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August 17, 2016

H&M opens first store in New Zealand in October 2016

Lucire staff/13.13

International Swedish retailer, Hennes & Mauritz, will open in New Zealand on October 1.
   The new store will be located at Sylvia Park, Auckland, and span two storeys and 2,300 m². The new store will have men, women, youth and children’s apparel and accessories. The H&M Studio collection for autumn–winter 2016–17 (above) will appear at the store, as well as the Modern Essentials by David Beckham collection.
   â€˜We are excited to be making progress on our arrival in New Zealand and look forward to welcoming customers through the doors of H&M at Sylvia Park on the 1st of October,’ said Hans Andersson, Country Manager for H&M Australia and New Zealand in a release.
   The store will open at 10 a.m. on October 1. Regular hours are 9 a.m. to 7 p.m. all days, except for Thursday and Friday, when it will close at 9 p.m.
   Lucire has been covering the growth of the retailer since 1998, and noted its pioneering programmes in corporate social responsibility and designer collaborations.

July 19, 2016

Gigi Hadid helms Tommy Hilfiger’s The Girl fragrance campaign

Bhavana Bhim/15.18

Tommy Hilfiger has announced the launch of The Girl by Tommy Hilfiger, a new eau de toilette, with a campaign featuring Gigi Hadid, the company’s global ambassador for womenswear, accessories and fragrance.
   Launching at the end July 2016, the new scent is anchored in a dynamic digital campaign, which reflects Gigi’s optimistic attitude, confidence and effortlessly cool style. As part of her ambassadorship, Gigi has also teamed with the iconic American designer to create her first capsule collection, which further celebrates her modern take on style fused with Hilfiger’s signature “classic American cool” heritage.
   Hadid explained, ‘The Girl means being true to yourself and having fun while you’re at it. For me, that’s appreciating every moment, laughing at myself and surrounding myself with everything that makes me feel happy.’ Her influential attitude and fun-loving personality is encapsulated in the campaign.
   The scent opens with a burst of green pear, violet leaf and green figleaves before moving to the heart of velvety jasmine petals and silky muguet. Cedarwood and cashmeran envelop the fragrance for its signature finish that captures Hadid’s sense of individuality and confidence.
   The Girl by Tommy Hilfiger eau de toilette will be available at exclusive retailers.—Bhavana Bhim

July 16, 2016

Launch of John Varvatos’s new fragrance, Bad-Boy Biker, at New York Men’s Fashion Week

Bhavana Bhim/2.56

John Varvatos introduced his newest fragrance, Dark Rebel Rider, during a celebratory concert featuring Tyler Bryant and the Shakedown at his New York City Bowery store.
   The event was held immediately following the John Varvatos spring–summer 2017 fashion show on July 14. The night featured a special performance by Tyler Bryant and the Shakedown, a band specially selected by John Varvatos. There to support the Dark Rebel Rider launch were musicians Machine Gun Kelly and Travis Mills, as well as actor Corey Hawkins and athlete–model Dale Moss.
   â€˜Dark Rebel Rider is an extension of the Dark Rebel fragrance collection, which originally launched in 2015. The fragrance is inspired by the bad-boy biker, who walks to his own beat and has an edge but also doesn’t try too hard,’ said John Varvatos. ‘Just like my clothes, the Dark Rebel Rider fragrance is iconic, timeless and represents a courageous attitude. It is a clear expression of a personality that defies the norm.’
   The alluring scent features bitter orange, saffron with black violet and Somalian frankincense amongst the heart of the fragrance. The fragrance is the result of a long-standing collaboration between Varvatos and Givaudan vice-president of perfumery, Rodrigo Flores-Roux. ‘Dark Rebel Rider captures the heart and soul of rebelliousness and bad boy idols through ultra-sexy leather and ambery notes,’ said Flores-Roux. ‘It is luminous but has incredible gravitas and depth; it is supple and sensual but delivers a punch. It is voluminous but never heavy, it is an extraordinary olfactive chiaroscuro.’
   The fragrance is available now exclusively at Bloomingdale’s, and other retailers beginning August 2016, with an MSRP of US$89 for 4·2 fl oz.—Bhavana Bhim

July 13, 2016

Ellen DeGeneres launches eyewear line in collaboration with Modo

Bhavana Bhim/17.04


Ellen DeGeneres has launched her own range of eyewear in collaboration with Modo, a contemporary lifestyle brand.
   The eyewear range features both sunwear and optical collections. With a mix of seriousness and fun, DeGeneres’s personality and vision is showcased through the variation of designed lenses in a mix of colours and shapes.
   With a passion for interior design, architecture and fashion, DeGeneres brings her unique vision to this beautifully designed, high-quality collection.
   â€˜I am excited to partner with Modo on my new collection of ED eyewear,’ said DeGeneres. ‘We have regular opticals and sunglasses in some amazing designs that will have you shouting, “I wear, you wear, we all wear ED eyewear!”‘
   Sunwear styles are available at US$155 at EDbyEllen.com as well as Eyefly.com, in 17 styles in stainless steel or acetate. The optical collection will be available for purchase in September at additional retailers.
   â€˜We are thrilled about the launch of ED Ellen DeGeneres eyewear on EDbyEllen.com,’ said Alessandro Lanaro, CEO of Modo. ‘Modo appreciates this partnership with Ellen and the ED team, and we look forward to this collaboration.’—Bhavana Bhim

July 11, 2016

Lane Bryant announces collaboration with Prabal Gurung, launching March 2017

Bhavana Bhim/15.49


Frazer Harrison/Getty Images

Above: A design from Prabal Gurung’s spring 2016 collection. This is the sort of easy design that Lane Bryant fans might expect in the New Year.

Lane Bryant, the iconic label catering for sizes 14–28, has announced the exciting new collaboration with the celebrated American ready-to-wear designer Prabal Gurung. Gurung will be creating a limited-edition line of women’s fashion with his signature style exclusively catering for the 14–28 customer.
   Linda Heasley, CEO of Label Bryant, noted in a release, ‘Prabal is a master at mixing materials, fabrics and textures—he pulls it off in such a way that each piece becomes its own artistic statement. His ingenuity at mixing sporty ease with unabashed glamour has made his label a huge success. We are delighted to welcome him to Lane Bryant and offer his innovative fashions, spirit and unique styles to the Lane Bryant customer.’
   Gurung grew up in Nepal, and worked with Indian designers before moving to New York, interning for Donna Karan while studying at Parsons School of Design. His diverse background and eye for modern luxury and glamour is possibly why he is appealing to a range of clients around the world. Gurung has dressed a range of celebrities and dignitaries such as Michelle Obama, Oprah Winfrey and Priyanka Chopra. He brings a modern and unique vision to the collaboration.
   Gurung will be the fifth designer collaborating with Lane Bryant joining the successful Christian Siriano, Lela Rose, Sophie Theallet and Isabel Toledo collections. Gurung’s brand recognizes the importance of domestic production, particularly in respect to the quality of the finished product, and he aims to bring this awareness to an international audience.
   Gurung shared, ‘Designing clothes for the modern woman, one who is fashionable and unafraid of how she feels about herself, has always been my source for inspiration. I truly believe that confidence is the key and I continually strive to create clothing that allows women to look and feel their absolute best. I am thrilled to be working with Lane Bryant on this collaboration and look forward to dressing this bold and fashionable customer.’
   Lane Bryant will document the design process for the first time, making it available to a web-based audience on Lane Bryant social media sites.
   The collection is set to hit stores March 2017, and will be sold under the Prabal Gurung Exclusively for Lane Bryant label.—Bhavana Bhim

June 18, 2016

Amanda Seyfried guest of honour at Clé de Peau Beauté’s Shanghai launches for autumn ’16

Lucire staff/13.16




Lintao Zhang

Actress Amanda Seyfried was guest of honour at Shiseido’s Clé de Peau Beauté event in Shanghai on Thursday, held at the Fairmont Peace Hotel, and at its skin care launch on Friday at the Mandarin Oriental Pudong Shanghai.
   Seyfried, who is Clé de Peau’s ambassador, appeared at the event for autumn–winter 2016, with the theme ‘Fearless Beauty’. The latest make-up collection has been conceived by Lucia Pieroni, make-up creative director of Clé de Peau Beauté, and was inspired by art-déco artist Tamara de Lempicka (right).
   The Shanghai event had a 1920s theme, connecting to the Fairmont Peace Hotel’s original era. As Cathay House, the property had opened in 1929, at a time when de Lempicka was active. Shiseido staff dressed in 1920s-themed costumes, and furnishings were similarly inspired, while art from de Lempicka was displayed, along with six original paintings by contemporary artist Ashley Longshore, who was also present at the event. Longshore had also designed the package for the holiday collection, also announced at the event. Chinese artist Yi Zhou MCed the gala dinner, during which Seyfried and Longshore spoke.
   The new range includes the new Liquid Rouge, with Seyfried promoting shade no. 18. She said, ‘Just like a dress that presents you at your best, this rouge is a wonderful item that makes you look dramatic and attractive. When I’m wearing it, I feel like I can be bolder and freer than I usually am. I also like the crystalline, brilliant texture.’
   She also said at the press conference, ‘I feel great affinity with women who live strong, bold lives, like Tamara de Lempicka. Even in the face of difficulty, it’s important to forge ahead powerfully without flinching, maintaining a sense of conviction. If society becomes such a place that women can play active roles while being even more radiant and true to themselves, I think we may be able to resolve the many difficult issues facing the world today.’
   On Friday, the Clé de Peau skin care line was announced at the Mandarin Oriental Pudong Shanghai, with Seyfried, Longmore, brand director Roxana Daver, and Kentaro Fujiwara, CEO of Shiseido China.
   The range will be marketed from this autumn in Japan, mainland China, Taiwan, South Korea, Malaysia, Thailand, Singapore, Vietnam, Indonesia, USA, Canada, and Russia.

































Lintao Zhang

June 16, 2016

Gigi Hadid fronts Stuart Weitzman’s autumn 2016 campaign, shot by Mario Testino

Lucire staff/12.27



Mario Testino

Gigi Hadid is really getting noticed this year, starring in a campaign for Stuart Weitzman launching for autumn 2016.
   Shot by Mario Testino, the black-and-white campaign is, like the spring 2016 one, minimalist—but this time, Hadid is not accompanied by fellow models Joan Smalls and Lily Aldridge.
   The campaign, according to the company, is meant to channel ‘strength and motion’ and Testino was chosen to give the campaign an editorial feel.
   It has been inspired by Hadid’s work-out regimen and shows Hadid boxing and jumping.
   The campaign launches in the US, Italy, France, the UK, the UAE, Germany, Spain, and through Asia. Outdoor advertising will run in LA, New York, Milano, Paris and Hong Kong. Additional video will appear at the Stuart Weitzman website and at its boutiques.

June 15, 2016

Bugatti, Luisa Via Roma celebrate partnership: Cecilia Capriotti, Grace Chatto, Leonida Ferrarese among VIPs

Lucire staff/12.59




Stefania d’Alessandro

Luisa Via Roma, styled LuisaViaRoma, is a familiar sight to the fashion scene: it’s one of the biggest international concept stores in Firenze and its history goes back to 1930.
   With Bugatti having extended its brand into lifestyle, using founder Ettore Bugatti’s name for its collection, Luisa Via Roma is an ideal partner for the company. The two announced their collaboration at the Bridge of Love installation on the Arno during Pitti Uomo 90 on Tuesday. The Ettore Bugatti Lifestyle Collection will be available from the Luisa Via Roma physical store in Firenze and its website. A classic Bugatti Type 51 racing car from the 1930s was there at the launch.
   Luisa Via Roma will be the first place in Italy which will retail the clothing and accessories’ ranges from the collection, beginning with the autumn–winter 2016–17 collection.
   The launch of the collaboration, entitled Underwater Love, saw VIPs including Bugatti brand manager Massimiliano Ferrari, Paolo Lao, Petite Meller, Grace Chatto of Clean Bandit, Diego Rizzi, Bugatti marketing and communications’ Elke Palmaers, Bugatti creative director Daniele Andretta, Mauro Bucco, Marlen Lissek, Marco Cartasegna, Filippo Cirulli, Federico Oggioni and Luisa Panconesi, Marco Tolentino, Leonida Ferrarese, and Cecilia Capriotti.





















Stefania d’Alessandro

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