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Oberoi One: a new loyalty programme

Filed by Lucire staff/March 6, 2020/13.10


Word reaches us that the Oberoi chain is about to announce a long-overdue top-tier loyalty programme, something that’s been absent in the brand while competitors have refined the art over recent years.
   Following our stay at Oberoi’s Wildflower Hall property in Shimla last year, we acquired a rosy glow for the brand. The remarkable level of service and attention impressed us—every detail of our stay was picture-perfect. This under a wave of adverse conditions, not the least of which was a freak snowstorm that closed the mountaintop. We could go on at length about the beautiful repair of the property, its situation atop the venerable hill station, the high professionalism of staff, the richness of the welcome, and the component of over-the-top attention. Exceptionalism at every aspect. While our experience with Oberoi has been routinely excellent, the Shimla property put our opinion into the stratosphere.
   We are looking forward to learning more about Oberoi One, the brand’s guest recognition programme, which promises a spate of exclusive personalized benefits and privileges. While member-only rates on the website, happy hours at the bar, complimentary stays and upgrades sound alluring and in keeping with competitor brands, the advantage of flexible check-in and check-out timings has an enlightened aspect that can only sweeten the otherwise long-awaited offering for the frequent traveller.—Stanley Moss, Travel Editor

 


Hollywood: at your service

Filed by Elyse Glickman/February 20, 2020/11.11




At the TMG and Smile Direct Club 16th annual pre-Oscar lounge, celebrities, media and influencers joined in the pre-Oscar beauty treatments such as Smile Direct Club’s Teeth Whitening Lounge, ab-toning and cellulite-reduction treatments by Emsculpt and Emtone, make-up consultations and beauty makeovers by Senegence International, red-carpet express facials by Celebrity Spa Oskin Med Spa, lash extensions and brow services by celebrity make-up artist Shareen Adair of Icandy Salon, massages by celebrity masseuse Cinthia Dahl, blow=outs and styling by Aquage Haircare and manicures by OPI and My Beauty Spot. Above, from top: Anne Winters (13 Reasons Why) gets her smile ready. Drew Seeley and Amy Paffrath enjoy a family outing with daughter Ember Seeley.

Before we get started on our annual post-Oscar pre-show wrap-up, we wanted to extend our congratulations to Taika David Waititi, the first Māori to win an Oscar for best adapted screenplay on a history-making night that also included the multi-Oscar-winning South Korean film Parasite crowned best picture.
   Not everybody will agree on whether the line-up of nominees or winners reflected what made 2019 one of the best years in recent movie history—especially when it comes to gender or diversity. However, one thing we all share is necessity of presenting our most winning selves, regardless of who’s voting and what’s being voted on. The sentiment seemed to prevail at a few of the pre-show extravaganzas leading up to the red carpet.
   The TMG Pre-Oscar Luxury Suite certainly had that idea down, with their annual chill fest at the Beverly Hilton. It was built around achieving that winning smile with their lead sponsor, the Smile Direct Club. Every guest was treated to that “glow from within” right off the bat, via the opportunity to try out their revolutionary teeth whitening kit, and get sent home with their own compact cosmetic dentistry office. The goods needed to stay bright for a full six months included a whitening device and solution small enough to fit into one’s computer bag or purse, along with a daily whitening toothpaste and sleek electric toothbrush. The whitening device plugs into a smartphone and should be used about 10 minutes twice a day for a week.












At the TMG and Smile Direct Club 16th annual pre-Oscar lounge: Carly Hughes (ABC’s American Housewife) after her teeth-whitening treatment. Sheryl Lee Ralph (Showtime’s Ray Donovan). Peyton Elizabeth Lee (Disney’s Andi Mack) in the Senegence Beauty Lounge. UFC and Celebrity Big Brother’s Chuck Liddell experiences the Emsculpt ab-toning treatment. Vincent Rodriguez (Crazy Ex-Girlfriend on CW, Insatiable on Netflix). Dania Ramirez gets brow and lash services from Shareen Adair of Icandy Salon. Fivel Stewart (Atypical on Netflix). Actor Craig DiFrancia (Greenbook, The Irishman) with Aquage Haircare. Lauren Tom gets an Aquage treatment. Grey’s Anatomy’s James Pickens with Olivia Quido-Co shows off his glowing red carpet facial from Oskin Med Spa. Edy Ganem.

   Christine King and Ruben Diaz also picked the perfect cosmetics line, SeneGence, to keep up the smiles with what may be one of the best “kiss-proof” lip colour we’ve tried. There was a process involved with putting it on, demoed by skilled make-up artists on the spot. By following the instructions, one gets all-day colour maintained with a moisturizing top coat–gloss. While the line is not yet a household name, it delivers the goods we want in long-wearing make-up—something that performs at the office or on the red carpet with the wearer leaving the mark instead of the lipstick. This makes us all the more eager to try out the rest of our starter kits, including a neck-lift moisturizer and mascara, and purchase a few more shades of lip colour and eyeliner.
   Getting a little more skin deep, we also indulged in collagen facials from the Olivia Quido skin care collection that administered the beneficial creams and serums with a delicious cold press method that brings real refreshment into professional facials.
   Like best supporting actor winner Brad Pitt, old favourites were a welcoming presence and hardly showed their age, thanks to new colours, packaging and performance. With an assist from a local manicure salon, OPI nail care took us to México City while moisturizing hair care line Aquage offered new dos and products in festive updated packaging to get that blow-dry bar look every day.







   Across town, dynamic event duo Matt and Mark Harris were back on the built-in red carpet lining the halls of (the aptly selected) W Hollywood Hotel for their WOW Oscar Suite. This go-round, the event once again offered some interesting new K- and J-Beauty products (including the posh-but-affordable Vitabrid line, quality wines from the American west coast and Bordeaux, plant-based snacks from Nirvana Bars and some flashy athletic wear from Florida-based Mperial. Donna Leah Designs provided requisite glamour with sequinned accessories reflecting her contemporary eveningwear collection.
   That said, the majority of guest vendors were in the business of making the lives of busy people stress-free and more convenient. Instead of finding reps from a luxury hotel or island retreat on hand, Carefree Boat Club promoted their unique offering of yacht and sport boat rentals for executive DIY vacations and functions. Christine Pacheco, founder of Concierge RN noted she was in the process of providing house (and office) calls for post-operative services and other health concerns, while Spring Rayne explained to prospective clients how as she could help them instil healthier sleeping and eating habits as a ‘health coach intuitive’, with an approach mixing her experience as a professional chef, reiki master and herbalist.
   As many celebrities and their assistants can always improve organization, Hilton Society (not a Paris Hilton fan club, but a provider of financial advice and budgeting) explained their expertise, while Tix Lover showed them how their company could help them source tickets to the hottest sports events, concerts and theatre productions. With home and office entertaining being an essential part of doing business, Cask Cartel provided a nifty sampler as well as information on their online retail endeavour, which they described as a sort of Amazon for high-end wine and spirits.
   The next generation of entrepreneurs was represented by 15 year-old James Cruickshank, founder of TreetingCards.com. With a bit of a writing assist from younger brother, Jack, the concept combines clever greeting cards with attached mini-boxes of candy to convey a very sweet sentiment as well as fundraising for his SOS (Save Our Sharks) initiative to protect the ocean animals from environmental perils of the day.












   Earlier in the week, French brand La Roche-Posay was thinking beyond the Oscars and into “rest of your life” territory with the rollout of its Anti-Aging Serum line. The new power trio of retinol B3 pure retinol serum, 10 per cent pure vitamin C serum and hyalu B5 serum, available separately or as a set, can be used in a variety of combinations based on the user’s unique skin care needs. Teamed with the Anthelios SFP 100 sunscreen, any user can mitigate past sun exposure sins while preventing new ones.—Elyse Glickman, US West Coast Editor

 


Instagram won’t replace the fashion magazine

Filed by Jack Yan/January 31, 2020/12.14


Lindsay Adler

Above: The cover from Lucire KSA, January 2020, modelled by Camille Hyde with fur by House of Fluff. Photographed by Lindsay Adler Photography, styled by Cannon/the Only Agency, hair by Linh Nguyen, and make-up by Joanne Gair using Danessa Myricks Beauty.

A few weeks ago, I got out of the habit of Instagramming. Since 2012, I did it initially out of fun, then as a way of keeping up with hobbies and a few friends, but when some personal changes happened, the habit left. Facebook I had departed for any personal updates in 2017, after some well documented problems—before Christopher Wylie voiced his concerns to The Observer, incidentally—while Twitter has revealed that its data-gathering doesn’t stop even when you’ve opted out of personalized advertising. Facebook does the same, and it’s public knowledge that it’s quite happy to sell these data to others.
   I thought it was a massive mistake for Facebook to remind us that it owned Instagram and Whatsapp through its latest branding efforts, because surely the parent company and its flagship product are tainted by now? It’s been further tainted by the stench of politics, the tribalism that they exhibit, and the outright lies its bosses tell.
   At some point, some government will develop the cohones to say monopoly power is bad and stifles innovation, changing Big Tech significantly. Perhaps some agency will have the guts to point out that regular deceptive comments to the public do have consequences. But till then, this first year of the decade won’t look too different from the last year of the last in terms of how the majority of people consume media, old and new.
   None of these fleeting media give you much depth, and Instagram is arguably the least tainted by politicking and negativity, showing pretty pictures (for the most part) that you can either like or scroll past.
   I was, therefore, surprised that in the last few years, I read one proclamation that the days were numbered for fashion magazines since there was Instagram. I beg to differ, and it’s not just out of a personal bias, but out of keen observations of the ebbs and flows of social media. Yes, I may have got out of the habit of Facebooking and Instagramming, but millions of others haven’t. But to say fashion magazines were a thing of the past? It’s hard to fathom.
   Instagram does give a few obvious benefits. Immediacy, for one. Users can then link the item to a smartphone-optimized shopping site. As a retail aid, it’s clever. It has video, where brand stories can be told. But, like any new medium, at best this complements what already exists. Instagram doesn’t replace long-form journalism told by an objective observer.
   At home we have a 34-year-old copy of The Australian Women’s Weekly. It’s the Christmas issue, and it’s packed with articles that entertain, with barely any sensationalism. The magazines of this era, buoyed by healthy advertising prices and editors who arguably enjoyed educating as much as entertaining, aren’t, to me, relics. Lucire has always strived to be a decent read, more so in our print editions, and while our presentation is more contemporary, our values haven’t changed. We moved past offering a magazine that was based around today’s news, with retail specials for the following month, long ago. We could see that wasn’t relevant in a digital age. But we repositioned and kept what did work. World-class photography. Interesting articles, properly subbed. You deserve a good read, where you pick up a copy and gain something from it. We also wanted to reflect (perhaps even preempt) your values about the environment and our place in this world. I think that’s why Lucire, in particular our original edition; our newest edition, Lucire KSA; and the former Twinpalms Lucire in Thailand, have reader appeal. It should last you for more than a single sitting. That December 1985 issue of The Australian Women’s Weekly could even last beyond the date the February 1986 issue went on sale.


Aleksandr Mavrin


Hilde Osland, via Instagram

Top: Like travel editor Stanley Moss, Russian model Viki Odintcova headed to Canggu, Bali, and shared this image from Wapa di Ume Sidemen photographed by Aleksandr Mavrin on her Instagram. Above: Hilde Osland models Fashionnova, not far from Lucire’s HQ in Wellington, New Zealand.

   Social media have only really replaced any medium that was fleeting and shallow. You could potentially get more insight into your favourite reality TV stars on their personal ’Grams than in a gossip magazine. Glamour models and certain celebrities—Viki Odintcova of Russia, and Norwegian-born, Australian-based model and singer Hilde Osland for two—may show more on their accounts than in lads’ magazines. Cellphone cameras can rival some professional ones in resolution, and while there’s no substitute for the professionally shot photos, those surfing social media and its small, rectangular, black-mirror format of all of seven inches are quite happy with “near enough”. And, indeed, for those professional images, especially editorials, a beautifully printed page has a totally different effect to something seen on screen.
   Digital is here to stay—and being one of the earliest proponents of that, we should know. Social will also stay, maybe offered by other firms, but we won’t break our addictions easily. Admittedly, as a company, we never expected social to play as big a part as it ultimately did. But print, and the long-form articles that appear in it, are going to stick around for a long time to come, too.—Jack Yan, Publisher

 


Hollywood celebrates Tokyo Olympics and Paralympics at Gold Meets Golden

Filed by Lucire staff/January 10, 2020/7.39

Hollywood has long been inspired by the sports industry and vice versa, but rarely do these two worlds have the chance to mix and mingle. Los Angeles welcomed many of the world’s greatest athletes to celebrate during one of the year’s most golden weekends.
   The seventh anniversary Gold Meets Golden event, on Saturday, January 4, also saw Hollywood wish good luck to the athletes of the Olympic and Paralympic Games Tokyo 2020, who will begin competing six months later. Gold Meets Golden benefited Angel City Sports, a Los Angeles organization that fosters young athletes with disabilities with the resources, coaching and equipment they need to train as future adaptive Paralympic hopefuls. Gold Meets Golden 2020 was presented by the Coca-Cola Company, the longest continuous corporate partner of the Olympic and Paralympic Games.
   A moving rendition of John Lennon’s ‘Imagine’ was performed by Academy Award award-nominated Cynthia Erivo (Harriet, The Color Purple). A second special performance introduced by Coldplay’s Chris Martin featured The X Factor Australia’s Emmanuel Kelly, who honoured the Paralympic community with his new song ‘Never Alone’. (Kelly’s brother is a record-holder Paralympic swimmer for Australia). Wheelchair dance troupe, the Rollettes, joined Emmanuel with an inspiring choreographed routine.
   Highlights of the 2020 event included a Coca-Cola Summer Tokyo-style Bodega featuring sports and Hollywood memorabilia, cherry blossom trees, a ‘Good Luck Team USA’ wall, and the new Dasani Purefill water dispenser which kept guests refreshed on a warmer-than-usual LA winter day. Premier auto dealership BMW Beverly Hills created a winter-themed lounge showcasing a golden-dipped M8 series car, and teamed up with award-winning Rocketman actor Taron Egerton and actress Sistine Stallone to present the BMW-sponsored Team USA Sochi 2014 Olympic Bobsled team with upgraded silver medals, a recent result of the Russian team’s doping disqualification.


BMW Beverly Hills

   Actor and Olympic enthusiast Matt Bomer joined event founders Charley Cullen Walters and Scott Orlin on stage to surprise legend diver Greg Louganis with a gold medal cake and round of ‘Happy Birthday’ for his 60th birthday.
   Popular global shopping market-place Fashwire championed a début fashion show at the event, helping Hollywood celebrity, athlete and adaptive athlete attendees alike to look and feel their best throughout the awards’ weekend. Locks were styled by Paul Mitchell, and skin care enhanced by Ghost Democracy, a leading new provider of clean products with transparent ingredients.
   On the athletic front, Tonal Fitness showed off their strength-training system powered by electromagnetism resistance technology and machine learning. USTA and tennis provider Babolat held a special tennis clinic at the Virginia Robinson courts, where attendees could face off with Paralympic tennis legend David Wagner and Angel City Sports para-athletes, and experience the sport of wheelchair tennis themselves. Attendees participated in a virtual live ‘Brunch of Champions’ box moment provided by Wheaties, and several athlete attendees posed with the original commemorative cereal boxes.
   Tequila Herradura, the world’s most gold-medal-awarded tequila, poured custom libations for guests, including a signature Golden Guava margarita with edible gold flakes, along with some custom lawn games to invoke the spirit of healthy competition. Le Grand Courtage handled wine and displayed an artistic golden bottle tower. Celebrating the new natural garden venue, a plethora of custom golden rose arrangements adorned various locations throughout the party, designed by renowned celebrity floral company J’adore Les Fleurs (JLF).
   A special display of Olympic torches and mascots from the past Los Angeles, Japan and France games greeted guests upon entry, provided by the LA84 Foundation. Food for the event was mastered by celebrity caterer Lucian Tudor from 1212 Restaurant, who have locations in both Santa Monica and Tokyo, and delighted guests with a healthy Japanese-themed menu of delectables.
   Upon exit, lucky attendees of Gold Meets Golden 2020 left with a jam-packed gold-medal rolling gift bag from the Mr Morris Foundation valued at over US$10,000. Items included a Sanchaya Indonesian Resort plush robe and five-night resort stay, Coca-Cola commemorative Tokyo 2020 smartphone wallet, BMW Beverly Hills mini-golf kit, Herradura Tequila (herradura.com) Ultra Anejo Bottle with commemorative Gold Meets Golden medal, Ghost Democracy full clean skin care kit, Tonal Fitness US$500 coupon, Blender bottle, and a JLF Everlasting Golden Flower Arrangement.
   Celebrities also received a Uniqlo golden ultra-lightweight down jacket, CBDfx hydrating CBD mask and muscle balm, Rosetta Stone 24-month access card for learning a new language, Paul Mitchell Sugar Cream, Sugar Day Cleanse and Sugar Spray collection, Wheaties commemorative USA women’s soccer champions’ box, UR+H CBD Fire and Ice roll-on and peppermint lotion, Golden Door full luxury body skin care kit and gift card to a five-night stay at their resort spa, Cann Deux Full Spectrum CBD serum, Le Grand Courtage brut rosé wine bottle, Beats by Dré Golden Edition headphones, the Giving Keys rose gold mini-key pendant necklace and official limited merchandise for the upcoming Tokyo 2020 Olympic and Paralympic Games.—Susan L. Hornik, Guest Contributor

Susan L. Hornik’s work also appears in the Los Angeles Times, Shondaland, LA Weekly, MensHealth.com, AARP.org, Nexttribe.com, The Daily Meal, Boca Raton Observer and Discover Hollywood.

 


Kylie Minogue leads ill-timed Christmas campaign to entice Brits to Australia

Filed by Lucire staff/December 25, 2019/22.13


Tourism Australia’s Philausophy campaign might have got off on the wrong foot as far as social media were concerned in October, with its A$38 million price tag and a coined word, but as it kicked off in the UK for the winter, the expense becomes more apparent.
   Kylie Minogue leads the campaign for the UK, inviting Brits Down Under to get away from the winter, and the never-ending political drama of Brexit—although with the bush fires and a prime minister who chose to holiday abroad while the crisis unfolded, Tourism Australia might be criticized about spending the money just when it did.
   However, with a three-minute spot booked on British TV, they persevered. It features a new ‘Matesong’ composed by Eddie Perfect, and premièred around the time of HM Queen Elizabeth II’s annual Christmas message. There are cameos from Shane Warne, Ash Barty, Ian Thorpe, models Zac and Jordan Stenmark, UK-born chef Darren Robertson from Three Blue Ducks, and the Aboriginal Comedy Allstars.
   Tourism Australia sees the full song as ‘a symbolic hand of friendship from Australia, that celebrates the deep and long-standing ties that exist between the two countries.’
   Chris Hemsworth and Paul Hogan appear in other parts of the international campaign.
   The campaign is very different in tone to the once-controversial ‘Where the bloody hell are you?’ spot with model Lara Bingle that offended some English speakers in the 2000s, replacing it with a more tongue-in-cheek, friendly personality. It marks one of Tourism Australia’s biggest spends in the UK in years.

 


December 12 event at Pullman Bercy promises wild competition

Filed by Lucire staff/November 27, 2019/14.35

Something definitely intriguing is afoot at Paris’s Pullman Bercy Hotel following the recent introduction of a performance programme dubbed Artnights. A sub-brand of the monolithic Accor chain, the property innovated weekly intersections with the young and avant-garde, aimed at seducing locals and hyperconnected international travellers. Twenty nineteen’s final Artnight happens on Thursday, December 12, well worth a look. Young singers and groups, chosen from the last eight Artnights, will compete in a dedicated zone in the hotel lobby space to win a recording label, during an exhibitionistic, entertaining and expansive happening open to all visitors and Parisians. Things could get wild.—Stanley Moss, Travel Editor

 


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