire staff/12.59




Stefania d’Alessandro

Luisa Via Roma, styled LuisaViaRoma, is a familiar sight to the fashion scene: it’s one of the biggest international concept stores in Firenze and its history goes back to 1930.
   With Bugatti having extended its brand into lifestyle, using founder Ettore Bugatti’s name for its collection, Luisa Via Roma is an ideal partner for the company. The two announced their collaboration at the Bridge of Love installation on the Arno during Pitti Uomo 90 on Tuesday. The Ettore Bugatti Lifestyle Collection will be available from the Luisa Via Roma physical store in Firenze and its website. A classic Bugatti Type 51 racing car from the 1930s was there at the launch.
   Luisa Via Roma will be the first place in Italy which will retail the clothing and accessories’ ranges from the collection, beginning with the autumn–winter 2016–17 collection.
   The launch of the collaboration, entitled Underwater Love, saw VIPs including Bugatti brand manager Massimiliano Ferrari, Paolo Lao, Petite Meller, Grace Chatto of Clean Bandit, Diego Rizzi, Bugatti marketing and communications’ Elke Palmaers, Bugatti creative director Daniele Andretta, Mauro Bucco, Marlen Lissek, Marco Cartasegna, Filippo Cirulli, Federico Oggioni and Luisa Panconesi, Marco Tolentino, Leonida Ferrarese, and Cecilia Capriotti.





















Stefania d’Alessandro

June 13, 2016

Zlatan Ibrahimović launches A–Z sportswear line; Aéropostale shows off summer ’16 trends

Lucire staff/20.24



Aéropostale, Inc. has announced its summer 2016 trends. The international retailer, with 744 stores in the US and Puerto Rico, 41 in Canada and 310 licensees globally, says the season is about getting away, with a range showcasing a classic, simple, retro look. For women, the trends are ‘Topanga Canyon’, a boho-chic, ’60s look; ‘The Left Coast’, inspired by southern California surf culture with vibrant citrus colours; and ‘Castaway’, light and airy looks with floral prints and water-related motifs. For men, Aéropostale forecasts ‘Wet ’n’ Wild’, with bright, coral shades; ‘Nocturnal Surf’, with neon shades mixed with black and contrasted with grey and white; and ‘Tropic Thunder’, with tropical jungle colours.
   Professional footballer Zlatan Ibrahimović has launched his A–Z sportswear line, with a stark, début video about determination and proving the doubters wrong. ‘Play them, beat them, surprise them, never show weakness. Who will conquer? I will,’ says Ibrahimović in his video. ‘You will sweat, cry, scream, bleed … Only one thing will take you from A to Z: you.’ The video was created by Forsman & Bodenfors and directed by Philippe Templeman.
   Ibrahimović says he was driven by what he went through in his past. ‘All the hard work. Feeling different, from where I came. There wasn’t a lot of opportunities. But I took my opportunity. I trained harder than everybody else. I needed to be ten times better than the other ones, because of my background and because of where I came from. This is my way of giving back to all the people out there. This is the people’s brand. I am the people’s man. That is the way it is.’




Daniel Blom/Acne Photography

June 9, 2016

News in brief: Lands’ End Sport launches three lines; Jane Iredale quad bronzers redesigned

Lucire staff/13.35


Lands’ End has extended its brand into a Sport line, which the company says is in line with its founder Gary Comer’s ethos. Comer had invested in developing the Comer Center in Dodgeville, Wisc. in 1989 to promote employee health and wellness.
   Lands’ End Sport includes surf, performance and athletic collections for men and women. The company notes its surf collection is functional and fashionable: rash guards are UPF 50 when wet; neoprene jackets have flatlock seams to prevent chafing; and full suits are made with bonded neoprene to protect the body from irritants. The performance collection comprises three categories: speed (high-impact), studio (low-impact), and street (post-workout wear), again with functional features for moisture wicking in the cases of the first two. Finally, the athletic collection, dubbed Athleisure, comprises polos, T-shirts, sweatshirts, totes and accessories.
   In other news, Jane Iredale’s quad bronzers have been redesigned for summer. Rose Dawn (pink and copper shades), Sunbeam (cool pink and bronze shades), and Moonglow (warm, golden shades) are now more portable, and can be easily applied all over or on cheeks, eyes and even lips. The quad bronzers are formulated with antioxidant protection from pine bark and pomegranate extracts. Each quad retails for £34; the empty compact at £12.

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